I-SEO ihlala ivakala inzima ngakumbi kunokuba injalo. Njengomnini weshishini elincinci, unokuqalisa simahla ngeqela lezona zixhobo zibalaseleyo kushishino.
Ezi zixhobo zincinci ze-SEO zisimahla, zinobuhlobo, kwaye zigubungela zonke iimfuno zakho ze-DIY SEO.
1 Ahrefs
I-Ahrefs liqonga le-SEO elibalulekileyo elisetyenziswa ziinkampani ezingaphezu kwama-50,000 kwihlabathi liphela.
Uninzi lwabanini bamashishini abancinci baqala simahla nge-Ahrefs Webmaster Tools ezibanika ukufikelela kwiSite Explorer kunye noPhicotho lweSiza.
Ngezi zixhobo, unako:
- Jonga impilo yewebhusayithi yakho
- Yazi i-backlinks yakho
- Jonga ukuba ngawaphi amagama angundoqo akunika itrafikhi
- Landela umkhondo nakuphi na ukukhula okanye ukuhla ekusebenzeni kwakho kwe-SEO
Ukuba usebenza ne-arhente okanye i-freelancer ye-SEO, ikwayenye yeendlela ezilungileyo zokubeka iliso kwinto abayenzayo kwaye baqinisekise iziphumo abazibikayo kuwe.
Ndiyaqalisa
Eyona ndlela ilula yokuseta i-Ahrefs ngeakhawunti ye-Google Search Console (ngaphezulu koku ngomzuzwana).
Unako nokufaka nje iwebhusayithi yakho, cofa iqhosha elithi "qalisa simahla", kwaye ulandele izikhokelo ukuze ugcwalise lonke ulwazi lwakho.
Ukuba unomdla wokubona okwenziwa ngabakhuphisana bakho kunye nokufumana isicwangciso sabo se-SEO, unokuzama isicwangciso sokuQalisa ngeedola ezingama-29 kuphela ngenyanga.
Ikuvumela ukuba uhlole abo ukhuphisana nabo kwaye ufumane amagama angundoqo amatsha ukuphucula i-SEO yakho ngexabiso eliphantsi.
2. Isikhangeli sokhangelo lukaGoogle
UGoogle unikezela ngoluhlu lwezixhobo zasimahla ezinokusetyenziselwa i-SEO. Eyona nto ibalulekileyo ekujongeni ukubonakala kokukhangela kwakho kuGoogle Search Console (GSC ngokufutshane).
Inika idatha ngokuthe ngqo kwiGoogle malunga nendlela iwebhusayithi yakho eqhuba ngayo kwiziphumo zokukhangela. Le datha ingakubonisa:
- Ngawaphi amagama angundoqo owabekayo
- Ukuba kukho nayiphi na imiba yobugcisa
- Bangaphi abantu abacofa kwiwebhusayithi yakho
Ngelixa kuvakala ngathi le datha igqithana noko unokufikelela kwi-Ahrefs, kukho imida. Oku kuthetha ukuba awukwazi ukubona yonke idatha yakho kwiqonga le-GSC.
Nanku uthelekiso lwezi zimbini:
Ngaphandle kwemida yayo, i-GSC kuphela kwesixhobo esikunika idatha evela kuGoogle malunga nokubonakala kwe-SEO yewebhusayithi yakho, sisixhobo esibalulekileyo sokuba nesixhobo sakho.
Ndiyaqalisa
Kuya kufuneka ube neakhawunti esele ikhona kaGoogle okanye yeGmail ngaphambi kokuba usete iakhawunti yeGoogle Search Console.
Ukuba ukwi-WordPress, eyona ndlela ilula yokuseta i-GSC kukusebenzisa iplagi ye-Google Site Kit. Le plugin inokudibanisa iwebhusayithi yakho kwezi zakhiwo zilandelayo zikaGoogle ngokuzenzekelayo:
Nje ukuba ucofe iqhosha elithi "Qala ngoku", uya kucelwa ukuba ungene kwiakhawunti yakho kaGoogle. Emva koko uya kukhokelwa kwindlela yokudibanisa iwebhusayithi yakho.
3. Iprofayile yeShishini likaGoogle
Iprofayile yeShishini likaGoogle (ekwabizwa ngokuba luLuhlu lweShishini likaGoogle okanye iprofayile yeShishini likaGoogle) ibalulekile kubanini bamashishini abancinci abasebenza kwindawo yendawo.
Nantsi indlela iprofayile yakho enokuthi ijongeke ngayo ukuba sele unayo iseti enye:
Ngaphandle kwenye yezi, ishishini lakho alinakuvela kwiiMephu zikaGoogle...
... kwaye, abantu abanakukushiya uphononongo kuGoogle.
Ikwakuvumela ukuba ubonise amagama amaninzi asekhaya kwiziphumo zoPhendlo lukaGoogle, kwipakethi yeemephu kunye neentengiso zenkonzo yasekhaya.
Ngombulelo, kulula kakhulu ukuseta, nantsi indlela.
Ndiyaqalisa
Qala ngokundwendwela eli phepha:
Landela izikhokelo zokuseta uludwe lweshishini lakho. Uya kucelwa ukuba ugcwalise ulwazi olunje:
- Igama leshishini lakho
- Udidi lweshishini lakho
- Iinkcukacha zakho zoqhakamshelwano
- Indawo yakho (ukuba abathengi bandwendwele)
- Idilesi yakho apho likhoyo ishishini lakho (nokuba awunayo ivenkile)
- Iimveliso okanye iinkonzo zakho
- Iiyure zakho zokuvula
- Inkcazo jikelele yeshishini lakho
- Imifanekiso yeshishini lakho kunye neendawo zalo
Qinisekisa ukuba ugcwalisa yonke into ngokupheleleyo. Sukusika iikona apha, eli lithuba lakho lokubonisa abantu abakhangela kuGoogle yonke into abafuna ukuyazi malunga neshishini lakho.
4. Uhlalutyo lukaGoogle
I-Google Analytics sesinye isixhobo sasimahla esiluncedo kakhulu kubanini bamashishini amancinci. Ikuvumela ukuba ujonge ukuba ngubani ondwendwela iwebhusayithi yakho kunye nendlela abanxibelelana ngayo nomxholo wakho.
Ungabona:
- Ngawaphi amajelo okuthengisa abakufumana kuwo
- Ngawaphi amaphepha abawatyelela kakhulu
- Ngawaphi amaphepha abawaguqula kakhulu
- Bahamba njani kwiwebhusayithi yakho
Kwi-SEO ngokuthe ngqo, kuya kufuneka ucofe iingxelo zakho ukukubonisa idatha evela kumajelo aphilayo:
Ndiyaqalisa
Eyona ndlela ilula yokuqalisa ukuba usebenzisa iwebhusayithi ye-WordPress ineplagi ye-Google SiteKit. Unokuseta zombini iGoogle Analytics kunye neGoogle Search Console ngexesha elinye.
Kungenjalo, unokulandela amanyathelo aneenkcukacha kwisikhokelo sethu sokusebenzisa iGoogle Analytics.
5. Izixhobo ze-Bing Webmaster
Izixhobo ze-Bing Webmaster zifana nomntwana onothando phakathi kweGoogle Search Console kunye neAhrefs.
Ibonelela ngayo yonke idatha yokukhangela ngokuthe ngqo kwi-Bing kunye nedatha ye-SEO enejusi onokuthi uyifumane kuphela kwisixhobo se-SEO.
Ayisiyo igranular njenge-Ahrefs kodwa ingaphezulu kakhulu kunokuba ufumana kuGoogle.
Ngelixa unokucinga ukuba i-Bing ayisiyiyo yonke into edumileyo xa kuthelekiswa noGoogle, kukho izizathu ezibini endicebisa ukuba usete esi sixhobo sasimahla.
- Ufumana ukufikelela kuMicrosoft Clarity, isixhobo sasimahla sokulinganisa inguquko kunye namava omsebenzisi kwiwebhusayithi yakho. Ibonelela ngeemephu zobushushu, cofa ukuqonda, kunye nedatha malunga nokuziphatha okuqhelekileyo kwabasebenzisi.
2. Isalathisi se-Bing sixhobisa iziphumo zenjini yokukhangela ye-ChatGPT. Iiwebhusayithi ezikwisalathiso se-Bing nazo ziya kuvela kwiimpendulo ze-ChatGPT. Ngelixa ingeyiyo kuphela umthombo wedatha, ubunkokeli be-OpenAI buqinisekisile ukuba bubalulekile:
Ndiyaqalisa
Okuvuyisayo kukuba, umsebenzi onzima sele wenziwe. Unokuseta izixhobo ze-Bing Webmaster ngokuyidibanisa neKhonsoli yakho yoPhendlo lukaGoogle:
Ngaphandle koko, landela nje imiyalelo. Iya kuba yinkqubo efana kakhulu nendlela omisa ngayo i-GSC.
6. NcokolaGPT
Ngokungafaniyo nezinye izixhobo ezikolu luhlu ukuza kuthi ga ngoku, iinzuzo ze-ChatGPT njengesixhobo se-SEO kumashishini amancinci azikho ekuboneleleni ngedatha.
Kunoko, inceda ekuphumezeni iingcebiso ze-SEO, ukudala umxholo, kunye nokwenza ingqiqo yedatha ye-SEO.
Nantsi eminye yemizekelo endiyithandayo yeemeko ezilula zokusetyenziswa kwi-DIY ye-SEO yakho nge-ChatGPT:
- Bhala izihloko ezifanelekileyo zokucofa
- Gcwalisa imixholwana ekhoyo kumxholo okhoyo
- Yenza uphendlo olulungiselelwe umxholo wakho
- Chonga injongo yokukhangela kulo naliphi na igama elingundoqo
- Fumana uluhlu lweengcamango zamagama angundoqo
- Guqulela amagama angundoqo
- Yenza, uhlaziye, okanye uphucule izihloko zephepha kunye neenkcazo
Umzekelo, nantsi ingcebiso elula yokunceda ucinge ngezihloko zamanqaku:
Ukuba ufuna ukutshintsha ithowuni, ungayibuza into enje endaweni yoko:
Okanye ukuba ufuna ukufumana igama eliphambili kunye nezimvo zomxholo kuso nasiphi na isihloko, ungazama ukukhawuleza okunje:
Ndiyaqalisa
Eyona ndlela ilula yokuqalisa kukundwendwela chatgpt.com kwaye usebenzise inguqulelo yasimahla okanye wenze iakhawunti ukuze uvule ezinye iimpawu.
Ukufunda okuqhubekayo
- I-ChatGPT ye-SEO: Iimeko ezili-9 zokuSebenzisa Eyona nto iGqibeleleyo (kunye ne-4 eNgamandla)
- Uzisebenzisa njani ii-Ahrefs kunye ne-ChatGPT ukuze uphucule i-SEO yakho
- ChatGPT ye-SEO? Uyisebenzisa Kakuhle.
- Ungayibona njani idatha ye-Ahrefs nge-ChatGPT
7. Iiplagi ze-SEO ozikhethileyo
Iiplagi ze-SEO kunye nee -apps zenza ukuphumeza i-SEO kwindawo yakho kube lula kakhulu. Ezona zilungileyo kwiwebhusayithi yakho zixhomekeke koku:
- Yintoni esetyenziswa ngumakhi wewebhusayithi iwebhusayithi yakho
- Yeyiphi imisebenzi oyifunayo
- Yeyiphi ibhajethi ozimisele ukuyisebenzisa
Ukuba iwebhusayithi yakho yakhiwe kwi-WordPress, unokufikelela kwiiplagi ze-SEO zamahhala ezifana ne-Yoast okanye i-RankMath yokuphumeza iziseko ze-SEO ezifana nezihloko zephepha kunye neenkcazo.
Abakhi abaninzi bewebhusayithi sele bequka izinto ezisisiseko njengokongeza izihloko zephepha kunye neenkcazo. Nangona kunjalo, iiplagi ze-SEO zihlala zikuvumela ukuba uye phambili kwaye usete okanye ulungise izinto ezinje:
- Ubume be-URL yakho
- Robots.txt ifayile
- Ifayile yemephu yesayithi
- Umrhumo weSikimu
Unokujonga kwakhona iiplagi ze-SEO kunye nokunye okujoliswe kuko ngakumbi. Umzekelo, iplagi ye-Ahrefs yenzelwe ukukunceda uphicothe kwaye ujonge ukusebenza komxholo wakho.
Ndiyaqalisa
Zininzi iiplagi ezinkulu ze-SEO kunye nee-apps phaya zokukunceda uphucule usetyenziso lwewebhusayithi yakho kunye nokusebenza kwiinjini zokukhangela.
Ukufunda okuqhubekayo
Jonga la manqaku ukukunceda ufumane ezona zilungileyo kwindawo yakho:
- Ahrefs SEO WordPress Plugin
- Iiplagi ze-SEO ezili-15 ezilungileyo zeWordPress (Izanyiwe kwaye yavavanywa)
- Izixhobo ze-SEO ezingama-34 zasimahla zee-DIY SEOs
Iingcamango zokugqibela
Zininzi izixhobo ze-SEO zamashishini amancinci phaya. Ezinye ngamaqonga onke-kwinye, njenge-Ahrefs; ezinye zizixhobo ezikhethekileyo zokunceda ukuzalisekisa imeko ethile yokusetyenziswa.
Ngokubanzi, unokwenza i-DIY yakho ye-SEO ngaphandle kwezixhobo ezingasentla, zombini zisimahla kwaye zinobuhlobo. Baza kukufumana ixesha elide!
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso. I-Chovm.com ikhupha ngokucacileyo naliphi na ityala lokwaphulwa kwelungelo lokushicilela umxholo.
