Sourcing insights and market trends for the beauty and personal care industry.
We analyzed thousands of product reviews, and here’s what we learned about the top-selling body lotions in the US.
Review Analysis of Amazon’s Hottest Selling Body Lotions in the US Read More »
Discover how “Urgent Optimism” is shaping beauty consumerism, from challenging unsubstantiated claims to promoting transparency and addressing the cultural impact on mental health.
Urgent Optimism: A New Paradigm in Beauty Consumerism Read More »
Gradient lips are loved by makeup enthusiasts looking to achieve a cute innocent look. Keep reading to learn all about this trend and how such a look is achieved.
The Gradient Lip Makeup Trend and How to Achieve It Read More »
Discover how Gen Z is revolutionizing the beauty and wellness industry with a focus on prejuvenation. Learn how brands can cater to this trend and what it means for future product developments.
Discover the future of nail fashion with 2024’s top trends. Bold designs, eco-friendly products, and personal expression lead the way. Dive into what makes this year’s trends stand out.
Nail Trends 2024: Bold Expressions and Eco-Friendly Innovation Read More »
Shampoo may be common, but it can be found in a range of types for various consumer needs. Discover the top seven shampoos to offer in 2024.
Discover how the allure of touch in beauty product design will elevate consumer appeal in 2025. Learn actionable insights to craft irresistible multisensory experiences.
Indulgence at Your Fingertips: The Rise of Tactile Hedonism in Beauty Read More »
Discover the six newly adapted beauty personas set to shape consumer needs and product demands in 2024. Brands must prepare now to meet their evolved priorities.
Unveiling the Future of Beauty: 6 Personas Shaping 2024 Trends Read More »
Discover the exciting new dopamine beauty trend taking China by storm in 2024. Learn key insights to help your online beauty retail business capitalize on this emerging craze.
Mood-Boosting Beauty: Tapping into China’s Latest Obsession Read More »
The collagen revolution is coming. Biotechnology provides sustainable alternatives that will transform the cosmetics industry and open up exciting new product opportunities. Discover the key themes shaping the future of collagen in beauty.
Biotech Beauty: The Collagen Breakthrough Changing Everything Read More »
Discover how the beauty industry is enhancing product longevity amidst stricter regulations and supply chain challenges. Learn about innovative solutions shaping the future.
Resilient Beauty Solutions: Addressing Lifespan Challenges in Cosmetics Read More »
Consumers engage with brands that align with their values. Read on to learn why inclusivity is critical and how to create a more inclusive beauty brand.
Why Embracing Inclusivity is Critical in the Beauty Industry Read More »
Discover how the beauty industry is evolving with trends focused on authenticity, inclusivity, and experiential products. Learn how these movements are shaping the future of personal care.
The Personal Touch: Beauty Trends Tailored to Every Individual Read More »
Nail art has evolved from regular polish to studded designs with rhinestones. Discover everything to note when choosing nail rhinestones in 2024.
Whatever hairstyle consumers want to rock, hair sprays can help increase its wear time. Gain insights into how to choose the best options for your buyers in 2024.
