Sales & Marketing

This sales prospecting guide will help guide you maximize your time, and hopefully bring your company more revenue.

Conducting competitive intelligence should not be seen as a bonus, it should be seen as an essential tool to aid the formation of business strategies.

The advertising industry is highly correlated with consumer spending and financial strength, and achieved very strong growth in 2021.

Remember, when it comes to gauging your company’s expected market share and revenue, it’s okay to take your time.

Enterprise SEO tools are made to meet the needs of larger and more complex companies. Read on to find an enterprise seo tool for you!

Key takeaways Value chain analysis helps companies consider how each part of their operations adds or subtracts value from their final product Maximising the value at each step of the value chain helps companies enhance customer value and capture market share Conducting a value chain analysis is key to identifying areas where you can gain

Cost benefit analysis (CBA) is a quick and simple tool for understanding the strengths and weaknesses of prospective projects.

Apple Inc. rolled a new iOS update that changed applications’ access to user data, potentially slowing the growth of the e-commerce company’s establishment.

What is market research and how to conduct it？These information will provide insight into your customers’ needs and preferences.

Industry analysis can also help you look at growth opportunities, external risks or technological changes that are occurring within an industry.

Read this article to learn how to best manage supply chains through 5 crucial steps and build an inventory strategy to boost sales.

Inventory maintenance is essential to many businesses. Find out how the inventory turnover ratio can help you to improve your inventory management.

This guide breaks down the STP marketing strategy model. Read to learn using STP to reach specific customer segments with relevant messaging.

E-commerce competition is stiff, and business owners need do all they can to stand out. Read to differentiate your online shop from the rest.

Amazon Handmade & Etsy are popular among artisans and entrepreneurs looking to start an online business. Here is an overview and pros & cons.