Iindlela ezi-3 eziBalulekileyo zokhathalelo lwesikhumba ekufuneka uzibukele ngo-2023

Kwilizwe le-skincare, kunokuba nzima ukuhambisana neentsingiselo kunye neemveliso zamva nje. 

Nangona kunjalo, ukuhlala unolwazi malunga neendlela zamva nje zokhathalelo lwesikhumba kunokukunceda uthathe isigqibo sokuba zeziphi iimveliso ezidume kakhulu kunye nezona zilungileyo kwishishini lakho.

Eli nqaku liza kuthetha ngezinto ezintathu ezibalulekileyo iindlela zokukhathalela isikhumba ukubukela ngo-2023, kubandakanya i-skincare encinci, ubunewunewu, kunye neemveliso zobuxoki. Ukuqonda ezi ndlela kukuvumela ukuba wenze ukhetho olunolwazi malunga nokuba zeziphi iimveliso ekufuneka ishishini lakho liqhubele phambili. 

Isiqulatho
Imarike yokhathalelo lwesikhumba
3 Iindlela eziphambili kwishishini le-skincare
Ukungena ebhodini kunye neendlela zokunakekelwa kwesikhumba

Imarike yokhathalelo lwesikhumba 

Zininzi izinto eziqhuba ukukhula kwemarike ye-skincare. Enye yezona zinto ziphambili kukwandisa ulwazi malunga nokubaluleka kokhathalelo lwesikhumba kunye nendima enokuthi idlalwe ziimveliso ezahlukeneyo ekugcineni ulusu olusempilweni. 

Abantu baya beyiqonda ngakumbi imfuneko yokukhusela ulusu lwabo ekonakalisweni kwendalo, njengongcoliso nemitha yeUV, yaye bafuna iimveliso ezinokubanceda benjenjalo.

Enye into eqhuba ukukhula kwemarike ye-skincare kukunyuka kwendlela yokuzikhathalela kunye nomnqweno wokuphucula inkangeleko yomntu. Abantu abaninzi bazimisele ukuchitha imali kwiimveliso ezinokubanceda bafezekise inkangeleko enempilo neyolutsha.

Ekugqibeleni, inkqubela phambili yetekhnoloji kunye nophuhliso lwentsha izithako kunye nemixube ikwanegalelo ekukhuleni kwemarike yokhathalelo lwesikhumba. Iinkampani ezininzi zenza utyalo-mali kuphando kunye nophuhliso ukwenza iimveliso ezintsha ezinokujongana neenkxalabo ezithile zolusu kwaye zihlangabezane neemfuno zamaqela ahlukeneyo abathengi.

Lilonke, imakethi ye-skincare kulindeleke ukuba iqhubeke ukukhula kwiminyaka ezayo, kunye noluhlu olubanzi lweemveliso ezikhoyo ukuhlangabezana neemfuno ezahlukeneyo zabathengi.

3 Iindlela eziphambili kwishishini le-skincare 

Ubunewunewu obusebenzayo 

Ukhathalelo lwesikhumba olunobunewunewu, okanye i-skincare ye-prestige, ibhekisa kwisiphelo esiphezulu, esihlala sixabisa iprimiyamu yeemveliso ze-skincare ezenziwe ngezithako ezisemgangathweni kwaye ziyilelwe ukuzisa iziphumo ezisebenzayo.

Esinye sezizathu eziphambili zokuba i-skincare ye-skincare ihamba phambili kubathengi kukuba abantu abaninzi bazimisele ukuhlawula ixabiso leprimiyamu yeemveliso abakholelwa ukuba ziya kuzisa iziphumo ezinqwenelekayo. 

Oku kuyinyani ngakumbi kwabo bajonge ukujongana neenkxalabo ezithile zolusu, ezinje ngokufanelekileyo imigca kunye nemibimbi, ithoni yolusu engalinganiyo, okanye intsimbi.

Ukongeza ekusebenzeni okubonwayo kweemveliso zokhathalelo lwesikhumba, abathengi abaninzi bakwazibona njengotyalo-mali kwimpilo yolusu lwabo. 

Oku kuyinyani ngakumbi kwabo bafuna ukutyala imali ukunakekelwa kwesikhumba sokuthintela, njengoko izithako ezikumgangatho ophezulu kunye neendlela eziphuculweyo ezifunyenwe kwiimveliso ze-skincare zodidi zihlala zicingelwa ukuba zibonelela ngezibonelelo zexesha elide kulusu.

Ngokutsho kophando olwenziwe yi-NPD Group, i-71% yabasetyhini baseMelika bakholelwa ukuba iimveliso ze-skincare ezibiza kakhulu zisemgangathweni ongcono. Le nkolelo inokuphenjelelwa ziinzame zentengiso yeempawu zokhathalelo lwesikhumba, ezihlala zigxininisa ukusetyenziswa kwezithako ezikumgangatho ophezulu kunye nokwakheka okuphezulu kwiimveliso zabo.

Lilonke, imakethi yokhathalelo lwesikhumba edumileyo kulindeleke ukuba iqhube kakuhle, njengoko abathengi bezimisele ukuthenga iimveliso ezinqwenelwayo ukuze bafezekise inkangeleko abayilwelayo. Nokuba bafuna ukujongana neenkxalabo ezithile zolusu okanye batyala imali kwimpilo yexesha elide yolusu, abantu abaninzi babhenela kukhathalelo lwesikhumba obutofotofo njengendlela yokufikelela kwiziphumo abazifunayo.

Iimveliso zobuxoki 

Faux skincare, eyaziwa ngokuba yi-dupes okanye i-knockoffs, ibhekiselele kwiimveliso ezenzelwe ukulinganisa iziphumo zexabiso eliphezulu, iimveliso eziphezulu ze-skincare. 

Ezi mveliso zihlala zithengiswa ngexabiso eliphantsi kwaye zinokuthengiswa njengenye indlela efikelelekayo kwiibrendi zokhathalelo lwesikhumba.

Esinye sezizathu eziphambili ukuba faux ukhathalelo lolusu Ihamba phambili kubathengi kukuba abantu abaninzi bajonge ukonga imali kwindlela yabo yokhathalelo lwesikhumba. Ngokunyuka kwamaxabiso kuchaphazela amaxabiso eemveliso kunye neenkonzo ezininzi kwihlabathi liphela, abanye abathengi banokuziva bengenako ukuhlawula inkqubo yabo yangoku yokhathalelo kwaye bafuna iindlela zokunciphisa iindleko.

Ukongeza ekufikeleleni ngakumbi, iimveliso ze-skincare ze-faux zinokubonelela ngezithako ezifanayo kunye nokwakheka njengokhetho olubiza kakhulu, lunomtsalane kubathengi abafuna ukufezekisa inkangeleko ethile okanye injongo ye-skincare kodwa abafuni ukutyala imali kwiimveliso ezibiza kakhulu. 

Iimveliso ezigxile ekunikezeni iimveliso ezinee-hacks zasekhaya, ezinje nge-DIY Iimpawu zobuso kunye nolunye unyango, lunokuba nomtsalane ngakumbi kubathengi abafuna indlela efikelelekayo nefanelekileyo yokufezekisa iinjongo zabo zokhathalelo lwesikhumba.

Njengoko abathengi abaninzi bekhangela iindlela zokonga imali kwindlela yabo yokhathalelo lwesikhumba, ukuthandwa kweemveliso zokhathalelo lwesikhumba kuya kuqhubeka nokukhula.

Zonke-kwinye imveliso encinci 

I-skincare encinci, okanye ukhathalelo lwesikhumba olulula, ibhekiselele kwindlela yokunyamekela isikhumba egxile ekusebenziseni iimveliso ezimbalwa ezineenzuzo zemisebenzi emininzi. 

Lo mkhwa ufumene ukuthandwa kwiminyaka yakutshanje njengoko abantu abaninzi bekhangela iindlela zokuhlengahlengisa ulungelelwaniso lolusu.

Esinye sezizathu eziphambili zokuba iimveliso ezincinci zokhathalelo lwesikhumba zihamba phambili kubathengi kukusebenza kwazo okuninzi. Ngokophando olwenziwa yiQela le-NPD, usetyenziso oluninzi luphawu lwesibini olukhokelela abantu baseYurophu ukuba banxibelelane nexabiso elifanelekileyo kwiimveliso zokhathalelo lwesikhumba. Abathengi bayanda befuna iimveliso ezisebenzela iinjongo ezininzi, ezifana ne-moisturizer ene-sunscreen okanye isicoci esikhuphayo.

Ngokusebenzisa iimveliso ezimbalwa ezinezibonelelo ezininzi, abantu banokwenza lula inkqubo yabo yokunyamekela ulusu kwaye baphephe isidingo sokuthenga nokusebenzisa inani elikhulu leemveliso zomntu ngamnye.

Brands umnikelo zonke-in-one okanye iimveliso ezipakishwe kancinci zokhathalelo lunokuba nomtsalane ngakumbi kubathengi abafuna indlela elungelelanisiweyo nefanelekileyo yokukhathalela ulusu lwabo. Ezi mveliso zinokubandakanya iikhithi okanye iiseti ezineemveliso ezininzi ezineenzuzo ezisebenzayo, ezivumela abantu ukuba bafezekise iinjongo zabo ezinqwenelekayo zokhathalelo lwesikhumba ngeemveliso ezimbalwa.

Lilonke, umkhwa oya kukhathalelo oluncinci lwesikhumba kunokwenzeka ukuba uqhutywa kukulula, ukusebenza kakuhle kunye nexabiso. Njengoko besanda abantu befuna iimveliso ezinokusebenzela iinjongo ezininzi kwaye benze lula indlela yabo yokukhathalela ulusu, ukuthandwa kweemveliso ezincinci zokhathalelo kuya kuqhubeka ukukhula.

Ukungena ebhodini kunye neendlela zokunakekelwa kwesikhumba 

Ukungena ebhodini ngeendlela zokhathalelo lwesikhumba kunokuba lithuba elinengeniso kunye nomvuzo kubathengisi kunye namashishini. 

Ngokuhlala usexesheni ngeemveliso zamva nje, ubuchule, kunye neendlela, unokubonelela abathengi bakho uluhlu olwahlukeneyo kunye nolufunwayo lweemveliso zokhathalelo lwesikhumba.