Deodorants and antiperspirants are indispensable products for personal hygiene, with a wide variety of options available to suit different preferences and needs. To uncover the factors that drive customer satisfaction and loyalty, we analyzed reviews for five of the best-selling deodorants and antiperspirants on Amazon in the USA. This blog deepens into customer feedback, highlighting what works, what doesn’t, and how manufacturers and retailers can adapt to meet consumer expectations.
Table of Contents
● Individual analysis of top sellers
● Comprehensive analysis of top sellers
● Conclusion
Individual analysis of top sellers
Mitchum Men’s Deodorant, Antiperspirant, Triple Odor Defense
Introduction to the item
Mitchum Men’s Deodorant is designed for individuals seeking a high-performing antiperspirant with triple odor defense technology. It aims to provide long-lasting sweat and odor protection, appealing to users with active lifestyles or heavy perspiration needs.
Overall analysis of the comments
This product has a polarized reception, with an average rating of 3.2 out of 5. While 20.3% of users awarded it 5 stars for its effectiveness, 30.4% rated it 1 star, citing various issues. Many customers found its sweat control capabilities impressive, but there were concerns regarding misleading descriptions and inconsistent quality.
What aspects of this product do users like the most?
Customers highlighted its strong sweat-blocking properties, particularly in high-stress or humid environments. Several reviews praised its ability to keep underarms dry for extended periods, making it ideal for physically demanding activities.
What flaws did users point out?
The most common issue revolved around” label, which customers found inaccurate due to a strong fragrance. Others experienced skin irritation; some noted that the product’s performance varied across different batches. These factors contributed to dissatisfaction among repeat buyers.
Gillette Antiperspirant and Deodorant for Men
Introduction to the item
Gillette’s antiperspirant is engineered to deliver up to 72 hours of sweat and odor protection. Known for its dependable formula and clean scent, it caters to active men requiring extended daily coverage.
Overall analysis of the comments
This product enjoys a favorable reception, with an average rating of 4.1 out of 5. Over 55% of reviews are 5 stars, reflecting a high level of satisfaction among users. However, it received 18.9% 1-star reviews, primarily due to delivery issues and individual preferences.
What aspects of this product do users like the most?
Users praised its excellent sweat control, noting its performance during physical activities and high-stress situations. The clean and subtle fragrance was another common highlight, with many finding it pleasant and not overpowering. The smooth application and non-sticky finish also stood out as major strengths.
What flaws did users point out?
Complaints included damaged or tampered packaging upon delivery. A minority of users felt the deodorant didn’t meet its 72-hour claim, though it performed well for shorter durations. Some customers expressed dissatisfaction with scent changes in newer batches.
Degree Men Original Antiperspirant Deodorant Cool Rush
Introduction to the item
Degree Men Cool Rush is an affordable deodorant with 48-hour sweat and odor protection. It has a crisp and refreshing scent and targets men seeking reliable everyday protection without a high price tag.
Overall analysis of the comments
With an average rating of 3.7 out of 5, this product balances positive and negative feedback. While 35.3% of users gave it 5 stars, 28.5% awarded it 1 star, highlighting polarized opinions about its effectiveness and scent.
What aspects of this product do users like the most?
Customers appreciated its clean and refreshing scent, which many long-term users love. The deodorant’s affordability and availability also garnered praise, with buyers considering it a good value for daily use.
What flaws did users point out?
Several users criticized a recent formula change, which reduced its performance. Skin irritation was a recurring concern, particularly for those with sensitivities. Others found the scent too overpowering, detracting from their overall experience.
Secret Deodorant and Antiperspirant Clinical Strength
Introduction to the item
Secret Clinical Strength is marketed as a premium option for individuals needing extra odor and sweat protection. Its clinical-grade formula promises long-lasting results, appealing to those with high perspiration levels or seeking dependable underarm care.
Overall analysis of the comments
This product has an average rating of 3.6 out of 5. It received 20.9% 5-star ratings, with users praising its superior performance, while 23.7% 1-star reviews highlighted packaging and skin sensitivity issues.
What aspects of this product do users like the most?
Customers frequently praised its ability to block odors effectively and provide lasting dryness. Many consider it a reliable solution for stressful or physically demanding days. Its premium positioning was validated by users who found it worth the higher price.
What flaws did users point out?
Issues such as adverse skin reactions and an overpowering fragrance, even in “unscented” options, were frequently mentioned. Packaging errors, including damaged or incorrect items, also led to customer dissatisfaction.
Dove Men + Care Antiperspirant Deodorant, 72hr Protection
Introduction to the item
Dove Men+Care combines strong sweat protection with a moisturizing formula to protect sensitive skin. It is designed for men seeking effective, long-lasting deodorant with added benefits for skin care.
Overall analysis of the comments
The product holds an average rating of 3.9 out of 5. While 20% of reviews are 5-star, 28.6% of users gave it 1 star, citing issues like reduced effectiveness and a strong new scent.
What aspects of this product do users like the most?
Users appreciated its skin-friendly formula, which minimized irritation. Many highlighted its ability to keep them dry and fresh throughout the day. Its price point and wide availability were also noted as strengths, making it a convenient option for many.
What flaws did users point out?
The most common criticism revolved around a recent formula change, which some users felt reduced its effectiveness. Others disliked the updated fragrance, describing it as overpowering. Packaging inconsistencies also emerged as a recurring issue.
Comprehensive analysis of top sellers
What do customers like the most?
The top-selling deodorants and antiperspirants excelled in effectiveness, a key driver of positive feedback across all products. Customers valued long-lasting sweat and odor control, particularly for Gillette Antiperspirant, Deodorant, and Degree Men Cool Rush, which performed well under high-activity conditions. Pleasant scents also received widespread appreciation, with Dove Men+Care and Gillette earning praise for their fresh, masculine fragrances. Skin-friendliness emerged as another important factor, particularly for products like Dove Men+Care, which users with sensitive skin found gentle and non-irritating. Affordability played a role in customer satisfaction, as products like Degree Cool Rush provided strong performance at a reasonable price. Customers also highlighted availability and the convenience of purchasing these trusted brands online. These factors reveal a strong preference for products that balance performance, pleasant scents, and affordability while catering to specific skin needs.
What do customers dislike the most?
Issues with product descriptions, formula changes, and packaging largely drove negative feedback. Mitchum Men’s Deodorant faced backlash for its “unscented” claim, with many users reporting a strong, unwanted fragrance. Similarly, Dove Men+Care and Secret Clinical Strength disappointed some loyal customers by altering their formulas, leading to reduced effectiveness or increased skin sensitivity concerns. Overpowering scents in products like Degree Men Cool Rush and Secret Clinical Strength also drew criticism from users seeking subtler fragrances. Packaging problems, such as damaged items or receiving products different from those pictured, were another recurring issue that frustrated customers. Furthermore, while many products performed well, some users felt the advertised duration of protection (e.g., 72 hours) fell short of real-world results. These recurring issues highlight the need for brands to address transparency, formula consistency, and quality control in their offerings.
Insight for manufacturers and retailers
Manufacturers can benefit from addressing key customer concerns by improving transparency, consistency, and product variety. Products marketed as “unscented” should meet customer expectations, as inaccurate descriptions harm brand trust. Manufacturers must communicate formula changes to manage loyal customers’ expectations and minimize backlash. Multiple scent variations and unscented options could appeal to a broader audience, particularly those with fragrance sensitivities. Packaging quality is another area for improvement, as complaints about damaged or incorrect items were frequent. For retailers, strategies like bundling high-rated products, providing trial-size options for new formulas, and emphasizing features like skin-friendliness can drive sales. Highlighting products tailored to specific customer needs, such as sensitive skin or extended sweat protection, could also improve satisfaction and retention. Addressing these insights allows manufacturers and retailers to strengthen their market position and foster greater customer loyalty.
Conclusion
The analysis of Amazon’s top-selling deodorants and antiperspirants highlights consumers’ diverse preferences and expectations in this competitive category. Effectiveness in sweat and odor control, pleasant and varied fragrances, and skin-friendliness emerged as the most valued features. However, recurring issues like misleading product descriptions, formulation changes, and packaging problems underline areas for improvement. Products like Gillette Antiperspirant, Deodorant, and Dove Men+Care stood out for their overall positive reception, while Mitchum Men’s Deodorant faced criticism for its inconsistent performance and fragrance concerns. By addressing customer pain points and refining product offerings, manufacturers and retailers can build stronger customer loyalty and drive further growth in this essential category.
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