Septemba 3, 2024
Amaqabane ayinxalenye ebalulekileyo ye-ecosystem yentengiso yeqabane; ngaphandle kwabo, iibrendi azinakuba nenkqubo yonxulumano. Ukusukela ngo-2024, ixabiso lentengiso yentengiso edibeneyo lidlule kwi-27 yeebhiliyoni zeedola, kwaye iingcali zeshishini ziqikelela ukuba ixabiso lalo liya kufikelela kwiibhiliyoni ezingama-47 zeedola ngo-2027.
Ezi zibalo zokukhula zichukumisayo zisixelela ukuba kuya kusiba baluleke ngakumbi kwiibhrendi ukufumana amaqabane afanelekileyo ukuba wongeze kumajelo abo akhulayo. Nangona kunjalo, ukufumana amaqabane afanelekileyo-kunye nokusungula amaphulo ahambelana nabaphulaphuli bophawu lwakho kunye nokukhuthaza isenzo-akulula. Yinyani leyo ingakumbi xa uqwalasela ukuba zingaphi na iintlobo zamaqabane adityanisiweyo onokukhetha kuzo.
Esi sikhokelo sibonelela ngokujonga kwinqanaba eliphezulu ngalinye, kunye neminye imizekelo kunye neenzuzo zeenkqubo zokuthengisa ezidibeneyo.
Ukuqonda Iindidi ezahlukeneyo zabaSebenzi abaManyano
Iinkampani ezininzi, kwanazo zineenkqubo zokuthengisa ezimanyeneyo, zihlala zingaqondi ukuba zingaphi na iindidi zamahlakani ezisebenzisanayo ezinokusebenza kunye namandla amakhulu anokunikezela ngawo, nokuba leliphi ishishini okanye imodeli yeshishini ewela kuyo inkampani.
Nangona kunjalo, kubalulekile ukuqaphela ukuba akukho ndlela-nye-ilingana-zonke indlela xa usakha isicwangciso seqabane kwinkqubo yakho yobulungu. Kuthatha uqwalaselo olucokisekileyo, ukucwangcisa kunye nokuvavanya ukuqinisekisa ukuba iinjongo ezifanayo zisekwe phakathi kwe-brand kunye namaqabane ayo adibeneyo.
Iindidi eziphambili zaMaqabane aManyano
Apha ngezantsi kukho uluhlu lwezinye iintlobo zamahlakani esithethe kunye neenkcazo zazo:
1. Content Affiliates
Amalungu omxholo adala umxholo ofanelekileyo, owenziwe ngokwezifiso kunye nexabiso, njengophononongo lwemveliso kunye nezithuba ezixhaswayo, ukukhuthaza iimveliso zophawu okanye iinkonzo kubaphulaphuli babo. La maqabane angabandakanya iiblogi, iisayithi zokuphonononga imveliso, iimpembelelo zemidiya yoluntu kunye nokunye.
2. Ikhuphoni kunye ne-Deal Affiliates
Ngokuqhelekileyo, ikhuphoni kunye neenkqubo zokuthengisa ezihambelanayo zibonisa uhlobo oluthile lwesaphulelo, ukunyuswa okanye umnikelo okhethekileyo opapashwe yi-affiliate.
Ezi zinokususela kwizaphulelo kunye neentengiso ezinikezela ngedola okanye ipesenti yokuthenga komsebenzisi ukuya kwiintengiso ezikhethekileyo kunye nezibonelelo ezifumanekayo kuphela ngeqabane elithile. Nokuba yeyiphi intengiso ethengisiweyo, ezi ntlobo zeenkqubo zentengiso ezidityanisiweyo zisebenza ukuqhuba itrafikhi kwindawo yophawu kunye nokwandisa uguqulo ngokuzibandakanya nabathembekileyo, abasebenzisi abanempembelelo kakhulu.
3. Ukunyaniseka kunye neCashback Affiliates
Ukunyaniseka kunye ne-cashback amaqabane entengiso azinikezele kwaye azibandakanye neziseko zabasebenzisi ezijonga kwezi sayithi zeqabane njengeendawo zokuthenga ezinobuqili. Ezi sayithi ezidibeneyo zinika abathengi imivuzo engcono kunye nezibonelelo ezikhoyo kwi-intanethi.
Kuxhomekeke kuhlobo lwephulo olenzayo, imbuyekezo inokuba kuhlobo lwemali ebuyiselweyo, amanqaku anokuhlawulelwa, iimayile zenqwelomoya, iiakhawunti zengxowa-mali yekholeji nokunye.
4. Uphononongo kunye nothelekiso lweSayithi
Iisayithi ezidityanisiweyo ezisebenza ngophononongo zibonelela ngengxelo yeemveliso kunye neenkonzo kwiiwebhusayithi ezigxile kuhlelo. Iimveliso kunye neenkonzo ziye zathengwa, zavavanywa okanye zisetyenziswa ngabahleli okanye abanye abathengi. Isiphumo? Uphononongo oluthenjiweyo olukhuthaza abafundi ukuba bathathe inyathelo kunye nokudalwa komxholo wendalo kwiibhrendi.
Ngokufanayo, ukusebenzisana kunye neesayithi zokuthelekisa okanye abahlohli bokuthenga kuvumela abathengi ukuba bafumane eyona mveliso ilungileyo, inkonzo okanye isivumelwano. Ikwanceda ukonga ixesha labathengi, njengoko ezi ntlobo zamaqabane zinomsebenzi wokukhangela kunye nokuhlelwa ngokwecandelo, ixabiso, uphawu kunye nokunye. Iimveliso ziyazuza ngokuhlala phezulu kwiintsingiselo zangoku kunye namaxabiso abantu abakhuphisana nabo.
5. I-Influencer kunye ne-Sub-Affiliate Networks
Ngokunxulumana kwabo kunye nabaphulaphuli be-niche, abaphembeleli banokuphuhlisa ubudlelwane obuqinileyo bohlobo olusekwe ekuthembekeni nasekunyanisekeni. Uthungelwano lwempembelelo lunika iibrendi ukufikelela kumawakawaka abaphembeleli abahlolwe ngokucokisekileyo ngaphakathi kuthungelwano, bevumela abaphathi bephulo ukuba bonge ixesha kunye nomzamo endaweni yokudala ubambiswano lomntu nomntu kunye nabaphembeleli ngabanye.
Kwangolo hlobo, uthungelwano oluphantsi lonxibelelwano lubonelela ngeempawu ngendlela esebenzayo nesebenzayo yokukhulisa kunye nokulinganisa iinkqubo zabo ezihambelanayo. Amanethiwekhi adibeneyo anganikezela ukufikelela kwiindidi ezahlukeneyo zamaqabane, kubandakanywa abadali bomxholo, iiblogi, abaphembeleli kunye nokunye, ukwenza imikhankaso yokuqhubela phambili i-traffic kunye nengeniso ngaphandle kwexesha le-lag elifunekayo xa udala ubudlelwane obubodwa kunye neendawo zomntu ngamnye.
6. Ubudlelwane kunye namaQela abasebenzisi abaValiweyo
Ezi ntlobo zamaqabane athengisayo ahambisa unikezelo olugqalileyo kunye nomxholo kuluhlu olubanzi lwamaqela athile, ajolise kakhulu, afana nala:
- abafundi
- Abasebenzi bezempilo
- Amalungu omkhosi
- umhlai omdlala
- Kunye nokuninzi
Oku kwenziwa ngenethiwekhi evaliweyo enokufikelela kuphela liqela lobudlelwane, elinciphisa umngcipheko wokukhushulwa okuvuzayo.
7. I-Brand-to-Brand Partnerships
Oku kwenza ukuba iibrendi zamaxabiso afanayo okanye ubume boluntu buxhathise isiseko sabathengi bomnye nomnye ukuvelisa ingeniso eyongeziweyo eyandisa abaphulaphuli, isidima kunye nesicwangciso sophawu ngokubanzi.
8. I-imeyile kunye namaNxulumano eNcwadana
I-imeyile kunye ne-newsletter edibeneyo yenza ii-imeyile ezilungiselelwe kakhulu ezibonakala ngathi zivela kwi-brand, ngelixa zifikelela kubaphulaphuli abanempembelelo ngokusebenzisa idatha yabo yembali.
9. Isizukulwana esikhokelayo esisebenzisanayo
Njengoko igama libonisa, isizukulwana esikhokelayo, okanye i-lead-gen, amaqabane avelisa izikhokelo zexabiso eliphezulu kwaye akhuthaze abaphulaphuli ekujoliswe kubo be-brand ukuba bazalise isenzo esinqwenelekayo, njengesicelo, ifom, ukubhaliswa kwe-imeyile, ukubhalisa kunye nokunye.
10. Amalungu eMisa Media
Amaqabane okuthengisa eendaba ezininzi abandakanya upapasho oluphawuleka kwi-intanethi kunye ne-intanethi kunye neenkampani zemidiya ezivelisa umxholo osemgangathweni kwaye ziwuhambise kubaphulaphuli babo ababandakanyekayo kakhulu, abasekwe kakuhle.
11. Mobile Affiliates
La mahlakani adibeneyo anokuqala ukusuka kuthungelwano oluphathwayo kunye nabasebenzisana ne-app yeselula ukuya kumlinganiselo weselula kunye nababoneleli. La maqabane angabuyekezwa ngeendlela ezahlukeneyo, ezifana nekhomishini, indleko-ngofakelo, izicelo kunye neentlawulo ezidibeneyo.
12. Technology Affiliates
Abaxhasi betekhnoloji baqhelekile ukuba bafake iplagi okanye abaqulunqi bewidget abanokuthi baveze iibhrendi kunye nezisombululo zetekhnoloji ezinokuzivumela ukuba ziqhagamshelane nabathengi kuzo zonke izigaba zohambo lwabo kwaye zikhokelele ekuguquleni. Umzekelo, ibhrendi yakho inokusebenzisana netekhnoloji esebenzisana nayo efakela iplagi kwiwebhusayithi yebhrendi yakho ukuphucula utshintsho kunye nokugcwala.
13. Registry Affiliates
Amaziko obhaliso anika abakhangisi-abasenokuba abanalo ubhaliso olusemthethweni-ikhono lokuba iimveliso zabo zibandakanywe kwiirejista ze-intanethi kubantu ababhiyozela iziganeko zobomi, njengemitshato okanye ukufika komntwana omtsha.
14. Khangela kunye neTrademark Plus Affiliates
Uphendlo kunye nophawu lwentengiso kunye (TM+) amaqabane abhidi kwi-brand, uphawu lwentengiso kunye nemigaqo okanye amagama angundoqo angafakwanga ukuqhubela phambili i-traffic kwiwebhusayithi yebhrendi. Lo mkhuba unokuthintela abakhuphisana nabo kunye nabathengi abangagunyaziswanga ekuveliseni i-traffic search ngokusebenzisa i-brand okanye i-trademarked term kunye nokuvelisa ukubonakaliswa.
15. Card-Linked Unikezelo Affiliates
Okokugqibela, amaqabane anikezela ngekhadi anikezela ngeentengiso ezijolise kubathengi ngokusekelwe kwindlela yokuziphatha yokuthenga kunye nedatha yokuthengiselana yekhadi njengomthombo wenyaniso yokuthengisa.
Imizekelo yeNtsebenziswano eManyano
Eminye imizekelo yamaphulo okuthengisa adibeneyo abandakanya:
- Ukubambisana kunye nefuthe kwimidiya yoluntu ukukhuthaza imveliso okanye inkonzo.
- Ukusungula inkqubo yekhuphoni ehambelanayo nomgcini wepodcast ogama lakhe lidibana negama lakho.
- Ukusebenzisa abaphulaphuli be-app yeselula ukwandisa uguqulo kwiintengiso ze-app.
Iinzuzo zokuSebenza kunye naMahlakani ahlukeneyo
Ukusungula inkqubo yokuthengisa edibeneyo inokuza neenzuzo ezininzi, kubandakanya:
- Iindleko ezisezantsi zokuqalisa kunye nokugcina: Ngokubanzi, uya kuba neendleko eziqingqiweyo xa usungula iphulo lokubambisana ngaphandle kotyalo-mali lokuqala ekuchongeni amaqabane akho. Ukusuka apho, kuya kubalingane ukwenza umxholo wokuguqula kwaye ufumane ikhomishini kwiintengiso.
- Intengiso echongiweyo: Ukuthengisa okuhambelanayo kukuvumela ukuba ubeke ibhrendi okanye iimveliso zakho phambi kwabasebenzisi abaqeqeshwe kakhulu abadibana nenani labantu ekujoliswe kulo. Kwiimeko ezininzi, abaphulaphuli abanxulumeneyo banokuthembela ngakumbi kwiingcebiso zabo kwaye banomdla ngakumbi ekuthengeni iimveliso abazithengisayo, okukhokelela kumathuba aphezulu okuguqulwa.
- Ukunciphisa umngcipheko-kunye ne-ROI ephezulu enokubakho: Ukuqalisa okuphantsi kunye neendleko zokugcina ezidityaniswe nabaphulaphuli abafanelekileyo kunceda ukunciphisa umngcipheko wephulo lokubambisana ngelixa ubeka uphawu lwakho lwembuyekezo ephezulu kutyalo-mali xa kuthelekiswa nezinye izicwangciso zentengiso.
- Ukwandiswa kokuguquguquka kwephulo: Okokugqibela, ukuthengisa okuhambelanayo kuyaguquguquka ngokubanzi, kukuvumela ukuba ukhule okanye usulungekise iphulo lakho ngotyalo-mali oluncinci okanye ungabikho olongezelelweyo.
Ukukhetha aMahlakani aLungileyo
Nokuba uyinkampani esandula ukuqalisa ngenkqubo yonxulumano okanye uluphawu olunenkqubo yonxulumano olusekiweyo, ukugaya rhoqo kunye nokwenza amaqabane asebenzisanayo asebenze kubalulekile kwimpumelelo yenkqubo yakho.
Ukuba ufuna ukuqhubeka nokukhulisa inkqubo yakho kunye nokusebenzisa ithuba lokukhula okunokwenzeka okukhoyo, uya kufuna ukongeza inkqubo yakho kunye namaqabane amatsha abeza kwindawo. Ukongeza, kubalulekile ukuvavanya rhoqo amahlakani akhoyo kwinkqubo yakho ukuba kukho nabaphi na abathe bahamba, kwaye ukuba baye bahamba, bakhuthaze (kwaye ubakhuthaze, ukuba kuyimfuneko) ukuba babe nengeniso kwakhona.
Xa kuziwa ekuthatheni isigqibo sokuba ngubani oza kusebenzisana naye kwaye njani, kukho amanyathelo abalulekileyo ekufuneka uwathathe kunye nezinto ekufuneka uziqwalasele:
1. Misela iNjongo (ii) kunye neeKPIs zeNkqubo yakho yoNxulumano
Ukuseta injongo yenkqubo yakho yonxulumano kunye nokufumanisa ukuba zeziphi izikhombisi zokusebenza ezingundoqo oceba ukulinganisa impumelelo ngazo kubalulekile ekumiseleni ukuba ngawaphi amaqabane anxulumeneyo anokuthi akuncede ufikelele kwezo ziphumo zokusebenza.
Ngokuxhomekeke kubuchule babo kunye nemodeli yeshishini, abasebenzisana nabo banokunceda ngayo yonke into ukusuka ekuguquleni abathengi, ukwandisa ingeniso kunye nokufumana abathengi abatsha ukuya kulwazi lophawu, ukuveliswa kwexabiso eliphezulu kunye nokunye okuninzi. Yiyo loo nto kubalulekile ukuba uqwalasele indlela (iindlela zokuthengisa), isixa setrafikhi kunye nokuzibandakanya kwindawo yabo, uhlobo lomxholo abawuthumelayo kunye nokubaluleka kwabo kwibhrendi yakho.
Uninzi lweempawu zifumanisa ukuba ukuba nendibaniselwano enempilo yamaqabane emveli, iisayithi ze-niche kunye namaqabane akhethekileyo okanye amatsha-kwintengiso kwinkqubo yabo yokudibanisa ibavumela ukuba baqonde elona xabiso liphezulu ngokwesikali kunye nokukhula.
2. Cokisa iNdlela yakho yoNxibelelwano kwiiNxulumano
Nangona kunjalo uthatha isigqibo sokwakha inkqubo yakho yonxibelelwano kunye namaqabane akho adibeneyo-nokuba kukubamema kwinkqubo yakho kwaye ubabonelele ngempahla yokuyila okanye ukwabelana ngephulo elizayo kunye nabo-kunyanzelekile ukuba unxibelelwano lwakho lunento yokwenza umntu. Ngokunika iinkcukacha ezininzi malunga nenkqubo yakho kangangoko kunokwenzeka, iqabane lakho liya kuba nokuqonda ngcono ukuba kuya kubazuzisa njani ukukhuthaza iimveliso okanye iinkonzo zakho.
Kubalulekile ukuba uqaphele ukuba unxibelelwano phakathi kwamahlakani emveli kunye nalawo angaqhelekanga anokwahluka. Xa uthetha kunye namahlakani emveli, sele kukho ukuqonda imodeli yokusebenza, iinketho zokulandelela ezikhoyo, yintoni efunekayo ukuze kuqulunqwe intsebenziswano, njl njl. Ngamahlakani angaqhelekanga, unokufuna ukubeka kuqala isiseko sokulindela xa ubeka imodeli yokusebenza.
3. Ukusebenzisana neQela loPhuhliso lweNtsebenziswano yoBudlelwane abanamava
La manyathelo yincam nje ye-iceberg xa kufikwa ekufuneni, ekuqaliseni, ekuphuculeni nasekwakheni ubudlelwane bexesha elide kunye namaqabane adityanisiweyo, yiyo loo nto sicebisa ukuba usebenzise iqela loPhuhliso lweQela elinamava ukuze likuncede ujonge izinto ezintsonkothileyo kunye nemiba.
Ngaba ukulungele ukwenza impumelelo yohlobo lwakho kunye namaqabane asebenza kakhulu? Qhagamshelana neqela lethu ukuze uguqule inkqubo yakho yokunxibelelana namhlanje!
Affiliate Partner FAQs
Ngaba usafunda malunga neentlobo ezahlukeneyo zamaqabane okuthengisa? Le mibuzo ebuzwa rhoqo inika ingqiqo ngakumbi kwisicwangciso sokuthengisa.
Zeziphi iintlobo ezahlukeneyo zamaqabane adibeneyo?
Iindidi ezahlukeneyo zamaqabane okuthengisa abandakanya:
- NONE
- Ikhuphoni kunye nabasebenzisana nabo
- Ukunyaniseka kunye nokubuyisela imali
- Ukuphonononga kunye nothelekiso site abanxulumene
- Iinfluencer kunye ne-sub-affiliate networks
- Ubudlelwane kunye namahlakani eqela labasebenzisi abavaliweyo
- Brand-to-brand ubambiswano
- I-imeyile kunye nencwadana ehambelana nayo
- Isizukulwana esikhokelayo esisebenzisanayo
- Amaziko eendaba ezininzi
- Amalungu eselula
- Abaxhasi betekhnoloji
- Registry affiliates
- Khangela kunye nophawu lokuthengisa kunye namahlakani
- Ikhadi-edityaniswe isinikezelo ezihambelanayo
Ukufumana ulwazi oluthe kratya malunga neentlobo ezahlukeneyo zeqabane kunye nendlela yokuzisebenzisa kwinkqubo yakho yokunxibelelana, khuphela isiKhokelo sethu esigqibeleleyo soBudlelwane boManyano.
Ngaba umxholo ohambelana nawo ahluke njani kubaxhasi bekhuphoni?
Abadibanisi bomxholo banokubonakala befana nabaxhasi bekhuphoni-kwaye, kwiimeko ezininzi, banokubhengeza iikhuphoni ezinezibonelelo ezikhethekileyo ezifumaneka kuphela kubalandeli babo. Nangona kunjalo, umxholo ohambelana nawo unokuhamba ngaphaya kokukhuthaza ikhuphoni kuphela.
Kwiimeko ezininzi, umxholo ohambelanayo uya kubandakanya iiblogi, iividiyo okanye izithuba zeendaba zentlalo ezithengisa indlela yokuphila ehambelana nebrand okanye imveliso yakho, ekhuthaza ngakumbi abalandeli babo ukuba baguquke.
Zeziphi iingenelo ezinikezelwa ngukuthembeka kunye nokubuyisela imali?
Ukunyaniseka kunye neenkqubo ezihambelana nekheshi zingena kumnqweno wabaphulaphuli wokuwongwa ngokugqiba isenzo esinqwenelekayo, njengokubhalisela incwadana yeendaba okanye ukuthenga. Ngokwenene, abasebenzisi "bafumana into emva" ngokutshintshiselana nokuguqula.
Yintoni endifanele ndiyithathele ingqalelo xa ndikhetha amaqabane endinxulumana nawo?
Xa ukhetha amaqabane okuthengisa, qwalasela oku kulandelayo:
- Ukulungelelaniswa nenani labantu ekujoliswe kulo lophawu lwakho
- Iinjongo kunye nee-KPIs zephulo lakho lokuthengisa elihambelanayo
- Iindlela ozikhethayo zokuthengisa
- Naziphina ii-asethi zoyilo okanye amaphulo akhethekileyo onokucinga ukuwasungula kunye neqabane
- Amava e-affiliate kunye nobudlelwane bokuthengisa
Ngaba amaqabane adibeneyo anefuthe njani ukufikelela kwishishini kunye nokuthembeka?
Amaqabane adibeneyo ahlala esebenza njengebhulorho phakathi kwe-brand engaziwayo kunye nomthengi onokubakho. Ngokukhulisa intembeko abayakhileyo kunye nabaphulaphuli babo, umntu osebenzisana naye unokuqhubeka nokukhuthaza intembeko kunye nokuthembeka phakathi kwebrendi kunye nomsebenzisi.
Affiliate vs. iqabane: Yintoni umahluko?
Amaqabane athengisayo ngokubanzi afumana ikhomishini ethe ngqo kwiintengiso eziqeqeshiweyo, ngelixa iqabane linokufumana imbuyekezo eyongezelelweyo okanye lisebenze ngokusondeleyo neempawu.
Iinkqubo zokuthengisa ezidibeneyo zinokuzuza njani kwiindidi ezahlukeneyo zokunxibelelana?
Utyalo-mali kumaqabane awohlukeneyo asebenzisana nawo kunokunceda ukwandisa ukufikelela kwebhrendi yakho ngelixa kukuvumela ukuba ucofe kubaphulaphuli abanomdla okhethekileyo, imvelaphi kunye nomdla.
Zeziphi ezona zenzo zilungileyo zokulawula iintlobo ezahlukeneyo zamaqabane adibeneyo?
Kubalulekile ukuba uqale ukhethe amaqabane afanelekileyo awakhe ubudlelwane bokuthembana nabaphulaphuli babo. Ukusuka apho, gxila ekwakhiweni kobudlelwane obuhlala buhleli kunye namahlakani akho kunye namaphulo okubeka iliso ekusebenzeni.
Inkuthazo kunye nemivuzo inokukhuthaza abo basebenzisana nabo ukuba bakhuthaze iibrendi zakho ngokuthe rhoqo, kwaye iqela elahlukileyo lamaqabane asebenzisanayo linceda ukunciphisa umngcipheko wokukhula kwabaphulaphuli omnye.
Okokugqibela, qinisekisa ukuba amaqabane akho adityanisiweyo anokufikelela ngokulula kumakhonkco, amakhuphoni okanye anikezela ngeekhowudi kunye nempahla ekhethiweyo yokuyila.
Umthombo ovela accelerationpartners.com
Ukuziphendulela: Ulwazi olubekwe ngasentla lunikezelwa yi-accelerationpartners.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso. I-Chovm.com ikhupha ngokucacileyo naliphi na ityala lokwaphulwa kwelungelo lokushicilela umxholo.
