Sales & Marketing

Discover useful email marketing tips likesegmentation, personalization, and timing to increase engagement, drive sales, and boost your business.

Looking to create high conversion, better leads, and sales using VSL? Follow this quick guide to understand the basics and how to best harness this content in 2025.

Looking to enhance your Google Business Profile? This guide details everything you need to know to get started.

TAM is the size of your market. Here's how to figure it out and see how much money your business can make.

Business insolvencies are on the rise, with the trend showing no sign of slowing in 2024. If this affects your business partner, you need to know what to do—or better still, how to avoid it in the first place.

Discover how integrating ESG into strategic planning helps businesses stay competitive and achieve sustainable growth in today's market.

As the holiday season gets closer, retailers have an opportunity to tap into the influx of corporate sales and spending.

By the end of 2024, retail media is expected to make up over 25% of global ad spend, as 69% of advertisers plan to raise their investments in RMNs.

Guided buying simplifies purchasing and makes it as automated as possible. The software guides buyers through the procurement process so they automatically comply with the company’s existing procurement policies. Find out more here.

91% of B2B marketers prefer webinar marketing over other content marketing strategies. Learn how to leverage webinars to grow your business in 2025.

Procurement is undergoing profound change, and decision-making is becoming increasingly complex. The magic triangle of cost, quality and time has had its day. Find out here what buyers will be facing in the next few years.

Net operating income (NOI) measures company asset profitability or investments. Discover how to calculate it and why it matters for your business in this article.

Optimizing one’s sales funnel helps to convert cold leads into hot ones. Discover how to boost your sales with the right content for each stage of your sales funnel.

Investing in a customer success program benefits your customers and brand. Read on to discover how to create a successful customer success plan for your business.

With new companies aplenty and a depressed global economy, business competition is fierce. That’s why mastering tools like competitive intelligence has never been more important in gaining the upper hand.