23 Okwenziweyo Iimetriki zoMxholo ezivela kuBathengisi Obonayo

Zininzi kakhulu iimetriki zentengiso yomxholo phaya. Kodwa siyazi ukuba zeziphi ezisetyenziswa ngokwenene (sibuze kwi-LinkedIn kunye no-X).

Ukulungelelanisa izinto kancinci, siye sahlulahlula iimetrics ngokweendidi ezisibhozo. Amagama nje ngokwawo aya kukunika umbono olungileyo wento ebalulekileyo ekuthengiseni umxholo.

Masifikelele kuyo.

Contents
1. Iimetriki zokusebenza
2. Amagama aphambili
3. Amakhonkco angasemva
4. Iinkokeli
5. Ukugcwala kwabantu
6. Ukukhula kwabaphulaphuli
7. Ukubandakanyeka
8. Uguqulo

1. Iimetriki zokusebenza

Olu hlobo lwemetriki lulinganisa ukusebenza kakuhle kweqela lomxholo.

Ezi metrics zinentsingiselo egqibeleleyo. Nje ukuba ubambe kakuhle isicwangciso sakho somxholo, ufuna ukukala. Ngamanye amazwi, xa into iqala ukuzisa iziphumo, ufuna ukwenza ngaphezulu kwayo.

Iimetriki ezimbini ekufuneka uziqwalasele apha zezi:

• Ukupapasha rhoqo.
• Imihla emiselweyo yokuhlangana.

Eyokuqala, echazwe nguSara Stella Lantazio, malunga nenani lamanqaku, iividiyo, izithuba zeendaba zoluntu, i-imeyile, njl.

Ukupapasha rhoqo kuthatha ithuba lolo hlobo lokuthengisa umxholo-okukhona uyenza ngakumbi, kokukhona iziphumo zingcono kuba ziyadibanisa, kwaye kulula ukufumana ezo ziphumo, nazo. Yinyani, nokuba usebenzisa liphi na itshaneli.

Umzekelo, nantsi itshati evela kwi-Ahrefs 'Site Explorer ebonisa indlela i-traffic (i-orenji) kunye neendawo ezibhekiselele (ezibhlowu) kwipotfoliyo yenqaku lam zikhule ngokulinganayo ekukhuleni okungaguquguqukiyo kwamanqaku amatsha apapashwe (tyheli).

I-metric yesibini, imihla ebekiweyo yokudibana, ikhankanywe nguNick Jordan. Oku kunokuba luncedo kumaqela angaphakathi, kodwa kubaluleke kakhulu kwii-arhente. Ikuxelela yonke into malunga nendlela obuyinyani uqikelelo lwakho kunye nokuba unokuthatha umsebenzi omninzi.

2. Amagama aphambili

Sifumene iimpendulo ezininzi ezigxininisa ukubaluleka kwetrafikhi yophendlo lwendalo, kwaye amagama angundoqo alilitye lembombo leli jelo. Njengoko usenokuba sele usazi, okukhona unqanaba eliphezulu lamagama angundoqo, kokukhona kubonakala ngakumbi amaphepha akho kwiinjini zokukhangela ezifana neGoogle, kwaye kokukhona ufumana i-traffic eninzi.

Iimetrics esizixelelwe ngabathengisi bezi:

• Iimpawu: ingaba isayithi ibonakala kangaphi kwiziphumo zophendlo.
• Ukwahlula: ngawaphi amaphepha abeka inqanaba legama elingundoqo elinikiweyo. Yiloo ndlela owazi ngayo ukuba i-SEO yakho iyasebenza kwaye ungene nini ukuze wenze umxholo wakho.
• Ukukhula kwegama elingundoqo le-Organic: inani lamagama angundoqo elihlelwa liphepha okanye indawo. Njengoko kubonisiwe nguGoran Mirkovic kunye noJacob McMillen le metric iluncedo ngakumbi kumxholo omtsha ukubona ukuba iGoogle iqala ukuyibeka.
• Ireyithi yokufumana igama elingundoqo: ifana kakhulu nemetric engentla, kodwa ngeli xesha sinomdla wokuba njani ngokukhawuleza UGoogle ubeka umxholo. USamantha North uthe, "kumava am, xa ithatha amagama amaninzi angundoqo ngokukhawuleza, iya kukhwela kakuhle".
• Isabelo selizwi: ipesenti yazo zonke izinto ezinokucofa okunokwenzeka (ukusuka kwi-SERPs) kumagama angundoqo alandelelweyo afika kwiwebhusayithi yakho.

Kukho iindidi ezimbini zezixhobo oya kuzifuna ukulandelela ezi metrics:

• Ikhonsoli ye Khangela yeGoogle. Ekuphela kwesixhobo esikuvumela ukuba ulinganise imbonakalo kwiiSERPs zikaGoogle ngokuthembekileyo. Izixhobo ezifana nee-Ahrefs zikuvumela ukuba ucofe loo datha kwaye ufumane umsebenzi ongakumbi kuyo, kodwa kusafuneka ube ne-GSC esetwe.
• Ahrefs Rank Tracker okanye isixhobo sokulandela umkhondo esifana neso osikhethileyo. Nangona i-GSC ikuvumela ukuba ulandelele amanqanaba, inomsebenzi omncinci kakhulu onamava amabi (nalu uluhlu olude lwezizathu zokuba kutheni). Kwakhona, kulapho ufumana khona ukusulungekiswa ngakumbi, iimetriki zobuchwephesha njengokwabelana ngelizwi.

OKUFUNDILEYO FUNDA

• Uphando lwegama elingundoqo: Isikhokelo sabaQalayo ngu-Ahrefs

3. Amakhonkco angasemva

Ecaleni kwamagama angundoqo, i-backlinks yenye into eyenziwa ngabathengisi bomxholo ukulinganisa ukusebenza komxholo. Ziyimilinganiselo yempembelelo yomxholo kwigunya lesayithi.

Kwaye kukho isizathu esilula sokuba kutheni i-backlinks ibaluleke kangaka- iseyenye yezona zinto zinamandla. Okukhona iphepha lifumana i-backlinks, kokukhona liphezulu amathuba ayo okukala.

Ngaphezu koko, ikhonkco elilinganayo olifumanayo ngale ndlela lihamba kuyo yonke indawo ngamakhonkco angaphakathi kwaye linyusa igunya lesiza.

Amagqabantshintshi ethu: ii-backlinks ziya zisiba nzima ukuzifumana. Baye baba yimali yewebhu phakathi kwabo bafuna i-backlinks kunye nabo banokubonelela. Ngoko ke, i-theory, i-backlinks kufuneka ibe ngumqondiso wokuba umxholo wakho ulungile kangangokuba abantu bafuna ukudibanisa kuyo, kodwa ngokwenene, ezinye iisayithi aziyi kudibanisa de zifumane into ethile ngokubuyisela.

Ke sinokuthi ulandelele ii-backlinks kodwa kuphela kumxholo wakho we-bait okanye ukuba wenza ikhonkco lokwakha.

Ukuqonda okunomdla kwesi sihloko kwavela kuGoran Mirkovic - ungalandeli i-backlinks kumanqanaba okuqala esayithi. Kuthatha ixesha ukuzifumana, nokuba ngokwemvelo okanye ngokwakhiwa kwekhonkco.

OKUFUNDILEYO FUNDA

• Yintoni i-Backlinks kwi-SEO? Yonke into ekufuneka uyazi
• ISakhiwo sekhonkco se-SEO: Isikhokelo sabaQalayo

4. Iinkokeli

Iinkokeli zilinganisa impumelelo yomxholo ekuguquleni iindwendwe zibe ngamathemba.

Ngokuqhelekileyo, le metric isetyenziswa nokuba ngumxholo wesango ofuna ulwazi loqhagamshelwano ukufikelela okanye umxholo okhuthaza umtyeleli ukuba aqhagamshelane, umzekelo, ukubonisana simahla.

Into esiyivileyo kubathengisi ubukhulu becala isemgangathweni:

• Ii-MQLs (IziKhokelo eziQhelekileyo zokuThengisa): aba ngabathengi abanokuthi babonise umdla koko ukunikezelayo kunondwendwe oluqhelekileyo ngokushiya iinkcukacha zoqhagamshelwano. Basenokuba bakulungele ukuthenga kwixesha elizayo, kodwa abakabikho.
• Ii-SQL (IiNkokeli eziQhelekileyo zentengiso): ezi zinyathelo elingaphezulu kune-MQLs. Ziye zaphononongwa ngawo omabini amaqela okuthengisa kunye nentengiso kwaye zibonwa zilungele ukuthengisa ngokuthe ngqo.

Kwaye kukho i-metric enye endingayiboni rhoqo- Iinjongo eziphezulu zokukhokela okanye ii-HILs, ekwabelwana ngayo nguJosh Bradley. Aba ngabantu ababonisa imfuno ecacileyo yemveliso efana neyakho. Eyona nto ingcono xa ihambelana neprofayile yakho yomthengi efanelekileyo.

Eyona ndlela ilungileyo yokulandela umkhondo sisixhobo esivumela amanqaku okukhokela kunye nesandla esilula kwintengiso (Hubspot kunye nezinto ezithandwayo).

5. Ukugcwala kwabantu

Itrafikhi ngumlinganiselo wokusebenza komxholo ekutsaleni ucofo kwindawo yakho. Injalo, hayi abasebenzisi abakhethekileyo, ukucofa nje kwabo.

Ufuna ukulinganisa itrafikhi kuphela kumxholo owenziwe ngokwenene ukuvelisa itrafikhi. Ezinye izithuba zemidiya yoluntu (ukuba azininzi) okanye ii-imeyile aziyi kuwela kolu luhlu kuba zenzelwe ukuba zetyiswe kwindawo apho kungekho CTA icacileyo ekhokelayo kwindawo.

Eyona ndlela ingcono yokulinganisa itrafikhi kukulinganisa ukukhula kwayo. Abathengisi bayenza njalo ngenyanga, ngekota, nangonyaka. Amaxesha amafutshane anqabile kuba ukuthengiswa komxholo kuthatha ixesha.

Kodwa nali icebiso-ukuba ufuna ukubona ukuba ngowuphi umxholo ofike kakuhle, unokuthatha ixesha lokuqala leentsuku ezisi-7 ukuchonga umxholo.

"Ndihlala ndilinganisela ukuba inqaku letrafikhi lingakanani elifunyenwe kwiveki yokuqala. Luphawu olulungileyo lwendlela ‘esilisungule’ saza saliphakamisa kakuhle ngayo inqaku ngalinye, kwaye yeyiphi imixholo ebinomdla kubaphulaphuli bethu.”

URyan Law, UMlawuli weNtengiso yee-Ahrefs

Uninzi lwezixhobo zokuhlalutya zilandelela itrafikhi, kodwa ayizizo zonke ezikubonisa ukukhula, ke nantsi indlela yokukhula kwetrafikhi:

= (Traffic this period - Traffic last period) / Traffic last period * 100%

Unako kwakhona ukulinganisa i-traffic iyonke kwiziqwenga okanye abalawuli bomxholo ukuze ubathelekise okanye ubonise ifuthe lenxalenye kwisambuku sayo. Ahrefs ikuvumela ukuba wenze oko ngeendlela ezimbini: ngokusebenzisa Ulwakhiwo lwesiza ingxelo kwaye ngokukhetha ngesandla ukuba ngowuphi umxholo oza kuhlanganisana kunye nge Portfolio Uphawu.

Esinye isizathu sokuba kutheni ufuna ukulinganisa itrafikhi kukulinganisa inguquko (ngaphezulu malunga naloo nto kancinci). I-Traffic sisiseko soguqulo kuba ixela ukuba zingaphi ukucofa okubangele ukubhaliswa okanye ukuthengisa.

Makhe sijonge ngakumbi kwitrafikhi yezinto eziphilayo kuba olu hlobo lukhankanyiwe kuthi kakhulu.

Ngokubhekiselele kumanani apheleleyo, eyona datha ichanekileyo iya kuvela kwi-Google Search Console. Vula nje isixhobo kwaye uye kwi ukwenza ithebhu.

Nangona kunjalo, izixhobo ze-SEO ezifana nee-Ahrefs ziya kukunika ukusebenza okungcono ngaphandle kokuba iimethrikhi ziqikelelwa. Unga:

• Yenza iipotfoliyo zamaphepha okanye iisayithi ezipheleleyo zokulandelela.
• Ngephanyazo ubone ukuba uziqokelela njani xa uthelekiswa nabantu okhuphisana nabo.
• Jonga ukuba ngawaphi amaphepha azuziweyo kwaye aphulukene neyona traffic kakhulu ngexesha elinikiweyo.

Ukulandelela itrafikhi yindlela nje yokufikelela esiphelweni, kwaye kulapho izixhobo ze-SEO zifumene khona umva wakho. E-Ahrefs, kukho ingxelo entle ebizwa Amathuba elikukhomba kumaphepha kunye namagama angundoqo anembono entle yokuphucula.

6. Ukukhula kwabaphulaphuli

Ukukhula kwabaphulaphuli kubonisa imfuno yomxholo ongaphezulu kubaphulaphuli bakho.

Imidiya yoluntu, i-imeyile, kunye neepodcasts ngamajelo apho ufuna ukulinganisa oko.

Ngokweemetriki zokwenyani, ezi zivele kuvoto lwethu:

• Ukukhula kwababhalisi bencwadana.
• LinkedIn ukukhula kwabaphulaphuli.
• Ukukhula kwabaphulaphuli bakaYouTube.

Akukho nto imangalisayo apha. Iimetriki ezisemgangathweni, ezilandelwa ngokwemveli kumaqonga afanelekileyo.

E-Ahrefs, silandelela ezinye zezi metrics, nazo. Ziluncedo ngakumbi ekulinganiseni ifuthe leentlobo ezintsha zomxholo.

Ngokubanzi, ukuba udala umxholo ofanelekileyo kunye noxabisekileyo, inani lababhalisi kufuneka likhule. Kodwa kufanelekile ukukhumbula ukuba kukho ama-nuances apha:

• Ukudinwa kwababukeli. Bayifundile into ababeyifuna, ifomathi yakho eyayikhe yatsala umdla yajongwa kanye kakhulu; baligqithisile itshaneli lakho.
• Ukuncipha okubangelwa lutshintsho lwe-algorithm kuYouTube.
• Ungene kwi-niche ekude kakhulu kwizinto abazithandayo.
• Ezinye iintlobo zomxholo okanye izihloko zinotyekelo oluphezulu lokutsala ababhalisi. Umzekelo, uninzi lwababhalisi kwi-AhrefsTV bavela kumxholo wethu wenqanaba labaqalayo.

7. Ukubandakanyeka

Uthethathethwano ngumlinganiselo wokukwazi komxholo ukubamba nokugcina ingqalelo.

Uthethathethwano mhlawumbi lolona hlobo lubangela impikiswano kolu luhlu. Ifanele ukuba ngummeli wendlela onomdla ngayo / owonwabisa ngayo umxholo wakho, kodwa ayisoloko ithembekile kuba ixhomekeke kwizinto ezininzi:

• Ubungakanani babaphulaphuli.
• Utshintsho lwe-algorithm.
• Ixesha losuku. 
• Unxulumano lweemetrics ngokwazo. Ngaba ixesha elide kwiphepha lihlala liyinto elungileyo? Ukuba ubeka olona lwazi lubalulekileyo ngaphezulu kwesibaya, ngaba unokugxeka umxholo ngokungaskrolwanga ukuya ezantsi?
• Iindlela zokusetyenziswa komxholo. 

Saziswe ngezi metrics zilandelayo:

• Ukuthanda kunye nezimvo kwintlalo eendaba (ingcebiso evela kuNina Cleere, JD).
• Uthethathethwano loluhlu lwe-imeyile: bangaphi abantu abavula ii-imeyile zakho (ixabiso elivulekileyo) kwaye bangaphi bacofa amakhonkco angaphakathi kubo (cofa ireyithi). Inqanaba eliphezulu lokungabhalisi kwakhona luphawu lokuba abantu abalonwabeli olo hlobo lwe-imeyile (ingcebiso evela kuRyan Robinson).
• Ixesha ephepheni: ixesha elingakanani abantu bachitha ukufunda okanye ukusebenzisana nephepha elithile kwiwebhusayithi yakho (ingcebiso evela ku-Irene Malatesta).
• Iskrola: kude kangakanani ezantsi iphepha undwendwe skrola. Kwiimeko ezininzi, ukuskrola nzulu kufanele kubonise umxholo ubandakanya ngokwaneleyo ukugcina abafundi benomdla (ingcebiso evela kuMariya Delano).

Enye i-metric enomdla esiyibonileyo yaba umxholo okhankanywe kwiincoko kunye nabameli beentengiso. Ke ukuba umxholo wenza indlela yawo kwizandla zomntu onethemba kwaye ilungile okanye iluncedo ngokwaneleyo ukuba ikhankanywe kwincoko, inkulu kakhulu. Lilizwi elisulungekileyo lomlomo, elinokuthelekiswa nokucebisa umculo okanye imuvi kumhlobo (enkosi kwakhona ngengcebiso, uSara Stella Lantazio).

Olunye ulwazi olunomdla malunga nokuzibandakanya lwavela kuRohan Hayes. Ulandelela ukubandakanyeka kuphela kwiiprofayili zabathengi ezifanelekileyo. Iyavakala kuba lo mlinganiso wongezelelweyo weemetrics uthatha "amampunge" ngaphandle "kwemilinganiselo engamampunge".

8. Uguqulo

Ngamanye amazwi, impembelelo ngqo yomxholo kumgca ophantsi.

Unokuyichaza kwakhona njengesakhono somxholo wokuvelisa olona nxibelelwano luxabisekileyo kuba ayinguwo wonke umxholo othi "thenga".

Nazi ezinye zeemetrics esizibonileyo kwizimvo (songeze enye ngokwethu).

• Ingeniso/ubhaliso oluhambelanayo netrafikhi. Ngokusekwe kwisiseko sokuba njengoko abantu abaninzi bendwendwela indawo yakho, unamathuba amaninzi okuguqula iindwendwe zibe ngababhalisi okanye abathengi abahlawulayo. Yingcamango entle kuba ibaleka iingxaki zokubala umxholo othile kwiinguquko (ingcebiso evela kuNick Jordan).
• Ukukhula kokuguqulwa ukusuka ezantsi kwe umgca Umxholo. Olu hlobo lomxholo lunokuchaphazela kakhulu ukuthengisa, njengoko lujolise kubasebenzisi abasele becinga ukuthenga kwaye bafuna nje loo nto yokugqibela (ingcebiso evela eSamantha North).
• Iphepha lokuqala libonwe kumthengi ohlawulayo. Ukuba umxholo wakho kwiphepha lokuqala isivakashi esibonile kwaye emva koko siguqulelwe kumthengi, oko kuthetha ukuba umxholo usebenza (ingcebiso evela kuBojan Maric).
• Ukhutshelwe umxholo. Oku kubhekiselele kwinani lamaxesha abatyeleli bakhuphela into ethile kwiwebhusayithi yakho, njenge-ebook, okanye iphepha elimhlophe. Amazinga aphezulu okukhuphela angabonisa ukuba abaphulaphuli bakho bafumana umxholo wakho ubalulekile (ingcebiso evela kuthi).

Iingcamango zokugqibela

Inye nje into phambi kokuba siyisonge le nto - ayizizo zonke ezi metrics zalandelwa ngabo bonke abathengisi.

Oku kuthetha ukuba izicwangciso zomxholo ziyahluka, kwaye kulungile ukuba ezinye zezi metrics azinangqiqo kwisicwangciso sakho. Thatha ixesha lakho kwaye ukhethe abakwenzayo.

Umthombo ovela Ahrefs

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