Hair Treatment

Discover how the #PreWashHairRoutine trend is revolutionizing haircare on TikTok. Learn about this growing beauty phenomenon and its market potential.

Discover the rising popularity of Japanese haircare, featuring gentle ingredients and scalp-focused formulations. Learn how J-haircare is emerging as an exciting opportunity in the global beauty market.

Dive into the future of dandruff care with our expert forecast for 2025. Discover how next-gen solutions are set to transform scalp health and haircare routines.

Uncover the S/S 24 haircare trends shaping the industry, from hyper-inclusive products to commitment-free color innovations. Dive into the future of haircare now.

Latest haircare trends, includes first-aid solutions, products for coily hair textures, to next-gen styling products prioritising health over aesthetic.

Discover the latest trends shaping coily haircare, from scalp and under-hair care to innovative leave-in products. Learn how these trends cater to the unique needs of coily hair types.