Imizekelo eyi-7 yoMxholo oMkhulu weBrand

Ukuqala nje kokubona, umxholo ophawulweyo unokubonakala ungaphandle kwebhrendi yokwenyani. Kodwa kungenxa yokuba akunjalo ngokwenene malunga bona. Imalunga ne abaphulaphuli kunye zabo umdla.

Thatha isikhokelo esidumileyo seMichelin

• Ekuqaleni ucinga: “Zinento yokwenza ntoni iindawo zokutyela namatayara aseMichelin?”
• Emva koko ucinga: "Abantu baqhuba kulo lonke elaseMelika bendwendwela iindawo zokutyela ezizodwa? Owu, ndiyayiqonda. "
• Kwaye, ekugqibeleni, ucinga: "Laa ndawo yokutyela entsha ye-tapas iimayile ezili-10 ukusuka kum isanda kufumana inkwenkwezi yaseMichelin? Intle kakhulu loo nto.”

Yintoni umxholo onegama?

Isiqulatho esibhalwe igama sisibheno esikhulu seendaba okanye umxholo wokonwabisa oxhaswa ngemali, ogunyaziswe, okanye owenziwe yinkampani. Cinga ngamaxwebhu ohlobo lweNetflix kubathengisi be-SaaS, okanye iifilimu ezimfutshane ezikhokelwa ziimpawu zempahla.

Abaphulaphuli banxibelelana nomxholo ophawulweyo kwinqanaba leemvakalelo. Bayisebenzisa ngenxa yokuba bayifumana ngendlela eyonwabisayo okanye enzulu-kungekhona nje ngokuba iphazamisayo njengokuthengisa okuninzi.

Akunjalo malunga nemveliso

Isiqulatho esinegama lixabiso-kuqala, imveliso-kamva ukuthengisa, kunye nomyalezo olula: "Thina uthole wena”

Iimveliso azithengiswa okanye azikhuthazwa ngokuthe ngqo. Endaweni yoko, injongo kukudala ubudlelwane obuhle bophawu kunye namaxabiso abaphulaphuli okwabelwana ngawo.

Imveliso isenokufumana ukukhankanywa, kodwa ayisoze yasibekela eyona nto iphambili yokuzonwabisa.

Ayifani nokuthengiswa komxholo okanye ukubekwa kwemveliso

I-Wikipedia ichaza umxholo ophawulweyo ngokunxulumene nokuthengiswa komxholo kunye nokubekwa kwemveliso:

• Ukuthengiswa kokuqukethwe yenzelwe ukuvusa umdla webhrendi ngokwendalo.
• Advertising linge elithe ngqo lokufumana abaphulaphuli ukuba bathenge.
• Ukubekwa kwemveliso luhlobo lokuthengisa olufihlakeleyo, olungaphantsi.
• Umxholo onophawu yinto eyonwabisayo, efundisayo okanye engokweemvakalelo. Ayenzelwa ukucenga, kodwa ukwabelana ngemilinganiselo yabaphulaphuli.

Xa ukucenga kufowunelwe phantsi, kwaye ulonwabo lutsalelwa phezulu, abaphulaphuli banokude balibale ukuba batya uhlobo lokuthengisa.

Isiqulatho esinegama sithande ukonyusa ulwazi lwebrendi, kuba ixabiso layo lokuzonwabisa linomtsalane kubaphulaphuli abaninzi.

Kutheni kufanelekile ukwenza umxholo onegama?

Isiqulatho esinegama sigqitha ngaphaya kwentengiso yemveli-iyayonwabisa, inxibelelana kunye, kwaye inamathele nabaphulaphuli bakho ngeendlela ezingenakukwazi ukuthengisa.

Nazi izizathu ezihlanu zokukunika ithuba.

1. Phuma ngokuchasene nezinye iibrendi zepick-me

Ukuthetha neWashington Post, i-CEO ye-Storified kunye nomseki weMarriott's Content Studio, uDavid Beebe uthe:

Ukuthengiswa komxholo kufana nomhla wokuqala. Ukuba konke okwenzayo ukuthetha ngawe, akuyi kubakho umhla wesibini.

UDavid Beebe, CEO, Storified

Usenokuba wayethetha malunga nokuthengiswa komxholo, kodwa uBeebe wachaza ngokucacileyo ukuba kutheni umxholo we-brand usebenza kakuhle-uyisusa i-"me-me-me-me!" ukuthengiswa kweempawu ezininzi, kwaye endaweni yoko yenza yonke into malunga ne abaphulaphuli.

Xa usenza isiqulatho esinegama, ugqama kwindawo yokudlala yeempawu ze-pick-me.

2. Yakha unxulumano olwakhayo

Ababukeli bangama-62% ngaphezulu amathuba okuba basabele ngokuncomekayo kwisiqulatho esinegama xa kuthelekiswa neentengiso zeTV zemizuzwana engama-30.

Xa usenza into eyonwabisayo, entle, efundisayo, okanye eyonwabisayo, abaphulaphuli bakho bacinga ngcono ngawe ngenxa yayo.

3. Bonisa icala lakho lomntu

Isenokuba libinzana elinxitywe kakuhle kodwa livakala liyinyani: abantu abathengi kwiibrendi, bathenga ebantwini.

Isiqulatho esibonakalisa umntu omnye sisebenza ngakumbi nge-81% kunomxholo ngaphandle kwabantu, ngokophononongo oluvela eKantar, Meta, kunye neCreativeX.

Isiqulatho esinegama sikuvumela ukuba ubonise icala lomntu lophawu lwakho.

4. Yiya phambi kwabaphulaphuli abatsha ngokupheleleyo

Umxholo ophawulweyo umalunga nokwamkela iifomati ezintsha nezokonwabisa.

Kwaye iifomati ezintsha, zithetha amajelo amatsha, zithetha abaphulaphuli abatsha.

Ifomathi yomxholo enebrendi	Itshaneli entsha	Abaphulaphuli abatsha
Umboniso wokuncokola	Spotify	Abathandi bePodcast, abakhweli, abaphulaphuli abaqhelekileyo.
Zine	Isu	Yila abathanda, ubugcisa be-indie okanye uluntu lwe-subculture.
Khetha-eyakho-eyakho-ye-adventure yomdlalo	ukudideka	Abadlali, abathanda umxholo osebenzisanayo.

Isiqulatho esibhalwe uphawu sikwaphucula ukukhunjulwa kwebrendi nge-81%-ithetha ukuba iya kuhlala ixesha elide ezingqondweni zabaphulaphuli bakho abatsha.

Kwaye ii-algorithms ziyawathanda amabali akho anegama. Ycinge. Ukuba umxholo wakho ubangela impendulo yeemvakalelo, iya kubonakala kunxibelelwano lomsebenzisi-baya kuchitha ixesha elininzi kwiphepha, okanye bacofe kwezinye iindawo ezifanelekileyo zesayithi.

UGoogle uqhuba ukuba idatha yonxibelelwano lomsebenzisi ukubeka umxholo. Imiqondiso yokunxibelelana eyongezelelekileyo ilingana netrafikhi eyongezelelekileyo kunye nokubonwa kwabaphulaphuli abatsha.

5. Lungiselela ukonyuka kwamaxabiso

Ukuluka ibhrendi yakho kwingxelo kunokuthethelela ithegi yexabiso elikhulu.

URob Walker kunye noJoshua Glenn baqhube isifundo se-anthropological, iZinto ezibalulekileyo, ukubonisa amandla okubalisa amabali.

Bathatha iqela lezinto zevenkile ezithengisa i-$ 1.25 nge-avareji, kwaye bafumana amabali amafutshane, injongo ebhaliweyo yinto nganye evela kubabhali abahloniphekileyo be-200-abathandwa nguMeg Cabot, uWilliam Gibson, noBen Greenman.

Emva kokuba iinkcazo zongeziwe, izinto zithengiswa 6,400x ixabiso labo lokuqala.

IPatagonia isebenzisa ukubaliswa kwamabali ngendlela efanayo, ukuthethelela amaxabiso ayo.

Njengenxalenye yenkqubo yabo “yokunxitywa”, baye benza uluhlu lwemixholo enegama-ukusuka kwifilimu yobude obupheleleyo ukuya kuthotho lwamaxwebhu amafutshane.

Iividiyo zibonisa indlela yokuphila yabathengi bePatagonia njengoko bethatha inxaxheba kwimidlalo egqithisileyo kunye neminye imisebenzi engqongqo-ngalo lonke ixesha benxibe iimpahla zabo abazithandayo zePatagonia.

Eli phulo limalunga nokukhuthaza abathengi ukuba balungise, baphinde basebenzise, ​​kwaye baphinde basebenzise iimpahla zePatagonia, ngelixa ngaxeshanye kugxininisa ukuqina kwayo.

Ngokubalisa amabali akrelekrele, iPatagonia iphinda kabini ekuzibopheleleni kwayo ekwenzeni imveliso kunye nokusingqongileyo-kwaye ngokwenza oko kuthethelela ixabiso labo leprimiyamu.

Isiqulatho esinegama kufuneka sicinge kwaye sinyaniseke

Ukunganyaniseki ngomnye wemingcipheko emikhulu xa usenza umxholo onegama. Abaphulaphuli banokubona ngqo kwiimpawu ezinganxibanga ixabiso labo.

Isiqulatho esinegama sikwayilelwe ngenjongo ukuvuselela iimvakalelo ezinamandla. Nayiphi na impendulo engalunganga oyifumanayo, ngokwenkcazo, iya kuba neemvakalelo kakhulu.

Omnye umngcipheko kukudala ukungaqondakali, kwaye ungagqithisi ngokufanelekileyo uphawu lwakho okanye umyalezo wemveliso.

I-Apple, umzekelo, yonke into yayingalunganga ekuqaleni kwalo nyaka xa babekhupha intengiso ebonisa izinto zokuyila kunye nobugcisa butyunyuzwa ngumshicileli wemizi-mveliso, kuphela ukuveza i-iPad yabo yamva nje.

Abantu bacaphuka. Abaninzi bafunda intengiso njenge-Apple echitha imidiya yendabuko-engabhiyozeli amathuba okudala e-iPad entsha, njengoko i-Apple yayifuna.

Uyilinganisa njani impumelelo yomxholo ophawulweyo?

Iinjongo zokuthengisa umxholo ekugqibeleni zibotshelelwa kwiintengiso kunye ne-funnel yentengiso-umz

• Itrafikhi (umz. # yeeseshoni zenyanga eziphilayo)
• Isizukulwana esikhokelayo (umz. # ye MQLs)

Iinjongo zomxholo ophawulweyo, kwelinye icala, zithande ukuba yimilinganiselo yembono yabaphulaphuli-umz

• Ulwaziso lwebrand: Bangakanani abaphulaphuli bakho abalaziyo igama lebhrendi yakho, uphawu, okanye iimveliso.
• Ukukhumbula ibhrendi: Ukukwazi kwakho abaphulaphuli ukukhumbula ngokuzenzekelayo uphawu lwakho.
• Uluvo lwebrand: Indlela ibhrendi yakho eyenza ngayo abaphulaphuli bakho bazive.
• Ukunyaniseka kwebhrendi: Balindeleke kangakanani ukuba abathengi bathenge ngokuphindaphindiweyo uphawu lwakho kwezinye iindlela.

Ngeso sizathu, umxholo ophawulweyo uliqhinga elincinci lokuwulandela-kodwa wona unako kuseza kwenziwa.

Track ibalula

Xa umxholo ophawulweyo ukhutshelwa endle, unokukhokelela kumthamo omkhulu wokukhankanywa.

Ukuhlalutya olu khuselo, yiya kwi-Ahrefs Content Explorer:

1. Khangela ibhrendi yakho + igama lesiqulatho sakho esinegama
2. Betha isihluzi esithi "Iindaba" ukuya kuthi ga kwi-zero-ngaphakathi kwiinkcazo zemidiya eziqhelekileyo
3. Jonga amaphepha achaza umxholo wakho onegama

Isiqulatho esinebrendi sikwanakho ukunyusela igunya lakho. Nanku umzekelo wento endiyithethayo.

Umxholo ophawulwe yiPatagonia ubukhulu becala umalunga nokungqina ukuzinikela kwabo kuzinzo.

Ukuba babefuna ukwazi ukuba basondele kangakanani kwesi sihloko, banokujonga ukukhankanywa kwegama elithi "uzinzo" kwiimpawu zabo zophawu.

Baza kufuneka nje baye kwi-Ahrefs Content Explorer:

1. Khangela igama lebhrendi yabo
2. Jonga itotali yabo uhlobo kuthethwa ngayo

ngelo xesha

1. Yenza uphando lwe-boolean lwegama lebhrendi yabo KUNYE nokuzinza
2. Jonga inani le Sihloko kuthethwa ngayo

Ngokwenza njalo, baya kuba nakho ukusebenzela ukukhankanywa kwesihloko njenge pesenti ukukhankanywa kwebrand ngokubanzi.

Ngesi sihlandlo, i-3.2% ye-brand ye-Patagonia iyakhankanya ngokunjalo khankanya igama elingundoqo uzinzo.

Ukubeka iliso kula manani kunokukunika ingqiqo eqinileyo yegunya lakho lonke, kwaye kukunceda uhlale uphezulu kuko nakuphi ukukhula.

Ukwenza umzamo wokuzilungelelanisa nezihloko zabaphulaphuli kuya kukunceda ubange ukubonakala ngakumbi kwiinjini zokukhangela-kunye neempendulo ze-AI.

Beka iliso ekunyusweni kwetrafikhi

Uyakwazi ukulandelela i-organic traffic yakho ngumnini umxholo ophawulwe kwiSite Explorer. Khangela nje iphepha lephulo okanye i-subdomain yombono womsebenzi.

Okanye ulandelele izihloko ezithile kunye namagama angundoqo anxulumene nomxholo wakho ophawulwe kwi-Ahrefs Rank Tracker.

Jonga ukukhula kwegama elingundoqo

Isiqulatho esinegama sinokuqhuba umdla womthamo wokukhangela onzulu. Sebenzisa le datha ukubonisa ixabiso lokuyila kwakho, kwaye ugwebe uhlahlo lwabiwo-mali lomxholo wegama elizayo.

1. Phendla izihloko ezifanelekileyo zomxholo kwi-Keyword Explorer
2. Jonga idatha yomgangatho ophezulu kwintloko yengxelo
3. Jonga imiqulu yegama elingundoqo ngalinye

Gcina inqaku lamakhonkco

Ungajonga amakhonkco umxholo wakho onegama elitsale ngokulula ngokuhluza ukukhankanywa kwegama lakho lephulo kwi-Ahrefs Backlinks Report.

1. Khangela indawo yakho kwi-Ahrefs Site Explorer kwaye uye kwingxelo ye-Backlinks
2. Ngenisa isiqulatho sakho igama lephulo kwisihluzo "Iiankile enombhalo ojikelezileyo"
3. Jonga ukuba mangaphi amakhonkco owacholileyo
4. Jonga indlela isiqulatho sakho esiphawulwe ngayo kuthethwa ngaso kwisicatshulwa seankile

Isi-7 imizekelo yomxholo ophawulweyo

Ukuba umxholo ophawulweyo wenza umsebenzi wawo, abaphulaphuli baya kuphuma kwindlela yabo yokuwusebenzisa-njengokuba besenza ngokuzonwabisa kwemihla ngemihla.

Nantsi eminye imizekelo emihle yomxholo ophawulweyo ovela kwiibhrendi kwi-B2C, B2B, kunye nakwi-SaaS.

1. Thoropass: Abazingeli beScam

Leliphi ishishini inkampani ye-infosec enalo ukwenza “ishishini elichulumancisayo” ipodcast? Ewe, bayazi a lot malunga nama-scammers, kwaye abaphulaphuli babo bayonwabela intwana yolwaphulo-mthetho, kunjalo!

Ivakaliswe ngabadlali abaphumelele ibhaso u-Erin Moriarty (Abafana, uJessica Jones) kunye noGreg Kinnear (uMisss omncinci omncinci weLanga, Unayo i-imeyile), i-podcast libali elimalunga neGosa eliPhezulu loKhuseleko loLwazi (Kinnear) kunye nentatheli (Moriarty) ephanda i-scams ejolise kwizigulana ezigulela ukufa.

Umdali, u-Ian Faison, i-CEO ye-Caspian Studios isemva kweminye imizekelo emihle yomxholo we-brand-ezizezi iidrama ze-podcast ezifana ne-Murder in HR (ngokubambisana nomnikezeli wenkonzo ye-wellness Wellhub) kunye ne-Hacker Chronicles (kunye ne-Tenable Cloud Security).

Ingxaki ngesihloko se-B2B njengokuthotyelwa kukuba abantu bahlala bengazi Intoni ngu okanye ngoba bafuna uncedo ngayo.

Abazingeli be-Scam bathatha isihloko esingathandekiyo, esingacacanga se-infosec, kwaye basebenzisa ukubaliswa kwamabali ukwenza kube nomdla ngakumbi kwaye kufikeleleke-ngalo lonke ixesha befundisa abaphulaphuli ngokubaluleka kwayo.

Ngaphezu koko, ibali limisela "ingxaki" esonjululwa nguThoropass, isenzela indawo entle yokuthengisa i-subliminal pitch.

2. Loewe: Amashumi eminyaka yokubhideka

Abadlala indima ephambili i-Aubrey Plaza (I-White Lotus, iiPaki kunye noLonwabo) kunye noDaniel Levy (iSchitt's Creek, i-Good Grief), amashumi eminyaka esiphithiphithi yifilimu emfutshane ye-surreal evela kwi-brand yefashoni iLoewe.

Sibona abagqatswa be-spelling-bee kumashumi eminyaka bezama kwaye besilela ukupela igama lebrendi uLoewe, ngesiphumo esimnandi. 

Wonke umntu okhuphisanayo udlalwa yi-Plaza, edlala isinxibo se-Loewe esibonakalayo kwixesha ngalinye-intloko yenguquko yoyilo lwe-brand kuyo yonke iminyaka.

Ngelixa oku kunokubonwa njengentengiso, ndingatsho ukuba ikwangumzekelo omhle womxholo ophawulweyo. Ngemizuzu emibini enesiqingatha, bubude bexesha elifutshane, kwaye-njengawo wonke umxholo ophawulweyo- ubukhulu becala buqhutywa yingxelo. Isibakala sokuba uLoewe elurhoxisa ulawulo lokuyila kuLevy kunye noMlawuli u-Ally Pankiw (Omkhulu, Omhle, Uziva Ulungile) ikwabonisa ukuba le projekthi imalunga nokonwabisa abaphulaphuli, kunokuba uthengise nje kubo.

Abalandeli baya kufuna lo mxholo ngokukodwa ukubona i-Plaza kunye ne-Levy-abadlali ababini abathandwayo ngenxa ye-sardonic personas kunye nesitayile se-quirky. Ngokubabonisa, uLoewe unxibelelana ngokucacileyo ngobuni benkcubeko yophawu kunye neenqobo ezisemgangathweni, bazilungelelanise nabaphulaphuli babo, kwaye bakhe olonxibelelwano lweemvakalelo.

3. I-Hallmark + NFL

I-Hallmark kunye ne-NFL bajoyine amaqela ukuphuhlisa umxholo weholide enegama le-NFL.

Uyazi, ezo bhanyabhanya apho umfazi weshishini onegunya eliphezulu esiya ekhaya ngeeholide, kwaye, kuthotho lweziganeko ezingaqondakaliyo (ingcebiso: umlingo weKrisimesi), udibana neqabane lakhe lomphefumlo kwaye uthathe isigqibo sokupakisha yonke into ukuze aphile ngolonwabo-emva kwelali yakhe encinci yedolophu, apho iKrisimesi iyisiganeko seentsuku ezingama-365 ngonyaka, kwaye abamelwane banobuhlobo kwaye bonke baziva ngathi sisiganeko esimnyama?

Sukwenza ngathi awuyazi ukuba ndithetha ngantoni!

Ukususela ekubeni i-Taylor Swift kunye noTravis Kelce ukuthandana kwaqhakaza, abaphulaphuli ababhinqileyo baye banomdla ngakumbi kwibhola.

Ngapha koko, i-64% ye-Gen Z kunye nabasetyhini benkulungwane yeminyaka ngoku banembono encomekayo ye-NFL

IHallmark yenza eyona nto iphambili yokunyuka kwiimvakalelo zabaphulaphuli ngokusebenzisana ne-NFL ukwenza iimuvi zoqobo ezifana IHolide Touchdown: Ibali lothando leNkosi.

Lo mxholo unegama uya kunceda iHallmark yandise abaphulaphuli bayo kubalandeli be-NFL-abadala nabatsha- babagcina befanelekile ngokwenkcubeko.

Kodwa indibaniselwano yomxholo enegama ayenzi ngqiqo kwiHallmark. I-NFL iya kuxhamla ngoku:

• Ukwahlula isiseko sabalandeli babo; ukunxibelelana nabaphulaphuli abajolise kusapho lukaHallmark.
• Ukwakha unxibelelwano lweemvakalelo ngakumbi phakathi kwabaphulaphuli babo kunye nophawu lwabo.
• Ukulungelelanisa umfanekiso wabo webrand kunye neenqobo zonxibelelwano kunye nosapho.

4. Ukubheqa: Izitudiyo zePaddle

I-Paddle ngumboneleli wezibonelelo zentlawulo yehlabathi kwiinkampani ze-SaaS, kwaye zisebenzisa umxholo ophawulwe ngendlela enkulu.

Iqela lezentengiso lePaddle liseke esalo isitudiyo seNetflix, esenza yonke into ukusuka kumaxwebhu anje Sisayine Ngomso-ibali langaphakathi lokufunyanwa kwetekhnoloji- ukuya kuthotho lwewebhu olufana noBorn Global, olulandela amabali obuqu kunye nobuchwephesha oosomashishini abavela kwihlabathi liphela.

Oku kukuthengisa ixesha elide kakhulu. Ayizukuzisa ukhokelo lwangoko, idemos, okanye intengiso, kodwa ngokuqinisekileyo iyatsala kwaye iya kubabandakanya abaphulaphuli babo abaphambili.

Iimpawu zeB2B / SaaS zinzima ukuyiqonda kwaye kunzima ngakumbi ukudibanisa. Unokuxoxa ukuba kukho imfuneko enkulu ngakumbi yokuba benze olu hlobo lomxholo onegama.

I-Paddle inokuba luphawu lwe-SaaS olungenabuso ngokulula, kodwa endaweni yoko bagqibe kwelokuba bagxile ekubeni ngumntu kunye nokunxulumana.

5. Umsinga: #TideTackles

Iphulo likaTide elithi “#TideTackles” libonisa iintsomi ze-NFL ezityelela i-tailgates kulo lonke elase-US.

Ibhiyozela i-messiness yokutya kosuku lomdlalo kunye nezithethe zabalandeli ngokungabhalwanga, ukubaliswa kwamabali okuyinyani.

Abalandeli be-NFL banokunxulumana kunye nokudibanisa ne-brand ye-Tide kwinqanaba lendawo, kuba umxholo ubonisa ukutya kwengingqi.

Ukusasazwa kwakhona yinxalenye ephambili yamaphulo anegama le-Tide. Yabelana ngomxholo kuyo yonke iTikTok, Instagram, kunye neYouTube ukubandakanya abaphulaphuli nge. amaqonga asebenza kakhulu kuwo.

6. I-Sky and Dogs Trust: i-Bonfire Night pop-up TV channel

I-Dogs Trust ibambisene ne-Sky, ngoku, kunye ne-Magic Classical ukwenza isitishi esizinikezeleyo seTV, ukuthomalalisa izinja ngexesha lobusuku bomlilo.

Iphulo lomxholo eliphawulweyo libandakanya ishedyuli yeefilimu ezizivayo-ezifana noBridget Jones kunye no-Shrek-kunye noluhlu lokudlala lomculo weklasikhi ukuthomalalisa izinja ezixhalabileyo kunye nabanini bazo.

Zombini ezi mpawu zijolise kumceli mngeni weemvakalelo wokugcina izinja zizolile ngexesha lokudubula, ukuzilungelelanisa nabaphulaphuli babanini bezinja abachonga ukuba banemfesane kwaye bazibophelele kwintlalontle yezilwanyana.

7. Ahrefs: Incwadi ye-SEO eneNwele eziMhlophe kunye ne-SEO uMdlalo weBhodi™️

Usenokuba uvile ngencwadi yabantwana bethu. I-SQ isandula ukuyikhankanya kwinqaku lakhe elimangalisayo: Kutheni iNtengiso enkulu isemngciphekweni njengesihogo.

Ukuthetha ngokusuka kumava-ukuba unikezele ngekhulu leekopi kwimisitho-esi siqwenga somxholo ophawulweyo sibe yimpumelelo enkulu.

Ngelixa sifunda, abaphulaphuli esijolise kubo bafikelela ku:

1. Bond nomntwana wabo phezu cute kids ibali
2. Fundisa umntwana wabo ngomsebenzi wabo
3. Yonwabela i-SEO enye okanye ezimbini kwi-jokes endleleni

Ayinanto yakwenza nentengiso yomxholo esiyibeka imihla ngemihla, kodwa le ncwadi ikhangeleka ngathi ibethe imvakalelo kubaphulaphuli bethu.

Ikwayinto enkulu yokuqhekeza umkhenkce, umzobo abaphulaphuli abatsha kwimisitho kunye nokunceda ngokukhumbula uphawu.

Ngeso sizathu, asigqitywanga ngomxholo ophawulweyo.

Sisanda kuxhasa i-SEO uMdlalo weBhodi™️, apho abadlali banokudlala njengeengcaphephe ze-SEO, bathenge kwaye baphucule iiwebhusayithi, bakhe ubukhosi babo bedijithali, kwaye bakhuphisane newonga le-SEO kingpin.

Ndisebenze kwi-SEO kunye nomxholo malunga neminyaka eyi-10, ndingatsho ngokuzithemba: xa uzobe umzobo we-venn we-SEOs kunye nabathandi bomdlalo webhodi, kukho ukugqithelana okukhulu.

Sifuna abaphulaphuli bethu bayonwabele into esiyonwabelayo, kwaye sinethemba lokuba la mava amnandi, amava amnandi ayasinceda ukuba sigqame njengabanokuthenjwa, ngokuchasene nezinye ii-cookie-cutter ze-SaaS brand.

Iingcamango zokugqibela

Ukuba ufuna ukuqala ngokwenza umxholo onegama, gxila ekwazini abaphulaphuli bakho ngcono.

Iincoko zabathengi bam, sebenzisa izixhobo zophando lwabaphulaphuli, kwaye ulandelele izihloko ezihamba phambili ukukhuthaza izimvo zakho zomxholo.

Into endiyikhankanye ngokufutshane-kodwa iya kwenza umxholo ophawulweyo ubaluleke kakhulu-yi-AI.

Ukudala umxholo ovelisa imvakalelo yesisu okanye impendulo yeemvakalelo kubaphulaphuli bakho iya kuba yenye yeendlela ezimbalwa zokunqumla kwihlabathi apho "ulwazi lungcolile" kwaye nabani na oneakhawunti ye-ChatGPT unokuba ngumdali womxholo.

Iibrendi ezihleli kakuhle ekukhangeleni kwaye iiLLM ziya kuba zezo ezizilungelelanise ngokusondeleyo nezinto ezinomdla wabaphulaphuli bazo. Uya kuyibona kwiinkcazo zabo, amakhonkco, itrafikhi, kunye nemiqulu yokukhangela.

Iimpawu ezingenabuso, ezingenamvakalelo? Ewe. Abazukwenza kakuhle kule kancinane ilandelayo.

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso. I-Chovm.com ikhupha ngokucacileyo naliphi na ityala lokwaphulwa kwelungelo lokushicilela umxholo.