Iphepha le-5 le-Ecommerce Landing Iindlela ezilungileyo zokuzilandela

Iphepha lokufika lisebenza njengonxibelelwano lokuqala phakathi kwebhrendi yakho kunye nabo baza kuba ngabathengi, nto leyo eyenza ukuba kubaluleke kakhulu ukwenza umbono oqinisekileyo wokuqala, ubonise iminikelo yakho, kwaye ukhuthaze utshintsho.

Nangona kunjalo, ngamashishini amaninzi alwela ukuhoywa kwabathengi abakwi-Intanethi, kunokuba nzima ukwenza iphepha lokufika eliphuma phambili kwisihlwele.

Eli nqaku liphonononga ezintlanu eziphambili ze-ecommerce landing page ezona ndlela zilungileyo zokulandela. Ezi zenzo ziyilelwe ukukunceda wenze amaphepha akho okumisa afumane amava angcono omsebenzisi kunye noguqulo olukhulu.

Isiqulatho
Yintoni iphepha lokufika kwi-ecommerce?
Kutheni kubalulekile ukwandisa iphepha lokufika kwe-ecommerce?
Iphepha eli-5 lokufika kwe-ecommerce eyona ndlela ilungileyo yokulandela
Amazwi okugqibela

Yintoni iphepha lokufika kwi-ecommerce?

Iphepha le-ecommerce lokufika liphepha lewebhu elizimeleyo elenzelwe ngokukodwa ukuguqula iindwendwe zibe ngabathengi ngokubakhokelela kwisenzo esithile, esifana nokuthenga.

Ngokungafaniyo nephepha lasekhaya lemveli, iphepha lokufika kwe-ecommerce ligxile kwimveliso enye, unyuso, okanye unikezelo.

Injongo ephambili yephepha lokufika kwe-ecommerce kukubonelela iindwendwe ngalo lonke ulwazi olufunekayo ukwenza isigqibo sokuthenga kunye nokubakhuthaza ukuba bathathe inyathelo. ngoku nangoku. Oku kunokufezekiswa ngeendlela ezininzi zoyilo kunye neendlela zokukhuphela, kubandakanywa Imixholo ekholisayo, ukunyanzeliswa kweenkcazo zemveliso, imifanekiso ephezulu, kunye ne-Call-To-Action eveleleyo (CTA).

Amaphepha okuhlalisa i-Ecommerce angasetyenziselwa iinjongo ezahlukeneyo, ezinje-ngokuqalisa imveliso entsha, ukukhuthaza ukuthengiswa kwexesha elilinganiselweyo, okanye ukuqhuba itrafikhi kudidi oluthile okanye ingqokelela.

Zihlala zisetyenziselwa imikhankaso eyahlukeneyo yentengiso yedijithali, njengeentengiso zemidiya yoluntu, email marketing, okanye Intengiso yePPC, ukubonelela uhambo lomthengi olungenamthungo ukusuka kunqakrazo lokuqala ukuya ekuthengeni okokugqibela.

Kutheni kubalulekile ukwandisa iphepha lokufika kwe-ecommerce?

Yandisa amazinga oguqulo

Eyona njongo iphambili yephepha lokufika kwe-ecommerce kukunyusa izinga lokuguqulwa, oku kuthetha ukuguqula iindwendwe ezininzi zewebhusayithi zibe ngabathengi. Izinto eziphambili ezifana namaqhosha e-CTA acacileyo, iinkcazo zemveliso ezikholisayo, kunye ne inkqubo yokuphuma ekulula ukuyisebenzisa nceda ufike apho.

Phucula amava omsebenzisi

Iphepha lokufika le-ecommerce elilungiselelwe kakuhle libonelela abatyeleli ngamava angenamthungo kwaye ayonwabisayo omsebenzisi. Injongo kukuvumela abatyeleli bewebhusayithi bafumane ngokulula into abayifunayo kwaye baqonde ngokucacileyo isindululo sakho sexabiso.

Izinto ezifana namaxesha okulayisha ngokukhawuleza, lula navigation, kunye nolwazi olucacileyo, olufutshane malunga nemveliso okanye umnikelo wenze ukuba kwenzeke.

Khulisa i-SEO rankings

Ukulungiswa kwephepha lokufika kunokunceda ukuphucula indawo yakho i-rankings injini. Ngokubandakanya amagama angundoqo afanelekileyo (amagama angundoqo ekujoliswe kuwo kunye namagama angundoqo anxulumeneyo) kunye nokuphucula izinto zephepha njengeenkcazo zemeta kunye neethegi zesihloko, unokunyusa amathuba okuba indawo yakho ibonakale kwiziphumo zophando ezifanelekileyo.

Nciphisa amaxabiso e-bounce

Ireyithi yokugxuma ephezulu (oko kukuthi, iindwendwe zishiya indawo yakho ngaphandle kokuthatha isenzo) ingaba luphawu lokuba kukho undonakele kwiphepha lakho lokufika. Ngokulungisa iphepha lakho, unokunceda ukunciphisa amaxabiso e-bounce ngokugcina iindwendwe kwindawo yakho ixesha elide kunye nokuthatha isenzo esifunekayo.

Iphepha eli-5 lokufika kwe-ecommerce eyona ndlela ilungileyo yokulandela

Bhala ikopi ejolise kwintlungu

Ukubhala ikopi yewebhusayithi ejongene ngqo namanqaku entlungu yabathengi ingaba yindlela efanelekileyo kakhulu yokubamba ngokukhawuleza ingqalelo yabo, kwaye ubabonise ukuba imveliso yakho yenzelwe ngokukodwa ukujongana neemfuno zabo. Ngale ndlela wongeza amathuba akho okubetha imiyinge yoshishino.

Xa uyila iwebhusayithi kunye nekopi yephepha lemveliso, thetha neemvakalelo zabaphulaphuli ojolise kubo kwaye ubabonise indlela imveliso yakho ebanceda ngayo ukuba baphelise imingeni yabo. Oku kwandisa amathuba okuba ngokukhawuleza uguquko.

Ngaphezu koko, ungalibali ukubandakanya izibonelelo ezizodwa kunye neempawu zemveliso yakho eziyenza yahluke kwabo bakhuphisana nabo. Gxininisa kwisiphakamiso sexabiso kwaye kutheni imveliso yakho isesona sisombululo.

Umzekelo, uAlanna uyathengisa Imaski yomlomo wobusuku - imveliso yesikhumba. Imarike sele ikhukulisekile ngeempawu ezingenakubalwa ezizama ukuthengisa kwi-niche efanayo. Ukukhawuleza ukubamba ingqalelo yeendwendwe zabo zewebhusayithi, bathetha ngokuthe ngqo kwimiba yomlomo abajongene nayo abafazi njengoko bekhula.

Ukuqaqambisa indlela le mveliso enciphisa ngayo la manqaku entlungu kunye nokudwelisa ukuqulunqwa kwayo okukhethekileyo kwenza ukuba kunyanzeleke ngakumbi kubathengi abanokubakho ukuba bafake izandla zabo kwimaski yomlomo namhlanje.

Benefits > iimpawu

Ngelixa iimpawu zichaza into enokwenziwa yimveliso okanye yenziwe ngantoni, izibonelelo zichaza indlela imveliso eya kubuphucula ngayo ubomi bomthengi okanye isombulule ingxaki abajongene nayo.

Kwaye abathengi abanokuba ngabathengi banokuthi babe ngabathengi xa beqinisekile ukuba ukuthenga imveliso kuya kuphucula umgangatho wobomi babo.

Oku kuqonda okungafaniyo kwahlula i-ecommerce iimpawu ezithengisayo ukusuka kwabo basokolayo ukufumana abathengi abathembekileyo.

Xa abathengi bekhangela iphepha lakho lokufika kwi-ecommerce, bafuna ukwazi ukuba imveliso iya kubazuzisa njani ngokuthe ngqo. Bafuna ukwazi indlela eya kubenza bube lula ngayo ubomi babo, bunandiphe ngakumbi, okanye banelise ngakumbi.

Ukugxila kwizibonelelo kwikopi yewebhusayithi yakho kwandisa amathuba okuba bathenge.

Umzekelo, ukuba uthengisa umkhondo wokuqina komzimba, unokuchaza iimpawu zayo, njengokukwazi ukulandela amanyathelo kunye nesantya sentliziyo. Kodwa ukuthengisa ngokwenene imveliso, kufuneka uchaze izibonelelo zezo mpawu, ezifana nendlela umkhondo onokunceda ngayo abathengi bafikelele kwiinjongo zabo zokufaneleka, ukuphucula impilo yabo yonke, kwaye bazive bezithembile ngakumbi kubomi babo bemihla ngemihla.

Benze bagxininise kwi-CTA enye kuphela

Kwihlabathi elizaliswe ziimeko apho abathengi bajongana ne-spell eyoyikisayo yokukhetha ukukhubazeka, ukubonelela ngesikhokelo esicacileyo nge-CTA eyomeleleyo kunokubaluleka ekuguquleni abathengi abanomdla babe ngabathengi bokwenyani.

Ngokubandakanya i-CTA enye, eyomeleleyo kwiwebhusayithi yakho okanye iphepha lemveliso, unokuphelisa nakuphi na ukungaqiniseki ukuba abathengi abanokubakho malunga nokuba yeyiphi inyathelo ekufuneka bayenze ngokulandelayo. Oku kunceda ukubamba ingqalelo yabo kwaye ibakhokele ekwenzeni isigqibo sokuthenga ngoku.

I-CTA eyomeleleyo kufuneka ibe:

• Cacileyo
• siquka
• Ejolise kwintshukumo
• Kwaye ngolwimi olukhuthaza abathengi ukuba bathathe amanyathelo ngokukhawuleza.

Umzekelo, amaxesha amaninzi, usebenzisa amabinzana alula afana nala Thenga ngoku or Sign Up Namhlanje inokusebenza ekukhuthazeni abathengi ukuba bathenge okanye babhalisele incwadana yeendaba.

Awudingi ukwenza ubugcisa ngokubhaliweyo kweqhosha le-CTA. Ukuyigcina ilula kunceda ukugcina inkqubo yokwenza izigqibo zabathengi ilula ngokunjalo.

Ukubandakanya i-CTA eyomeleleyo ayinako ukunyusa kuphela amathuba okuguqulwa kodwa inokunceda ukwandisa i-ROI kwinkcitho yentengiso kwaye unciphise ireyithi yebounce kwiwebhusayithi yakho. Ngokubonelela ngesikhokelo esicacileyo kunye nokukhuthaza abathengi ukuba bathathe inyathelo, unokwenza uhambo lwabathengi lube lula kwaye lonwabe ngakumbi kubathengi abanokubakho.

Banyanzele ukuba bathenge ngobungqina boluntu

Njengezidalwa zentlalo, abantu ngokwendalo banentambo (ngokungazi) bafuna ukuqinisekiswa kokhetho lwabo, ngakumbi xa kuziwa ekwenzeni izigqibo zokuthenga. Kulapho ubungqina bentlalo bunokuba sisixhobo esinamandla kwiimpawu ze-ecommerce.

Ubungqina bezentlalo bubhekiselele kwingqokelela yobungqina babathengi kunye nophononongo olunikezelwe kwisicatshulwa okanye ifomathi yevidiyo kwiwebhusayithi okanye iphepha lemveliso. Ngokubonisa amava kunye nengxelo entle yabanye abathengi, unokwakha ukuthembeka kunye nokuthembeka kwebhrendi yakho.

Kuba abasakhulayo Iimpawu ze-ecommerce, ubungqina bezentlalo bunokubaluleka ngokukodwa ekusekeni ukuthembeka kunye nokoyisa ukungaqiniseki kwabathengi. Ngaphandle kwayo, abathengi abanokubakho banokuthandabuza ukuthenga, bethandabuza ukusebenza kwemveliso okanye ukukwazi kwebrendi ukuphumeza izithembiso zabo.

Ngakolunye uhlangothi, ubukho bobungqina bentlalo bunokuba yinkuthazo enamandla kubathengi abanakho, kubashiya bengenakho ukukhetha kodwa ukuthenga kwinkampani ubuncinane kanye. Ngokusebenzisa i-psychology yokuthenga ubungqina bentlalo, ii-brand ze-ecommerce zinokunyusa ukuguqulwa, ukwakha ukunyaniseka kwabathengi, kwaye uqhube ukukhula kwexesha elide.

Umzekelo, Iidekhi zePip ifaka ubungqina bevidiyo yabathengi bayo abonwabileyo nabanelisekileyo-abawonwabele ngokupheleleyo amakhadi abo okuzithemba kwaye bakhulisa imveliso yabo. Awudingi ukubandakanya itoni yazo, bambalwa nje basebenza kakuhle njengoko abathengi abanokuba bafuna ukuqinisekiswa komntu yenkampani yakho kunye neemveliso ozithengisayo.

Guqula iindwendwe zokuqala ngonikezelo olumnandi

Abatyeleli bewebhusayithi okokuqala bahlala behleli nje, kwaye bakhangela nje kwaye banokungakulungeli ukuthenga kwangoko.

Nangona kunjalo, ngokunikezela ngesinikezelo esingenakuthintelwa nge phuma-injongo ezivelelayo ifomu, iinkampani ze-ecommerce zinokubamba ingqalelo yabathengi abaneenjongo eziphezulu kwaye zibakhuthaze ukuba bathenge okanye babonelele ngeedilesi zabo ze-imeyile kwixesha elizayo. iinzame zentengiso.

Ifom ye-popup yenjongo yokuphuma luhlobo lwe-popup oluvela kwiwebhusayithi xa umsebenzisi sele eza kulishiya iphepha.

Ngokubonisa unikezelo olungenakuphikiswa, olufana nekhowudi yesaphulelo okanye ukuthumela simahla, iinkampani zinokunyusa amathuba okuguqula abathengi abaneenjongo eziphezulu babe ngabathengi kwangoko okanye babambe iinkcukacha zabo zoqhagamshelwano ukuze baphinde bajonge iinzame.

Umzekelo, ungabonisa i-popup yenjongo yokuphuma enokuthi inike aba batyeleli baphumayo ngenqanawa yasimahla okanye isaphulelo esisicaba se-25% ekuthengeni kwabo okokuqala kwiiyure ezingama-24.

Esi sicwangciso sinokuba neziphumo ezimbini ezinomdla zokugoqoza:

• Inokunceda ukunciphisa isantya sokutsiba kwiwebhusayithi ngokukhuthaza iindwendwe ukuba zithathe inyathelo ngaphambi kokuba zihambe.
• inokunyusa izinga lokuguqulwa ngokubonelela ngenkuthazo eyongezelelweyo kubathengi abaneenjongo eziphezulu zokuthenga.

Ngokusebenzisa amandla eenjongo zokuphuma kunye nezibonelelo ezingenakuthintelwa, iinkampani ze-ecommerce zinokuqhuba ukuthengisa okuninzi, zibambe idatha exabisekileyo yabathengi, kwaye ziphucule ukusebenza kwazo zonke. Iiprogram zokuthengisa.

Amazwi okugqibela

Iphepha lakho lokufikela lidla ngokuba yeyona ndawo yoqhagamshelwano yomthengi. Kwaye kuya kufuneka ulwenze ukubala kophawu lokuqala ngokwenza iphepha lokumisa elingajongi kakuhle kuphela kodwa liyilwe kunye nomsebenzisi engqondweni.

Ngokulandela ezi ndlela zintlanu zilungileyo, unokwenza amaphepha asebenzayo kunye nokubandakanyeka kwe-ecommerce eyilelwe ukuguqula iindwendwe zewebhusayithi zibe ngabathengi abathembekileyo.

Kwaye, qiniseka ukuba uhlala uvavanya kwaye ubenze ngcono ngokusekwe kwingxelo yabathengi ukuze uqhubeke unciphisa amaxabiso e-bounce, ukwandisa ukuguqulwa, kunye nokukhulisa isiseko somthengi esonwabileyo.