With consumers showing high interest in ‘prejuvenation’ topics, the concept of Collagen Banking will continue to trend in the near future. This trend, focused on preserving collagen for future skin health, has captured the attention of Gen Z and millennials alike, signaling a new era in anti-aging skincare. As we delve into this phenomenon, we’ll explore its origins, evolution, and implications for both consumers and brands in the ever-evolving beauty landscape.

目次
● What Does #CollagenBanking Mean?
● How Is the #CollagenBanking Trend Evolving on TikTok?
● A Closer Look at Noteworthy Collagen Types: Marine, Vegan, and Liquid
● Key Products Driving the Collagen Banking Trend
● How Can Brands Capitalize on the Collagen Banking Phenomenon?

What Does #CollagenBanking Mean?

The #CollagenBanking hashtag refers to the proactive approach of preserving and boosting collagen levels in the skin from an early age to maintain youthful appearance and skin health in later years. This concept is rooted in the principle of “prejuvenation” – preventing signs of aging before they become visible.

The importance of collagen banking in skincare cannot be overstated. Collagen, a protein crucial for skin elasticity and firmness, naturally decreases as we age. By starting collagen-boosting routines early, individuals aim to create a “reserve” of collagen, potentially slowing down visible signs of aging.

This approach marks a significant shift in skincare philosophy, moving from reactive anti-aging treatments to proactive, long-term skin health strategies. It aligns with the growing trend of holistic wellness and the desire for sustainable beauty solutions among younger generations.

How Is the #CollagenBanking Trend Evolving on TikTok?

The #CollagenBanking trend on TikTok has shown remarkable growth and engagement. According to the WGSN, the trend has seen a significant upward trajectory, particularly from January to April, with views surpassing 250 million. This surge indicates a growing interest and awareness among TikTok users about collagen banking and related skincare practices.

The trend’s strength is further evidenced by its high STEPIC* Index alignment, particularly in the areas of Society and Technology. This suggests that collagen banking resonates strongly with current societal values and technological advancements in skincare.

Data Credit: Exolyt, TikTok worldwide data. Data for #HypochlorousAcid is compiled from the aggregation of TikTok hashtags: #CollagenBanking, #CollagenBoosting, #Collagen, #MarineCollagen, #CollagenMask, #CollagenDrink

STEPIC*: STEPIC は、WGSN.com が作成した、社会、テクノロジー、環境、政治、産業、創造性の領域を網羅した分析モデルです。また、SEPIC インデックスは、これらのトピックに関する定性的および定量的な調査を通じて作成された指標です。

Gen Z’s interest in anti-aging and prejuvenation is a key driver of this trend. Unlike previous generations that typically started anti-aging routines later in life, Gen Z is taking a preventative approach, embracing skincare as a form of self-care and long-term investment in their appearance.

Interestingly, the content around #CollagenBanking on TikTok has evolved from being primarily expert or brand-led to featuring more user-generated content (UGC) and reviews. This shift signifies that consumers are moving from the awareness phase to the consideration and buying phases.

The trend’s expansion is also reflected in the diverse range of related hashtags contributing to its growth, including #CollagenBaking, #CollagenBoosting, #Collagen, #MarineCollagen, #CollagenMask, and #CollagenDrink. This variety demonstrates the multifaceted nature of the collagen banking trend, encompassing various products and approaches.

A Closer Look at Noteworthy Collagen Types: Marine,Vegan, and Liquid

As the concept of collagen banking gains momentum, it’s crucial to understand the various collagen types dominating the market. Let’s take a closer look at three collagen categories that are catching the eye of beauty enthusiasts these days.

Marine collagen remains a popular Choice.

Marine collagen, derived from fish, has gained popularity due to its high bioavailability and sustainability.

• Highly absorbable: Marine collagen peptides are smaller and more easily absorbed by the body compared to other animal-derived collagens.
• Rich in Type I collagen: This type is most abundant in human skin, making marine collagen particularly effective for skin health.
• Sustainability: Often considered more environmentally friendly than land-animal sources.

Is marine collagen low in histamine?

While marine collagen is generally well-tolerated, some individuals with histamine sensitivities may have concerns. However, high-quality marine collagen products are typically low in histamine content due to careful processing methods. A 2019 study in the Journal of Food Science and Technology found that properly processed marine collagen supplements contain negligible amounts of histamine, making them suitable for most consumers.

Is there a vegan source of collagen?

As plant-based lifestyles become more popular, innovative vegan collagen alternatives are gaining traction in the beauty market. While true collagen is animal-derived, vegan options typically consist of collagen-boosting ingredients that support the body’s natural collagen production.

• Collagen-boosting formulations: Many vegan products focus on stimulating the body’s natural collagen production rather than providing collagen directly.
• Plant-based building blocks: Ingredients like amino acids, vitamins, and minerals that support collagen synthesis are key components of vegan collagen products.
• Fermentation technology: Companies like Geltor are using bioengineered yeast to produce animal-free collagen, with their products showing comparable efficacy to animal-derived collagen in initial studies.

Plant-Based Alternatives on the Rise

The vegan collagen market is experiencing rapid growth, driven by increasing consumer demand for ethical and plant-based beauty products. According to Grand View Research, the global vegan collagen market size was about USD 279.2 million in 2023 and is projected to grow at a CAGR of 36.4% from 2024 to 2030. This surge in vegan collagen alternatives not only caters to vegan and vegetarian consumers but also appeals to those seeking more sustainable and cruelty-free beauty options.

Liquid collagen comes in a convenient and trendy option

Liquid collagen has emerged as a convenient and trendy option in the collagen supplement market. The benefits of liquid collagen include:

• Rapid absorption: Liquid formulations are often more quickly absorbed by the body compared to powders or pills.
• Convenience: Easy to consume on-the-go and can be added to various beverages.
• Precise dosing: Liquid forms allow for more accurate measurement of collagen intake.

Is liquid collagen better than powder?

While both liquid and powder collagen can be effective, liquid collagen may have a slight edge in terms of absorption rate and convenience. Some studies suggest that liquid collagen may be more bioavailable, meaning the body can utilize it more efficiently. For instance, a clinical trial published in Nutrients found that liquid collagen formulations were absorbed up to 1.5 times faster than their powder counterparts. Additionally, a consumer survey by the Nutrition Business Journal revealed that 64% of collagen users prefer liquid formulations, citing convenience and perceived better absorption as key reasons.

Key Products Driving the Collagen Banking Trend

The #CollagenBanking trend has spurred a diverse range of products aimed at preserving and boosting collagen levels. Based on the TikTok data and market insights, several product categories have emerged as frontrunners in this skincare revolution.

美容液と濃縮液

Collagen-boosting serums have become a cornerstone of the collagen banking trend. These products often contain high concentrations of active ingredients like peptides, vitamin C, and retinol, which are known to stimulate collagen production.

• Peptide serums: These products contain short chains of amino acids that can signal the skin to produce more collagen. The popularity of peptide-based products has grown significantly, with hashtags like #Peptides gaining traction on TikTok.
• Vitamin C serums: Known for their antioxidant properties, vitamin C serums not only protect existing collagen but also promote new collagen synthesis. Their effectiveness has made them a staple in many collagen banking routines.

コラーゲンサプリメント

Ingestible collagen products have seen a surge in popularity, aligning with the “beauty from within” concept.

• Collagen drinks: The convenience of ready-to-drink collagen beverages has made them particularly popular. The hashtag #CollagenDrink, as mentioned in the TikTok data, indicates the growing interest in these products.
• Collagen powders: Versatile and easy to incorporate into daily routines, collagen powders remain a popular choice for those looking to boost their collagen intake.

局所治療

• Collagen masks: Sheet masks and overnight treatments infused with collagen-boosting ingredients have gained significant traction. The inclusion of #CollagenMask in the TikTok trend data underscores their popularity.
• Eye creams: Targeting the delicate eye area, collagen-rich eye creams have become essential in many skincare routines, addressing fine lines and wrinkles in this sensitive region.

Advanced Skincare Devices

• Microneedle rollers: These at-home devices create micro-injuries in the skin, stimulating collagen production as part of the healing process. Their effectiveness and the “tech-beauty” appeal have made them popular among skincare enthusiasts.
• LED light therapy devices: Red light therapy, known for its collagen-stimulating properties, has transitioned from professional settings to at-home devices, appealing to those seeking advanced skincare solutions.

The diversity of products driving the collagen banking trend reflects the multifaceted approach consumers are taking towards preserving and boosting their collagen levels. From topical applications to ingestible supplements and high-tech devices, the market is responding to the growing demand for effective collagen-boosting solutions.

How Can Brands Capitalize on the Collagen Banking Phenomenon?

Adapting Marketing and Communication

As the trend moves from expert-led content to user-generated reviews, brands need to adjust their communication strategies to resonate with consumers in the buying phase.

• Use terms like “collagen banking” and “collagen boosting” in product naming and communications
• Highlight the preventative aspects of collagen banking to appeal to younger consumers
• Showcase real user results and testimonials to build trust and credibility

Product Development Opportunities

The trend’s expansion across categories, as indicated by the “Expand” status in WGSN’s Trend Investment Projection, suggests opportunities for diverse product development.

短期戦略：

• Promote existing collagen-boosting products with updated messaging
• Develop limited-edition or collaborative products to capitalize on current interest

長期戦略:

• Prioritize the development of longevity skincare solutions
• Invest in cellular beauty research for innovative product formulations
• Explore cross-category opportunities, such as ingestible beauty products or tech-beauty devices

Embracing Gen Z Values

Gen Z’s interest in anti-aging and prejuvenation presents a unique opportunity for brands to connect with this demographic. According to a report by Mintel, 28% of Gen Z consumers in the US are already using anti-aging skincare products.

戦略：

• Emphasize transparency in ingredient sourcing and product formulation
• Incorporate sustainability initiatives into product development and packaging
• Create educational content that empowers Gen Z consumers to make informed skincare choices

By aligning product development, marketing strategies, and communication approaches with the collagen banking trend, beauty brands can position themselves at the forefront of this growing market. The key lies in balancing immediate consumer needs with long-term skincare solutions, all while maintaining authenticity and scientific credibility.

まとめ

The #CollagenBanking trend has demonstrated remarkable growth and staying power in the beauty industry, as evidenced by its explosive rise on TikTok, reaching over 250 million views by April. With the Trend Investment Projection pointing towards expansion, we can expect collagen banking to advance across various categories and industries, potentially reshaping consumer spending patterns. This trend reflects a broader movement towards preventative skincare, longevity, and holistic beauty solutions, particularly among younger demographics. As the beauty landscape continues to evolve, brands that successfully integrate collagen banking concepts into their product development and marketing strategies are likely to see significant growth opportunities, tapping into consumers’ increasing desire for proactive, science-backed skincare solutions that promise long-term benefits.