Are you a business buyer looking to elevate your retail offerings? Then look no further! In 2024, throw pillows are more than just decorative accents—they’re statements of style, comfort, and sophistication. Buyers looking to decorate their homes or furnish a boutique, hotel, or cozy café are always on the lookout for these stylish but affordable extras.
This guide will cover the global demand for throw pillows, and it highlights the top seven options that buyers will love in 2024!
Table of Contents
The global demand for throw pillows
Factors to consider when selecting throw pillows
The top 7 trending throw pillows in 2024
Conclusion
The global demand for throw pillows
Throw pillows are in high demand because they offer an easy and affordable way to update and personalize home and office decor. The throw pillow market is expected to grow from its estimated value of USD 35.9 billion in 2023 to USD 73.9 billion by 2032 at a compound annual growth rate (CAGR) of 7.5% between 2024 and 2032. Factors driving the industry’s growth are:
Home decor trends
Home decor trends constantly evolve, encouraging consumers to update their spaces with fresh, stylish elements. This dynamic nature of trends keeps the demand for versatile and easily changeable items like throw pillows high.
Increased home comfort
With more people joining the “work from home” trend, they spend more time at home and focus more on creating comfortable and inviting living environments, driving the demand for decorative and supportive throw pillows.
Affordability and accessibility
Throw pillows are a simple and accessible solution for customers wishing to improve their home decor without making a big financial commitment. They are affordable and easily accessible.
Factors to consider when selecting throw pillows
Color and pattern
When choosing which throw pillows to stock, consider colors and patterns that align with current home decor trends to attract a wide range of customers. Opt for colors that are trending or great for a particular season. Business buyers should consider these two when selecting their offerings.
Fabric and texture
When selecting throw pillows, prioritize durable and easy-to-maintain fabrics such as cotton, linen, and microfiber. Offer a variety of textures, from plush and tactile to sleek and smooth, to accommodate a wide range of customer tastes. Including velvet, faux fur, and textured weaves can attract a broader market and improve versatility.
Size and shape
When choosing throw pillows, consider offering a range of sizes and shapes to meet diverse customer needs. Standard square pillows are versatile and famous, while rectangular and round options can add variety and interest. Offering a variety of sizes and shapes will make your product more appealing since it will satisfy the demands of various furniture and design styles.
Quality and durability
To ensure customer satisfaction, prioritize quality and durability when selecting wholesale throw pillows. Select pillows made from durable, premium materials that will hold up over time and endure frequent use. Business buyers should prioritize quality so as to get repeat customers.
The top 7 trending throw pillows in 2024
Geometric-patterned pillows
Geometric designs are making a solid comeback, featuring bold shapes and vibrant colors. Younger individuals who like contemporary decor are drawn to these pillows because they give any place a trendy and colorful touch.
Geometric throw pillows look great in various interior designs, from vintage to minimalist. Those with geometric patterns are the greatest pillows to break up the monotony and liven up a plain sofa.
Knotted pillows
Knotted throw pillows are gaining popularity for their unique, hand-crafted appearance and intricate texture. Soft, velvety ropes are twisted to form a ball in knot ball throw pillows. This colorful pillow gives the house vibrancy and a toy-like atmosphere.
Knotted pillows are handmade and evoke the warmth characteristic of handmade goods. They look good in kids’ rooms and bedrooms and make a fun contrast to various pillow styles.
Macrame throw pillows
Throw pillows in the macrame style are popular now because of their handcrafted charm and elaborate, bohemian-inspired motifs. They’re an excellent method to decorate a room that screams opulence and mansion-style living. They can be used on sofas, accent chairs, and beds for a classy effect. These pillows’ textured, handmade appearance lends a touch of warmth and nostalgic elegance to any space.
Tasseled throw pillows
Tasseled throw pillows are sought-after because of their playful and decorative fringe detailing, which adds style to home decor. A pillow is tasseled when it has a tangle of loose or plaited threads hanging from a chain.
These tassels can be wrapped around each cushion or just the corners. These visually pleasing pillows give a cottage-style touch to the otherwise plain couch. They offer a versatile accent that complements a range of interior design motifs, elevating professional and casual settings.
Tufted throw pillows
Tufted throw pillows are popular for their plush, textured surface created by small, evenly spaced knots or stitches. Tufted pillows are characterized by their textured fabrics with fringes in various distinctive, native patterns. These pillows add a bohemian touch to any space. A tufted pillow also comes in various color pops to complement any room design.
Embossed throw pillows
Embossed throw pillows are sought for their raised, textured patterns that add depth and visual interest. Various designs, including flowers, paintings, and patterns, are embossed, carved, and stamped onto an opulent embossed throw pillow.
These pillows come in a range of eye-catching hues, textures, and textiles. Their intricate designs highlight the beauty of any space and lend a feeling of luxury and sophistication to home décor.
Paisley throw pillows
Paisley throw pillows are prized for their classic elegance and cultural richness evoked by their ageless and exquisite patterns. These decorative pillows feature ornamental patterns like buta, boteh, or a teardrop-shaped motif.
Adding paisley pillows to your collection will give it a stunning traditional indigenous look. By fusing traditional and modern design elements, these pillows give a vibrant and fashionable touch to any home decor.
Conclusion
The top trending throw pillows of 2024 offer diverse styles, from eco-friendly options and bold geometric patterns to luxurious velvets and intricate macrame designs. Throw pillows enhance the aesthetic appeal of living spaces, add functionality, and accommodate a range of decor styles.
Business owners can cater to the growing demand and provide stylish, high-end solutions for home interior upgrades by staying ahead of trends and providing the finest for end consumers.
