The interior design market is expected to feature several key motifs and icons in the autumn/winter season this year. From classic icons to surreal motifs, these are the icon trends to invest in, according to WGSN.
Table of Contents
Discover the interior design market
Key icons for A/W 2025
1. Surreal motifs
2. Artisanal craft
3. Natural elements
4. Classic icons
Summary
Discover the interior design market
The global interior design market is valued at USD 134.22 billion in 2023 and is expected to expand at a compound annual growth rate (CAGR) of 4.1% between 2024 and 2030.
A rising trend in the market is the personalization of interior design products to suit consumer preferences. Manufacturers and designers are responding to this desire for self-expression by offering a wide range of color schemes and customization options.
There is also an increasing interest in wellness and sustainability. As the market evolves, the demand for aesthetic interiors that promote comfort and functionality is growing. As a result, interior products frequently consider both physical and mental wellness in their design.
Key icons for A/W 2025
1. Surreal motifs
Surreal motifs are expected to transform interior décor in the autumn and winter season. Whether for adult or kids’ markets, trompe-l’oeil prints and patterns will appeal to different audiences.
Adults are encouraged to embrace their inner child with cartoonish décor that inspires joy. Dreamy motifs like rainbows or bows in pastel tones can be applied to product categories such as decorative pillows, area rugs, or light fixtures.
Faux decorative food or everyday objects are also trending as a humorous approach to interior design. When it comes to surreal wall art, there is an interest in prints that look like realistic illustrations, line drawings, or digital renderings with reflective or pearlescent finishes.
According to Google Ads, the term “surreal interior design” saw a 52% increase in search volume over the past four months, with 320 in December and 210 in August.
2. Artisanal craft
Hand-painted prints and techniques such as embroidery and quilting are bringing a crafted appearance to interior products in A/W 2025. Both hand and digital techniques will be seen across hard and soft surfaces.
Hand-painted housewares with icons that feature visible brush strokes are popular. Abstract paintings with squiggles are also an opportunity to give interiors a playful and creative flair.
For a more natural appearance, clay home decor in earthy colors can come in many unique and organic shapes. Alternatively, geometric graphics that look machine-crafted will appeal to a younger audience.
The term “hand painted décor” garnered a search volume of 140 in December and 110 in August, which equates to a 27% increase over the past four months.
3. Natural elements
The icons of nature are expected to show up throughout interior spaces in the fall and winter season. This print and pattern trend plays with traditional botanical motifs, as well as crystal and celestial elements.
Greenery, fruits, and flowers are the most common motifs for interior products. The use of bold colors can enhance the classic style of floral print housewares. Rock formations and geode patterns are other unique ways of incorporating nature into products like diaries, notebooks, and binders.
Additionally, astronomy-themed home décor items featuring moons and stars are new for the season. Astrology stationery and journals are particularly popular and can be expanded upon with quotes and slogans that promote health and wellness. According to Google Ads, the term “astrology journal” saw a 26% increase in search volume over the past four months, with 2,400 in December and 1,900 in August.
4. Classic icons
Timeless icons and vintage motifs bring a sense of familiarity to home interiors in A/W 2025. Examples of classic icons include shapes from historical architecture and antique homewares.
Desk items with intricate doily patterns reference the aesthetics of the past, while scalloped borders bring a retro touch to notepads and stickers. Houseware products can also be given a historic quality with Grecian symbols, such as deities, columns, and laurel wreaths.
The motifs associated with traditional holiday and seasonal décor can also be updated with alternative color palettes or metallic finishes. The interest in holiday décor remains strong, with the term “holiday décor” garnering a search volume of 49,500 in December and 6,600 in August, which equates to a 6.5x increase over the past four months.
Summary
The latest key icons for home décor offer many opportunities in the interior design market. Artisanal craft comes with an artistic appeal, while natural elements and classic icons give interiors a comforting touch. Surreal motifs are also gaining influence for their fun and unexpected personality.
An understanding of trending icons and graphics is important to successful product development. With this comprehensive trend forecast of the hottest upcoming motifs, businesses are advised to consider how they can capitalize on the key icons of the season.
