In the third quarter of 2024, global tablet sales grew by 20.4%, reaching 39.6 million units. This increase reflects a rise in demand. Seasonal promotions and new features have attracted more buyers.
The Tablet market of 2024: Unpacking the 20.4% Surge in Sales
Apple Leads the Market
Apple maintained its top position, shipping 12.6 million tablets in Q3. This marks a slight year-over-year growth of 1.4%. Apple’s loyal customer base and seamless ecosystem keep it competitive. Its products work well together, creating a strong appeal.
Samsung Sees Strong Growth
Samsung ranked second with 7.1 million units shipped, up 18.3% year-over-year. This success is largely due to its affordable Galaxy Tab A9 series. Samsung has also gained traction in the education and business markets, boosting sales further.
Amazon Rises with Prime Day Promotions
Amazon ranked third with 4.6 million units shipped, a 111.3% increase from last year. Prime Day discounts on its Fire tablets drove this growth. Amazon’s tablets remain popular with households looking for budget-friendly media devices.
HUAWEI and Lenovo Round Out the Top Five
Also, HUAWEI took fourth place with 3.2 million units shipped, up 44.1% year-over-year. Lenovo followed in fifth, shipping 3 million units, growing by 14.7%. Demand for Lenovo tablets was strong in China and Western Europe.
What’s Next for the Tablet Market?
Tablet sales are likely to keep rising through the holiday season. Vendors are preparing for higher demand by increasing inventory. AI-powered features are also expected to attract more buyers, offering smarter functions and personalized settings.
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Anuroopa Nataraj, Senior Research Analyst at IDC, sees many growth opportunities. “Schools, entertainment, gaming, healthcare, and cross-device connectivity all show potential,” Nataraj says. “AI-driven features are now in high demand, as users seek more personalized, intuitive tablets.”
So, with AI enhancements and a range of price options, the tablet market is set to expand. Brands and buyers alike can look forward to new features and possibilities.
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