Cooler weather during the first half of the month led to reduced spending.
Total retail sales in the UK experienced a marginal year-on-year (YoY) decline of 0.2% in June 2024, according to data from the British Retail Consortium (BRC)-KPMG Retail Sales Monitor.
This performance exceeded the three-month average decline of 1.1% but did not reach the 12-month average growth of 1.5%.
During the three months leading up to June, food sales in the UK rose by 1.1% YoY, a significant drop from the 9.8% growth observed in June 2023.
Food sales were below the 12-month average growth of 5.5%.
The data also revealed that non-food sales fell by 2.9% YoY over the same three-month period, a downturn from the modest 0.3% growth in June of the previous year.
This figure surpassed the 12-month average decline of 1.9%.
June’s non-food sales continued to decline year-on-year.
Over the three months to June 2024, in-store non-food sales decreased by 3.7% YoY, a reversal from the 2.0% growth in June of the previous year and below the 12-month average decline of 1.5%.
Online non-food sales saw a year-on-year decrease of 0.7% in June – an improvement compared to the average decline of 1.0% in June of the previous year.
This figure was better than the three-month and 12-month average declines of 1.5% and 2.6%, respectively.
The online penetration rate for non-food items increased to 36.2% in June from 35.2% in the same month last year, matching the 12-month average rate.
British Retail Consortium chief executive Helen Dickinson said: “Retail sales performed poorly in June as the cooler weather during the first half of the month dulled consumer spending.
“Sales of weather-sensitive categories such as clothing and footwear, as well as DIY and gardening were hit particularly hard, especially compared to the surge in spending during last June’s heatwave.
“Electronics sales had a better month as football fans cheering on their national teams upgraded their home entertainment systems and people replaced their pandemic purchases. Retailers remain hopeful that as the summer social season gets into full swing and the weather improves, sales will follow suit.”
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