Author name: Daniel Mutua

Over 200 million businesses use Facebook to reach their consumers. Learn the top Facebook ad hacks to increase your conversion rates.

Geotargeting is a marketing strategy involving delivering personalized content to users based on location. Learn how this strategy works.

Email drip campaigns can be a great way to engage new and existing customers. This article discusses the top tips for making your drip email campaigns effective in 2024.

Split testing emails help you know which aspects resonate with your customers. Discover the top seven email A/B testing best practices to boost your marketing results now.

Customer acquisition is a challenging and often costly process. Read this guide for top customer retention tips to help you lower these costs.

Discover how to skyrocket sales with retargeting strategies. Read on for the key tactics to engage and convert your audience effectively in 2024.

Remarketing and retargeting are two often confused terms in digital marketing. This article discusses their differences and explains how they can be used to boost your profits in 2024.

Learn the benefits of data-driven decision-making for your business and discover the key steps to follow when pursuing a data-driven business approach in 2024.

A customer journey map is a powerful tool for navigating customer experiences. Learn the essential steps to creating a customer journey map.

Are you wondering what the live shopping trends are for 2024? Read this article to learn the best practices to include in your strategy.

Cross-border e-commerce is a strategy companies use to outperform their competitors. This guide has everything you need to know about xborder e-commerce.

A landing page is crucial for capturing valuable leads for your business. Read on to learn the landing page optimization tips that boost conversions.

Lead magnets help your business attain valuable leads for your sales funnel. Read on to learn the best practices when creating lead magnets.

Content repurposing is a brilliant content creation idea. Learn strategies and examples to boost your company’s online marketing efforts.

Amazon FBA sees up to a 35% increase in its annual sales revenue through cross-selling. Learn 5 cross-selling strategies that can help boost your sales.