Persepsi mengenai kuku grooming and self-care has undergone a transformative shift. Men are now embracing their nails as a canvas for personal expression. From sleek manicures to bold nail art, the boundaries of traditional male grooming are expanding. Join us as we delve into the hottest nail care trends, uncover the top tips for maintaining healthy nails, and discover how men are breaking stereotypes one impeccably groomed nail at a time.
Jadual Kandungan
The market for nail care
Manikur
Penjagaan kuku
Seni kuku
5 Things businesses can do to attract the male consumer
Kesimpulan
The market for nail care
The global men’s personal care market was valued at USD 124.8 bilion in 2020 and is projected to reach USD 276.9 billion by 2030, registering a compound annual growth rate (CAGR) of 8.6% from 2021 to 2030. This is due to men’s increasing concerns about health, body image, self-grooming, and hygiene. Additionally, the rising awareness of overall personal care regimes and the influence of emerging fashion trends and social media play a pivotal role in propelling the market forward.
Similarly, the global nail care products market has experienced significant growth. The nail care market was valued at USD 22.34 bilion in 2022 and is projected to grow from USD 23.41 billion in 2023 to a substantial USD 32.84 billion by 2030, with a CAGR of 4.95%. Nail care has evolved into an integral part of personal grooming, particularly with the growing popularity of nail polish and nail art in the corporate and fashion industries. Nail polish holds the largest market share, surpassing 70.0% in 2021, while the artificial nail and accessories segment is expected to have the fastest CAGR of 5.7% antara 2022 hingga 2030.
Though specific market research on nail care for men is currently unavailable, there is a noticeable increase in awareness and interest in nail care among men. Evidently, the product launches by Harry Styles and Machine Gun Kelly, featuring nail care products, have sparked a surge in demand for “men’s nail polish” by 420% on the global online shopping marketplace, LovetheSales.com. During the same period, beauty searches for “male beauty products” rose by 137%.
These developments highlight a growing acceptance of nail care and self-expression through nail art among men. As the trend continues to gain momentum, businesses should recognize the market potential and seize the opportunity to cater to this evolving consumer base by providing gender-inclusive nail care products and leveraging gender-neutral marketing strategies. Embracing this cultural shift will boost business growth and foster a more inclusive and diverse beauty industry.
Manikur
A manicure is a cosmetic treatment for the hands and nails aimed at improving the appearance and overall health of the nails and surrounding skin. It involves cleaning, shaping, and trimming the nails, caring for the cuticles and often includes hand massage and nail polish application.
In recent times, more men are seeking manicures for various reasons:
- Dandanan dan kebersihan: Men are becoming increasingly conscious of personal grooming, and a manicure helps maintain clean and well-groomed nails, promoting better hygiene.
- Penampilan profesional: In professional settings, well-kept nails contribute to a polished and presentable image, which is vital for career success.
- Self-care and relaxation: Men recognize the importance of self-care and seek ways to relax and destress. A manicure provides a pampering experience, promoting relaxation and stress relief.
- Kesihatan kuku: Regular manicures can help improve the health of the nails, prevent issues like kuku yang tumbuh ke dalam, and identify potential nail problems early on.
- Nail art and expression: Some men embrace nail art as a means of self-expression, using warna and designs to showcase their personality and creativity.
Types of manicure services men seek
While a basic manicure (nail shaping, cuticle care, and hand massage) tends to be what many men seek when they go for a manicure, there are some other treatments that are not uncommon among male consumers.
- Buff dan bersinar: A natural look where nails are disangga to a healthy shine without nail polish.
- Selesai matte: Pengilat kuku matte application in neutral or dark shades for a subtle and sophisticated look.
- Clear polish: Permohonan cat kuku yang jelas for a clean and polished appearance without vibrant colors.
- Seni kuku: Men who enjoy more expressive nail styles seek nail art services with masculine designs, corak geometri, Atau minimalistic art.
- Hand and nail treatment: Specialized treatments that address specific nail concerns, such as mengukuhkan, membaiki, Atau menghidratkan kuku.
Overall, the rise in men seeking manicures is a result of changing attitudes towards grooming, self-care, and individuality, as well as a broader acceptance of diverse forms of personal expression. Men are realizing that taking care of their hands and nails goes beyond aesthetics; it’s an essential aspect of overall well-being and confidence.
Penjagaan kuku
Men are more concerned about nail care than in the past, yet many are still not confident in seeking nail care through services and would instead opt to use simple nail care products at home. Cuticle oils, krim tangan, dan mengukuhkan serums designed for men are used to maintain healthy nails.
Additionally, men are paying more attention to nail health and are seeking professional help for issues like brittle nails, kulat kuku, or other nail-related problems. This includes regular visits to podiatrists or dermatologists for proper care.
Seni kuku
As mentioned, more men are treating their nails as a way of expressing themselves. On top of pengilat kuku (don’t forget the base coat and top coat), more men seek nail art for self-expression. While some seek professional help to achieve this creative expression, others seek at-home products such as dark-colored polish, nail art pens, pelekat kuku and stensil, nail gems, Dll
Some are even embracing longer nails. This style allows for more creative nail art designs and a unique aesthetic.
5 Things businesses can do to attract the male consumer
To attract more men towards nail care products, businesses can implement the following strategies:
#1 – Gender-inclusive marketing
Create marketing campaigns that showcase men using and benefiting from nail care products and services. Highlight the importance of nail health, grooming, and self-care for everyone, regardless of gender.
#2 – Educate about the benefits
Provide educational content emphasizing the benefits of nail care for men, such as maintaining healthy nails, improving hygiene, and enhancing overall appearance. Address common concerns and misconceptions that men may have about nail care.
#3 – Offer tailored products
Develop nail care products specifically designed for men. This can include masculine packaging, scents, and formulations that appeal to male customers. Consider offering specialized treatments like nail strengtheners for men or nail art designs that align with more masculine aesthetics.
#4 – Collaboration with influencers and celebrities
Partner with male influencers, celebrities, or social media personalities who can promote nail care products and services to their male audience. Their endorsements and testimonials can help break down stereotypes and encourage more men to explore nail care.
#5 – Engage in social media and online communities
Maintain an active presence on social media platforms and engage with male-focused grooming communities. Share content, tips, and tutorials on male nail care, and respond to questions and comments to build a supportive community.
By implementing these strategies, businesses can help break down barriers and attract more men towards nail care products and services, fostering inclusivity and expanding their customer base.
Kesimpulan
The world of nail art has evolved beyond gender boundaries, and the increasing interest in male nail care is a testament to the changing perceptions of grooming and self-expression. Men are now embracing nail art as a powerful form of creativity, allowing them to showcase their unique personalities and styles.
To capitalize on this growing trend, businesses have a significant opportunity to cater specifically to men in the nail care market. By offering products tailored to male preferences and aesthetics, they can tap into an untapped market segment and foster inclusivity in the beauty industry.
Providing products specifically designed for men, such as nail polishes, strengthening serums, and easy-to-use nail art kits can break down barriers and address men’s concerns about traditional nail care products being too feminine. Moreover, marketing existing nail care products to men through gender-inclusive campaigns will challenge stereotypes and promote a more diverse and accepting beauty landscape.
