IiMveliso ezi-5 zoNakekelo loBuso ezoyikekayo eziya kuthengiswa ngo-2024

Izibuko (kwigumbi lokuhlambela okanye kwigumbi lokulala) zifana neendawo ezingcwele zobuhle kubafazi. Kulapho benza khona zonke iindlela zabo eziyimfuneko ukugcina inkangeleko yabo entle kunye nolusu oluchumileyo. Kodwa into malunga nezi ndawo zobuhle kukuba azinakuze ziphelele ngaphandle kweemveliso zobuso ezifanelekileyo.

Ekubeni ubuso buyeyona ndawo ijongwa kakhulu emzimbeni, abafazi bachitha ixesha elininzi beyinyamekela ngexesha lemisebenzi yabo. Apha kulapho amashishini anokuzuza khona: ezi mveliso azinasiphelo—abathengi abangabafazi kuya kufuneka baphinde bathenge okanye bathenge ezintsha, kwaye abathengisi bangenza imali kuloo nto.

Qhubeka ufunda ukuze ufumanise iimveliso zokhathalelo lobuso ezintlanu abasetyhini ekufuneka babenazo kwiikiti zabo zobuhle ngo-2024.

Isiqulatho
Ukujonga kwimakethi yemveliso ye-skincare yehlabathi ngo-2024
Iimveliso ezi-5 zokhathalelo lobuso wonke umntu obhinqileyo ufuna kwibhokisi yakhe yobuhle
Thenga ngoku

Ukujonga kwimakethi yemveliso ye-skincare yehlabathi ngo-2024

The imarike yokhathalelo lwesikhumba inkulu kwaye isenamathuba amaninzi okukhula. Ngokutsho kweengcali, imarike yemveliso ye-skincare ikhule yaya kwi-US $ 142.14 yezigidigidi ngo-2023. Nangona kunjalo, uqikelelo lwengeniso lwemalike luqikelele ukuba imarike iya kufikelela kwi-US $ 196.20 yezigidigidi, ikhula nge-4.7% yezinga lokukhula ngonyaka (CAGR).

Iingcali zikwathi imfuno eyongeziweyo yeekhrimu zobuso, izithambiso zomzimba, kunye nezikhuselo zelanga kwihlabathi liphela ziya kuba nefuthe ekukhuleni kwemarike kakuhle. Ukongeza, icandelo le-e-commerce liya kuba yeyona nto iqhubayo ngexesha loqikelelo.

Nazi ezinye izibalo ezifanele ukuqwalaselwa:

• Icandelo labasetyhini lilawula nge-61.66% yesabelo semarike, ngelixa udidi lwamadoda luya kuphumelela kwi-CAGR ye-5.0%.

• Iikhrimu zobuso kunye nezinto zokuthambisa zenze eyona ngeniso inkulu yentengiso yemveliso (42.11%) ngo-2022.

• I-Asia Pacific ikwavelise eyona ngeniso inkulu yengingqi (39.65%) ngo-2022, ngelixa uMntla Melika uya kukhula nge-4.4% CAGR ukusuka ngo-2024 ukuya ku-2030.

5 ubusoIimveliso zokhathalelo olufunwa ngumntu wonke obhinqileyo kwibhokisi yakhe yobuhle

1. Abacoci

Abahlambululi zenziwe ngokukhethekileyo iimveliso zobuso ezenza yonke inkqubo "ifumane ulusu olukhanyayo" lula. Abathengi banokuzisebenzisa ukususa iiseli zolusu ezifileyo, i-makeup, kunye nobunye ukungcola kumphezulu wolusu, nto leyo ebenza ukuba bafuneke babenayo nakweyiphi na inkqubo yokhathalelo lwesikhumba.

The hla mbulula Imarike igcwele iintlobo ngeentlobo! Kukho uhlobo lolusu ngalunye kunye nenkxalabo, ngoko ke amashishini anokuhluza kwezi ziqhelekileyo zingezantsi ukufumanisa ezona zilungileyo kubaphulaphuli abajolise kubo.

Ngokwedatha yeeNtengiso zikaGoogle, abacoci bobuso bakhule ukusuka kumndilili wokukhangela wama-2023 ukuya kuma-2024 ngama-20%. Basuke kwi-450,000 ukuya kwi-550,000 ngoJanuwari 2024!

2. IiSerum

Emva kokucoca, kuza i-serum. Ukusuka ekunciphiseni ukubonakala kwamabala amnyama ukuya ekunciphiseni iipores ezinkulu, iiserum zobuso yenza uninzi lwezinto ezinzima kwiindlela zokukhathalela ulusu.

Iiserum zobuso pakisha i-punch enezithako ezisebenzayo ezifana neVithamin C, i-glycolic acid, okanye i-hyaluronic acid, ezenza zibe luncedo ekulweni neenkxalabo ezithile zesikhumba ezifana nokoma, i-acne, ubuthuntu, amabala amnyama kunye nokoma.

Kuba zikhaphukhaphu kunezithambiso zokuthambisa, iiserum zobuso nazo zifanelekile ekwalekweni. Abavelisi bazenza ngeendlela ezahlukeneyo, kuquka i-oyile, iikhrimu ezikhanyayo kunye neegels-ezinye zide zibe nokufana kwamanzi.

Okubaluleke ngakumbi, iiserum ziyinxalenye ebalulekileyo yeendlela zokulwa nokuguga kwesikhumba. Banokunciphisa ukubonakala kwemibimbi kwaye baqinise ulusu ukulwa nokuguga kwesikhumba. Inxalenye engcono kukuba abathengi banokulindela iziphumo emva kweeveki ezimbalwa zokusetyenziswa kwesiqhelo.

IiSerums ziqhubekile nokusebenza kwazo okuncomekayo kuka-2023 ngo-2024, zibonisa ukuba zihleli ngokukhululeka kwizintlu ezihamba phambili. Baqale ngo-2024 ngabantu abayi-823,000 ababakhangelayo.

3. Ii-exfoliators

Abathengi bakhupha ukuze baphucule inkangeleko yolusu lwabo. Ukukhutshwa rhoqo ikhulula ii-pores ezivaliweyo (kwaye ikhusela ukuqhambuka kwe-pesky) kwaye yandisa imveliso ye-collagen yokukhanya kolutsha. Ezi zizizathu ezimbalwa zokuba kutheni abathengi badinga ii-exfoliators kwiikiti zabo!

Nangona kunjalo, i-exfoliators ngokubanzi iwela kwiindidi ezimbini: ezomzimba kunye neekhemikhali. Zonke exfoliators efuna ukukhuhla ngesandla (kunye nokukhuhlana) iwela phantsi kodidi lomzimba. I-exfoliator ebonakalayo idume kakhulu ngokufikelela kwayo ngokulula. Ngokwesiqhelo, kufuneka balandele iiserum ukuthintela ukucaphuka kunye nokulahleka kokufuma.

Nakuba ukukhutshwa komzimba idinga izixhobo zoomatshini (iibrashi zomzimba, iibrashi zemoto, njl.njl.) ukususa iiseli zesikhumba ezifileyo, abathengi banokusebenzisa i-scrubs ngamasuntswana amancinci ukufezekisa umphumo ofanayo. Iimveliso ezinjalo zinokuqulatha ityuwa okanye iinkozo zeswekile, iigobolondo ezityumkileyo, okanye ubuhlalu bejojoba.

Kwelinye icala, ezahlukeneyo zeekhemikhali phelisa umba wokukhuhla wokukhupha. Endaweni yoko, badibanisa iikhemikhali (ezifana ne-hydroxy acids) kunye ne-enzymes ukunika iziphumo ezimangalisayo. Ngokuqhelekileyo, i-chemical exfoliators ingaba ne-alpha-hydroxy acids (njenge-glycolic acids, i-lactic acid, kunye ne-citric acid), i-beta-hydroxy acids (i-salicylic acid), kunye ne-retinoids.

Zombini iikhemikhali kunye ne-physical exfoliants zisebenza ngokugqwesileyo ngo-2024. Ngelixa i-chemical exfoliators iye yarhola kuphendlo lwe-246,000, ukwahluka ngokomzimba kutsale i-301,000 ngoJanuwari ka-2024.

4. Izinto zokuthambisa

Eyona ndlela isisiseko (kodwa ethembekileyo) yokunyamekela ubuso ibandakanya abacoci, abakhuphayo, kunye izinto zokuthambisa. Ezi mveliso zinceda ukubuyisela ukufuma okulahlekileyo kwaye zithintele ulusu ukuba luziva lucaphukile emva kokuhlanjululwa kunye nokuxubha kunye nezinye iimveliso.

Moisturizers ngokuqhelekileyo ziza kwiilotion, i-ointments, i-emulsions ye-cream, okanye ii-balms ezenziwe nge-emollients ezikhonza injongo enye: gcina ulusu lungenamanzi. Ezi mveliso zitywina ngokulula ulusu, zivale ukufuma kunye nezondlo ezivela kwezinye iimveliso.

Ezi mveliso zokunakekelwa kobuso zinokukhusela ulusu kwizinto ezicaphukisayo zokusingqongileyo. Ngelixa usetyenziso oluphambili lwe-moisturizers kukuthintela kunye nokuthambisa ulusu olomileyo, lunokusetyenziswa kakhulu rhoqo. Ngokomzekelo, banokunceda ukuphucula umqobo wolusu ngokusetyenziswa okuqhubekayo.

Ukwengeza, izinto zokuthambisa inokuza nezithako ezichasene nokuguga ukunceda ukunciphisa iimpawu zokuguga. Bakwanceda ukuthomalalisa ulusu olubuthathaka kunye nokunyusa ithoni yesikhumba kunye nokuthungwa ngelixa ulugcina lubukeka luqinile kwaye lusempilweni. Elona candelo lilungileyo kukuba ukusebenzisa izinto zokuthambisa ngaphezulu kweserum kunika ezona ziphumo zintle.

Kubonakala ngathi abantu abaninzi bakhangela izinto zokuthambisa ngo-2024. Iziphumo ezisuka kwiiNtengiso zikaGoogle zibonisa umdla kwezi mveliso zifikelele kwi-823,000 yophendlo ngoJanuwari 2024-unyuso lwama-20% ukusuka ku-2023's 673,000 uphendlo lwenyanga.

5. Iikhrimu zamehlo

Amafutha wamehlo zifana nezinto zokuthambisa, kodwa zamehlo ngokukodwa. Bahlala beza bepakishwe ngezithako zokubuyisela ulusu kunye nokuzalisa kwakhona ukunceda i-hydrate kunye nokunciphisa ukukhukhumala kunye nezangqa ezimnyama. Iikhrimu zamehlo zikwanceda ukukhusela indawo yamehlo kwimitha ye-UV kunye nabanye abahlaseli bendalo.

Ezi mveliso ziza ne-humectants, i-emollients, okanye indibaniselwano yazo zombini. I-Humectants (efana ne-bionic kunye ne-hyaluronic acid) idonsa emanzini ukusuka kumaleko anzulu esikhumba, ngelixa i-emollients (njenge-glycerin) igcwalisa iintanda ukwenza ulusu lube mpuluswa.

uninzi iikhrimu zamehlo zikwanikezela ngezithako ezichasene nokuguga ukulwa neenyawo zikanomyayi, imibimbi, kunye nemigca emihle. Kuba abavelisi benza ezi mveliso ngokukodwa kwindawo eethe-ethe ejikeleze iliso, zikholisa ukuba ngqindilili kunye nezithako ezisebenzayo kunezo zithambisa ubuso eziqhelekileyo.

Iikhrimu zamehlo nazo ziqhubekile nokusebenza kwazo okuncomekayo ukuya ku-2024. Ezi mveliso zilugcinile ukhangelo lwazo lwenyanga lwe-165,000 ngoJanuwari ka-2024.

Thenga ngoku

Ubuso bufumana uthando olukhulu kulo nyaka njengoko abathengi belungiselela ukubukeka behle kakhulu. Amanani awaxoki-amakhulu amawaka abathengi abanokuba ngabaxhamli bakhangela iimveliso ezifanelekileyo ukuqala i-2024 skincare nge-bang.

Ngaba ukulungele ukungena kwimarike yokunakekelwa kobuso okanye isitokhwe kwi-inventories ephelile? Gxininisa ekucoceni, iiserum, i-exfoliators, i-moisturizers, kunye ne-eye creams ukuze ubambe isabelo sesiseko sabathengi esiqhumayo ngo-2024.