홈페이지 » 제품 소싱 » 포장 및 인쇄 » 스마트 패키징: QR 코드를 통해 가치를 추가하는 방법
스마트 패키징-QR코드를 통한 가치 추가 방법

스마트 패키징: QR 코드를 통해 가치를 추가하는 방법

Smart packaging is an emerging innovation that integrates new technologies, such as embedded sensors, into the packaging systems. Brands are increasingly using QR codes in smart packaging to make it interactive and improve customer experience. Scanning QR codes gives customers real-time access to the product or brand information.

The growing popularity of QR codes in smart packaging was evidenced in a 발견한 연구 that 84% of mobile users have scanned a QR code at least once, 72% scan a QR code at least once per month, and 32% once weekly.

This guide will show businesses how to leverage QR codes in smart packaging to enhance brand authenticity and transparency, building customer trust and loyalty.

차례
The growing market for smart packaging with QR codes
Top 5 ways QR codes are adding value to smart packaging
Types of target customers
결론

The growing market for smart packaging with QR codes

스마트 한 포장 is disrupting the traditional packaging model and creating more value. It is achieving this by integrating digital technology, including QR 코드, in the packaging design to provide additional functionality, including tracking products across the supply chain. Besides this, smart packaging with QR codes boosts engagement and interactions with customers.

시장 규모와 잠재력

The smart packaging market is projected to grow at an annual average 5.9%의 비율, reaching US$ 7.56 billion by 2023. The adoption of QR codes in smart packaging will contribute to this growth. This is evidenced in research showing that the market value of QR code packaging was 5.3년 2019억 XNUMX만 달러  and is projected to grow at a compound annual growth rate (CAGR) of 8% in the coming years.

Additionally, the QR code labels market is estimated at 1.3년 2022억 XNUMX만 달러 and is projected to grow at a CAGR of 8.9% between 2022-29, reaching US$ 2.1 billion by 2027. The ongoing digital transformation and access to smartphones are accelerating the growth of QR codes in smart packaging, creating opportunities for brands, suppliers, and other investors interested in the industry.

What drives the need for smart packaging QR codes?

Various factors are driving the demand for smart packaging QR codes. These include:

  • Improved access to specific product or company information
  • Increased personalized engagement with a brand, which improves customer experiences and attitudes towards the brand
  • Increased product transparency
  • Improved product validation and identification to ensure customers purchase from legitimate brands

Top 5 ways QR codes are adding value to smart packaging

Using QR codes in smart packaging adds value by adding functionalities that improve customer experience and engagement. For instance, improved access to additional product information through scanning of QR codes improves customer experience and can potentially influence purchasing intentions and long-term commitment.

Below are five other ways QR codes are adding value to smart packaging:

QR codes for traceability

QR codes provide an effective way to trace and track products. They provide advanced features that enhance the brand’s real-time ability to track individual products through the supply chain. In addition, QR codes in smart packaging provide customers access to critical product information such as a product’s origin, ingredients, sourcing information, allergies, and sustainability goals.

발견 된 연구 소비자의 94 % are more likely to be loyal to a transparent brand, while 73% are more likely to pay more for transparency. Thus, brands can leverage this innovation to improve transparency and strengthen corporate competitiveness.

QR codes for product digitalization

Scanning a QR code provides customers access to more information and resources, including product specifications, reviews, tutorials, and customer support. It connects customers to the brand’s social media platforms and websites. QR codes also benefit companies by enabling them to track cross-border sales, product movement and inventory, personalized rewards and incentive campaigns. They can also track and analyze data generated through QR codes to understand customer preferences and behaviors.

QR codes for anti-counterfeiting solutions

QR codes integrated within smart packaging solutions provide a unique identifier that enables easy tracking and verifying of the authenticity of products in real time. In addition, they enable using encrypted data transfer protocols to prevent counterfeiters’ attempts to alter or manipulate product information. Therefore, providing scannable QR codes on smart packaging protects consumers from purchasing fake products.

Dynamic QR codes for data collection and insights

Dynamic QR codes are versatile and can provide critical insights, including supply chain inefficiencies. Companies can leverage them to access data on the number of customers using the QR codes, allowing tracking and analyzing their behaviors and preferences. Data collected regarding the product can be used to improve product safety and performance and reduce the overall theft and damage rate.

Regulatory compliance with QR codes

Recent years have seen increased laws and regulations due to the growing global awareness and concerns regarding sustainability, climate change, and safety. As a result, companies must adhere to local and international regulations, especially strict food standards and carbon emissions. Track-and-trace through QR Codes allows quick access to compliance information and makes locating products in case of contamination, or recall is easy.

Types of target customers

Various customers are using smart packaging with QR codes. They can be categorized either by industry or country.

업종별

1). Food and beverage industry

QR 코드 켜짐 식품 및 음료 포장 have allowed these sectors to thrive. For example, companies use food QR codes to provide access to nutritional information, enhance food traceability, facilitate social media engagement, collect feedback, and share fun recipes. A study found that 소비자의 57 % have scanned a QR code on 식품 포장 to access more information, while 25% scanned to get a recipe.

2). Hospitality industry

Hotels and restaurants are implementing QR codes to enhance operational efficiency and customer experiences. QR code menus have become common in the US, with approximately 52% of all restaurants have implemented them and 33% of restaurant owners using them to enhance their businesses.

3). Personal care industry

브랜드 화장품 and beauty industry are embracing QR codes in packaging to enhance their competitiveness in the marketplace. This is because smart packaging with QR codes improves engagement, aids decision-making, and promotes transparency to build trust and loyalty.

국가 별

1). The United States

2021 조사에 따르면 45% of Americans used a marketing QR code at least once in 3 months, 54% were aged between 18-29, and 48% were aged 30-44. In addition, 11 million households in the US scanned a QR code in 2020, an increase from 9.76 million households in 2018

2). 중국

QR code usage is more established in China, with 소비자의 50 % scanning codes weekly. Besides, QR codes account for 결제금액의 90% in China, and 65% of Chinese consumers consider QR codes on packaging critical in building trust. QR codes in the packaging in china are used in various ways:

  • brand rewards and incentives
  • re-orders
  • authenticity confirmation
  • origin traceability

3) 인도

The rapid growth of digital payments and UPI platforms is accelerating the use of QR codes in India. Approximately 40% of the Indian population uses QR codes, with more than 30 백만 가맹점 accepting QR code payments, an increase from 2.5 million merchants 5 years ago.

결론

QR codes make packaging more interactive and increase customer engagement. Brands worldwide recognise their capability to enhance traceability, product digitalization, provide anti-counterfeiting solutions, facilitate data collection and insights, and ensure compliance with local and international laws and standards. Besides this, entrepreneurs must understand that modern customers seek unique, personalized experiences. As a result, integrating QR codes into packaging designs can improve business performance due to improved appeal to customers.

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