Qualcomm, a leading company in the semiconductor industry, participated in the ongoing Consumer Electronics Show (CES). However, this time Qualcomm did not showcase its popular smartphone chip products but instead introduced new products in the fields of computers, automobiles, and smart home devices.
Introducing More Affordable Snapdragon PC Chips
In 2024, Qualcomm launched the Snapdragon X Elite and Snapdragon X Plus series processors for computers. Although these processors performed well in terms of energy efficiency, the market response was lukewarm, mainly due to their high prices.
At CES, Qualcomm introduced the new “Snapdragon X” series processors, targeting the $600 laptop market.
Qualcomm explained that the Snapdragon X is manufactured using a 4-nanometer process, includes 8 CPU cores with a maximum frequency of 3GHz, and is equipped with a neural network processor (NPU) capable of delivering 45 TOPS of computing power, meeting the standards of Microsoft’s “Copilot+ PC.” This means more local AI features of Windows 11 can be utilized.
Compared to performance, the Snapdragon X focuses more on battery life. Qualcomm stated that test machines equipped with the Snapdragon X played Netflix videos 106% longer than laptops with Intel Core i5 120U.
However, it should be noted that Intel’s comparable product to Qualcomm’s should be the Core Ultra series, which also debuted at CES.
Qualcomm announced that computers equipped with Snapdragon X chips will be available soon, with partnerships already established with manufacturers like Dell, Lenovo, and ASUS.
ASUS Vivobook with Qualcomm Snapdragon X, priced at $700.” Launching a more affordable product line to enter the market is a smart strategy. However, whether the Snapdragon X, positioned at a lower tier, performs satisfactorily remains to be seen until the related products are officially released and further tested.
In addition to the new product line, Qualcomm is also collaborating with device manufacturers to expand the form factor of Snapdragon PC chips. Many mini desktop computers equipped with Qualcomm Snapdragon PC chips made their debut at the CES show.
AI Integration, Flourishing Across Multiple Fields
Qualcomm is no longer just a mobile chip manufacturer; its business scope has expanded to smart homes, automobiles, and more. The latest AI-integrated achievements were showcased at this exhibition.
Since becoming the focus at the 2024 Snapdragon Summit, the automotive platform has become one of Qualcomm’s main development directions. At this CES, Qualcomm announced new collaborations with several manufacturers and showcased the brand-new Snapdragon Digital Chassis platform for the first time.
In the field of in-car AI systems, Qualcomm has partnered with Amazon, utilizing Amazon’s AI technology and cloud services, combined with the Snapdragon Digital Cockpit platform, to provide a more intuitive, personalized, and responsive in-car system. Additionally, based on Amazon’s Alexa AI, artificial intelligence is being introduced into the in-car systems.
Qualcomm also announced collaborations with automakers such as Alps Alpine, Leapmotor, Mahindra, Hyundai Mobis, and Royal Enfield to jointly promote the development of advanced driver-assistance systems (ADAS), as well as partnerships with Desay SV, Garmin, and Panasonic Automotive based on the Snapdragon Cockpit Platform Ultimate Edition.
Among them, Leapmotor also announced that the upcoming new Leapmotor B10 model will be equipped with the fourth-generation Snapdragon Cockpit Platform and Snapdragon Digital Chassis platform.
Qualcomm believes that 2025 will be the “Smart Home 2.0” inaugural year, characterized by smart home devices equipped with high-performance processors capable of handling complex AI tasks. To this end, Qualcomm has developed an AI chatbot. This bot is based on the Qualcomm QCS8550 platform and can be integrated into various smart home devices to engage in real-time conversations with users, sounding a bit like a fairy tale.
For example, a future refrigerator with an integrated AI chatbot could use smart visual detection to identify ingredients, recommend recipes, generate shopping lists, and automatically place orders at nearby stores, finally reminding family members to pick up the items on their way home.
Additionally, “Smart Home 2.0” includes a new category of “home” devices—household service robots. These robots also incorporate generative AI, enabling them to converse naturally with humans, accurately recognize external objects, and make decisions.
For enterprise users, Qualcomm has introduced a new “Qualcomm Aware” platform to help businesses provide location, visualization, and monitoring capabilities for their devices. This is an IoT solution primarily aimed at logistics, retail, energy, smart homes, and robotics.
Moreover, Qualcomm has launched a comprehensive set of enterprise-grade Qualcomm AI on-device solutions, including dedicated local hardware and AI suites, mainly targeting small and medium-sized businesses. It offers customizable or ready-to-use AI applications that can run locally, reducing operational costs compared to traditional third-party AI facility rentals.
Although mobile chips were absent, Qualcomm’s products and solutions showcased at CES in various fields still reflect the influence of Snapdragon mobile chips. Leveraging its technological expertise in the mobile semiconductor sector, Qualcomm is steadily progressing on its path to becoming a “connected computing company.”
Source from ifanr
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