Iimveliso zobuhle zaseKorea ziye zasuka kwi-niche ukuya kwimfuneko, zibangela ukuba umntu athandeke kwihlabathi jikelele ngokhathalelo lwesikhumba kunye ne-makeup ekrelekrele njengokumangalisa. UMzantsi Korea uwufumene njani umxube ogqibeleleyo wokuqamba izinto ezintsha, ubugcisa kunye nolonwabo? Ukusuka kumaphupha eglasi yeglasi ukuya kwizixhobo zetekhnoloji zekamva, incwadi yokudlala ye-skincare yaseKorea igcina imboni kwiinzwane zayo-kunye nabalandeli bayo babuyela ngaphezulu.
Ngemakethi kuqikelelwa ukuba skyrocket ukuya I-USD 15 yezigidigidi ngo-2024 kunye nezinga lokukhula lonyaka elihlanganisiweyo (CAGR) le-2.24% kule minyaka mihlanu izayo, akukho phawu lwale ntshukumo iyacotha. Kodwa akukho malunga namanani kuphela. Imalunga nabantu abasemva kweempawu abaphinda babhale ubuhle njengoko sisazi.
Nanku ujongo kubavelisi abahlanu abenza loo nto kanye.
Isiqulatho
Iimpawu zobuhle ezi-5 ze-K-Beauty ezitshintsha imarike
1. BRAYE
2. TAMBURINS
3. Umbi uyathandeka
4. Medicube
5. Withbecon
Ukusondeza phezulu
Iimpawu zobuhle ezi-5 ze-K-Beauty ezitshintsha imarike
1. BRAYE
I-BRAYE, ibhrendi ye-makeup ecinga phambili, izisa i-twist entsha ebuhleni kunye nezixhobo zayo ezithwala imilebe ezidibanisa isitayile kunye nokusebenza. Iyilwe nge-Korean Gen Z engqondweni, iimveliso zayo zihambelana ne-sleek, i-aesthetics yekamva kunye nokusebenza kwemihla ngemihla. Umzekelo, i-Lipsleek ebalaseleyo (imilebe esetyenziselwa izinto ezininzi kunye ne-cheek cream efumaneka kwii-shades ezilishumi) ifika kwithegi ye-ID yesilivere ye-chic ephindwe kabini njengesixhobo, ifakwe ngokulula kwi-necklace okanye i-keychain.
Yintoni eyahlula iBRAYE?
Uphawu lusebenza ngamandla kubathengi beGleamer, ngokuphinda bacinge ngobuhle bayo njengobugcisa kunye luncedo. I-Thin Glow Tint yayo, umzekelo, yipeni yesilivere abathengi abanokuthi bayibophe kwiimpahla okanye kwiingxowa.
Ezi ngqikelelo zoyilo-phambili zingqamanisa ngokugqibeleleyo neendlela zefashoni zaseKorea zekamva, ezibonisa indlela izinto zemihla ngemihla ezinokuthwala ngayo intlantsi yomlingo. I-BRAYE ibamba umongo "wobuhle," ukuguqula izimonyo zibe ngaphezulu kwesiqhelo kulwandiso lwesitayile somntu.
2. TAMBURINS
I-TAMBURINS izisa umphetho we-couture kwivumba elimnandi, ukuluka kunye ubugcisa, ifashoni kunye nobuhle kuzo zonke iinkcukacha. Izalwe kwindlu yamandla efanayo emva kweGentle Monster, olu hlobo lutsala abantu abathanda iGleamer ngamavumba, iimveliso zasekhaya, kunye nokhathalelo lomzimba oluziva lumangalisa. Ukongeza, ubuhle bayo bujonge kwi-minimalism ethambileyo enesibindi, engathathi hlangothi ngokwesini esophula ukungunda.
Kutheni ijika iintloko
Ubuchule bebhrendi bokudibanisa ukubalisa amabali nobuchule buyenze yafumana indawo ephezulu kushishino lobuhle. Yiba nomfanekiso-ngqondweni uhamba kwigalari-leyo yivayibhu yeendawo zayo zokuthengisa ezisebenzisanayo. Kwaye iimveliso zizinto ezintsha ezicocekileyo.
Umzekelo, umgca we-Egg Perfume uqhayisa ngoyilo olugudileyo, oluqingqiweyo olukwishelufu njengasesandleni. Kukho noguqulelo lomtya weperile oluphinda lucinge kwakhona njenge-chic, izincedisi ezinokunxiba.
I-TAMBURINS inendlela yokwenza imihla ngemihla ibe yinto engaqhelekanga. Kwanezixhobo zokusasaza iimoto ziye zikhazimle—ezi ziqwenga zisongelwe ngofele, ezimile okwengqalutye zivakala ngathi zilizwi lomyili, zijika nakuphi na ukukhwela kube yindlela yokubaleka.
3. Ugly Ethandekayo
Olu hlobo lokhathalelo lwesikhumba lumalunga nokuguqula iziqhamo kunye nemifuno engahoywanga ibe yinto entle. I-Ugly Lovely ithatha into enokulahlwa lishishini lezolimo (njengemilo engaqhelekanga okanye imveliso engaphezulu) kwaye inika ubomi besibini kukhathalelo lwesikhumba. I-Carrot Mask, umzekelo, isebenzisa iminqathe ekhangeleka ngathi yi-quirky evela kwiSiqithi sase-Jeju ukwenza ifomyula ethambileyo, ethanda ulusu elungele ulusu olubuthathaka.
I-Upcycling isentliziyweni yayo yonke into eyenziwa ngu-Ugly Lovely. Ukusuka kwizithako zefama yasekhaya ukuya kwiphepha elisetyenzisiweyo kunye neplastiki yokupakishwa kwayo, uphawu luthatha uzinzo ngokubalulekileyo. Kwanezityalo ezingenazo izibulali-zinambuzane eziphuma kwishishini lokutya zingena kwimveliso yazo. Kwaye akukhona nje ngokuba ne-eco-friendly-kumnandi kakhulu. Umzekelo omhle sisikhuseli selanga esisekwe kwimeloni yebhrendi ephinda kabini njengekhrimu yethoni, zonke zisongelwe ngokudlalayo, ukupakishwa kohlobo lwabantwana.
Kutheni abantu benikela ingqalelo
I-Ugly Lovely igqwesile kwinjongo yayo yokunciphisa inkunkuma yokutya kwingingqi, ifumana amanqaku aphezulu kuBume beNdawo kunye neentsika zoShishino zesakhelo se-STEPIC. Asikokwenza okulungileyo kuphela; ihlangabezana neemfuno ezizodwa zokhathalelo lwesikhumba zabathengi baseKorea ngeendlela zobuchule. Imaski yasebusuku, umzekelo, ifana nebhafu yokuphumla, egcwele i-antioxidants evela kwiminqathe kunye nevithamin E.
Ubume besabhokhwe buvakala butofotofo, kwaye ivumba elitsha, lomhlaba linuka njengeminqathe esandula ukutsalwa emhlabeni. I-Ugly Lovely yenza uzinzo lubelula, lusebenze, kwaye lube nomtsalane kancinci-ubungqina bokuba ubuhle bunokuvela ngokungalindelekanga.
4. Medicube
I-Medicube ingcangcazelisa i-skincare ngezixhobo zobuhle ezihambisayo. Libala i-fluff-olu hlobo lugxile kwitekhnoloji eqinisekisiweyo yeklinikhi kunye neefomula ezikrelekrele, zokucinga phambili eziyilelwe ukugcina ulusu lukhangeleka luncinci ixesha elide. Ilungiselelwe abantu abakhetha ukuthintela ukwaluphala ngoku kunoxinzelelo emva koko. Kwaye inxalenye engcono? Izixhobo ze-Medicube kunye neemveliso zinika iziphumo ezikumgangatho wobuchwephesha ngaphandle kokushiya ikhaya.
Yintoni eyenza ukuba ibukeke
I-brand ifumene amanqaku amakhulu kwisikali se-STEPIC Technology, enkosi kwizixhobo zayo ezinemisebenzi emininzi ezijongana nayo yonke into ukusuka kwimigca emihle ukuya kubuthuntu. Thatha i-AGE-R Booster Pro-ineendlela ezintandathu ezahlukeneyo kwaye izibini kunye ne-smartphone app ukunceda ukulandelela inkqubela yolusu. Amanani ecaleni, isixhobo senza umahluko wangempela ekunyamekelweni kwesikhumba.
Kodwa iMedicube ayiyeki ekusebenzeni; inobuchule bokwenza i-skincare ivakale ngathi yinto ephathwayo. Izithako zipakisha i-punch-exosomes, i-collagen, ivithamin C, kunye ne-niacinamide, ukukhankanya ezimbalwa-kodwa iifomathi zokuyila zigqamile, njengeemaski zayo zejeli, ukuxobula unyango lwesikhumba sesibini, kunye neemaski zamaphepha ezijika zicace ukwazisa abathengi ukuba bagqibile.
5. Withbecon
Ukunyamekela iinwele akufanele kuzive ngathi yi- guesswork-kwaye kulapho i-Withbecon ingena khona. Olu hlobo lufumene indlela yokusebenzisa i-tech ukwenza iinwele kunye nokhathalelo lwe-scalp luhlakaniphile, kungekhona nzima. I-brand inika iskena se-AI kwiisalon ezisebenza njengesixhobo sokuxilonga. Ihlalutya i-scalp yomthengi (i-oilness, ukoma, njl.) kwaye inikezela ngeengcebiso zemveliso njenge-tracker yokufaneleka kweenwele.
I-brand inikeza umgca weeshampu kunye nonyango kubathengi basekhaya abajongene neengxaki zangempela. Inokuphatha inkwethu, ioyile egqithisileyo, kunye neemvakalelo ezibhityileyo ezibhityileyo / ezingenabomi. Nokuba yintoni ephazamisa umthengi, kukho into ekuluhlu ejolise kuyo.
Nantsi into eyenza i-Withbecon yahluke
Olu hlobo luye lwangena kwi-Korea's obsession ekhulayo ngokhathalelo lwe-scalp. Ngaphezu koko, abathathi indlela yokulinganisa yonke into. Iimveliso zenzelwe ukuxinana kweenwele, ubukhulu, kunye nemiba yevumba. Undoqo? I-Withbecon yenza ukuba ukhathalelo lwe-scalp luzive lungaphantsi njengomsebenzi kwaye lufana nento engena kubomi bomthengi.
Ukusondeza phezulu
Ubuhle buyaguquka kwaye buba krelekrele ngakumbi-kunye nobuntu ngakumbi. Iintsuku "zobukhulu obunye bulingana nazo zonke" ziphela ngokukhawuleza, kwaye i-K-Beauty ihamba phambili ngeemveliso ezingasebenziyo nje kodwa ezicingayo, ziyilo, kunye nolonwabo oluncinci. Cinga ngako: i-serum ephindwe kabini njengento yokuhombisa okanye i-compact evakalelwa ngathi iqhekeza elincinci lobugcisa abathengi abafuna ukuthwala yonke indawo. Bubuhle obudibanisa ubomi kuzo zonke iindlela ezilungileyo.
Into eyonwabisayo yindlela yonke into eyenziwa ngayo. Ndiyabulela kwi-AI, iimveliso ngoku zivakalelwa ngathi ziyayiqonda into efunwa ngabantu-ukufuma okongezelelekileyo, ukukhanya okuncinci, okanye into yokuthambisa imigca emihle. Dibanisa oko kunye nezixhobo ezinokuzisa iziphumo zobungcali ngqo kwigumbi lokuhlambela lomntu, kwaye ngumtshintshi-mdlalo. Akukho madinga, akukho kulinda—kuphela iziphumo, kanye ekhaya.
Ezi mpawu zikhokela intlawulo ngezinto ezintsha ezenza ukuba abathengi bazive belungile xa bezisebenzisa. Ke, ungalibazisi ukutsala impembelelo kwizicwangciso zabo kwaye udibanise yonke into kwi-brand ye-K-Beauty egqibeleleyo.
