The smartphone market has been a battleground for years, with Samsung en Appel leading the charge. While both brands enjoy a loyal customer base and significant market shares, Samsung has consistently stayed ahead in total shipments. Over the past decade, the South Korean giant has shipped far more smartphones than its American rival, highlighting its expansive reach and diverse product lineup.
Samsung’s Shipment Lead Over Apple
Think IDC's wereldwijde driemaandelijkse tracker voor mobiele telefoons, between 2014 and 2024, Samsung shipped around 3.1 miljard smartphones, significantly outpacing Apple’s 2.3 miljard eenheden. That’s a difference of 800 miljoen apparaten, a number large enough to supply every person in North America and much of Europe with a smartphone.
Annual Shipments: A Tale of Two Strategies
Even though Samsung remains ahead in total shipments, its annual sales have dropped by 30% over the last decade. In 2014, Samsung shipped 318.1 miljoen smartphones, but by 2024, this number had fallen to 223.5 miljoen. This decline is due to increased competition from Chinese brands en a shift toward premium devices like the Galaxy S and Z series.
Meanwhile, Apple has taken the opposite route. The iPhone’s annual shipments grew by 22% over ten years, oprijzend uit 169 miljoen in 2014 tot 207 miljoen in 2024. Apple’s growth is fueled by strong brand loyalty, long-term software support, and expansion into emerging markets like India.
Market Share Shifts: Samsung Falls, Apple Rises
Despite their dominance, both Samsung and Apple have lost market share due to aggressive competition from Chinese brands like Xiaomi, Oppo, and Vivo. Vanaf Q4 2024, Apple held a 23% marktaandeel, while Samsung stood at 16%. Over the decade, Samsung’s market share dropped by 5.8%, whereas Apple’s groeide met 4.5%. This shift underlines how Apple’s ecosystem and customer retention strategies have helped it gain ground.
The Impact of Strategy and Competition
Samsung’s declining shipment numbers stem from its strategic focus on premium models, moving away from budget-friendly options. This opened the door for Chinese manufacturers to capture a bigger share in regions where Samsung once led. Meanwhile, Apple has capitalized on its strong ecosystem, extended software support, and premium positioning to grow its market share.
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Conclusie
De afgelopen tien jaar, Samsung has shipped 700 million more smartphones than Apple, proving its dominance in total sales. However, Apple has gained momentum in market share and annual shipmentsen Samsung faces increasing competition from budget-friendly Chinese brands. As the smartphone landscape evolves, both tech giants will need to hun strategieën aanpassen to maintain their leadership positions in the industry.
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