Amanyathelo ama-6 oNceda amashishini amatsha aphumelele

Ukuqala ishishini elitsha kwimozulu yangoku yehlabathi kunokubonakala kunomngcipheko kunanini na ngaphambili, kwaye ngokuqinisekileyo akukho ngaphandle kwemingeni. Nangona kunjalo, ukuvalwa kunye nokushukunyiswa kwemizi-mveliso ngokubanzi kuye kwenza ukuba imarike ifikeleleke ngakumbi kwabo banqwenela ukuba ngoosomashishini.

Kweli nqaku, siza kuchaza amanyathelo amathandathu anokuthi athathwe ngamashishini amatsha ukuwanceda ukuba aphumelele kwimarike yanamhlanje, enikezela ngemizekelo yelizwe lokwenyani lokukhuthaza.

Isiqulatho
Isishwankathelo semarike yosomashishini behlabathi
Imiceli mngeni amashishini amatsha ajongene nayo kwihlabathi lasemva kwe-COVID
Amanyathelo ama-6 anokuthi athathwe ngamashishini amatsha ukuze aphumelele
isiphelo

Isishwankathelo semarike yosomashishini behlabathi

Imakethi yosomashishini behlabathi ifumene ukukhula okumangalisayo kwiminyaka yamva nje, inabadlali abaphambili abaliqela abavela kumashishini ahlukeneyo. Kwishishini letekhnoloji, abadlali ababalaseleyo abanjengoApple kunye noGoogle bahlala beziinkokeli eziphambili zentengiso. I-Apple, umzekelo, inike ingxelo yengeniso eyothusayo ye-US $ 365.7 yezigidigidi kunyaka-mali ka-2021, ebonisa ubukho bayo obubalulekileyo bentengiso kunye nokukhula kwendlela. Ngokufanayo, inkampani yabazali bakaGoogle, iAlphabet Inc., yenze ingeniso ye-US$ 182.5 yebhiliyoni kunyaka omnye, iqaqambisa isabelo sayo esikhulu sentengiso kunye nefuthe.

Ngeli xesha, kwishishini lentengiso, ii-giants zehlabathi ezifana neWalmart, iAmazon, kunye neChovm zigcine iinxalenye ezinkulu zentengiso yehlabathi. Umzekelo, iWalmart irekhode ingeniso ye-US $ 559.2 yebhiliyoni kunyaka-mali ka-2021, ebonisa indawo yayo yentengiso eyoyikekayo kunye nokukhula okungaguqukiyo. IAmazon, eyaziwa ngokulawula kwe-ecommerce, inike ingxelo yengeniso emangalisayo ye-386 yeebhiliyoni zeedola zaseMelika kulo nyaka. Okokugqibela, i-Chovm inike ingxelo yengeniso ye-US $ 109.5 yezigidigidi kunyaka-mali ka-2021, ixhasa ukufikelela kwayo kwihlabathi liphela.

Kubalulekile ukuqaphela ukuba uninzi lwezi nkampani zaqala njengamashishini amancinci kwaye zakhula zaba ziinkampani zamazwe ngamazwe ezizizo namhlanje. Kwaye ngelixa imeko yeshishini ihleli inokhuphiswano, impumelelo ayiqinisekiswanga - amanye amashishini aya kuphumelela ngelixa amanye esilela ukuwakhupha phantsi. Ziziphi ezininzi zezi nkampani ezifanayo kukuba bafake i-niche kwimarike, baqulunqa isicwangciso esicacileyo, esijonge kwixesha elizayo, kwaye sihlengahlengiswe njengoko kufuneka iimeko.

Imiceli mngeni amashishini amatsha ajongene nayo kwihlabathi lasemva kwe-COVID

Ilizwe le-post-COVID lizisa imingeni emininzi kumashishini amatsha, njengoko imeko yezoqoqosho injalo itshintshe kakhulu. Ngaphandle kokuphazamiseka okubangelwa ngubhubhane, kukwakho namathuba amatsha okwenziwa kwezinto ezintsha kunye nokukhula. Nangona kunjalo, oosomashishini kufuneka bajonge imiqobo emininzi kule meko iguqukayo, kubandakanya ukhuphiswano oluphakamileyo, ukuphazamiseka. bonelela ngemixokelelwane, ukutshintsha indlela abaziphatha ngayo abathengi, kunye nokufumana inkxaso-mali phakathi kwemeko yezoqoqosho engaqinisekanga.

Amashishini amaninzi aye anyanzeleka ukuba ajikeleze imisebenzi yawo, ekhokelela ekwandeni kokhuphiswano kumashishini amaninzi. Kumzi mveliso wokutyela, umzekelo, ukunyuka kokuhanjiswa kunye neenkonzo zokuthatha kukhokelele kukhuphiswano olukhulu, ngokunyuka kwe-44% yokuvalwa kwendawo yokutyela e-United States phakathi kukaMatshi noSeptemba 2020 xa kuthelekiswa nexesha elifanayo ngo-2019, ngokwedatha evela Yelp. Oku kwenze ukuba kube nzima ngakumbi ukuba iindawo zokutyela ezintsha zizenzele kwaye zitsale abathengi.

Ngokufanayo, kwishishini lokuthengisa, iivenkile ezininzi ezenziwe ngezitena kunye nodaka kwafuneka zivale okanye zinciphise iiyure zazo. Kodwa kwicala le-flip, abathengisi abaninzi be-intanethi baye bafumana ukunyuka kwemfuno, kunye nentengiso ye-intanethi e-United States ikhula nge-42% unyaka nonyaka ngo-2020, ngokwedatha evela. Uhlalutyo lwe-Adobe. Oku kubonisa ukuba ngelixa imeko yezoqoqosho iguqukile ngokuqinisekileyo, ihlala ichumile kwiimbono ezintsha kunye nee-angles zeshishini.

Ukongeza, ikhonkco lobonelelo oluphazamisekileyo lubangela umngeni omkhulu kumashishini amatsha. Impembelelo yobhubhane kwihlabathi jikelele iphazamise ukwenziwa, uthutho, kunye nothungelwano lwezothutho, okukhokelela ekulibazisekeni kunye nokunqongophala. Ngenxa yoko, amashishini amatsha anokudibana nobunzima ukubuza imathiriyeli ekrwada, iimveliso zokuvelisa, okanye ukuhanjiswa kweenkonzo, okongeza ubunzima kwimisebenzi yabo.

Ukutshintsha ukuziphatha kwabathengi iye yaba yingqwalasela ebalulekileyo kumashishini amatsha. Ubhubhani uyiguqule ngokusisiseko indlela abantu abathenga ngayo, abasebenza ngayo, kunye nokunxibelelana. Oosomashishini kufuneka baqonde kwaye baziqhelanise nokutshintsha kokukhethwa kwabathengi, njengokugxila okwandisiweyo kwi-ecommerce, ukuthengiselana ngaphandle koqhagamshelwano, kunye nomsebenzi okude. Ukungaphumeleli ukulungelelaniswa neemfuno ezikhulayo zabathengi kunokuthintela ukukhula kunye nozinzo lwamashishini amatsha.

Gqi beleni, ukufumana inkxaso-mali ngomnye umceli mngeni ojongene namashishini amatsha kwihlabathi lasemva kwe-COVID, kunye nemeko yezoqoqosho engaqinisekanga eyenza abatyali-mali balumke ngakumbi, okukhokelela kumgaqo ongqongqo wokuboleka imali kunye nokunciphisa ukufumaneka kwenkunzi. Oosomashishini banokudibana nobunzima ekufikeleleni kwimithombo yenkxaso-mali yemveli, efana nemali-mboleko yebhanki okanye i-venture capital. Iindlela ezizezinye zenkxaso-mali, ezinje nge-crowdfunding okanye iinkqubo zenkxaso karhulumente, zibe ziindlela ezibalulekileyo kumashishini amatsha afuna izibonelelo zemali.

Amanyathelo ama-6 okunceda amashishini amatsha aphumelele

Ukuze ube nethuba eliphezulu lempumelelo, amashishini amatsha kufuneka athathe amanyathelo ngabom okuziseka kwaye ahlule iimpahla kunye neenkonzo zabo kwezo sele zikhona emarikeni. Ukwenza oku, kubalulekile ukuba ube nesiseko esiluqilima endaweni phambi kokuba ubethe phantsi. Nazi izinto ezintandathu onokuzenza ukuze ubeke ishishini lakho kwinqanaba lokuphuma ngaphandle kwesango:

Yenza isicwangciso soshishino esiluqilima

Isicwangciso sakho soshishino kufuneka sichaze iinjongo zesicwangciso-qhinga seshishini, imarike ekujoliswe kuyo, ukhuphiswano, kunye noqikelelo lwezemali. Ngokuchaza ngokucacileyo ezi ndawo, unokufumana ukuqonda ngcono kwakho amandla kunye nobuthathaka beshishini kwaye uphuhlise isicwangciso sokufezekisa iinjongo zakho. Ukongeza, ukuba nesicwangciso soshishino esineenkcukacha kunokunceda ukukhusela imali kubatyali-zimali, ababolekisi, okanye izibonelelo zikarhulumente. 

Isicwangciso esibanzi siya kunceda ekuqinisekiseni uzinzo lwemali kunye nenzuzo kwixesha elide. Ibonelela ngemephu yendlela yeshishini lakho, kwaye ngokulandela umkhondo wenkqubela phambili ngokuchasene nesicwangciso, unokuchonga iindawo apho kufuneka wenze uhlengahlengiso kwaye uhlale ugxile kwiinjongo zakho.

Umzekelo wehlabathi lokwenyani: Xa uTushar Roy waqala Intshatsheli, umthengisi wentengiso yezemidlalo ye-intanethi, wenza isicwangciso soshishino esibandakanya uhlalutyo olucacileyo lwemarike yentengiso yezemidlalo, imveliso yeendleko-ukusebenza, uluhlu lwababoneleli abanokubakho, kunye neqhinga lokuthengisa ukufikelela kubalandeli bezemidlalo. Esi sicwangciso samnceda wafumana inkxaso-mali kwaye wakhulisa ishishini ukuba abe yinkampani yeebhiliyoni zeedola.

Yakha ubukho obuqinileyo kwi-intanethi

Kwihlabathi lanamhlanje ledijithali, ukuba nobukho obuqinileyo kwi-intanethi bubaluleke kakhulu njengezinye iinjongo zeshishini lakho zidityanisiwe. Ngokusebenzisa ukubekwa kwemarike, ukwenziwa ngcono kwe-SEO, amajelo eendaba ezentlalo, kunye ne ukusetyenziswa kweempembelelo, amashishini anokufikelela kubaphulaphuli ababanzi kwaye andise ukubonakala kwabo kwi-intanethi. 

Owenziwe kakuhle qhinga lokuthengisa online Inokukunceda ukuba unyuse ingeniso yokuthengisa, uphucule ukungena kwimarike, kwaye uqhube amazinga okukhula ngokusebenzisa iindlela ezintsha zokuthengisa ezingabizi kakhulu. Ngokulandela i-traffic website, ukubandakanyeka, kunye namazinga okuguqulwa, kufuneka ukwazi ukuchonga iindawo zokuphucula kunye nokulungelelanisa izicwangciso zakho zokuthengisa kwi-intanethi ngokufanelekileyo.

Umzekelo wehlabathi lokwenyani: Zonke iBhanti, Inkampani yezihlangu ezizinzileyo zase-UK, yakha ubukho obuqinileyo kwi-intanethi ngokudala i-website ehambelana nomsebenzisi ebonisa iimveliso zabo ze-eco-friendly kunye nokwabelana ngebali le-brand yabo. Bakwasebenzisa amaqonga eendaba ezentlalo afana ne-Instagram kunye ne-Twitter ukunxibelelana nabathengi abanokubakho kunye nokukhuthaza iimveliso zabo.

Ukuseka uphawu lwegama olomeleleyo

Ukuseka a uphawu lophawu oluqinileyo ihamba kunye nokwakha ubukho bakho kwi-intanethi. Uphawu olwaziwayo nolukhumbulekayo kufuneka lubonise ixabiso elikhethekileyo lenkampani yakho, abaphulaphuli ekujoliswe kubo, kunye nexabiso lenkampani, linceda ekuphuculeni ukuqondwa kwebrendi, ukuthembeka kwabathengi, kunye nengeniso yeentengiso.

Isazisi sophawu olomeleleyo sikwanceda ukwahlula ishishini lakho kubantu okhuphisana nabo, kwaye kunokunceda ukudala unxibelelwano lweemvakalelo kunye nabathengi. Ngokuhlala sinxibelelana ngemiyalezo yebrendi kunye nesazisi esibonakalayo kuwo onke amajelo, amashishini anokuseka ukuthembana nokuthembeka kubaphulaphuli ekujoliswe kubo. Oku kunokunceda ukuqhuba ulwazi lophawu, ukwandisa ukuthembeka kwabathengi, kwaye ekugqibeleni, kube negalelo kuzinzo lwemali elide lweshishini.

Umzekelo wehlabathi lokwenyani: Inkampani ye-eyewear ye-intanethi UWarby Parker baseka uphawu olomeleleyo lwegama kunye nelogo yabo eyahlukileyo, iiglasi eziphefumlelweyo ze-retro, kunye nokuzinikela kuxanduva lwentlalo. Baye bakhe isiseko sabathengi abathembekileyo ngokunikezela ngeemveliso ezikumgangatho ophezulu kunye namava ohlobo olulodwa, ukunceda ukunyusa kakhulu imbuyekezo kutyalo-mali.

Chonga kwaye ujolise kumthengi wakho ofanelekileyo

Ukuchonga abaphulaphuli bakho ekujoliswe kubo kukuthatha kwisiqingatha sokwenza isicwangciso sokuthengisa esiyimpumelelo. Ngokuqonda iimfuno zomthengi wakho, izinto ozikhethayo, kunye namanqaku eentlungu, unokuhlengahlengisa imiyalezo yentengiso yeshishini lakho kunye nezicwangciso zokufikelela ngempumelelo kunye nokubandakanya abaphulaphuli ojolise kubo. 

A isicwangciso sentengiso ekujoliswe kuso inceda amashishini ukwakha ukuqondwa kophawu, ukwandisa isabelo semakethi, kunye nokufezekisa inzuzo yokhuphiswano. Isicwangciso sokuthengisa esiqhutywe kakuhle sinokunyusa ingeniso yokuthengisa, ukwandisa ukungena kwimarike, kunye nokuqhuba amazinga okukhula ngokusebenzisa iindlela ezintsha kunye neendleko zokuthengisa. Ngokubeka phambili ukwaneliseka kwabathengi kunye nokunyaniseka, unokwahlula ishishini lakho kubakhuphisana kwaye ufezekise uzinzo lwemali elide.

Umzekelo wehlabathi lokwenyani: Itekhnoloji yokuqina komzimba kwi-behemoth Peloton baphumelele ngokuchonga ngokugqibeleleyo umthengi wabo ofanelekileyo njengengcali exakekileyo efuna ukulungelelanisa umthambo kwishedyuli yabo. Balungelelanisa iimveliso zabo kunye neenzame zentengiso kolu hlobo lwabantu kwaye bathengisa amawaka eebhayisekile zabo ezikwi-intanethi ngexesha lobhubhane ngenxa yoko.

Yakha inethiwekhi yenkxaso

Ukuqala ishishini elitsha kunokuba nesithukuthezi, kodwa ngokuqinisekileyo akufanele ukuba uyeke ukwakha inethiwekhi yenkxaso. Ngokufuna isikhokelo kunye neengcebiso kubacebisi abanamava, abacebisi, kunye noontanga beshishini, unokufumana ulwazi oluxabisekileyo, uphephe imigibe eqhelekileyo, kwaye ukhawulezise ukukhula kwakho. Inethiwekhi exhasayo inokubonelela ngenkxaso yeemvakalelo kunye nengqondo ngamaxesha anzima. 

Amathuba othungelwano anokufunyanwa ngokusebenzisa imibutho yoshishino, imisitho yoshishino, kunye noluntu lwe-intanethi. Ngokwakha ubudlelwane obuluqilima nabacebisi kunye nabacebisi, unokusebenzisa ubuchule bakho kunye nonxibelelwano ukuze ukhulise ishishini lakho kwaye, ke ngoko, wandise amathuba akho okuphumelela.

Umzekelo wehlabathi lokwenyani: Iseshoni yokusebenzela, umbutho ongenzi nzuzo emva kweSesame Street, uye wakha uthungelwano lwenkxaso ngokusebenzisana nemibutho kunye noorhulumente kwihlabathi jikelele. Baye basebenzisa olu nxibelelwano ukukhuthaza imfundo yabantwana abaselula kunye nokufunda nokubhala, kwaye baye banceda izigidi zabantwana ukuba bafunde kwaye bakhule.

Gxininisa kunikezelo lwenkonzo yabathengi ekhethekileyo

Inkonzo yabathengi ekhethekileyo ngumqhubi ophambili wempumelelo kulo naliphi na ishishini, kodwa ibaluleke kakhulu kumashishini amatsha. Ngokubeka phambili uvelwano, ukuphendula, kunye nokusombulula iingxaki, unokwenza amava aqinisekileyo omthengi awakha ukuthembeka, ukuthembela, isidima, kunye nokutsala abantu abaninzi ukuba bajoyine Iinkqubo zokunyaniseka. Oku kuya kukunceda ukwandise ukugcinwa kwabathengi kunye nokuthunyelwa kwamagama, okuyimfuneko ekukhuleni kwexesha elide.

Inkonzo yabathengi ekhethekileyo inokuhanjiswa ngeendlela ezahlukeneyo, kubandakanya ifowuni, i-imeyile, kunye nemidiya yoluntu. Ngokuphendula kwiimfuno zabathengi kunye neenkxalabo, unokwenza inkcubeko yomthengi-centricity enokwenza ishishini lakho lahluke kubantu okhuphisana nabo. Ekugqibeleni, amashishini abeka phambili inkonzo yabathengi ekhethekileyo kunokwenzeka ukuba azuze uzinzo lwezemali, inzuzo, impumelelo yexesha elide, kunye nemveliso eyandisiweyo njengoko baya kuchitha ixesha elincinci lokujongana nezikhalazo.

Umzekelo wehlabathi lokwenyani: Singapore Airlines iyaziwa ngenkonzo yayo ekhethekileyo yabathengi, enikezela ingqalelo yomntu ngamnye kumkhweli ngamnye kwaye izama ukudlula oko bebekulindele. Baye baphumelela iimbasa ezininzi ngenkonzo yabo, kwaye baye baba lolona khetho luphezulu kubakhenkethi kwihlabathi liphela.

isiphelo

Ikamva lamashishini amashishini likhangeleka lithembisa, njengoko besanda abantu abafuna ukuqala awabo amashishini. Nangona kunjalo, impumelelo kwimarike yanamhlanje ifuna umzamo owenziwe ngabom kunye nesicwangciso sobuchule. Amanyathelo amathandathu achazwe kweli nqaku afanele anikele isiseko esiluqilima sokuzibekela impumelelo. Khumbula nje, ukunyamezela ngundoqo, njengokwakha iqela elixhasayo elinombono ohambelana nowakho. Okokugqibela, ukuba ubambekile kwiimbono malunga nokuba zeziphi iimveliso okanye iinkonzo onokufuna ukuzithengisa, indlela ekhawulezayo yokuvuselela izimvo kukukhangela iimveliso ezihamba phambili. Chovm.com. Kwaye ngaloo nto, ithamsanqa ngomzamo wakho omtsha nonomdla!