Author name: Daniel Mutua

Lead magnets help your business attain valuable leads for your sales funnel. Read on to learn the best practices when creating lead magnets.

Content repurposing is a brilliant content creation idea. Learn strategies and examples to boost your company’s online marketing efforts.

Amazon FBA sees up to a 35% increase in its annual sales revenue through cross-selling. Learn 5 cross-selling strategies that can help boost your sales.

92% of marketers believe video will play a pivotal role in marketing in the coming years. Learn the latest trends set to transform video marketing in 2024.

Understanding your customers’s journeys is essential for providing better customer experiences. Read on to learn the phases of the customer journey.

Videos are among the most powerful digital marketing tools. Learn how to create a successful video marketing strategy in 9 steps.

Discover the top content marketing trends in 2024, including AI-assisted content, user-generated content, voice search optimization, and more.

Mobile commerce is slowly becoming the preferred way to buy and sell products. Read on for m-commerce trends that will shape retail in 2024.

Conversion rate is an important metric in business. Read on to get insights on optimizing your website for better conversions.

Leveraging user-generated content is a great way to outshine your competitors in the marketing world. Read this article to learn the benefits of UGC.

A well-built sales funnel can lead to a 16% higher win rate on deals. Read this guide to learn how to create a perfect one for your business in 2024.

Market segmentation is a business concept that entails dividing a market into target groups. Learn 9 types of market segmentation.

Churn rate is an important metric businesses need to track to become profitable. Learn what this KPI means and tips to reduce a high e-commerce churn rate.