IziCwangciso ezi-5 zeBudget-Positive Beauty Brands

Ukunyuka kwamaxabiso kunye nengxaki yeendleko zokuphila kuye kwabangela ukuba abathengi abaninzi baphinde bayiqwalasele indlela abasebenzisa ngayo imali. Ishishini lobuhle lisalindelwe ukuba lifikelele kwixabiso elingaphezu kwe-US I-500 yezigidigidi ze-2030, kwanangemeko yezoqoqosho ekhoyo ngoku. 

Nokuba kunjalo, iinkampani ezikhokela ishishini lobuhle zinika ingqwalasela ethe kratya kule meko kwaye zazisa abathengi ukuba bayayiqonda indlela ezibe nzima ngayo izinto. Iimpawu ezilandela izicwangciso ezithile ziya kusinda kwintlekele, njengoko ziya kugcina ukunyaniseka kwabathengi kwaye zigcine abathengi ngokuvuma ubunzima.  

Nazi izicwangciso ezintlanu ezisetyenziswa ziinkokeli zoshishino ukugcina ukunyaniseka kubathengi ngexesha lobunzima bezoqoqosho.

Isiqulatho
Ngawaphi amacebo asetyenziswa ziinkokeli zentengiso?
isiphelo

Ngawaphi amacebo asetyenziswa ziinkokeli zentengiso?

Ukunikezela ngepakethe enokuphinda isetyenziswe kwaye izaliseke

Abathengi bafuna iindlela zokonga imali kwiintengo zabo zokuthambisa. Ukubanceda bonge imali, ezinye iinkampani zibonelela ngeenketho ezinokuphinda zisetyenziswe okanye ezinokuzaliswa kwakhona kwiimveliso zabo. 

Ukupakishwa okuphinda kusetyenziswe kudla ngokufikeleleka ngakumbi kuneendleko zokuthenga imveliso entsha, ngoko ke abathengi abaninzi baya kuyigcina imikhwa yabo yokuchitha. Abanye abavelisi bade babonelele ngezaphulelo ukuba abathengi bakhetha into enokuphinda izaliseke.

Iinketho ezinokuzaliswa kwakhona ziya kuba ngumzobo omkhulu kubathengi abaxhalabileyo malunga nokulinganisa ubume bendalo kunye nokunciphisa iindleko. Iimveliso ezingabizi kakhulu zidla ngokungawukhathaleli umhlaba, ngoko ke abathengi baya kuxabisa iimveliso ezifikelelekayo ezilungele umhlaba. 

Ukuba ukupakishwa okusebenzisekayo akunakwenzeka ngokusekwe kwimveliso, abanye abavelisi bayayisebenzisa i-biodegradable cosmetic package ukhetho. 

Ukukhonza uluntu

Nangona ukunceda abathengi bonge imali yindlela elungileyo yokugcina ukunyaniseka, isenokungabi yeyonyani kulo lonke ishishini. Ayizizo zonke iimpawu eziya kukwazi ukuhlawula amaxabiso aphantsi, ngoko ke iinkampani ezingakwaziyo ukwenza oku kufuneka zigxile kwiindlela zokunceda uluntu lwabathengi bazo. 

Amaphulo agxile ekunikeleni ngezinto eziyimfuneko ngexesha lobunzima bezoqoqosho aya kuxatyiswa ngabathengi. Umzekelo, ngo-2022 umthengisi wase-UK Iibhutsi zasungula i iphulo lokujongana nentlupheko yezempilo kwindawo yabo. 

Lo mcimbi uthwaxa uluntu kwaye usiba mandundu njengoko bebembalwa abantu abakwaziyo ukuthenga iimveliso abazidingayo. Abathengi abathenge iimveliso babenenketho yokunikela kwiphulo xa behlawula izinto zabo. Nokuba abaxhamli kwiinkonzo ezinikezelweyo, abathengi baya kuvakalelwa kukuba iinkxalabo zivunyiwe kwaye inyathelo liyathathwa ukunceda abathengi. 

Ukwenza uhlahlo lwabiwo-mali olutofotofo

Njengoko abathengisi bomntu besiba ziivenkile zokumisa wonke umntu, abathengisi abaninzi bathatha amanyathelo okwandisa Iimpawu zobuhle. Iinkampani ezininzi ezincinci ukuya kweziphakathi zokuthambisa ziyasokola ukuhlala kushishino ngeli xesha lengxaki yezoqoqosho, ke abanye baye basebenzisana nabathengisi abafana neTarget ukubonelela ngeemveliso zabo ngamaxabiso afikelelekayo. 

Le mveliso ye-assortment ivumela abathengisi ukuba banikeze iimveliso ezisemgangathweni kubathengi kuwo onke amanqaku exabiso. Iimveliso ezinje anti-mibimbi cream iseti amaxabiso aphantsi kangangokuba abathengi abaninzi baya kukwazi ukufumana ezi zinto zitofotofo. Iinkampani ezibonisa ukuzimisela ukwenza ubunewunewu kunye nomgangatho ufikeleleke kulo naliphi na ixabiso liya kufumana ukunyaniseka kwabathengi ngeli xesha linzima. 

Ukubonelela ngeemveliso zodumo

ezinye Iimpawu zobuhle baye bajongana nokudodobala koqoqosho ngokwenza iimveliso ezifikelelekayo ngakumbi ngokusebenzisa imigca yokusasaza. Umgca wokusasaza luphawu lobuhle oluthathwa njengengqokelela "yenqanaba lesibini" lenkampani enkulu, enewonga. 

Ezi ntlobo zezithambiso ziphuma kwiimpawu ezibiza kakhulu, ezisekiweyo ezijolise ekudaleni iimveliso ezifikelelekayo kwaye zibambe abaphulaphuli abaninzi. 

Ezi mpawu zibambisene nabathengisi abanjengoWalmart ukusasaza iimveliso zabo kwiindawo ezininzi kangangoko kunokwenzeka. Olu qheliselo lwenza iimveliso zithande ukutofotofo matte ukugqiba umgubo ocinezelweyo ifikeleleke ngakumbi kubathengi abaninzi.

Imigca yokusasaza nayo ibe negalelo kwinkcubeko yokukhohlisa, into leyo eyindlela yokufumana iimveliso ezifikelelekayo ezenza into enye neemveliso ezibiza kakhulu. 

Iimveliso ezilungele uhlahlo lwabiwo-mali ngolu hlobo isiqholo esihlala ixesha elide zifunwa ngenxa yokuba zifana neziqholo eziphezulu okanye ezixabisa kakhulu. Abathengi bayakuthakazelela ukufumana ezinye iindlela ezifikelelekayo kwiimveliso zodidi olusesemgangathweni. 

Ukubeka kuqala ukunyaniseka

Wonke umntu, ukusuka kubathengi ukuya kubavelisi, uyasokola ukufumana oko akufunayo ngoku. Abathengi baxabisa ukungafihli kunye nokunyaniseka kwiimpawu ngoku ukuba imidiya yoluntu yenze unxibelelwano lwabathengi ukuya kwinkampani lula kakhulu. 

Ngokwenyani, akunakwenzeka ukuba iibrendi zihlale zilungele uhlahlo lwabiwo-mali kwimeko yezoqoqosho yangoku, kodwa ukunyaniseka kubathengi malunga nokunyuka kwamaxabiso yindlela efanelekileyo yokugcina ukunyaniseka kwabathengi.

Iinkampani zisebenzisa amajelo eendaba ezentlalo ukuthetha nabathengi kwaye baxoxe ngophawu, amaxabiso, imiba yokubonelela, kunye nezinye izinto ezinokugcina iindleko ziphezulu. 

Ukunxibelelana nabathengi, nokuba ubaxelele malunga nokunyuka kwexabiso okanye ukulibaziseka kokuthunyelwa kwenqanawa, kuya kuhamba ixesha elide ekugcineni ukunyaniseka kwabathengi. Abathengi abafuni ukuziva bengahoywa, ke nokuba iindaba azizondaba ezimnandi, abathengi baya kuluxabisa uhlaziyo olunyanisekileyo oluvela kwinkampani.

isiphelo

Ukunyuka kwamaxabiso ezinto kubangele ukuba iibrendi zihlengahlengise indlela abaqhuba ngayo ishishini. Abathengi bafuna iindlela zokuchitha imali encinci ngelixa begcina indlela yabo yokuphila. 

Ukulandela iinkqubo ezifana nokubonelela ngeemveliso ezilungele uhlahlo lwabiwo-mali okanye ukubeka phambili ukufikelela eluntwini kuya kunceda amashishini aqhube kakuhle ngeli xesha.