imboni ubuhle China ibinzima kwiminyaka embalwa edlulileyo. Ngenxa yokuvalwa okungqongqo kobhubhane kunye nokungaqiniseki kwezoqoqosho, bambalwa abathengi ababetyala imali kwiimveliso zobuhle. Kodwa ishishini lezithambiso eTshayina liyakhula.
Njengeyesibini ngobukhulu imarike yezithambiso zehlabathi, ayimangalisi into yokuba iinkampani zokuzihombisa zaseTshayina kunye nokhathalelo lomntu zilawula ishishini.
Zininzi iinkampani zobuhle kunye nokhathalelo lomntu eTshayina, kodwa ezintlanu zikhokela lo mmandla. Iinkampani ziyohluka kwiimpawu zokuthambisa ezinobunewunewu ukuya kwii-titans zokhathalelo lomntu, zikhupha iimveliso ezinje ngezithambiso, ukhathalelo lolusu, izinto zokuhlamba, kunye nokunyamekelwa kweenwele. Ezi mpawu zenza iimveliso ezintsha zobuso kunye nomzimba.
Nazi ezintlanu ezenziwe kwiibrand zezithambiso zaseTshayina ekufuneka abathengisi bevenkile babeke phambili kwaye kutheni ikamva labo lithembisa.
Isiqulatho
Isishwankathelo semarike yezithambiso eTshayina
I-5 eyenziwe e-China i-cosmetics brands ukuba ilandele
Thengisa iimveliso ezifanelekileyo
isiphelo
Isishwankathelo semarike yezithambiso eTshayina
The Ubuhle baseTshayina kunye neshishini lokhathalelo lomntu ixabisa i-USD 59.06 yeebhiliyoni. Ukusukela oko ubhubhane, ukuthengiswa kobuhle kuye kwanda-ngokukodwa ngeempawu ezise China.
Icandelo lobuhle basekhaya laseTshayina ikhula ngokukhawuleza. Ezi mpawu zizuza amandla kuzo zombini kwiivenkile zezitena kunye nodaka kunye neentengiso ze-intanethi kwaye zifumana ukuqatshelwa kwimarike yobuhle yamazwe ngamazwe.
Enye yezinto eziqhuba ukukhula kobuhle be-C kwihlabathi jikelele yindlu yokuthengisa yamandla Sephora, enikezela ngenkxaso kwiinkampani ezahlukeneyo zezithambiso zaseTshayina kwaye zibanceda bakhule kumazwe ngamazwe. I-Sephora yenza oku ngokugxininisa izinto ezenza i-C-beauty ihluke, njengolusu olukhazimlayo kunye nombala ocebileyo.
Ngenxa yezi nzame, i-China inokhuphiswano lwehlabathi ngokuchasene ne-APAC iindlela zobuhle, ngakumbi i-K-beauty (esuka eMzantsi Korea) kunye nezindlu zamandla zaseJapan. Ngo-2027, C-ubuhle iya kufikelela kwi-51% yemarike yobuhle yamazwe ngamazwe.
Kukho izizathu ezininzi zokuba kutheni ubuhle be-C bulawula ubuhle basekhaya kunye namazwe ngamazwe. Iimpawu ezininzi ze-C-beauty zivelisa izinto ezintsha, zisebenzisa iteknoloji yakutshanje ukwenza iimveliso zobuhle ezikumgangatho ophezulu.
I-5 eyenziwe e-China i-cosmetics brands ukuba ilandele
Ezona mpawu zintlanu zinkulu zaseTshayina ezizakulandelwa yiChando, WEI Beauty, Herboist, 5Yina, kunye nePechoin. Ezi mpawu zikhokelela kwimarike yobuhle yaseTshayina. Enkosi kwezi nkampani, i-C-beauty kulindeleke ukuba ikhuphisane no-K-beauty kunye ne-Japan cosmetics brands.
Chando
I-Chando lelona phawu likhulu kwicandelo le-C-beauty. ixabiso brand Chando inyuke nge-36% ngo-2023 kwaye ithatha indawo yentengiso yamazwe ngamazwe. Okwangoku, iimveliso zeChando zithengiswa eCanada, eMalaysia naseIndonesia. I-Chando yaziwa kakhulu ngeemveliso zayo ezizodwa kunye nophawu olutofotofo, oluthimba ingqalelo yabathandi bobuhle.
I-Chando yasungulwa ngo-2009. Injongo yabo ibisoloko igxininisa ubuhle bendalo, kwaye zonke iimveliso zabo zenziwe ngezinto zendalo.
WEI Ubuhle
Ubuhle be-WEI lolunye uphawu oluphuhlise inkolo elandelayo. Badibanisa amayeza amandulo aseTshayina kunye neendlela zobuhle zanamhlanje, ezifana neemaski zamehlo ezenziwe ngelotus emhlophe.
Umseki we-WEI Beauty, u-Wei Young Brian, uphumelele kwi-Traditional Medicine yaseTshayina. I-Wei isebenzisa amayeza akumgangatho ophezulu, iwafumana kumafama akwiindawo ezikude zaseTshayina. Ukusuka apha, bathatha imifuno ukuya kwilebhu, apho kwenzeka khona into entsha.
Ingcaphephe yezityalo
UHerborist lolona phawu ludala lwaseTshayina kwishishini lobuhle. Bayilwa ngo-1998 kwaye baqulunqa iimveliso zabo ngeendlela zakudala zokunakekelwa kwesikhumba. Ngenxa yokwaziwa kwabo, baligama elikhulu kwiimarike zobuhle zasekhaya kunye nehlabathi laseTshayina.
Njengohlobo oluphezulu lobuhle, abathandi be-skincare banokufumana iimveliso zeHerborist kwihlabathi liphela. Bade banevenkile ephambili eParis!
5Yina
I-5Yina lolunye uphawu oluphuhliswe ngamayeza esintu aseTshayina. Kodwa yintoni eyenza le nkampani igqame yindlela iimveliso zabo zokhathalelo lwesikhumba eziphucula ngayo impilo yakho yonke yomzimba. Ngokomzekelo, i-Skullcap Root yimifuno eqhelekileyo yaseTshayina yamayeza kunye ne-antioxidant enamandla. Banemigca emihlanu eyahlukeneyo yemveliso, yonke iphefumlelwe ngamaxesha amahlanu kumayeza emveli aseTshayina.
Pechoin
UPechoin ngomnye uvulindlela ophambili kwishishini lobuhle laseTshayina. Balolona phawu ludala kolu luhlu-lwenziwa ngo-1931, iPechoin ligama eliphambili ku-C-beauty nangaphaya. Nangona kunjalo, uphawu lwawa kwi-radar ixesha elithile.
Kutshanje, nangona kunjalo, i-Pechoin iphinde yavelisa kwakhona kwaye ifumana iimvumelwano ezivela kubaphembeleli bobuhle. Ngoku bangena ekukhanyeni kwakhona, kwaye bangabo #1 Inkampani yaseTshayina yokhathalelo lwesikhumba. Imigca yabo yonke yemveliso yendalo ithandwa kakhulu phakathi kwesizukulwana esincinci, ihambelana nefilosofi yobuhle bale mihla.
Thengisa iimveliso ezifanelekileyo
Iibrendi zamazwe ngamazwe zinokufumana iimveliso zobuhle zeprimiyamu ngamaxabiso afikelelekayo. I-Skincare ithandwa kakhulu kwi-C-beauty, kodwa iibrendi kufuneka zifumane iimveliso ezisebenzayo kodwa zendalo.
Ekubeni iyeza lakudala laseTshayina lixhaphakile phakathi kweempawu zasekhaya, iinkampani zamazwe ngamazwe zinokusebenzisa izithako ezinamandla ezifanayo. Isithako esifana ne-Matsu Kelp sinevithamini, iiminerali, kunye ne-antioxidants. Ezi zithako ziluncedo eluswini kwaye zikwaphucula impilo yomzimba jikelele.
Iibrendi zinokuvela iimaski zamaphepha nge kelp ukunika abathengi idosi ngeveki iivithamini kunye neeminerali ukukhusela ulusu lwabo.
I-Ginseng sesinye isithako esiqhelekileyo esisetyenziswa kumayeza emveli aseTshayina. Esi sisityalo esinamandla esine-anti-inflammatory kunye ne-antioxidant. Kwakhona kuthiwa i-ginseng iphucula ukubonakala kweempawu zokuguga, ezifana nemibimbi kunye namabala amnyama.
Abasebenzisi banokusebenzisa iiserum ifakwe kwi-ginseng njengonyango lokuguga kunye nokuthintela, kunye nemveliso yokukhusela ulusu ngokubanzi.
isiphelo
Ishishini lobuhle laseTshayina likhula ngokukhawuleza, kunye nesabelo semarike yehlabathi jikelele ngobuhle kunye nokhathalelo lomntu. Oku umkhwa kulindeleke ukuba inyuke kule minyaka imbalwa izayo. Ezinye zeempawu zobuhle zaseTshayina ziChando, WEI Beauty, Herboist, 5Yina, kunye nePechoin.
Ukuze iibrendi zamazwe ngamazwe ziyenze kwimarike yaseTshayina, iinkampani kufuneka zijolise kwiGen Z kunye nabathengi ababhinqileyo. Ukuzibandakanya nale demographic kumajelo eendaba ezentlalo kuyimfuneko, kwaye zonke iintengiso kunye nophawu kufuneka zibonise ukubandakanywa, ukungafani, kunye ne-eco-friendly.
Iibrendi zamazwe ngamazwe kufuneka kwakhona zenze iimveliso ezijongene nemarike yaseTshayina, ukunika amandla iimveliso ezinamayeza amandulo aseTshayina.
Ukwenza inzuzo kwishishini lobuhle behlabathi, iibrendi kufuneka zazi iintsingiselo zamva nje kunye noqikelelo. Qhubeka ufunda i Baba Blog ukuhlala phezu kwayo yonke into entsha kwishishini lobuhle.
