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Iingcebiso ezi-4 zokuKhetha abaPhembeleli abaLungileyo kwibhrendi yakho

Iimveliso sele zisazi ukuba intengiso ye-influencer likamva lokuthengisa kuba isebenza ngokucacileyo. Emva kwayo yonke loo nto, abaphembeleli ngabasemagunyeni kwintsimi yabo okanye kwi-niche. Kuphela I-33% yabathengi bathemba iintengiso zemveli, kodwa ngaphezu kwesiqingatha thembele kwiingcebiso zabaphembeleli xa usenza izigqibo zokuthenga. Kwaye i IZiko loNtengiso lweDijithali ingxelo yokuba i-60% yabathengi iya kuthathela ingqalelo ukuthenga imveliso ekhuthazwayo evenkileni kwaye i-40% iyithengile imveliso emva kokubona impembelelo iyisebenzisa kumajelo asekuhlaleni.

Kodwa ubakhetha njani abaphembeleli abafanelekileyo bohlobo lwakho? Ngokukodwa xa uninzi lwabadali bomxholo bezama ukuba ngabaphembeleli kuwo onke amanqanaba. Apha siza kukubonelela ngayo yonke into oyifunayo ukuyazi malunga nokukhetha abona baphembeleli abalungileyo ukunceda ukuvelisa Ulwaziso lwebrand kwaye uzise abathengi abatsha indlela yakho.

Isiqulatho
Yintoni impembelelo? Kwaye banokuzuza njani uphawu lwakho?
Ukuqonda imarike yempembelelo
Izixhobo zokunceda ufumane elona futhe libalaseleyo kwishishini lakho
Lungiselela imiyalezo yokufikelela
Iindlela ezilungileyo zokusebenza kunye nabaphembeleli
Qalisa nge-influencer marketing

Yintoni impembelelo? Kwaye banokuzuza njani uphawu lwakho?

Njengoko igama libonisa, umntu onempembelelo ngumntu onempembelelo, kodwa kuthetha ukuthini oko? Ngokuqhelekileyo i-influencer ine-slide Imidiya yokuncokola ubukho obunamandla okuba nefuthe kwizigqibo zokuthenga kwabantu. Ngokuchaseneyo nenkolelo edumileyo, ubukho beendaba obuqinileyo akuthethi ukuba inani eliphezulu labalandeli. Abaphembeleli banolwazi ngabaphulaphuli babo kwaye banokukunceda ukuba ufikelele kwakho.

Iimveliso zisebenzisa iimpembelelo njengenxalenye yazo qhinga urhwebo ukunceda iimveliso kunye neenkonzo zabo ukufikelela kubaphulaphuli ekujoliswe kubo. Kodwa kutheni isebenza?

  • Banolwazi malunga nabaphulaphuli babo kwaye banokwenza umxholo ojoliswe kuwo
  • Baqala iingxoxo kwimidiya yoluntu malunga nebrand yakho
  • Banceda ukwakha ukuthembeka kwebrendi
  • Bangaphucula ibhrendi yakho yeendaba zentlalo elandelayo

Ukuqonda imarike yempembelelo

Ngaphambi kokuba uqalise ukukhangela umntu oza kumela ibhrendi yakho, kufuneka uqonde imakethi yempembelelo, ukuze wazi ukuba ujonge ntoni.

Amanqanaba empembelelo

Ngokwesiqhelo, imakethi yempembelelo yahlulahlulwe yangamaqela ngokusekwe kokulandelayo, nto leyo echaphazela ixabiso elinxulunyaniswa nokusebenza nabo (okukhona abalandeli abaninzi, kokukhona benyuka ixabiso lethegi).

Ezi nkalo zi:

  • Nano-influencers: 1,000-10,000 abalandeli
  • Iimpembelelo ezincinci: abalandeli be-10,000-50,000
  • Abaphembeleli benqanaba eliphakathi: 50,000-500,000 abalandeli
  • I-Macro-influencers: abalandeli be-500,000-1M
  • I-Mega-influencers: 1M+ abalandeli

Njengoko besesitshilo ngaphambili, enkulu ayisoloko ingcono. Iibrendi ezininzi zifumana ukunxibelelana nabancinci, abaphulaphuli abakwi-niche ababandakanyeka kakhulu kwaye bahambelana nebrendi esebenza ngokumangalisayo.

Cinga ukuba ngaba kunengqiqo ukuba i-brand yakho ilandele udumo olukhulu okanye ukuba umntu okwi-nano- okanye i-micro-influencer spheres ingaba lusetyenziso olungcono lwebhajethi yakho.

Abantu ekujoliswe kubo

Kubalulekile ukuba uthathele ingqalelo abaphulaphuli bakho xa ukhetha impembelelo. Abaphulaphuli bakho ojolise kubo banempembelelo kubo bonke qhinga urhwebo, kwaye akukho nto yahlukileyo xa kuziwa kwintengiso ye-influencer. Abaphulaphuli ekujoliswe kubo bendalo kufuneka bahambelane neyakho; umzekelo, ukuba uthengisa izihlangu zokubaleka, cinga ukusebenzisana nembaleki, imbaleki, okanye umqeqeshi wakho. Ungafane ube neqabane lomsasazi okanye umdlalo wevidiyo.

Amaqonga eendaba ezentlalo

Ukwazi abaphulaphuli bakho ekujoliswe kubo kuya kukunceda ubone ukuba zeziphi iiplatifomu zeendaba zoluntu ezifanelekileyo ukufikelela kubo. Oku kubalulekile kuba abaphembeleli bazakhele igama labo kumaqonga athile. Nokuba babekhona kumaqonga amaninzi, banokuba nokulandela okukhulu kwenye yazo.

Amaqonga aphambili asetyenziselwa ukuthengisa impembelelo abandakanya: i-Instagram, i-Facebook, i-TikTok, i-YouTube, i-Twitter kunye ne-Snapchat.

Uphando lwakutsha nje lubonisa i-Instagram yeyona ndawo iphambili yokuthengisa esetyenziswa ziimpawu zase-US. Ngokumalunga ne-76.7% yabathengisi baya kuyisebenzisa kwimikhankaso yokuthengisa i-influencer kwi-2023. I-Instagram ilandelwa yi-Facebook, isetyenziswe ngaphezu kwesiqingatha (58%) sabathengisi. I-TikTok ilandelayo, nge-50%.

Abahlalutyi balindele ukuthandwa kweTikTok ukuqhubeka nokukhula kwaye baqikelele ukuba iya kusetyenziswa ngama-54% eemveliso ngo-2024. Ukwamkelwa kwayo ngokukhawuleza akufanele kusimangalise, njengoko iqonga liqhayisa ireyithi yokudibana komndilili iphezulu kakhulu kuneekhuphisana nayo.

I-YouTube kunye ne-Twitter zibekwe ngokulandelayo kuluhlu lwamaqonga eentengiso eziphembelela. Kulindeleke ukuba zisetyenziswe yi-44.2% kunye ne-25.5% yeempawu, ngokulandelanayo.

I-Snapchat, i-app ethandwayo yokwabelana ngefoto kunye ne-app yemiyalezo, kuqikelelwa ukuba iza kusetyenziswa yi-18.5% yeempawu zase-US.

Gqiba ngoqingqo-mali lwakho

Akukho mgangatho weshishini wexabiso elinxulumene nentengiso yeempembelelo, kwaye izinto ezininzi zingena ekumiseleni ixabiso lokudala umxholo.

Ixabiso eliphakathi kwintengiso yempembelelo ixhomekeke kwizinto ezininzi:

  • Inqanaba labo lempembelelo (aka ubungakanani bokulandelayo kwabo)
  • amava
  • Iqonga
  • Imfuno yaloo nto inamandla
  • Uhlobo lomxholo abawuvelisayo (umzekelo, ukukhankanya ngokukhawuleza, ividiyo, njl.njl.)
  • Ukuzibandakanya kwabalandeli kunye nokufikelela
  • Ishishini lakho

Ukufumana impembelelo kwishishini lakho kunye nabaphulaphuli abalungileyo kwaye ngaphakathi koluhlu lwakho lohlahlo lwabiwo-mali kufana nephazili yokudibanisa. Nje ukuba uqale ukudibanisa amachaphaza afanelekileyo, isiphumo sakho esifanelekileyo siya kuqala ukumila.

Izixhobo zokunceda ufumane elona futhe libalaseleyo kwishishini lakho

Ukukhangela kwimithombo yeendaba zentlalo ngokufanelekileyo ukufumana impembelelo kulucelomngeni, nokuba usebenzisa i-hashtag yegama elingundoqo. Ke, nazi ezinye izixhobo ezinokunceda:

  • I-Onalytica -ibonelela ngesoftware yokuthengisa enempembelelo kwaye inceda iibrendi zilinganise iinkqubo zazo zempembelelo. Inceda iibrendi ukuba zifumane iimpendulo kwimibuzo ebalulekileyo abayibuzayo malunga nokuthengisa okunempembelelo efana nale: ngoobani abandiphembelelayo abafanelekileyo, ndibabandakanya njani kunye nokwakha ubudlelwane, ngowuphi umxholo oveliswe yimpembelelo endinokuthi ndiyile kwaye ndiyenza njani imilinganiselo yempumelelo kunye ne-ROI.
  • I-Meltwater - inceda amaqela entengiso esweni usasazo lweendaba kuzo zonke iindaba kunye nemidiya yoluntu kunye nokuphucula ulawulo lophawu ngokuqonda abaphulaphuli abajolise kubo ngcono. I-Meltwater ikwanceda ii-brand ukuba zifumane abona baphembeleli ababalaseleyo kwaye zinezixhobo ezongezelelweyo ezinokunceda ukwakha isicwangciso sokuthengisa esinempembelelo, ukulawula imikhankaso kunye nokulandelela i-ROI.
  • Sparktoro -Ikhasa amashumi ezigidi zeeprofayile zentlalo kunye newebhu ukufumana ukuba (kwaye ngubani) abaphulaphuli bakho bafunda, bamamele, babukele, balandele, babelane, kwaye bathethe ngayo. I-Sparktoro inceda iibrendi ukuba zifumane imithombo yokwenyani yempembelelo yabaphulaphuli ukuze zisetyenziswe ukuphembelela iinzame zabo zokuthengisa.
  • Imbangi ye-IQ - uhlalutyo lwentengiso yemidiya yoluntu kunye nohlalutyo oluphezulu lokukhuphisana, i-SEO, ingxelo yoluntu kunye nezixhobo zokuthengisa umxholo.

Lungiselela imiyalezo yokufikelela

Nje ukuba unoluhlu olufutshane lwabaphembeleli, lixesha lokuba ulungiselele umyalezo wokufikelela ukuze ubone ukuba ufanelekile na. Okokuqala, qwalasela isicwangciso sokunyusa ongathanda ukusisebenzisa ukuze ukwazi ukwazisa umntu ophembelelayo kumyalezo wakho uhlobo lobudlelwane kunye nomxholo owufunayo, emva koko wenze umyalezo wakho kulowo uphembelelayo kwaye ubabuze imibuzo ukufumanisa ukuba yeyona nto ifanelekileyo.

Izicwangciso zokukhuthaza

Zininzi iindlela ezahlukeneyo zokusebenza kunye nefuthe kunye nendlela abanokukhuthaza ngayo ishishini lakho okanye imveliso. Misela esona sicwangciso sokukhuthaza kubo, abaphulaphuli bakho kunye neenjongo zakho. Kwakhona, ukuba nesicelo esithile ngokubhekiselele ekudalweni komxholo kunokunceda isigaba sothethathethwano sihambe ngokukhawuleza (njengoko sele sichazile, intlawulo ingaba ngumngeni ukubethelela).

Eminye imizekelo yezicwangciso zokukhuthaza ziquka:

  • Ukubonelela ngesampulu yemveliso yasimahla ukutshintshiselana nophononongo olunyanisekileyo, ividiyo ye-unboxing, njl.
  • Nikezela ngemveliso ukwenzela abaphembeleli (aba) ukuba banikezele
  • Bhala isithuba seendwendwe kwibhlog yempembelelo
  • Hlawula umntu ophembelelayo ukwenza umxholo woqobo onokuthi uwusebenzise kwakhona kwenye intengiso yakho (umzekelo, idemo yevidiyo, njl.njl.)
  • Hlawula i-influencer ukuba yenze umxholo wokuqala ukuba uwuthumele kwiphepha labo lobuqu ukwandisa ulwazi lophawu

Lungiselela ukufikelela

Nangona kunokuba luncedo ukuphuhlisa ulwandlalo olusisiseko okanye ithemplate yokufikelela kubaphembeleli ngaphakathi kwemarike yakho ye-niche, ukufikelela ngokwezifiso kuya kusebenza ngakumbi. Yiba yinyani ngonxibelelwano kwaye wabelane ngokuba kutheni uziva ukuba umntu onomdla uya kulungela uphawu lwakho okanye iphulo elithile.

Eminye imiyalezo esisiseko inokujongeka ngolu hlobo:

Molo [Igama]

Bendilandela iprofayile yakho [kwigama leqonga] kwaye ndiyithanda kakhulu [uhlobo lomxholo owenzayo]. [Cinga ukongeza ezinye iinkcukacha zobuqu ukuze umntu ophembelelayo azi ukuba uwubonile umxholo wabo].

Igama lam ngu [igama] kwaye ndisebenzela [igama leshishini]. Thina [sichaza ishishini].

[Chaza ukuba kutheni ucinga ukuba kuya kusebenza ukusebenza nalo mphembeleli, okt. into abafana ngayo neshishini lakho]. [Baxelele ukuba kutheni ufuna ukufikelela kunye nokuba loluphi uhlobo lwentsebenziswano onokuthi ulujonge].

Ndazise ukuba unomdla kwaye ndiza kuthumela iinkcukacha ezingakumbi!

[Umbuliso],

[Igama]

Buza imibuzo

Inkqubo yokufikelela ebantwini ifana nodliwano-ndlebe: omabini amaqela afuna ukufumanisa ukuba ifanelekile na, ngoko ke buza imibuzo.

Iindlela ezilungileyo zokusebenza kunye nabaphembeleli

Awugqitywanga xa utyikitye isivumelwano kunye nomntu onempembelelo. Kubalulekile ukumisela esona sicwangciso silungileyo somsebenzi wakho kunye nokwakha ubudlelwane obulungileyo ukuze ufumane ezona ziphumo zibalaseleyo. Inxalenye enkulu yoku kukusebenzisana. Ke, zeziphi ezona ndlela zilungileyo zokusebenza kunye nabaphembeleli?

  • Yigcine imfutshane. Fumana ibhalansi elungileyo yokubonelela ngenkcazo eyaneleyo kwiifutshane kodwa nokuvumela abaphembeleli ukuba babe nenkululeko yokuyila.
  • Nxibelelana ngosukelo. Xoxa ngeenjongo zeli phulo nokuba kubaluleke kangakanani ukubandakanyeka kwabaphembeleli ekuphumezeni ezi njongo.
  • Thembela. Khumbula ukuba abaphembeleli babazi kakhulu abaphulaphuli babo, ke bathembe ukwenza umsebenzi wokwenyani.
  • Nxibelelana. Gcina imizila yonxibelelwano ivulekile ngexesha lenkqubo yokuqinisekisa ukuba banokufumana nayiphi na imibuzo ephendulwayo, babe namava amnandi kunye ne-brand yakho kwaye baqhubeke nokukhulisa ubudlelwane.

Qalisa nge-influencer marketing

Ukuthengisa ngempembelelo kunokuba ngumsebenzi onzima, kodwa umvuzo ufanelekile. Ukufumana abaphembeleli abafanelekileyo kwibhrendi yakho, khumbula uku:

  • Yenza uphando lwakho ukuze ufumane iimpembelelo zokwenyani, ezibandakanyekayo ezihambelana neenjongo zakho, i-niche kunye nabaphulaphuli
  • Sebenzisa izixhobo zokuthengisa ukuqinisekisa ukuba zifanelekile kwaye uzibandakanye nokufikelela okusebenzayo
  • Misela izikhokelo ezicacileyo kubaphembeleli, kodwa ubanike ulawulo olwaneleyo lokuyila
  • Yakha ubudlelwane obuhle kwaye ugcine imizila yonxibelelwano ivulekile

Ngoku ekubeni usazi ezona zenzo zibalaseleyo kwaye unezixhobo ezininzi zokufumana abona baphembeleli babalaseleyo bohlobo lwakho, lixesha lokuba uzisebenzise!

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