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navigare il prototipo al viaggio di vendita al dettaglio

Il manuale dell'imprenditore: come gestire il percorso dal prototipo alla vendita al dettaglio con Marshall Day e Kevin Sagouspe di Rak-O

Il nuovo episodio del B2B Breakthrough podcast is here! Host Ciara Cristo sits with Marshall Day and Kevin Sagouspe to discuss the revolution of gardening as they unravel their entrepreneurial journey with the invention of Rak-O. Marshall Day and Kevin Sagouspe walk us through how it all started. Marshall shares how the constant loss of his gardening tools pushed him to find a tool that has it all in one but he didn’t – this birthed the vision to create one.

In this recap, we’ll shine the light on the aha moments from this episode and highlight the key takeaways that every entrepreneur must know to take their business to the next level.

Sommario
Dall'idea alla realtà
Il potere della collaborazione
Superare gli ostacoli

Dall'idea alla realtà

Necessity is the mother of invention. Marshall shares the frustration in trying to get the perfect gardening tool – the one that doesn’t get lost again and again. The frustration, however, birthed the idea of Rak-O. What started as a simple prototype quickly turned into a startup success when he met Kevin, a seasoned manufacturing expert who knew his craft and was ready to become a partner after a few lunches and meetings.

Kevin walks us through the journey of how the prototype turns into a successful product. He spotlights the several valuable lessons which include:

  • Make sure to know your product inside and out.
  • Protect your product before sharing it with others.
  • Do not be afraid to use unconventional resources to create your prototype.

Turning an idea into a reality takes more than the right partnership and knowing your product, it also takes time, effort, grit and courage.

Il potere della collaborazione

It can be challenging to receive feedback. Marshall and Kevin share the importance of collaboration and division of labor in bringing a product to life. The key takeaway is the importance of finding a partner who complements your skills and is willing to provide honest feedback.

Kevin notes that while it is important to be protective of the product as an inventor, it is also essential to step back and allow others with different skillsets, perspectives and expertise give constructive criticism.

Superare gli ostacoli

Every entrepreneur will face a challenge at one point of the journey to success and it is important to be armed with the right set of skills and mindset to handle it as they show up.

Kevin stresses the need to protect your brand as an entrepreneur and manufacturing process while Marshall adds that it’s essential to find the least resistant path to minimize the number of people involved in manufacturing.

If you haven’t listened to this episode yet, be sure to tune in to get more in-depth knowledge.

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