IiHacks ezi-7 zeentengiso zikaFacebook zokwandisa uguqulo lwakho

I-advertising ye-Facebook iye yavela njengenye yezona zixhobo zokuthengisa ezisetyenziswa kakhulu kwimidiya yoluntu nge-e-commerce brands. Ngokufikelela kwintengiso ye-Facebook engaphaya I-2.11 yezigidigidi zabantu, amashishini anokujolisa kwaye atsale uhlobo olufanelekileyo lwabathengi kwiiwebhusayithi zabo.

Ngaphandle koko, ukuqhuba imikhankaso yentengiso ye-Facebook kunokuba nzima. Ngokutsho kophando, malunga isibini kwisithathu samashishini amancinci bavakalelwa kukuba iintengiso zabo zikaFacebook ziyasilela. Inceda ntoni inani elikhulu labathengi abanokubakho ukuba awukwazi ukufikelela kubo ngempumelelo?

Into entle kukuba kukho iindlela zokukunceda ukuba ufumane okuninzi kwintengiso yakho ye-Facebook ehlawulweyo. Kweli nqaku, siza kujonga ii-hacks eziqinisekisiweyo zokwandisa ukusebenza kweentengiso zakho zikaFacebook kunye nokukhuthaza ukuguqulwa. Funda ngakumbi ukuze ufunde ngakumbi.

Isiqulatho
7 Iintengiso ze-Facebook ze-hacks zokwandisa uguqulo lwakho
isiphelo

Ii-7 ze-ad hacks zikaFacebook zokwandisa uguqulo lwakho

1. Khetha injongo yephulo elungileyo

Xa useta iphulo lentengiso ye-Facebook, into yokuqala oya kucelwa ukuba uyenze kukukhetha injongo. Kukho iinjongo ezintandathu zomkhankaso wentengiso ye-Facebook onokuthi ukhethe, ngakumbi ukwazi, ukukhokela, ukubandakanyeka, ukugcwala, ukuthengisa, kunye nokunyuswa kweapp.

Impazamo eqhelekileyo eyenziwa ngabathengisi kukutsiba eli candelo ngeempendulo ezikhawulezayo ngaphandle kokuqonda ukubaluleka kwayo. Indima ebalulekileyo yenjongo kukuchaza injongo ethile ofuna ukuyifeza ngephulo lakho lentengiso, elivumela i-algorithm ukubonisa intengiso kubaphulaphuli abafanelekileyo.

Oku kuzenzela ngokuzenzekelayo iintengiso zakho akunakusebenza ukuba awukhethi njongo yephulo lentengiso elungileyo. Ngaphaya koko, isenokuphela ikubiza kakhulu ngokweendleko ngokucofa.

Ukuqinisekisa ukuba iintengiso zakho zikaFacebook ziyasebenza, thelekisa injongo yakho yentengiso nenjongo ofuna ukuyiphumeza ngephulo lentengiso. Umzekelo, ukuba uyafuna xelela abaphulaphuli abohlukeneyo ngemveliso yakho, khetha "ulwazi." Ukuba injongo yakho yokugqibela kukuqhuba abasebenzisi kwiwebhusayithi yakho, i-app, okanye iphepha lokufika, khetha "indlela."

 2. Ukujolisa abaphulaphuli abafanelekileyo ngokujoliswa kweentengiso ze-Facebook

Yonke imizamo yakho yokwenza okufanelekileyo Iintengiso ze-Facebook ziya kuba lilize ukuba awuzibonisi kubaphulaphuli abafanelekileyo. Ngelixa oku kunokubonakala ngathi yinto ecacileyo nesisiseko yephulo lentengiso, abanye abathengisi bathanda ukutsibela kwintengiso ye-Facebook ekujolise kuyo.

Ukujoliswa kweentengiso kuFacebook kunceda ukumisela uhlobo lwabaphulaphuli abaza kubona iintengiso zakho. Oku kwenza ukuba iintengiso zakho ziboniswe phambi kwabantu ababonise umdla kwimveliso ethile kwaye babonise ukuzimisela kwabo ukuthenga, ngoko ke banyusa izinga lakho lokuguqulwa.

Xa usebenzisa i-ad target ye-Facebook, unokugxila kwiintlobo ezintathu zabaphulaphuli, ngokukodwa:

• Abaphulaphuli abaphambili: Aba ngabaphulaphuli obajongileyo ngokusekwe kwindlela abaziphatha ngayo, indawo abakuyo, kunye nobuninzi babantu.
• Abaphulaphuli abafana: Ukujolisa abantu ekusenokwenzeka ukuba abavanga ngeshishini lakho kodwa bayafana nabona bathengi bakho balungileyo.
• Custom abaphulaphuli: Ungabonisa iintengiso zikaFacebook kubantu abakhe bazibandakanya neshishini lakho ngaphambili.

Iinkampani ezinje Myfix Cycles baye basebenzisa ngokufanelekileyo iPixel ye-Facebook kwivenkile yabo ye-intanethi ukujolisa abantu, ukwandisa ingeniso yabo yokuthengisa kunye nokufezekisa a 1529% imbuyekezo kwintengiso echithiweyo. Ke ngoko, qala ngokujolisa abantu abalungileyo, kwaye uya kuvuna izibonelelo.

3. Kuphephe ukuphinda iintengiso zakho

Abathengisi abaninzi bakhetha ukuphinda intengiso yabo yeFacebook xa besenza iphulo elitsha lentengiso kuba kulula. Nangona kunjalo, le ndlela ithathwa njengento embi.

Isizathu? Xa uphinda intengiso yakho, ulahlekelwa ngawo onke amagqabaza, izinto ozithandayo, kunye nezabelo kwiposti, ezinokuthi zingachukumisi abanye abasebenzisi. Ngoko ke, wena kufuneka ubandakanye abaphulaphuli bakho ngomxholo omtsha, eyona nto ibalulekileyo ekwenzeni iintengiso zakho zikaFacebook ziphumelele.

Ukunqanda uphinda-phindo lwentengiso ngelixa usenza intengiso entsha, khetha "sebenzisa isithuba esele sikhona" kwiakhawunti yakho yeMeta Ads Manager. Oku kuya kugcina zonke iindibano zangaphambili kwisithuba, ngaloo ndlela kudala umdla ngakumbi njengoko abasebenzisi beya kubona intengiso njengomxholo oye waba nabanye abanomdla kwibhrendi okanye kwimveliso yakho.

4. Bhala ikopi yentengiso enyanzelisayo eguqulayo

Ikopi yentengiso ngundoqo kwimpumelelo yalo naliphi na iphulo lentengiso ye-intanethi kwintengiso yedijithali yanamhlanje. Sisicatshulwa esisetyenziswa kwiintengiso esivakalisa isiphakamiso sexabiso kwaye sithimba ingqalelo yabaphulaphuli ekujoliswe kubo.

Ukuba ibhalwe kakuhle, ikopi ifanele ikwazi ukonwabisa, imincili, kwaye ikhuthaze umsebenzisi ukuba enze into ayifunayo. Nanga amanye amacebiso okukunceda ubhale ukhuphelo lwentengiso oluguqulayo:

• Sombulula ingxaki kumthengi wakho: Xa ubhala ikopi yentengiso, kufuneka ususe yonke imiqobo ethintela umthengi onokuthi athenge. Zibeke ezihlangwini zabaphulaphuli kwaye uphendule imibuzo ephendula iintlungu zabo.
• Yigcine imfutshane: Yenza ikopi yakho yentengiso ibemfutshane kwaye ibeswiti kangangoko. Iindawo zokuthathela ingqalelo ziyehla, ke oku kunceda ukubamba iliso lomsebenzisi ngokukhawuleza ngelixa uskrola kwimidiya yoluntu.
• Yiba nefowuni ecacileyo yokwenza isenzo: I-CTA ecacileyo ibalulekile, njengoko ixelela abantu ukuba leliphi inyathelo ekufuneka balithathe. Baxelele into ekufuneka bayenze kwikopi yentengiso, njengokundwendwela iwebhusayithi yakho, ukujoyina uluhlu lokulinda, okanye ukuthenga into.
• Sebenzisa ilizwi lebhrendi elingaguqukiyo kunye nethoni: Ukungaguquguquki kwebhrendi akufuneki kube nje kwilogo yakho kunye nombala, kodwa nakwilizwi kunye nethoni ukwenza ukuba yaziwe kuwo onke amajelo okuthengisa.

Ungafunda Uyibhala njani iKopi yentengiso ethengisayo iingcebiso ezongezelelweyo.

5. Lungiselela ishedyuli yakho yentengiso

Ukuqhuba imikhankaso ye-24/7 kunokuba yindleko. Ukugcina ibhajethi yakho yentengiso, kufuneka uphonononge idatha yakho kunye iishedyuli kwaye ubone amaxesha kunye neentsuku xa zisebenza kakhulu.

Ngombulelo, uMphathi weeNtengiso zeMeta wenza kube lula ukwenza oku, njengoko ikuvumela ukuba ufumane isishwankathelo semihla ngemihla sazo zonke iintengiso zakho. Ngcono nangakumbi, unokuwela-uthelekisa iinzame zakho zokuba neqela elikhulu ledatha oza kusebenza nalo.

Nje ukuba uqikelele ixesha kunye nosuku olusebenza ngcono ngeentengiso zakho, zisete ukuba ziqhube ngexesha lefestile ukufikelela abona bathengi banokubakho.

6. Gxininisa intengiso yakho kwindawo efanelekileyo yejografi yeshishini lakho

Ukuqinisekisa ukuba iintengiso zakho zikaFacebook zijolise kwiindawo ezifanelekileyo kubalulekile ukufumana ishishini lakho iziphumo ezinqwenelekayo. Iyafana nedemographic ekujoliswe kuyo, ukujoliswa kwejografi kunokukunceda ulungelelanise amaphulo akho ukuba ugxininise kwimimandla okanye kwiindawo apho abathengi bakho bakhoyo okanye apho bahlala khona.

Esi sicwangciso siluncedo ekuthinteleni inkcitho engeyomfuneko kwiintengiso kuba ujolise kuphela kubasebenzisi bakaFacebook kwimimandla apho banokuthenga khona kuwe. Esi sesona sicwangciso silungileyo sentengiso ye-Facebook, ngakumbi ekujoliseni abasebenzisi kwimimandla ethile yejografi, izixeko, amazwe, okanye amazwe. Ngale ndlela, unokuqiniseka ukuba iintengiso zakho zijolise ngakumbi kwiindawo ezithile, ngoko ke ukwandisa ukubandakanyeka kwabaphulaphuli kunye namazinga okuguqula.

7. Uvavanyo lwe-A/B rhoqo

Enye indlela yokufumanisa ukuba yintoni esebenzayo kwaye yintoni engekhoyo kwiintengiso zakho zikaFacebook A uvavanyo / B. Ngovavanyo lwe-A/B, unokuthelekisa imikhankaso enemiba eyahlukeneyo ngokuchaseneyo ukuze ubone ukuba loluphi uhlobo olusebenza ngcono.

Uvavanyo lwe-A/B aluphelelanga nje kwiinkqubo zentengiso ezisilelayo. Unokuphinda uvavanye iintengiso zakho ze-A/B eziqhuba kakuhle ukuphucula ukusebenza kwakho kweentengiso zikaFacebook. Ezinye izinto zomkhankaso we-ad onokuthi uvavanye i-A / B ziquka ikopi yentengiso, imifanekiso ebonakalayo, iividiyo, ukubiza kwisenzo, amagama angundoqo, ishedyuli yesikhangiso, iqela ekujoliswe kulo, okanye iintlobo ezahlukeneyo zentengiso ye-Facebook.

isiphelo

Iintengiso zikaFacebook sisixhobo esisebenzayo onokuthi usisebenzise ukonyusa uguqulo, njengoko zikuvumela ukuba ugxile kwiintengiso zakho zemithombo yeendaba zentlalo kwiqela elithile ekujoliswe kulo kwaye wenze iintengiso ezigxile kuzo ezihambelana nabo. Nangona kunjalo, ukuze isicwangciso sakho sentengiso kaFacebook siphumelele, kufuneka uphucule iintengiso zakho.

Ngokuzama ii-hacks kweli nqaku, akufanele ube neengxaki zokudala iphulo le-ad ye-Facebook elichanekileyo eliya kwandisa ulwazi lwe-brand kunye nokwandisa ukuguqulwa kwakho.