BMW Group delivered a total of 82,700 fully-electric BMW, MINI and Rolls-Royce vehicles to customers worldwide in the first three months of the year, passing the milestone of 1,000,000 fully electric vehicles delivered.
This represents year-on-year BEV growth of over 27.9% for the BMW Group. The increase in sales of fully-electric vehicles benefitted from a balanced performance across all major regions of the world.
The BMW Group is continuing on its BEV growth path. With the delivery of its one-millionth fully-electric vehicle since the market launch of the BMW i3, we have reached an important milestone that confirms the attractiveness of our product portfolio. By providing a choice of drive train technologies and thanks to our high level of flexibility, the BMW Group is well-positioned to meet changing customer requirements. This strategy is now proving particularly effective in a dynamic market environment
—Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales
Alongside fully-electric models, vehicles with highly-efficient combustion engines and plug-in hybrid technology remain important components of BMW Group’s drivetrain portfolio.
The BMW Group delivered 594,671 vehicles to customers in the first quarter of this year (+1.1%). The company achieved strong growth in Europe, in particular, in the first three months. With 227,784 BMW and MINI vehicles delivered to customers there, the BMW Group reported an increase of +5.5% over the same period of 2023. In addition to significant BEV growth, the BMW Group also recorded a significant year-on-year increase in sales of models in the high-end premium segment, in the first quarter (+21,6%). Most notably, the BMW 7 Series saw double-digit growth worldwide in the period from January to March, compared to the previous year.
The BMW Group anticipates a slight increase in deliveries in the Automotive Segment in 2024. Fully-electric vehicles and models from the high-end premium segment will be among the main growth drivers in 2024. In both of these segments, the BMW Group expects to see significant double-digit growth this year.
Strong BEV growth for BMW brand. In the first quarter of 2024, the BMW brand sold 531,039 units worldwide—an increase of +2.5%, compared to the same period of last year. The brand reported particularly strong growth in BEVs. Between January and March, 78,691 fully-electric BMW vehicles were delivered to customers worldwide—an increase of +40.6% compared to the prior year.
Among the brand’s fully-electric vehicles, the BMW i4, BMW iX3, BMW iX1, BMW iX and BMW i7 were particularly in demand. The BMW Group is also receiving positive customer feedback on the new BMW iX2, which was released onto the market in March. The newly introduced BMW 5 Series, with four drive train variants, including the fully-electric BMW i5, are proving especially popular.
Customer demand for emotional BMW M products still high. BMW M once again increased its sales from the all-time high posted in the first quarter of last year and continued its growth story in the YTD March 2024. With a total of 48,110 vehicles sold, sales were up +3,6% on the same period of the previous year. This strong quarterly result was largely driven by the continuing popularity of the high-performance models BMW M2, M3 Sedan, M3 Touring and the BMW XM, as well as the newly launched Performance derivatives BMW X1 M35i, M760e, i7 M70 and i5 M60.
BMW M GmbH plans to expand its range of electrified vehicles further, as it continues to strengthen its leading position in the high-performance segment and performance electromobility.
Source from Green Car Congress
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