Toyota Motor will begin sales of its all-new Alphard and Vellfire Plug-in Hybrid Electric Vehicle (PHEV; six-seater) models in Japan on 31 January 2025. Gasoline and Hybrid Electric Vehicle (HEV) models of the Alphard and Vellfire have also been improved, and sales will commence on 7 January 2025.
The Alphard and Vellfire (gasoline and HEV models) were completely redesigned in June 2023. The platform has been overhauled to offer significant improvements to basic performance, such as riding experience and comfort, making them suitable for a wide range of customers, from families to VIPs.
The new PHEV models offer improved quietness and riding experience, enhancing the joy of comfortable mobility offered to the driver and rear seat passengers in all kinds of situations.
Comfort has been enhanced through the quietness of a BEV, which produces minimal noise and vibrations, and the low center of gravity and stability provided by the large-capacity lithium-ion battery mounted under the floor. Air conditioning can also be operated using electricity and doesn’t require the engine to be started while waiting for pick-up as a chauffeured car, helping to maintain a comfortable space and contributing to the environment.
The Plug-in Hybrid System enables BEV-mode driving for many daily chauffeured trips, using only the electricity stored in the battery (BEV-mode driving range equivalent to 73 km). The engine can be used for traveling long distances.
All models are now equipped with a Digital Inner Mirror with built-in dash cams (front and rear) as standard. The Z and Z Premier grades are now available with a JBL premium sound system (15 speakers) and a 14-inch rear-seat entertainment system to further enhance cabin comfort. In addition, three exterior body colors are available for the Vellfire, including a new exclusive Precious Metal color that accentuates the vehicle’s aggressive demeanor. An eight-seater X grade has also been added to the Alphard HEV.
Toyota is targeting monthly sales of PHEV models of 200 units for month.
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