Abaqambi bezinto zokuthambisa zemibala bayazingca ngokuphuhlisa iimveliso zokuguqula ubuchwephesha bezimonyo zangoku kunye neemfuno zabathengi. Abasetyhini ngoku babeka phambili izinto ezijolise kubuchule kunye nezimo zengqondo ezibandakanyayo. Uzinzo yenye into efunwa ngabathengi kwiikiti zokuthambisa.
Eli nqaku lixoxa ngemibala emihlanu yeempawu zokuthambisa ezibeka phambili ukuziveza kunye nezicelo zangoku kwaye lityhila ukuba kutheni zizo ezimele zibukele ngo-2023. Kodwa kuqala, nazi izibalo zentengiso yezithambiso zombala.
Isiqulatho
Ingakanani imarike yezithambiso zemibala
Abaqambi be-cosmetic bemibala emi-5 abalawulayo kwicandelo
Ukusondeza phezulu
Ingakanani imarike yezithambiso zemibala
Iingcali zentengiso ngo-2021 zixabise i izithambiso zombala zehlabathi market kwi $70.34 billion. Imakethi yezithambiso zemibala yayiyenye yemizi-mveliso embalwa eye yafumana umva ngenxa yobhubhane. Ukuvalwa kunciphise imfuno yezithambiso kuyo yonke imimandla, kwaye imakethi yehlabathi yehle nge-5.2% ngo-2020.
Ngo-2022, imakethi inyuke kancinane yaya kutsho kwi-72.74 yeebhiliyoni zeedola, kodwa iingcali zilindele ukuba ikhule ngakumbi ngo-2029. Baqikelela ukuba iya kufikelela kwiibhiliyoni zeedola ezingama-94.49 kwi-CAGR ye-3.8% kwixesha lengqikelelo. Abasetyhini bafuna ezi mveliso kuba zibonelela ngenkangeleko esempilweni nentsha ngokufihla amanqaku kunye namabala, ukuchaza iimpawu zobuso, kunye nokuphucula inkangeleko iyonke. Ezi zibonelelo zonyusa iminqweno yezithambiso zemibala kwaye ziqhube ukukhula koshishino.
Icandelo lokusasazwa kwe-intanethi linika ingxelo yokonyuka kwentengiso okubalulekileyo, okuxhasa ukukhula kwemarike yehlabathi. Ukongeza, icandelo elingaxhunyiwe kwi-intanethi lilawula imarike ngenxa yenkqubo yokuthenga lula kunye namava aphuculweyo omzimba.
I-Asia Pacific ikwaphethe isabelo esikhulu semakethi, kwaye iingcali ziqikelela ukuba lo mmandla uya kugcina isikhundla sawo ngexesha lokuqikelela. I-Asia Pacific yenze i-30.02 yeebhiliyoni zeedola ngo-2021. Ukongeza, uMntla Melika uya kulandela ngasemva ngokubamba isabelo esibalulekileyo semarike ngo-2029.
Abaqambi be-cosmetic bemibala emi-5 abalawulayo kwicandelo
MOB Ubuhle
Ukudibanisa ukupakishwa okugxile ekuzinzeni kunye neepalethi ezenziwe ngokwezifiso, Ubuhle be-MOB bubonelela abathengi ngokukhetha eco-friendly ngaphandle kokunciphisa incasa yomntu okanye ukusebenza. Uphawu lwezithambiso lubeka ujoliso olukhulu kuyilo lokupakisha njengoko lusenza kwiifomyula zemveliso. Abathengi bafuna ukuthenga enye kuphela ukuze banandiphe iinketho ezininzi zobuntu, ebanika inkululeko engakumbi yokuhlangabezana neemfuno ezahlukeneyo zomntu ngamnye.
Ubuhle be-MOB buphuhlisa iimveliso ze-vegan kunye nenkohlakalo ezinezithako ezifunyenwe ngokuziphatha. Iimveliso zabo zikwasebenzisa izithako ezinokubola, nto leyo enceda ukukhusela indalo yasekuhlaleni kunye neenkqubo zamanzi. Uluhlu lwezinto zoluphawu lubandakanya iiblush & bronzers, udongwe oluyikrimu, iimascara ezinokuphinda zizaliseke, i-powder finish eyeshadows, kunye ne-powder eyeliners.
Olu phawu lwezithambiso zombala lufanele ukujongwa ngenxa yemizamo yokusingqongileyo. Ubuhle be-MOB bubeka phambili ukupakishwa okuphinda kuzaliseke nge-mono-material eyenziwe kwi-PP okanye kwi-PET resin. Ezi zixhobo kulula ukuzisebenzisa kwakhona nokuba kukho i-50% yesiqulatho sasemva kwabathengi. Ukongeza, i-cosmetic innovator isebenzisa i-100% ye-PCR yokupakisha yangaphandle ekwaqinisekisiweyo yi-FSC.
Neen
U-Neen uthatha indlela eyahlukileyo yabathengi ngokunikezela ngeyona ndlela "zama ngaphambi kokuba uthenge" amava. Olu phawu lubonelela ngeendlela ezingenamngcipheko kubathengi zokuvavanya iimveliso ngaphambi kokuthenga. Abathengi banokufikelela kwiisampulu zeesampulu zokuthambisa ezinekhowudi zeQR. Emva kokuskena iikhowudi, abathengi baya kufumana izifundo ezibonisa indlela yokufezekisa inkangeleko ephakanyisiweyo. Ukongeza, la makhadi eNeen eza namahlanu iinto zokuzilungisa ukujonga kunye ne-peel-back swatches.
Abathengi banokufikelela kwesi sifundo nge-app ye-brand kwaye bayonwabele i-split-screen feature. Uyilo olunjalo luvumela abathengi ukuba bazirekhode besenza inkangeleko kwakhona ngelixa besebenzisa imiyalelo yelizwi ukubuyisela umva, ukuqhubela phambili kunye nokumisa isifundo. Ukongeza, iNeen ikwangumhlobo we-eco-friendly, njengoko uphawu lubonelela ngokuzaliswa kwakhona iimveliso ezinobungakanani obugcweleyo, kubandakanywa iziqholo zomlomo, ii-eyeliners, i-cream cheek & highlighters, i-lipgloss ye-dual-pan, kunye ne-multi-use-pigment shadow ecinezelweyo.
I-Neen lelinye ishishini lophawu kufuneka libukele ngenxa yokubandakanya, ukugcinwa, kunye nexabiso eliqhutywa luluntu. Okusingqongileyo yenye inxalenye ebalulekileyo yolu phawu. UNeen uqala ngendlela yovavanyo lokuqala, emva koko asebenzise izithako ezicocekileyo kunye nokupakishwa okusebenzayo.
HIGHR ngokuhlangeneyo
I-HIR Collective igxile ekuthotyweni kwemilebe jikelele. Uphawu lubanga ukuba lune-C02 yokuqala i-lipstick engathathi hlangothi ngeefomula ezicocekileyo kunye nobuchule bokubonelela ngokuzinzileyo. Olu phawu lugxininise kwimilebe lunika i-lipgloss kunye ne-lipstick shades ezisibhozo. Nangona kubonakala ngathi imveliso embalwa yemveliso, i-HIGHR iphinda iqondise amandla kwindalo yonke yento nganye. Ke ngoko, iphelisa imfuno yokubonelela ngeminikelo yomthunzi emininzi.
Enye indlela eyodwa le nto yokuthambisa brand ithatha i esweni yonke imisebenzi yemihla ngemihla abasebenzi. Ilandelela uhambo lwemihla ngemihla (impahla ebandakanyayo), izixhobo zokuvelisa i-tube, ukuthunyelwa, ukusetyenziswa kwendawo yokugcina impahla, kunye neendawo zokuhlala zokunciphisa i-carbon kwi-chain chain.
Abathengisi banokulandela olu hlobo lwezithambiso ngokuzinikezela ekudaleni i-shades ebandakanyayo. I-HIRR Collective idala iithoni eziphakathi ezingayi kutshintsha kwi-pigmentation epholileyo okanye efudumeleyo. Ukongeza, uphawu luvavanya imibala ye-lipstick kwiithoni ezahlukeneyo zesikhumba kwi-universality. Abathengi banokuyeka ingxelo ukuba abawuthandi umthunzi okanye baneziphakamiso zokuphucula umgangatho.
Westman Atelier
I-Westman Atelier idibanisa ukuzinza, ukunethezeka, kunye nokusebenza kakuhle kwiimveliso ezicocekileyo zesikhumba kunye nendlela yesibini yesikhumba. I-brand ikholelwa ukuba "i-makeup ifanele ibe ngaphezu kokuphucula; ifanele ilungelelane, izole kwaye izalise ulusu.” Okubangel 'umdla kukuba, olu hlobo lusetyenziswa iimveliso ezondla ulusu (kunye neziphumo eziqinisekisiweyo zeklinikhi) ukubeka indawo ye-niche kwimarike yezithambiso zombala ococekileyo.
Imveliso nganye yolu phawu ibonisa ukuhambelana okugqithisileyo kwikhabhathi yokwakheka yabasebenzisi, njengoko abathengi banokuzisebenzisa kunye ngaphandle komthungo. I-Westman Atelier ikwavavanya zonke izinto zokwenziwa, iqinisekisa ukuba ziyayithobela imigangatho ye-EU yokhuseleko nokhuseleko. ubuhle obucocekileyo. Yonke into ekolu luhlu lwentengiso yolu phawu alunankohlakalo, kubandakanywa nalo ibrashi yokuhombisa uluhlu.
Nangona isentsha ngokwentelekiso, iWestman Atelier itshayile umzamo omkhulu wokubonelela ngezinto ezintsha ezizinzileyo, iyenza ibe luphawu ekufuneka lubukele. UWestman Atelier uqhubeka etyhala ukuya iipakethe ezinokuzaliswa kwakhona, ngelixa abathengi banokuphinda basebenzise ukupakishwa kwayo esele ikhona. Ukongezelela, zonke iimveliso ezivela kwi-brand zingathathi hlangothi zekhabhoni, ezinceda ukuba zibe negalelo elihle kwindalo.
Kaliedos Makeup
Umthombo womfanekiso: Pexels.com
Intelekelelo kunye nobuchule zezona nkalo zibalulekileyo zeKaliedos Makeup. Ibhrendi ikwaphumelela kumaxabiso aphambili okunyaniseka, ubuntu, kunye nokunyaniseka. Olu hlobo lusekwe eShanghai lukhupha iqela lamazwe ngamazwe elahlukileyo, livumela ukuba lisebenzise umbono owela umda kunye nesazisi. Impembelelo ye-Kaliedos Makeup idlula ngaphaya kweempembelelo zenkcubeko enye kwaye ingene kwiindidi zehlabathi.
I-Kaliedos Makeup ibonelela ingqokelela ngeempembelelo zobugcisa. Iimveliso ezinje ngoBusuku beNdalo, i-Flower Punk, kunye ne-Smokey Nostalgia zilandela lo mxholo ngokunikezela ngezinto ezahlukeneyo ukuze zisetyenziswe ngumthengi. Ingqokelela nganye ibandakanya imibala yomlomo weLip Clay, i-chromatic eyeshadow palettes, iimaski zomlomo, i-Space Age highlighters, kunye ne-multi-chromatic gel liners.
Olu phawu lwenza imodeli ebalaseleyo ngenxa yendlela yalo eyahlukahlukeneyo yokusetyenziswa kwe-makeup, ukuyila, kunye nokulinga. I-Kaliedos ikwabonelela ngamabali ahlukeneyo emibala kunye nokugqitywa kwezinto ezintsha ezixhasa ukunyaniseka kwayo, ukuchaneka, kunye nemixholo yomntu ngamnye. I-brand inikezela iimveliso ezingenalunya kwaye ibonise amandla okuqokelela iindlela ezihambelana nokusingqongileyo ngaphaya kobuhle.
Ukusondeza phezulu
Izithambiso zombala zithatha inguquko kweli xesha lonyaka njengoko abathengi abaninzi bafuna ukonyusa inkangeleko yabo ngeemveliso zendalo. Abathengi bafuna izinto zokuthambisa ezinozinzo, ezikumgangatho ophezulu ezihlala ixesha elide kunokutya.
Ngeemfuno zabathengi ezichaza kwakhona ukuba kuthetha ukuthini ukusebenzisa iimveliso "ezicocekileyo", amashishini kufuneka abeke imigangatho yeenqobo ezisesikweni kunye neethoni eziphezulu zokubeka elubala. Thatha inkuthazo kubavelisi bezinto zokuthambisa zemibala abakhuthaza abathengi ukuba benze ngaphezulu kwezicelo zokuthambisa zesintu.
Ubuhle be-MOB, i-Neen, i-HIGHR Collective, i-Westman Atelier, kunye ne-Kaliedos Makeup ziimpawu zokujonga ukuba amashishini afuna ubukho bemarike eqinile kwimarike ye-cosmetic yombala.
