IiNdlela ezi-4 eziphambili eziTshintsho kwiShishini loBubuhle obucocekileyo

Njengoko intshukumo yobuhle obucocekileyo iqhubeka ikhula ekuthandeni, abathengi bafuna iimveliso ezihlala kumgangatho ophezulu kunye nenkcazo ecacileyo "ecocekileyo". Olu tshintsho lwenza ukuba kuphononongwe ukuba imarike yobuhle ecocekileyo iyichaphazela njani na imveliso yobuhle kwihlabathi jikelele, kunye namathuba oku kunikezelwa kumashishini.

Ngoku engqondweni, eli nqaku liza kubalaselisa izitshixo ezine ukunyamekela iimveliso kunye nezisombululo eziya kunceda iibrendi zigcine isibheno sazo kwaye zinyuse intengiso kulo nyaka nangaphaya. Ngoko funda kwiindlela zamva nje zobuhle obucocekileyo, kwaye ufumanise ukuba ungenza njani ishishini lakho ligqame kule marike ikhula ngokukhawuleza.

Isiqulatho
Imarike yeemveliso zobuhle ezicocekileyo
Iindlela ezi-4 ezibalulekileyo kwiimveliso zobuhle ezicocekileyo
Yamkela ikamva leemveliso zobuhle ezicocekileyo

Imarike yeemveliso zobuhle ezicocekileyo

Iimveliso zobuhle ezicocekileyo zenziwe ngezithako ezihambelana nokusingqongileyo kunye nezizinzileyo ngaphandle kokuncama ukusebenza okanye iziphumo. Ngamanye amazwi, ziimveliso ezilungele wena kunye neplanethi. Ezinye iimveliso zobuhle ezidumileyo zibandakanya organic skincare, izithambiso zendalo, yaye ukhathalelo lweenwele eco-friendly.

Imarike yobuhle behlabathi ecocekileyo kulindeleke ukuba ifikelele US$22.8 yebhiliyoni ngo-2025, kwaye kulindeleke ukuba ikhule ngesantya sokukhula ngonyaka (CAGR) ye-7.5% ukusuka kwi-2018 ukuya ku-2025.

Oku kukhula kuqhutywa kukwandisa ulwazi malunga nemiphumo eyingozi yeekhemikhali kwizinto zokuthambisa kunye neemveliso zokhathalelo lomntu. Abathengi baya ngokuya bekhetha iimveliso zobuhle ezicocekileyo ezingenazo iikhemikhali eziyingozi kunye nezingcolisi. Imfuno ekhulayo yezithambiso zendalo kunye ne-organic nayo ikhuthaza ukukhula kwemarike yobuhle ecocekileyo.

I-Skincare yaba sesona sabelo sikhulu semakethi yobuhle ecocekileyo yehlabathi ngo-2020, ngesabelo esiyi-28.5%. Eli candelo kulindeleke ukuba likhule kwi-CAGR ekhawulezayo ye-8.4% ukusuka ngo-2018 ukuya ku-2025, ngenxa yolwazi olukhulayo malunga neenzuzo zokusebenzisa iimveliso zendalo kunye nezendalo.

Ummandla wase-Asia Pacific kulindeleke ukuba ube yeyona marike ikhula ngokukhawuleza yobuhle obucocekileyo, kunye ne-CAGR ye-8.9% ukusuka kwi-2018 ukuya ku-2025. Ingeniso eyandayo yokulahla kunye nokwanda ngokukhawuleza kwabemi abakumgangatho ophakathi kuqoqosho olusakhulayo olufana ne-China kunye ne-Indiya lukhuthaza ukukhula kwemarike yobuhle obucocekileyo kulo mmandla.

Iimpawu ezi-4 ezibalulekileyo kubuhle obucocekileyo

1. Ukungqina amabango

Akusekho ngokwaneleyo ukuba neleyibhile ye-organic kwibhotile ye-skincare. Abathengi banamhlanje banomngeni izithako eziye zanyeliswa ngaphambili kwaye zamkela isayensi-inkxaso, indlela yonyango. Bakhangela iimpawu ezinokubonelela ngobungqina bokuba iimveliso zikhuselekile kwaye zihambisa iziphumo.

Abantu bayafuna ukhathalelo lolusu ngezithako ezilula nezicocekileyo. Ukuphendula, iimpawu ziphuma kunye neemveliso ezinezithako ezimbalwa kodwa ezinamandla ezinokubonelela ngeziphumo ezifunwa ngabantu. Ngokomzekelo, uphando luye lwafumanisa ukuba 60% yabasetyhini bazimisele ukuchitha ngaphezulu kwiimveliso zobuhle ngaphandle kwemichiza eyityhefu.

2. Hambisa ngaphaya kokuba yi-vegan

Akusenelanga ukunqanda ukusebenzisa iimveliso zezilwanyana; iibrendi ngoku kufuneka zenze izibhambathiso ezisebenzayo zokukhuseleka kwi-reef okanye i-carbon positive kwaye zixhase ezo zithembiso ngokungafihlisi ngokupheleleyo.

I-Reef-ikhuselekile iimveliso zobuhle baye bakhula ngolwazi kwaye babonise ukunyuka kwe-2.6% kumajelo asekuhlaleni. Olu tshintsho lubonisa ixesha elitsha loxanduva Iimpawu zevegan, apho kufuneka bangaphepheli nje ukwenza ingozi kodwa bathathe amanyathelo asebenzayo okukhuthaza ukuzinza.

3. Inguqulelo ezinzileyo

Lo mkhwa ubonakala ngeendlela ezininzi kwishishini lobuhle, ukusuka kwiifomati ezingenamanzi ukuya kubuhle bebhayoloji. Kodwa omnye weyona mizekelo icacileyo yotshintsho oluzinzileyo kwishishini lobuhle kukuhamba ukuya kwiifomati ezingenamanzi. Ngokunqongophala kwamanzi kuba yinkxalabo ekhula rhoqo, iimveliso zikhangela iindlela zokunciphisa ukuthembela kwabo kobu butyebi buxabisekileyo.

Iinketho ezininzi ezingenamanzi ziyafumaneka kwiimarike, ukusuka kwii-shampoos ezomileyo kunye ne-conditioner eyomileyo ukuya emanzini ukuhlamba ubuso kunye ne-makeup removers. Njengoko imfuno yabathengi yezi mveliso iqhubeka nokukhula, siyakubona izinto ezintsha ezingenamanzi ezingakumbi kwiminyaka ezayo.

4. Ubuhle beMicrobiome

I-microbiome yi-ecosystem yebhaktiriya ehlala kumphezulu wolusu. Ukulinganisa i-microbiome yakho kubalulekile eluswini olusempilweni noluhle, kwaye abathengi bafuna iimveliso ezixhasa oku.

Iimveliso zobuhle beMicrobiome zenziwe ngemicroorganisms ukunceda ukulungelelanisa iibhaktheriya ebusweni bakho. Ngelixa usebenzisa iibhaktheriya ukuze ukukhuthaza impilo yolusu inokubonakala iphikisana, isayensi emva kwayo isandi.

Probiotics, umzekelo, iibhaktheriya eziphilayo ezinceda ukubuyisela ibhalansi ye-gut microbiome. Ngokufanayo, i-prebiotics zizinto ezingaphili ezinceda ukukhuthaza ukukhula kweebhaktheriya ezilungileyo. Zombini iiprobiotics kunye ne-prebiotics zifumaneka kuninzi ukhathalelo lolusu iimveliso ezibanga ukuba zixhasa i-microbiome.

Kunyaka omnye, ukhangelo lwehlabathi jikelele lweprobiotic skincare lukhule nge-100%, ukhangelo lwe-probiotic moisturizers lukhule nge-140%, kwaye ukhangelo lwe-probiotic face cream lukhule nge-150%.

Ngelixa ubuhle be-microbiome isengumbono omtsha, bufumana umtsalane omkhulu kwishishini lobuhle elicocekileyo.

Yamkela ikamva lobuhle obucocekileyo

Ishishini lobuhle liphakathi kwenguqu yobuhle ecocekileyo, kwaye iibrendi kufuneka ziziqhelanise ukuze zihlale zikhuphisana. Abathengi baya bezazi ngakumbi izithako zabo ezinobungozi zemveliso yokhathalelo kwaye bafuna ezinye iindlela ezinempilo.

Ngokugcina iintsingiselo ezikhankanywe ngasentla engqondweni, iibrendi zinokuhlala ziphambi kwegophe malunga nobuhle obucocekileyo.