The interior design market is expected to feature unexpected prints and patterns in the autumn/winter 2025 season. From rainbow hues to ribbons and bows, these are the pattern and print trends to watch, according to WGSN.
Conteúdo
Discover the interior design market
Top 5 print & pattern trends for A/W 2025
1. Surreal motifs
2. Ribbons and bows
3. Rainbow color
4. Hand painted prints
5. Muted patterns
Resumo
Discover the interior design market
Globally, the interior design market is valued at USD 134.22 bilhões em 2023. Espera-se que o mercado se expanda a uma taxa composta de crescimento anual (CAGR) de 4.1% entre 2024 e 2030.
The market is supported by an increasing interest in bem-estar e sustentabilidade. As the market evolves, the demand for aesthetic interiors that promote comfort and functionality is growing. There is a trend towards design that considers both physical and mental wellness to improve quality of life.
Another rising trend is the Personalização of interior design products to suit customer preferences. Designers and manufacturers are responding to this desire for self-expression by offering plenty of customization options and color schemes.
Top 5 print & pattern trends for A/W 2025
1. Surreal motifs
Surreal motifs are expected to transform interior design in the autumn and winter 2025 season. Adults are encouraged to channel their inner child with cartoonish décor que desperta alegria.
The most popular product categories include novelty table centerpieces, decorative plates, small area rugs, or light fixtures. Fake decorative food or everyday objects are also trending as a tongue-in-cheek approach to interior décor.
Quando se trata de surreal wall art, there is an interest in printing techniques that give prints a three-dimensional appearance. According to Google Ads, the term “surreal wall art” attracted a search volume of 2,400 in December and 390 in August, which represents a staggering 5x increase over the past four months.
2. Ribbons and bows
With a focus on ornamental patterns and prints, bows and ribbons give interior design a romantic twist.
Whether small or large, ribbons and bows are ideal on small accent items, area rugs, and textiles. These prints can also be used as a repeating pattern or as trim detailing on bedding with bows.
During the holiday season, traditional Christmas décor can also be reinvented with bows and ribbons. For example, customers may find interest in wreaths made entirely out of chunky velvet bows, bow-shaped candle holders, or tree ornaments featuring ribbon prints.
Por último, bow-shaped pillows are also gaining major popularity in the living room and bedroom. The term “bow pillow” saw a 22% increase in search volume over the past four months, with 12,100 in December and 9,900 in August.
3. Rainbow color
Unexpected pops of color are forecasted to uplift interior spaces in the fall and winter 202025 season. This print and pattern trend brings playfulness to the home with an immersive effect.
To maximize the dreamy look, pastel tones and metallic hues are key colors for the season. Layering color with another surface pattern can also give depth to decorative tapestries. There are different methods to achieve a layered finish, including moiré paper, machine stitching, or semi-transparent materials.
Rainbow wall hangings easily incorporate multiple colors, while gradient wall art or ombre acrylic vases that fade in and out promote a sense of fluidity. The term “ombre vase” saw a 21% increase in search volume over the past four months, with 390 in December and 320 in August.
4. Hand-painted prints
Hand-painted prints are bringing an artistic appearance to interior products in A/W 2025. Both hand and digital techniques will be seen across soft and hard surfaces.
Businesses are advised to look for hand-painted housewares with visible brush strokes or a handmade quality. Although pinturas abstratas are a go-to way to embrace this trend, abstract prints are also ideal on bedding or drapes. Graffiti or spray paint prints can even decorate mirror frames, wallpaper, and home décor accessories.
For customers interested in making a bolder statement, hand-painted cabinets are certain to become a conversation piece, particularly in the entryway or living room.
According to Google Ads, the term “hand painted décor” garnered a search volume of 140 in December and 110 in August, which equates to a 27% increase over the past four months.
5. Muted patterns
As minimalism continues to trend for autumn and winter 202025, muted and repeated patterns are having their moment. These patterns are designed to soothe the senses and are a great option for customers who want to experiment with prints and patterns in a subtler way.
Striped rugs and artwork featuring an assortment of lines, stripes, or dashes are common for decorating a room, while embossed wall tiles or fluted furniture can incorporate patterns and prints into room furnishings. Ribbed glassware or ceramics can also be used to accent home décor. Regardless of how this trend is executed, the focus will be on neutral shades for a timeless style.
According to Google Ads, the term “ribbed glassware” garnered a search volume of 14,800 in December and 12,100 in August, which equates to a 22% increase over the past four months.
Resumo
The latest print and pattern trends offer exciting opportunities for businesses in the interior design market. Hand-painted prints come with a painterly appeal, while muted patterns give interiors an organic and soothing appearance. Surreal motifs, ribbons and bows, and rainbow colors are also gaining popularity for their fun and unexpected personality. From conjuntos de tapete to accessories to wallpaper, the possibilities are endless when it comes to incorporating expanded imagination into the home.
Thanks to increasing urbanization, rising disposable incomes, and changing lifestyles, the market for interior décor products is expanding steadily. With a positive outlook on future market growth, businesses are advised to stay up to date on the latest trends in the industry going into the new year.
