Memorial Day signals the impending arrival of summer, but before firing up the grills, it’s time for serious prep.
For ecommerce marketers, Memorial Day offers a prime opportunity to boost sales. Recent data from Numerator reveals that a whopping 75% of consumers plan to celebrate the holiday, with meat, beer, and produce topping their shopping lists.
Online sales are rising each year, making compelling subject lines crucial for a successful campaign.
In this guide, discover our top Memorial Day subject line picks guaranteed to elevate open rates and drive conversions.
Ready to make the most of this holiday weekend? Let’s dive in.
Top 5 best performing Memorial Day subject lines (based on Omnisend Research)
We searched through more than 9,000 of our bigger brands’ Memorial Day email campaigns to find out what the best, highest-performing subject lines are.
Because we’re dealing with subject lines, we’re focusing mainly on which subject lines had the highest open and click rates.
#1 Memorial Day subject line: “30% Off Memorial Day Sale”
- Open rate: 44% | Click rate: 16%
#2 Memorial Day subject line: “Memorial Day savings – save 25% off EVERYTHING!!”
- Open rate: 38% | Click rate: 18%
#3 Memorial Day subject line: “HAPPY MEMORIAL DAY WEEKEND!”
- Open rate: 37% | Click rate: 17%
#4 Memorial Day subject line: “Memorial Day Secrets”
- Open rate: 34% | Click rate: 7%
#5 Memorial Day subject line: “MEMORIAL DAY WEEKEND PROMO: Memorialday17”
- Open rate: 33% | Click rate: 4%
With Memorial Day subject lines, we see that some merchants are not willing to put a discount percentage or other obvious benefits, even though they actually worked.
Looking at the top two subject lines, a clear discount was definitely an important factor that increased the open rate.
Also, an interesting tactic was chosen in the #5 subject line. Even if the email is not opened, there’s a chance that a recipient will use the discount code in the subject line.
When you’re creating Memorial Day subject lines, don’t hesitate to try out many different things and see what works.
Not sure which subject line to pick? How about two at the same time?
A/B testing allows you to send out two subject lines or two different sender’s names to a small percentage of your recipients so you can see which one worked best.
The one with the highest open rate (or click rate) then gets sent automatically to the rest of your recipients.
100 more Memorial Day subject lines
Here’s a whole bunch of other subject lines for Memorial day you should consider. For your convenience, we’ve split them into subcategories:
Start of a sale
- STARTS NOW! Memorial Day flash sale
- Memorial Day Savings Start NOW!!! Save 20% with Code MEMORIAL20
- The Countdown to Memorial Day Sale starts now
- [Your brand name] | Memorial Day Sale Starts Now!
- Memorial Day Sale Starts Today – Buy 3, Get 3 Free
- Start Early! Our Huge Memorial Day Sale starts now! use code: mem30
- Memorial Day Sale: Go Go Go!
- Start saving now: 30% off patriotic apparel!
- Memorial Day Sale: 50% Off BBQ Grills!
- Kick Off Memorial Day: 40% Off Outdoor Furniture!
- Shop Early: 35% Off Party Supplies!
- Memorial Day Special: 25% Off Swimwear Collection!
Early access Memorial Day subject lines
- Exclusive early access: Save 30% on patriotic apparel for Memorial Day!
- 40% off outdoor essentials for your Memorial Day weekend!
- Early access to Memorial Day deals, save 25% on BBQ grills!
- Early access to Memorial Day savings, 50% off swimwear!
- Score 35% off Memorial Day party supplies & decorations!
Memorial Day subject lines mentioning discounts and savings
- Salute-worthy savings in honor of Memorial Day 🎊
- Memorial Day Sale – Additional 50% Off
- Memorial Weekend Special Sale – Buy 2 Get 3rd 50% Off
- Free Shipping This Weekend plus Take 20% Off Your Order in Honor of Memorial Day
- yay for long weekends + big savings!
- Plan your staycation! Extra 15% off [enter your product] at our Memorial Day Sale
- 40% Off Everything for Memorial Day
- Flash Sale: 20% Off Patriotic Fanny Packs! 🇺🇸
- Take 50 Off Memorial Day Sale
- Memorial Day Weekend – 25% Off Hundreds of Items!
- Memorial Day Sale! 15% Off All Orders Limited Time
- Gigantic Memorial Day Sale! + In-Store Only Clearance Deals!
- Enjoy this special discount to celebrate Memorial Day
- Hooray! Up to 70% OFF for the Memorial Day
- Memorial Day Weekend Super Sale | Up to 75% off
- GET 10% OFF [your product] For Memorial Day. Ends May 28th
- **BIG Memorial Day Weekend Sale**
Free shipping
- Memorial Day Sale: Extra 15% off + Free Shipping!
- Celebrate Memorial Day with free shipping on all orders 🎉
- Free Shipping Now Through Monday
- FREE U.S. SHIPPING…all Memorial Weekend!!
- Memorial Day Savings on Select Items! – FREE Shipping on Orders $40+
- Memorial Day Exclusive! Today Only – Free Shipping On All Order
Memorial Day subject lines with emojis
- ☺️ ⛵️ MEMORIAL DAY SALE 15% OFF SITEWIDE
- ❤️ MEMORIAL DAY FLASH SALE! ❤️
- ? Ideas for your Memorial Day BBQ ?
- 🌞 Kick Off Summer with Savings! Memorial Day Deals Inside!🎈
- 🎆 Honor, Remember, Save: Memorial Day Discounts Await! 💙
- 🍔 Get Ready for BBQ Season: Memorial Day Specials Here! 🍉
- 🎇 Celebrate Memorial Day with Savings! Shop Now! 🛍️
Memorial Day subject lines with last-minute reminders/urgency
- Ends Tonight: 40-60% off EVERYTHING!
- Our Sale Ends Memorial Day (Only A Few Days Left)
- Memorial Day Sale! Save Up To 70%
- Memorial Day Sale! Up to 75% off select items
- Last day for this Memorial Day sale
- Don’t Forget! Up To 65% off During Our Memorial Day Sale
- LAST CALL for Memorial Day Deals!
- Last chance: Memorial Day sale
- BIG Memorial Day Sale- 30% OFF ENDS MONDAY!
- Happy Memorial Day! LAST CHANCE Sale ends TODAY!
- Final Hours on the Memorial Day Sale!
- Memorial Day Weekend Sale starts now! New Arrivals going fast…… use code: mem30
- IT’S ALMOST OVER! | 50% Off Memorial Day Sale Ends Tonight! Coupon: MEMORIAL
- Last Chance to Kick your Summer off with Memorial Day Savings!
- Hurry – Memorial Day Sale and Free Shipping End Today!
Memorial Day subject lines related to BBQ & grilling
- Plan a Memorial Day BBQ in just minutes 🍖
- Chill, Grill & SHOP! 50% Off ALL Dresses & Rompers!
- An inspiration for your Memorial Day BBQ 🍖
- Open this email if you like 1) Hot dogs 2) Baseball 3) Savings
- Grilling Secrets from the Pros – Plus red, white, and blueberry desserts
Other Memorial Day subject lines
- Our favorite Memorial Day essential is…
- Knock Knock. It’s Memorial Day Doorbusters
- Plans for Memorial Day?
- STEP OUT FLY AND SAVE $$$ FOR MEMORIAL!
- Happy Memorial Day Sitewide Sale
- It’s our Memorial Day Big Deal
- Red, White, & NEW!
- MEMORIAL SALE
- Sun’s out, sale’s (back) on
- Memorial Day Weekend is here… Handy punch list to open up the Lakehouse
- Exclusive Online Preview! Memorial Day Sale & Clearance
- Memorial Day Weekend SALE [Exclusive DEAL]
- Shop the Memorial Day sale and save
- Get ready for Memorial Day! Grab your beach towels, luggage, and more NOW
- How to Host the Perfect Memorial Day Party
- Enormous Memorial Day Sale!
- Memorial Blow-Out Sale
- Memorial Day Giveaway!
- Memorial Day – A time to REMEMBER
- ***GLAM MEMORIAL DAY FLASH SALE***
- Memorial day sale this week only
- www.yourdomain.com – Memorial Day Weekend Sale (Omnisend: replace the domain with your store’s address)
- Shop our Memorial Day sale
- Memorial Pick
- Memorial Weekend Nostalgic Sale!
- Our Savings celebration is a blast
- Special Memorial Day alert
- Graduation Gift Deals, Tips For Memorable Graduation Photos 🎁
- America’s Pastime on the Memorial Day
- Since it’s Memorial Day weekend…
- The Perfect Memorial Day Weekend
- Celebrate the Memorial Day like never before 🎉
- Memorial Day Event at [your business name]!
Memorial Day email examples
Looking not only for subject line inspiration, but also some great examples of Memorial Day emails? Look no further:
Vessel
Why this Memorial Day email is good:
The subject line, “24hrs Left for à la Cart this Memorial Day,” communicates urgency by indicating a limited time frame. This encourages recipients to open the email promptly to avoid missing out on the offer.
The email features a visually appealing design with vibrant colors and attractive imagery. The background image of food items is relevant to the content and grabs the recipient’s attention.
On/Go
Why this Memorial Day email is good:
The email begins with a powerful and emotionally resonant statement: “This Memorial Day, honor the ultimate sacrifice.” This immediately grabs the recipient’s attention and creates a sense of empathy and connection.
The purpose of the email is clearly communicated in the subject line and headline. It informs recipients about an opportunity to support military families who have lost loved ones, aligning with the solemn nature of Memorial Day.
Eight Sleep
Why this Memorial Day email is good:
The subject line “Early Access Memorial Day Sale” immediately communicates exclusivity and urgency, enticing recipients to open the email to learn more about the sale.
The email clearly communicates the value proposition of the sale – early access to Memorial Day discounts. This provides an incentive for recipients to take advantage of the offer before it becomes available to the general public.
Liquid Death
Why this Memorial Day email is good:
The subject line “Our Craziest Deal is Back for Memorial Day” immediately grabs the recipient’s attention by hinting at a significant offer or promotion.
The email communicates a clear message about the return of a special deal for Memorial Day. This clarity ensures that recipients understand the purpose of the email right away.
Schoolhouse
Why this Memorial Day email is good:
The subject line “20% Off Is On (Memorial Day Came Early!)” combines a discount offer with a sense of urgency by mentioning Memorial Day early. This encourages recipients to open the email to learn more about the offer.
The email has a clean and minimalistic design, with a single image showcasing a selection of products and minimal text. This simplicity makes it easy for recipients to quickly understand the offer without being overwhelmed by information.
Looking for more email subject line ideas?
Cool, you made it to the end!
Thanks for checking out this list of Memorial Day subject lines that you can use as an inspiration to increase email open rate.
If you’re looking for more ideas on how to make those subject lines more compelling, read our comprehensive guide on the best spring lines ideas.
Even though the other spring holidays have passed, the blog post still contains tons of valuable tips, ideas, and inspiration.
Good luck!
Source from Omnisend
Disclaimer: The information set forth above is provided by omnisend.com independently of Chovm.com. Chovm.com makes no representation and warranties as to the quality and reliability of the seller and products.
