Outdoor lighting is more than just a practical necessity, it’s a transformative element that turns backyard spaces into inviting, cozy sanctuaries. Here we’ll discuss the best lighting solutions available and guide you through some of the best outdoor lighting products on the market today.
Table of Contents
Why outdoor lighting has business potential
What to look for when selecting outdoor lighting
The best outdoor lights
Conclusion
Why outdoor lighting has business potential
The market for outdoor lighting was estimated to be worth US $15.34 billion in 2022, and from 2023 to 2030, it is projected to increase at a compound annual growth rate (CAGR) of 8%. Factors responsible for this growth include:
Adoption of energy efficiency
Energy efficiency is a decisive factor driving sales in the outdoor lighting market. The shift towards sustainable, energy-efficient options like LED technology is helping to reduce costs and appeal to eco-conscious consumers.
Rising infrastructure development
Global infrastructure development, particularly in urban, suburban, and rural areas, is significantly boosting the demand for reliable outdoor lighting in private and public spaces.
Growing outdoor spaces
Consumers are also increasingly looking to enhance what outdoor spaces are available to them, creating well-lit, aesthetically pleasing, and secure backyards.
What to look for when selecting outdoor lighting
Energy efficiency
Energy-efficient outdoor lighting, such as LED and solar-powered lights, significantly reduces electricity use and substantially lowers energy costs. These sustainable options cater to consumer demand for eco-friendliness and offer long-term savings, making them vital for retailers’ inventories.
Functionality
The functionality of outdoor lighting is vital, and retailers should look to stock lights that cover areas like security, feature highlighting, or ambient lighting. Multifunctional lights that offer versatility and flexibility are also becoming increasingly popular, providing more value to consumers.
Weather resistance
Outdoor lights must be able to endure various weather conditions, necessitating that they be made of materials like stainless steel and waterproof plastics for durability. Retailers should focus on products that are resistant to rust, corrosion, and UV damage.
Installation and maintenance
Ease of installation and minimal maintenance are essential for outdoor lighting, with consumers preferring user-friendly products with straightforward installation and added convenience.
The best outdoor lights
According to Google Ads data, outdoor lights are highly sought-after, with an average monthly search of 246,000. Spotlights are the most sought-after type of outdoor light, with an average monthly search of 1,830,000.
Spotlights
Spotlights are the most popular variety of outdoor lights, with a steady search volume over the last six months and 2,240,000 searches in November 2023 alone.
Spotlights add depth to outdoor spaces and create visual interest by casting directed beams of light. But the use of spotlights extends beyond their aesthetics; they can be used for safety, like illuminating uneven terrain or steps, or as a deterrence to potential thieves. Finally, their concentrated light beam makes them a practical choice for functional and decorative outdoor lighting.
Garden lights
Garden lights have an average monthly search volume of 90,500. They enhance the beauty and safety of a garden by illuminating flower beds, pathways, and other garden features. Garden lights come in various styles, from stake lights that can be easily placed in the ground to more elaborate lamp posts.
Apart from their functional use in lighting footpaths, garden lights can spotlight specific ornaments or plants, adding interest and drama to the landscape.
Motion-sensor lights
Motion-sensor lights – which have 90,500 average monthly searches – a smart choice for outdoor lighting, offering both convenience and security. They automatically turn on when they detect movement, providing illumination in areas like walkways, entrances, and garages. This feature makes them an effective deterrent against intruders while also ensuring safety for others.
These lights are energy-efficient, as they only activate when needed, and ideal for areas that don’t require continuous lighting, reducing electricity consumption while providing ample light when necessary.
Wall lamps
Wall lamps, which receive 74,000 monthly searches on average – are versatile fixtures that are most commonly used to light up outdoor living areas, exterior walls, and entryways. They offer both practical and aesthetic benefits, enhancing the visual appeal of a building’s facade while providing necessary illumination.
In addition to their decorative aspect, wall lamps contribute to security and safety by lighting up dark areas around a property, as well as a welcoming ambiance around patios and entrances.
String lights
String lights are popular for creating an intimate or festive atmosphere in outdoor spaces. They are easy to install and are particularly versatile thanks to their ability to to be draped along fences, across trees, or over patios.
These lights are particularly effective for outdoor weddings, parties, or casual get-togethers, providing a soft, diffused light that enhances the romantic mood, making them a favorite among event planners and homeowners. String lights receive 74,000 average monthly searches.
Floodlights
Floodlights are also quite popular, with 49,500 average monthly searches. They are commonly used for security purposes, lighting up expansive spaces like backyards, parking areas, and driveways. These lights come in various designs, from traditional halogen lamps to energy-efficient LED models.
Floodlights deter intruders, ensure safety in dark spaces, and provide ample light for outdoor activities. Their robust construction typically allows for weather resistance, ensuring reliability and longevity. Floodlights can be mounted on walls, poles, or the ground, offering versatile installation options.
Deck lights
Deck lights are specifically designed to enhance the ambiance and safety of decking areas. They are typically installed along the edges of decks, on steps, and around railings to provide subtle yet effective illumination. These lights make decks safer to navigate at night and add a warm, inviting glow to outdoor spaces.
Deck light designs range from recessed LEDs to post-cap lamps, seamlessly blending with the deck’s architecture and creating a cozy outdoor environment that’s perfect for relaxation and gatherings.
Bollard lights
Bollard lights are sturdy, upright fixtures that illuminate walkways and borders. They provide functional lighting for pathways, ensuring visibility and safety. These lights are designed to be both practical and decorative, with styles ranging from contemporary to traditional, complementing various landscape designs.
Bollard lights are not just functional, they also add an element of design to outdoor spaces. They can be used to create visual patterns along passageways, define the boundaries of an area, or act as standalone features in a landscape.
Conclusion
Choosing the right outdoor lighting collection involves balancing practicality with design appeal. Your selection should cater to various needs, whether it be accentuating landscape features, creating inviting atmospheres, or ensuring security.
Therefore, explore a whole range of lights, from robust floodlights to elegant string lights, and tailor your offerings to meet your customers’ distinct tastes and requirements. This approach will help to ensure that you stock a product range that illuminates spaces effectively as well as resonates with the stylistic preferences of your customer base.
If you’re in the market for outdoor lights, take a look at the thousands of options on Chovm.com.
