Over the last few years, eyelashes have become a pillar of modern beauty, offering a practical solution for those who want a magnetic look without needing daily makeup.
Some women stick to mascara, while others resort to professional treatments, like a lash lift or eyelash extension. Some others prefer getting faux lashes to create the incredible designs we see daily on Instagram, TikTok, and other social media.
Today, these applications have become safer and more customizable, thanks to advanced technologies and new-generation materials. Customers can choose length, thickness, and curvature to recreate the makeup look they want to achieve and are ready to spend money to do so.
In this article, we’ll discover the lash trends for 2025 you can capitalize on by offering your customers exactly what they will look for this year.
Índice del contenido
Fake lashes and lash treatments
Eyelash extensions, lamination, and lifting
Lash trends 2025
1. Wispy lashes
2. Anime lashes: Bold and expressive
3. Twiggy lashes: Straight from the ’60s
4. Winged eye makeup from fashion shows
5. Spider lashes
Reflexiones finales
Fake lashes and lash treatments
Según Grand View Research, the global false eyelashes market reached USD 1.89 billion in 2024 and is growing at a CAGR of 6.6% from 2025 to 2030. Women and now also men are constantly looking for new ways to stand out, and a set of full lashes seems like a great way to enhance one’s natural features and eyes.
Fake lashes are the easiest way to follow beauty trends without overspending on beauty treatments while also being able to follow makeup trends. Faux lashes are easy and fast to apply at home but still look good enough for makeup artists to use in their work.
Eyelash extensions, lamination, and lifting
Eyelash lamination is a non-invasive beauty treatment that improves the structure and appearance of natural lashes. This technique offers more curved, thick, and shiny lashes through a combination of curling and nourishing products, such as keratin. Eyelash lamination stands out for its versatility compared to other treatments, such as eyelash extensions and lifting, making it a sure trend in 2025.
Eyelash extensions are perfect for a dramatic look but require frequent maintenance and can weaken natural lashes. A lash lift, on the other hand, focuses on the curvature without nourishing the lashes, offering a more limited effect than lamination.
Lamination is ideal for those looking for a natural, long-lasting, and undemanding treatment suitable for every day and special occasions.
Lash trends 2025
In 2025, lash trends will reflect a growing focus on customization and creativity. With options ranging from natural to bold looks, the industry offers customers endless possibilities to enhance their eyes and make a statement. Staying up to date with innovative materials, technologies, and techniques will be essential to meet the expectations of modern consumers.
1. Wispy lashes
Perfectly matching the glass skin trend, wispy lashes are celebrated for their natural, fluttery look. They blend various lengths and thicknesses, creating a structured design that complements the natural lash line. They are versatile and suitable for multiple eye shapes, making them a favorite in the extensión de pestañas .
The evolution of wispy lashes reflects a shift toward more natural and personalized lash artistry. Materials such as synthetic fibers, mink, silk, or even sustainable materials are commonly used with varying lengths to achieve the quintessential thin, full lash.
2. Anime lashes: Bold and expressive
Anime lashes, inspired by the dramatic eyes of Japanese anime and manga books, offer a bold and expressive style. These lashes feature extra length and volume for those looking to make a statement.
As we have seen during the last New York Fashion Week SS, the impact of anime culture on this style is significant, bringing a unique blend of whimsy and creativity to the beauty scene. Materials used in this dramatic style can be custom-made, and lashes are often longer and thicker than traditional extensions, embodying Japanese cartoons’ exaggerated and bold aesthetic.
3. Twiggy lashes: Straight from the ’60s
Twiggy lashes are a makeup trend that is making a comeback from years past in the Spring Summer 2025 makeup. Paying homage to the model who revolutionized the standards of female beauty, the mascara embraces the lashes by joining them in tufts that, similarly to spider mascara, help create an impactful frame around the gaze.
This lash style focuses all the attention on the eyes and doesn’t need anything more than simple pink lips and a thin arched brow to go with it.
4. Winged eye makeup from fashion shows
Straight from the runways, the winged eye lash features lashes that trace the arch of the eye with smokiness and open into long and graceful wings once they reach the ends of the eyes.
This style gives a fun, magical effect that looks like the wings of a paradise bird or a butterfly, depending on the color. This 2025 lash trend is so out there that it can be worn with tons of different makeup
5. Spider lashes
We have seen many of these long, thick, and dense lashes in 2024, both in fashion shows and on the streets of the world’s biggest cities. And in 2025, spider lashes will still be a hot trend.
On the upper arch, lengthened by tufts of strategically placed false eyelashes, but also on the lower one, which completes the frame, creating a statement makeup.
Reflexiones finales
Lash trends in 2025 will focus on aesthetics, sustainability, and personalization. With increasingly eco-friendly materials and customizable applications, eyelashes will become a true tool for individual expression.
This shift reflects a growing demand for beauty treatments combining style, comfort, environmental respect, and fake lashes that are real statement pieces.
