Soon-to-be moms have a lot going on, and when they finally settle into bed after a long day, the last thing they need is to struggle with the notorious discomfort that pregnancy often brings. With an aching back and hips that feel out of place, sleeping can appear a distant dream. Unfortunately, such a scenario is common among expectant moms, which is why so many eagerly search for comfort-oriented solutions during pregnancy.
Businesses can appeal to this demographic with the right maternity pillows –– a golden opportunity to ease moments of discomfort while creating a loyal customer base. In this guide, we’ll explore the ins and outs of maternity pillows: what they are, why they’re beneficial, and how to select the best varieties for customers.
Table of Contents
What are pregnancy pillows?
3 of the best types of pregnancy pillows on the market
What to consider when stocking pregnancy pillows
Rounding up
What are pregnancy pillows?
A pregnancy or maternity pillow supports a woman’s body while she’s pregnant, helping her find comfortable positions for rest and sleep. Unlike standard pillows, they contour to the body’s curves, providing extra, targeted support for areas like the back, belly, and legs. As pregnancy progress and the body changes, a pillow that eases strain and discomfort becomes invaluable.
Benefits of pregnancy pillows
Why do maternity pillows matter so much? Beyond comfort, these pillows help ease the physical strain of pregnancy, making a huge difference for moms-to-be. Here are a few of the key benefits:
- Improved sleep quality: Pregnancy pillows can help alleviate back pain, relieve pressure on the hips, and encourage better sleep positions
- Support for multiple body areas: These pillows target specific areas that can cause discomfort, like the belly and lower back, helping women avoid tossing and turning throughout the night
- Longevity of use: Many of these pillows are designed for pregnancy, postpartum recovery, and breastfeeding, adding extra value to the investment
- Enhanced circulation: These pillows can also promote improved blood circulation for both mom and baby by promoting side sleeping, a recommended sleep position during pregnancy
3 of the best types of pregnancy pillows
1. Wedge pillows
Wedge pillows are small, firm pillows shaped like wedges or triangles. Manufacturers design them to fit under specific areas, like the belly or back, providing targeted support. Wedges are ideal for moms who want extra lift without a bulky pillow. They’re compact, portable, and versatile — great for both travel and multi-use around the home.
2. Total body pillows
Total-body pillows wrap around the entire body, offering comprehensive support from head to toe. These larger pillows provide relief, especially for women experiencing discomfort in multiple areas. Total-body pillows are an excellent recommendation for customers looking to make a one-time investment in something that’ll last through pregnancy and beyond.
3. Full-length body pillows
Shaped like a long, straight tube, full-body pillows are designed so that expectant mums can hug or wrap them around the body. They help relieve pressure on the hips and can be a cozy choice for side sleepers. They don’t contour as closely as other types but are great for those who want a simple, full-length support option.
What to consider when stocking pregnancy pillows
1. Pillow size
Pregnancy pillows vary significantly in size, from small wedges to full-body cushions. Wedge pillows take up minimal space, making them ideal for customers with smaller beds or those who require them for travel. Full-body pillows, however, are larger, which makes them more cumbersome and will take up more bed space.
2. Pillow shape
Shape matters, and pregnancy pillows come in various configurations to accommodate different needs. Here’s a look at some popular options:
| Pillow shape | Description |
| Bean shape | A rounded, compact design that provides targeted support |
| Straight tube | Long and slender, this shape is perfect for hugging and side support |
| U-shape | This popular shape surrounds the body, offering back and belly support –– particularly helpful as pregnancy progresses |
| C-shape | Similar to the U-shape but smaller, these pillows provide back and belly support without the bulk |
| J-shape | Working simultaneously to support the belly, head, and neck, these pillows are ideal for women who need full-body support but don’t want the wrap-around feel of a U-shaped pillow |
3. Fabric choice
Fabric choice is another big factor for comfort-conscious moms-to-be. Retailers should look for pillows made with breathable, hypoallergenic fabrics like cotton or bamboo. These materials help regulate body temperature, which is key, as many pregnant women experience hot flashes. Soft, washable covers are also necessary, so stock pillows with removable, machine-washable covers for convenience.
4. Filling
A pregnancy pillow’s filling can impact its comfort and durability. Some pregnant people are particular about the type of filling based on their comfort needs, so it’s worth having a selection to meet different preferences. Popular options include:
| Filling type | Description |
| Memory foam | This filling offers firm, lasting support that conforms to the body’s shape |
| Polyester fiberfill | This filling is softer, fluffier, and more affordable than memory foam, and also lightweight and therefore easier to adjust |
| Microbeads | These tiny beads provide a flexible yet firm structure and are often cooler and more lightweight, making them an attractive choice for moms concerned about overheating |
5. Noise
Not often considered, but equally important, is the noise a pillow’s filling may produce. Some fillings, like microbeads, can produce a soft rustling sound, disrupting light sleepers. It’s helpful to mention this detail, as a “quieter” pillow may be a deal-maker for moms sensitive to noise.
Final words
Choosing the right pregnancy pillow can be a game-changer for many an expectant mother, especially when they value their purchase thanks to its superior comfort. Retailers can tap into this consumer base by offering a thoughtful selection of pillow types, including those with different shapes, sizes, fabrics, and fillings, to meet diverse needs.
Remember that you are offering consumers the gift of rest, relief, and support during one of the most transformative periods of their lives. So, take the time to stock pillows that cater to various needs, tastes, and budgets. With the right choices, your store can become a cherished stop for moms-to-be looking for a good night’s sleep.
