Uninzi lwamashishini kufuneka enze izinto ezimbini: ukwakha isiseko sabathengi ukusuka ekuqaleni okanye ukongeza kwelo sele likhulu. Yiyo loo nto ukuzisa abathengi abatsha kuya kuhlala kungumba ophambili kuyo nayiphi na inkampani (entsha okanye endala). Nangona kunjalo, oosomashishini abaninzi bavakalelwa kukuba le nkqubo inokuba nzima.
Ukukhusela abathengi abatsha kuhlala kuvakala ngathi kukuqengqeleka idayisi, ngeziphumo ezinokubonakala zisekwe kwithamsanqa ngakumbi kunokuqikelelwa. Nangona kunjalo, aba banini bamashishini banokungazi ukuba ukukhula kweshishini ngokuthe ngcembe nangenzuzo kuthetha ukugxila ekwakhiweni kwenkqubo ethembekileyo yokutsala abathengi abatsha endaweni yokuphuma nje ubakhangele.
Eli nqaku liza kuphonononga indlela amashishini anokwenza ngayo inkqubo yokufumana abathengi elandelela ukungeniswa kwabathengi abatsha, iindleko ezibandakanyekayo ekubatsaleni, kunye nexabiso ngalinye elizisa ngokuhamba kwexesha. Funda ukuze ufumanise indlela yokulawula inkqubo yakho yokufumana abathengi njengepro ngo-2025.
Isiqulatho
Yintoni ukufumana abathengi?
Amashishini angenza njani ukufumana abathengi?
Ukujonga ngokukhawuleza kwifuneli yokufumana abathengi
Izicwangciso ezi-5 zokufumana abathengi ezifanele ukuzama ngo-2025
1. Yenza iintengiso zePPC
2. Sebenza nabashukumisayo
3. Qala inkqubo yokudlulisela
4. Tyala imali kwiintengiso zemveli
5. Ukuphucula ukubonakala kwe-injini yokukhangela
Ukusondeza phezulu
Yintoni ukufumana abathengi?
Amashishini akanakuphila ngaphandle kokufunyanwa kwabathengi. Le nkqubo engapheliyo iqala ngokufumana abathengi abanokubakho, ukubatsala, kwaye babenze bathembeke kwaye bahlawule abathengi. Nangona kuvakala kulula, ukufumana abathengi ngempumelelo kuya kufuna indibaniselwano yokuthengisa, amaqhinga okuthengisa, kunye nobudlelwane obuluqilima babathengi.
Amashishini angenza njani ukufumana abathengi?

Iitshaneli zokufunyanwa kwabathengi ziyimpendulo. Yiloo nto amashishini afuna ukunxibelelana nabaphulaphuli abajolise kubo. Kwaye nantsi into enomdla: amajelo okufumana abathengi nawo anendima kwinqanaba ngalinye lohambo lwabathengi-aya kunceda ukuguqula izicwangciso zibe lunxibelelwano olusebenzayo. Ezinye iziteshi ezidumileyo ziquka ukuthengisa nge-imeyile, imidiya yoluntu, iiwebhusayithi zoshishino/iibhlog, kunye neentengiso ezihlawulwayo.
Ukujonga ngokukhawuleza kwifuneli yokufumana abathengi

Ngaphambi kokutsibela kwiindlela ezahlukeneyo zokufumana abathengi amashishini anokusebenzisa, kufuneka baqonde inkqubo. Ngokusisiseko, ityhila ngokwezigaba, nto leyo eyenza ingcamango yefunnel. Ngale funnel, abanini bamashishini banokuyazi eyona ndlela ingcono abathengi abanokuthi bayilandele ukunyusa amathuba abo okuba ngabathengi abahlawulayo. Nanga amanqanaba efaneli:
- Ukwazisa (phezulu kwefaneli): Eli nqanaba kulapho amashishini adala ulwazi kwaye enze iinkokeli. Khumbula ukuyigcina igxile kubaphulaphuli ekujoliswe kubo kunye nabani na onokuba nomdla kwi-brand okanye kwiimveliso zayo.
- Ukuqwalaselwa (phakathi): Ukuba abaphulaphuli ekujoliswe kubo bayayithanda into eyenziwa lishishini kwinqanaba lokwazisa, baya kuhamba baye kweli nqanaba. Baza kubonisa umdla (ngokulandela uphawu okanye ukujoyina uluhlu lwe-imeyile) kwaye bacinge ngokuthenga kuyo. Emva koko, kuxhomekeke kwishishini ukubacenga ukuba bathabathe oko.
- Thenga (ezantsi): Kweli nqanaba kulapho ukucenga kwenzeka khona. Ukuza kuthi ga ngoku, ithemba ngekube libonise umdla owaneleyo, njengokongeza izinto kwinqwelo yabo okanye ukubhalisela ulingo lwasimahla. Apha, amashishini kufuneka abaqhubele ekuthengeni ngeendlela ezahlukeneyo, njengokunika inkuthazo (iikhowudi zesaphulelo zisoloko zisebenza).
Izicwangciso ezi-5 zokufumana abathengi ezifanele ukuzama ngo-2025
Nali icebiso lokuthengisa: Ukuchitha imali enkulu kumaphulo okuthengisa akuthethi ukuba baya kuphumelela kwaye bavelise iziphumo ezifanelekileyo. Ke, ukuba amashishini afuna ukufunyanwa kwabathengi ngempumelelo, kufuneka akhethe isicwangciso esifanelekileyo (kunye nejelo). Nazi ezisibhozo ezoyikekayo ezinokunceda ngo-2025.
1. Yenza iintengiso zePPC

Iibhiliyoni zabantu zikwi-intanethi yonke imihla, ngoko iyavakala into yokuba intengiso kweso sithuba yenye yeendlela ezilungileyo zokutsala abathengi abatsha. Iimpawu ezininzi zikhetha iiplatifomu zentlalo ezifana ne-Facebook kunye neenjini zokukhangela ezifana neGoogle kuba zibonelela ngeendlela ezimangalisayo zokulandelela ukusebenza kunye nokwenza utshintsho. Ngaloo ndlela, amashishini anokufumana elona xabiso liphezulu kuhlahlo lwabiwo-mali lwentengiso.
Nangona i-Facebook kunye ne-Google zibonelela ngokungenako ukufikelela kwi-traffic ehlawulwayo, ungajongeli phantsi kwamanye amaqonga. Khumbula ukuba elona qonga lilungileyo leentengiso zePPC lixhomekeke kwindawo ekujoliswe kuyo abaphulaphuli, hayi eyona ndlela idumileyo.
Izinto eziluncedo kwiintengiso zePPC
- Ukukhula ngokukhawuleza: Ngaba ufuna ukukhulisa abaphulaphuli ngokukhawuleza? I-traffic ehlawulwayo inokuba yeyona ndlela ilungileyo yokwenza. Iintengiso zePPC ziqinisekisa ukuvezwa, ngakumbi ukuba iibrendi zizisebenzisa ngesicwangciso esicwangciswe kakuhle kunye nokwenza kakuhle.
- Ujoliso oluchanekileyo: Iintengiso ze-PPC zikwadumile kwiinketho zazo eziphezulu zokujolisa. Amashishini anokusebenzisa umdla kunye nokuziphatha ekujoliseni ukuthumela iintengiso apho ziya kuba nefuthe elikhulu.
Ezantsi
- Inokubiza kakhulu, ngakumbi kuba uFacebook kunye neTikTok ziphakanyisiwe iindleko zabo zentengiso kunye ne-CPM ngama-89% nama-92%, ngokulandelelanayo.
- Iintengiso zePPC kufuneka zilawulwe ngobuchule ukuze kuphunyezwe ezona ziphumo zibalaseleyo. Ayingombandela nje wokucofa nokuphumla—amashishini kufuneka afumane amava awoneleyo ukuze azive enentembelo ngokusebenzisa esi sicwangciso.
Okulungileyo
- Amashishini anohlahlo lwabiwo-mali olwaneleyo.
- Iibrendi ezinempahla yokuyila.
2. Sebenza nabashukumisayo
Intengiso yempembelelo yeyona ndlela ikhawulezayo yokufikelela kubaphulaphuli ukuba amashishini anohlahlo lwabiwo-mali lwayo. Esi sicwangciso sibeka uphawu kunye neemveliso zalo phambi kwabaphulaphuli abaninzi okanye abazinikeleyo (kuxhomekeke kwimpembelelo). Abanye bade baphikisane nokuba intengiso ye-influencer iyasebenza njengeengcebiso zobuqu ezivela kubahlobo.
eziluncedo
- Ulwaziso lwebrand: Abaphembeleli abanamakhulu amawaka (okanye izigidi) zabalandeli banokunika iibrendi idosi kwangoko yokwazisa ngophawu, begalela abantu kwifuneli yokufumana abathengi.
- Ithagethi yeNiche: Ngelixa iimpembelelo ezinkulu zikhangeleka zingenakunqandwa, amashishini aneemveliso ze-niche aya kufumana iziphumo ezingcono kwii-micro-influencers. Banothethathethwano olomeleleyo kwaye abayi kuxabisa kakhulu, oko kuthetha ukuba ngcono i-ROI kunye nokubonakala.
Ingcebiso yePro: Khumbula ukuba ukuthengisa ngempembelelo akuyi kunika amashishini abathengi abahlawula kwangoko. Endaweni yoko, iya kwenza uphawu lube yinto yokuqala abaphulaphuli abacinga ngayo xa belungele ukuthenga.
Ezantsi
- Intengiso ye-influencer ayinikezeli nayiphi na indlela elungileyo yokulandela impumelelo, ngakumbi i-ROI.
- Ukuba amashishini akabhatali kwasekuqaleni, awazukuzifumana iinkonzo zabaphembeleli.
Okulungileyo
- Amashishini aneemveliso ezifuna umboniso.
- Iimveliso ezithandwayo okanye iimpawu.
3. Qala inkqubo yokudlulisela

Nangona abanye besithi intengiso ye-influencer iyasebenza njengeengcebiso ezinobuhlobo, isenobunzima obuninzi. Ngapha koko, abantu baya kuyithemba into ethethwa ngabahlobo kunye nosapho, ngakumbi xa becebisa imveliso okanye uphawu.
Nangona kunjalo, amashishini anethemba lokusebenzisa isicwangciso sokudluliselwa kufuneka enze kube lula kwaye kuvuze ngokwaneleyo kubathengi abathembekileyo ukuzisa abahlobo babo ebhodini. Kulapho iinkqubo zokudluliselwa zingena khona.
eziluncedo
- Iindleko ezisezantsi: Iinkqubo zokuthunyelwa zibiza ngaphantsi kuneempembelelo kwaye zisebenza ngokufanayo. Yindlela enexabiso eliphantsi yokutsala abathengi abatsha, njengoko imbuyekezo inokubandakanya nantoni na ukusuka kwimirhumo yasimahla ukuya kwizaphulelo emva kokuthenga ngempumelelo.
- Phinda uthenge: Abathengi abanyanisekileyo bawongwe ngokuzisa umhlobo banethuba eliphezulu lokuphinda uthenge.
Ezantsi
- Ukusebenzisana okuphantsi: Ngelixa iinkqubo zokuthunyelwa zilungile, ayinguye wonke umntu oya kuvuma ukuthatha inxaxheba, ngakumbi ukuba abathengi abayithandi inkonzo yebrendi okanye iimveliso.
Okulungileyo
- Iimpawu ezinesiseko sabathengi abakhoyo nabathembekileyo.
4. Tyala imali kwiintengiso zemveli
Intengiso ye-Intanethi iphantse yathatha indawo yokuthengisa, kwaye wonke umntu watsibela kuloliwe wakhe-de abathinteli bentengiso baba yinto. Ngoku ekubeni uninzi lwabathengi besazi ukuba bangaziphepha njani iintengiso ngezi zixhobo, iinkampani ezininzi zibuyela kwiintengiso zemveli, ezinje ngeeflaya kunye neebhilibhodi. Ukuhlaziywa kwezoRhwebo zeHarvard nokuba inkcitho iza kunyuka nge-11.7%.
eziluncedo
- Ukuthemba kwabathengi: Ngelixa ukuthembela kwiintengiso zedijithali kuye kwanda kutshanje (ingakumbi kwiimpawu ezaziwayo), ushicilelo kunye neTV zihlala zingamajelo entengiso athembekileyo.
Ezantsi
- Amashishini akayi kuba neendlela ezininzi zokulandela umkhondo wentengiso yemveli. Ukufikelela kubanzi kakhulu, ngoko abanako ukonwabela ukulandelela ngokuchanekileyo okufanayo abanokukwenza ngeentengiso zedijithali.
- Ukuqhuba iphulo lentengiso yemveli nako kufuna utyalo-mali lwangaphambili, kwaye uhlahlo lwabiwo-mali aluguquguquki.
Okulungileyo
- Amashishini asekuhlaleni.
- Amashishini athengisa iimveliso zamaxabiso aphezulu.
5. Ukuphucula ukubonakala kwe-injini yokukhangela

UGoogle liqonga elikhulu kangangokuba abathengi abaninzi baqala ukukhangela imveliso okanye inkonzo apho. Ke, kutheni ungenzi i-SEO ethile ukutsala amehlo amatsha? Esi sicwangciso sibandakanya ukudala iiblogi kunye nomxholo otyhala uphawu kumaphepha okuqala eziphumo zophando.
Okubaluleke ngakumbi, amashishini anokuphanda amagama angundoqo ukubeka phezulu kumaphepha eGoogle. Yindlela entle yokuqhuba itrafikhi kwibhlog okanye iwebhusayithi kwaye utsale nabani na onamandla okwaneleyo ukuba abe ngumthengi.
eziluncedo
- I-SEO inika ithuba elihle lokufumana i-passive, i-organic traffic. UGoogle ufumana imibuzo emininzi yonke imihla, ngoko ke amashishini akhulisa umxholo wawo aya kufumana isabelo esikhulu sale pie.
- Nkqu nomxholo othunyelwe kwiminyaka edlulileyo unokuvelisa izikhokelo kunye netrafikhi kumashishini-kwaye abayi kuhlawulela wonke umtyeleli omtsha.
nezingeloncedo
- Kubonakala kuthembisa, kodwa ukukhula kwe-organic kucotha. Nangona kunjalo, amashishini anokuhlawula ukuze abonakale njengamakhonkco axhasiweyo.
- UGoogle unokhuphiswano oluninzi, okuthetha ukuba iibrendi ziyakulwela oko kubonakala.
Okulungileyo
- Iimpawu ezingenangxaki yokudlala umdlalo omde.
- Abadali bomxholo.
Ukusondeza phezulu
Ngelixa ukugcina abathengi abakhoyo bonwabile kwaye kukhuthaza ukuthenga okuphindayo kulungile; amashishini nawo kufuneka atsalele abathengi abatsha ukuze bahlale besempilweni. Izicwangciso ezisebenzayo zokufumana abathengi zinokubanceda benze oko.
Ukufumana ezona tshaneli zibalaseleyo zokutsala abathengi abatsha ayisiyonto yexesha elinye. Amashishini kufuneka azame iindlela ezahlukeneyo kunye nezicwangciso zokubona oko kusebenza kakuhle. Oku kuya kubanceda baphephe ukuthembela kwindlela enye kuphela.