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Iidesika ezi-5 zoncedo olungcono lwe-e-commerce kwinkonzo yabathengi

IiDesika ezi-5 zoNcedo ze-E-commerce ezilungileyo kwiNkonzo yabaThengi

Ukubonelela ngenkonzo yomthengi ekhethekileyo kubaluleke kakhulu kwimpumelelo. Ngabaxumi abalindele iimpendulo ezikhawulezayo kunye nezisombululo kwimibuzo yabo, inkqubo esebenzayo yedesika yoncedo ibalulekile. Kodwa ngokhetho oluninzi olukhoyo, ungayikhetha njani eyona desika yoncedo yeshishini lakho le-e-commerce? 

Apha, siza kuphonononga izinto eziphambili ekufuneka siziqwalasele kwaye sicebise izisombululo zedesika yoncedo elungiselelwe ngokukodwa inkonzo yabathengi be-e-commerce.

Isiqulatho
Yintoni idesika yoncedo?
Ngaba onke amashishini e-e-commerce adinga idesika yoncedo?
Ukuqonda ukubaluleka kwedesika yoncedo ye-e-commerce
Izinto ezisi-7 eziphambili ekufuneka ziqwalaselwe xa ukhetha idesika yoncedo
Izisombululo zedesika yoncedo eziphezulu zenkonzo yabathengi be-e-commerce
Iingcamango zokugqibela

Yintoni idesika yoncedo?

Idesika yoncedo yinkqubo esembindini okanye iqonga elenzelwe ukulawula nokujongana nemibuzo yabathengi, imiba, kunye nezicelo zenkxaso. Isebenza njengeyona ndawo iphambili yoqhagamshelwano kubathengi abafuna uncedo ngeemveliso, iinkonzo, okanye iingxaki zobugcisa. Iidesika zoncedo ziqhele ukusebenzisa iindlela ezahlukeneyo zonxibelelwano, ezinje nge-imeyile, incoko ebukhoma, inkxaso yefowuni, imidiya yoluntu, kunye nee-portal zokuzinceda, ukunxibelelana nabathengi kunye nokubonelela ngezisombululo kwangexesha kwimibuzo yabo.

Ngaba onke amashishini e-e-commerce adinga idesika yoncedo?

Ngoku, malunga nokuba onke amashishini e-e-commerce adinga idesika yoncedo, impendulo ubukhulu becala ixhomekeke kwisikali kunye nobunzima beshishini, kunye nokuzibophelela ekuboneleleni ngenkonzo yabathengi ekhethekileyo. Nantsi eminye imiba ekufuneka iqwalaselwe:

  1. Umthamo wemibuzo yabathengi: Amashishini e-e-commerce afumana umthamo ophezulu wemibuzo anokuzuza kwidesika yoncedo ukuze alawule ngokufanelekileyo kwaye abeke phambili ezi zicelo. 
  2. Ukuntsonkotha kweemveliso okanye iinkonzo: Ukuba ishishini lakho lithengisa iimveliso ezintsonkothileyo okanye iinkonzo ezifuna inkxaso eqhubekayo kunye nokucombulula iingxaki, idesika yoncedo inokuququzelela unxibelelwano phakathi kwabathengi kunye neearhente zenkxaso, ezikhokelela kwizisombululo ezikhawulezayo kunye nokuphuculwa kokwaneliseka kwabathengi.
  3. Umnqweno wokulinganisa kunye nokusebenza kakuhle: Njengoko amashishini e-e-commerce ekhula, ngokunjalo iimfuno zabo zenkonzo yabathengi. Idesika yoncedo ibonelela ngesantya kunye nokusebenza kakuhle ngokulungelelanisa unxibelelwano, ukuzenzela imisebenzi ephindaphindwayo, kunye nokubonelela ngemibono kwintsebenziswano yabathengi.

Ngelixa amashishini amancinci e-e-commerce anokuqala ukulawula imibuzo yabathengi nge-imeyile okanye kwimidiya yoluntu, njengoko ekhula, utyalo-mali kwidesika yoncedo oluzinikeleyo lubaluleke kakhulu ekulawuleni umthamo kunye nobunzima bokunxibelelana kwenkxaso yabathengi. Ekugqibeleni, idesika yoncedo inokudlala indima ebalulekileyo ekwandiseni amava omthengi ngokubanzi kunye nokuqhuba impumelelo kukhuphiswano lwe-e-commerce landscape.

Ukuqonda ukubaluleka kwedesika yoncedo ye-e-commerce

Phambi kokuphonononga kwiinkcukacha zokukhetha idesika yoncedo, masiqale siqonde ukuba kutheni kubalulekile kumashishini e-e-commerce.

  • Unxibelelwano oluphakathi: Idesika yoncedo liqonga eliphakathi lokulawula imibuzo yabathengi kuzo zonke iindlela ezahlukeneyo, kubandakanya i-imeyile, incoko, imidiya yoluntu, kunye nokunye. Oku kuqinisekisa ukuba yonke imibuzo yabathengi iphendulwe kwaye ithintela imiba ukuba ingangeni kwiintanda.
  • Ukusebenza kakuhle kunye nemveliso: Ngokulungelelanisa unxibelelwano kunye nokwenza imisebenzi ephindaphindiweyo, idesksi yoncedo inokuphucula kakhulu ukusebenza kunye nemveliso yeqela lakho lenkonzo yabathengi. Oku kubavumela ukuba baphathe umthamo ophezulu wemibuzo ngaphandle kokuncama umgangatho.
  • Ukuphucula amava omthengi: Amaxesha okuphendula ngokukhawuleza kunye nenkxaso yobuqu ibalulekile kumava akhethekileyo omthengi. Idesika yoncedo ephunyezwe kakuhle inokukunceda ukuba uhlangabezane kwaye udlule ulindelo lwabathengi, ukwandisa ukwaneliseka kunye nokunyaniseka.
  • Idatha kunye nokuqonda: Uninzi lwezisombululo zedesika zoncedo zibonelela ngohlalutyo kunye neempawu zokunika ingxelo ezibonelela ngengqiqo ebalulekileyo ekuziphatheni kwabathengi, imiba eqhelekileyo, kunye nokusebenza kweqela. Ngokusebenzisa le datha, amashishini e-e-commerce anokwenza izigqibo ezinolwazi zokwandisa iinkqubo zabo zenkonzo yabathengi.

Izinto ezisi-7 eziphambili ekufuneka ziqwalaselwe xa ukhetha idesika yoncedo

Ukudityaniswa kwe-chatbot, i-imeyile, kunye nefowuni kwinkonzo yabathengi

Siyazi ukuba iidesika zoncedo zinokwenza umahluko omkhulu kumashishini e-e-commerce afana neyakho xa ulawula imibuzo yenkonzo yabathengi, kodwa wazi njani ukuba yeyiphi eyona ilungileyo kwishishini lakho?

Ishishini lakho lahlukile kwaye linezidingo ezithile xa kufikwa kwidesika yoncedo, ke nantsi imiba ephambili ekufuneka uyiqwalasele xa ukhetha isisombululo esifanelekileyo kwishishini lakho:

1. Inkxaso yamajelo amaninzi

Khangela idesksi yoncedo exhasa amajelo onxibelelwano amaninzi, kuquka i-imeyile, ingxoxo ephilayo, imidiya yoluntu, kunye nenkxaso yefowuni. Oku kuqinisekisa ukuba ungadibana nabathengi bakho naphi na apho bakhoyo kwaye unike amava angenamthungo kuwo onke amajelo.

2. Ukuzenzekela kunye nolawulo lokuhamba komsebenzi

Ubunakho bokuzenzela obufana nendlela yetikiti, iimpendulo ezinkonkxiweyo, kunye nee-chatbots zinokunceda ukuhambisa iinkqubo zenkonzo yabathengi kunye nokuphucula ukusebenza kakuhle.

Ngokufanayo, iimpawu zolawulo lokuhamba komsebenzi zikuvumela ukuba ubeke phambili kwaye unike imisebenzi ngokufanelekileyo.

3. Ukudityaniswa namaqonga e-e-commerce

Khetha idesika yoncedo edibanisa ngaphandle komthungo kunye neqonga lakho le-e-commerce, nokuba yiShopify, WooCommerce, Magento, okanye abanye. Oku kudityaniswa kukuvumela ukuba ufikelele kwidatha efanelekileyo yabathengi kwaye u-odole ulwazi ngokuthe ngqo kwidesika yoncedo, ukubonelela ngomxholo wezisombululo ezikhawulezayo.

4. Ukuqina kunye nokuguquguquka

Njengoko ishishini lakho le-e-commerce likhula, kuya kuba njalo kwiimfuno zakho zenkonzo yabathengi. Khetha isisombululo sedesika yoncedo esinokukhula kunye neshishini lakho kwaye uziqhelanise nokutshintsha kweemfuno. 

Ukongeza, ukuguquguquka kokwenza ngokwezifiso kunye noqwalaselo kuqinisekisa ukuba idesika yoncedo inokulungelelaniswa ukuze ihambelane nokuhamba komsebenzi kunye nezinto ozikhethayo.

5. Ingxelo kunye nohlalutyo

Ulwazi olusuka kwingxelo kunye nohlalutyo luxabiseke kakhulu ekwandiseni imisebenzi yenkonzo yabathengi. Jonga idesika yoncedo enikezela ngezakhono zokunika ingxelo ezibanzi, kubandakanywa neemetrics ezifana nexesha lokuphendula, izinga lesisombululo, amanqaku okwaneliseka kwabathengi, kunye nokunye.

6. Ukhuseleko kunye nokuthotyelwa

Ukukhusela idatha yomthengi obuthathaka yeyona nto iphambili kumashishini e-e-commerce, ngakumbi ngokuxhaphaka okunyukayo kokuphulwa kwedatha kunye nemithetho yabucala. Khetha idesksi yoncedo ebeka phambili ukhuseleko kunye nokuthotyelwa, kunye neempawu ezifana ne-encryption yedatha, ulawulo olusekelwe kwindima, kunye nokuthotyelwa kwe-GDPR.

7. Iimpawu zamava oMthengi

Ukongeza ekusombululeni imiba, idesika yakho yoncedo kufuneka igxile ekwandiseni amava omthengi ngokubanzi. Iimpawu ezinje ngee-portal zokuzisebenzela, iziseko zolwazi, kunye neeforam zoluntu zixhobisa abathengi ukuba bafumane iimpendulo kwimibuzo eqhelekileyo ngokuzimeleyo, ukunciphisa umsebenzi kwiqela lakho lenkxaso.

Izisombululo zedesika yoncedo eziphezulu zenkonzo yabathengi be-e-commerce

Ngoku, into obuyilindile! Nazi ezinye zezisombululo zedesika yoncedo ephezulu eyenzelwe ngokukodwa inkonzo yabathengi be-e-commerce.

Zendesk

Zendesk sisisombululo esidumileyo sedesika yoncedo eyaziwa ngojongano olusebenzisekayo kunye neseti yeempawu ezibanzi. Ibonelela ngenkxaso yeetshaneli ezininzi, amandla okuzenzela, ukunika ingxelo eyomeleleyo, kunye nokudityaniswa komthungo kunye namaqonga e-e-commerce afana noShopify kunye neMagento.

Uphononongo oluninzi luchaza ukuba akukho nto iZendesk ayinakuyenza.

Iindleko: Ukuqala kwi-US $ 19 nge-arhente nganye ngenyanga. 

Freshdesk

I-Freshdesk lelinye iqonga ledesika yoncedo ekhokelayo ebonelela kwiimfuno zamashishini e-e-commerce. Inika uluhlu lweempawu, kubandakanya ulawulo lwetikiti, incoko ephilayo, i-AI-powered chatbots, kunye nokuhlanganiswa kwe-e-commerce.

I-Freshdesk yaziwa ngokufikeleleka kwayo kunye nokulinganisa, iyenza ilungele amashishini abo bonke ubungakanani. Nangona kunjalo, apho Ukukhanya kweFreshdesk kwinkxaso yefowuni; baneempawu zolawulo lwefowuni oluphezulu.

Iindleko: Ukuqala kwi-US $ 15 nge-arhente nganye ngenyanga.

iigorgias

iigorgias yidesika yoncedo eyenzelwe ngokukodwa abarhwebi be-e-commerce. Idibanisa ngokungenamthungo kunye namaqonga afana ne-Shopify, i-WooCommerce, kunye ne-Magento, inikezela ukufikelela kwi-odolo yolwazi kunye nedatha yomthengi ngokuthe ngqo ngaphakathi kwe-interface yedesksi yoncedo.

I-Gorgias ikwabonelela ngezakhono ezizenzekelayo ezizihambelayo kunye neempawu zenkxaso yabathengi.

Ubume bamaxabiso bawo bunokuba yinkxalabo kumaqela athile kuba isekwe kumthamo, okuthetha ukuba iindleko zinokwahluka inyanga nenyanga, nto leyo enokuba ngumngeni kwamanye amaqela.

Iindleko: Ukuqala kwi-US $ 10 ngenyanga (kubandakanya izihlalo ze-3 zabasebenzisi kunye namatikiti angama-50 ahlawulelwayo).

Scout

Scout sisisombululo sedesika yoncedo egxile kubulula kunye nokulula ukusetyenziswa. Ngelixa isenokungabi neempawu ezininzi eziphambili njengamanye amaqonga, iyagqwesa ekuboneleleni ngamava omthengi angenamthungo. Isixhobo se-inbox ekwabelwana ngaso senza ukulawula imibuzo yenkonzo yabathengi kuzo zonke iitshaneli ezininzi ngaphandle komthungo, kwaye ngeempendulo ezigciniweyo, unokuphendula izicelo eziqhelekileyo ngokukhawuleza. 

I-Help Scout inikezela ngenkxaso esekwe kwi-imeyile, ulawulo lwesiseko solwazi, kunye nokudityaniswa namaqonga e-e-commerce afana neShopify kunye neWooCommerce.

Iindleko: Iqala kwi-US $ 20 ngomsebenzisi ngamnye ngenyanga.

Hub Spot Service Hub

Ukuba sele usebenzisa i-HubSpot yokuthengisa kunye nokuthengisa, Hub Spot Service Hub inokuba yimveliso enkulu kuwe. Ibandakanya izixhobo zenkxaso yenkonzo yabathengi njengebhokisi lokungenayo ekwabelwana ngalo kunye nesoftware yengxoxo ephilayo, kunye nezicwangciso ezikumgangatho ophezulu nazo zibandakanya umakhi wesiseko solwazi. 

Iindleko: Ukuqala kwi-US $ 45 ngenyanga, kunye nabasebenzisi ababini ababandakanyiweyo.

Iingcamango zokugqibela

Ukukhetha eyona desika yoncedo inkonzo yabathengi e-commerce ifuna ukuqwalaselwa ngononophelo kwizinto ezifana nenkxaso ye-multichannel, izakhono zokuzenzekelayo, ukudibanisa kunye ne-e-commerce platforms, i-scalability, kunye nokhuseleko. Ngokuphonononga ezi zinto kunye nokukhetha isisombululo esihambelana neemfuno zeshishini lakho, unokuqinisekisa inkxaso esebenzayo nesebenzayo yabathengi eqhuba ukwaneliseka kunye nokuthembeka. 

Ingaba ukhetha iqonga elibanzi njengeZendesk okanye isisombululo esikhethekileyo esifana neGorgias, ukutyala imali kwidesika yoncedo olufanelekileyo kubalulekile kwimpumelelo kwihlabathi elikhuphisanayo le-e-commerce.

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