In the world of nail art there are always new trends popping up and traditional nail styles being brought back into the limelight. Aura nails are a big trend that’s particularly popular among nail artists on TikTok and Instagram. They can be designed to look subtle or create a bold statement with bright colors and flashy accents.
Keep reading to learn more about the top aura nail trends creating a buzz in 2025.
Table of Contents
What are aura nails?
Global market value of nail care products
Top 3 styles of aura nails
Classic aura nails
Aura nails with embellishments
Multi-colored aura nails
Conclusion
What are aura nails?
Aura nails are a unique nail art trend that’s inspired by the concept of auras, which are believed to be energy fields that surround an individual. This nail design creates a glowing appearance, almost like a halo, using a soft, gradient effect where the colors blend into one another. The center of the nail is generally the darkest point and where different shades will emerge from.
The chosen colors will represent the emotions or moods of the person wearing them, so they’re fully customizable. Shades such as pastel and bright neons are very popular among customers. Aura nails are a top pick with people looking to express their energy and creativity through their manicure.
Global market value of nail care products
The nail care market has always been a lucrative one. In recent years, companies have started to manufacture products that are both sustainable and eco-friendly which has helped to attract wider consumership. The rise in the number of beauty influencers on social media as well as innovative nail art techniques has also helped the market to continue to grow. Celebrities such as Dua Lipa are always quick to show their new aura nail trend as well.
In 2024, the global market value of nail care products reached USD 22.81 billion. That number is expected to increase by a compound annual growth rate (CAGR) of 5% between 2024 and 208. This will bring the total market value up to approximately USD 27.70 billion by the end of this period.
Top 3 styles of aura nails
Aura nails can be customized to suit anyone, which is why they’re so popular among beauty enthusiasts and influencers. There are almost endless ways in which an individual can express themselves using this type of nail art. However, there are 3 aura nail designs in particular that are the most popular, especially with acrylic nails.
According to Google Ads, “aura nails” receives an average monthly search volume of 60,500. From this number, the most searches appear in August, when they reach 110,000. This is followed by July and September when searches reach 90,500 per month.
This shows just how popular aura nails are during the summer months compared to other times of the year. Keep reading to find out which designs are the most sought after when it comes to aura nails.
Classic aura nails
Classic designs never go out of fashion, which is why the classic aura nails are still among the top picks today. These nails feature a soft, glowing gradient effect where the main color gently fades into a lighter tone. This creates a beautiful halo-like appearance not seen in other nail styles. Colors such as soft pinks, baby blues, and lavender are all popular options for classic aura nails.
Aura nails with a classic twist are very versatile and can complement any outfit while maintaining their elegance. They’re a great option for customers who have a minimalist style but want an artsy vibe added to their nails.
Aura nails with embellishments
Adding embellishments to nails is a fantastic way to add some eye-catching details to the nail art. Aura nails with embellishments can elevate the classic look by giving them a glamorous and luxurious appearance. Sparkling crystals, chrome finishes, and glitter are just a few options that really complement this gradient nail look.
This is the type of nail art people will go for if they want to make a bold statement with their nails for a special occasion. By combining the soft and dreamy look of aura nails with the often dazzling effect of embellishments, the resulting design is one that stands out with a touch of futuristic elements thrown into the mix.
Multi-colored aura nails
Traditionally, aura nails are designed with a single color that slowly fades out in a gradient effect. However, the latest social media trends have seen a lot of beauty influencers playing around with this look. Multi-color aura nails offer a vibrant twist on classic designs by blending either contrasting or complementary shades on the nails. This allows for very creative color combinations that often create an energetic and eye-catching look.
The use of multiple colors doesn’t take away from the idea that they need to seamlessly blend into one another to create an ethereal aura. This style of nail art is ideal for people who love to experiment with designs and colors as well as those who want to express themselves through nail art. It doesn’t create a mismatched aura nail look, but instead the different aura nail ideas play off one another to create new ethereal nail trends.
Conclusion
Aura nails are a relatively new nail trend that’s taken social media by storm. By drawing on the different colored auras that surround the body, these nails create an ethereal-like appearance that isn’t seen in other nail designs. Whether the customer wants to go for the classic aura nails or they want to add embellishments and experiment with colors, aura nails are a great way for individuals to express themselves at any time of the year.
