Abathengi baya kuba ne-edgy ngelixa befuna isisombululo kuba ihlabathi livakalelwa kukuba yonke into ayilunganga. Ngesi sizathu, iibrendi kufuneka zenze unikezelo ngemvakalelo yobutshantliziyo, uvelwano, kunye nokungxamiseka ukwenza kube kukhulu kulo mhlaba uguqukayo.
I-Inter-Actions ivela kweli xesha lonyaka ukuze ikhuthaze iimveliso eziphucula ixesha elidlulileyo kwixesha langoku ngelixa livuma ixabiso lomntu ngamnye kunye nokudibanisa. Kweli nqaku, iimveliso zobuhle ziyakwanelisa ukulangazelela izisombululo zemveliso eziguquguqukayo ngelixa zithatha imixholo ye-spikier kunye nenzima.
Ngena kwi-Inter-Actions ephezulu intsingiselo yoqikelelo lobuhle kuba A/W 24/25.
Isiqulatho
Ukuqonda kwishishini lemveliso yobuhle
7 I-Inter-Actions iindlela zobuhle zokubukela kwi-A/W 24/25
Beka esweni ezi ndlela
Ukuqonda kwishishini lemveliso yobuhle
Ehlabathini lonke, i ubuhle kunye nemarike yemveliso yokhathalelo lomntu iveliswe i-482.8 yeebhiliyoni zeedola ngo-2021, kwaye iingcali ziqikelela ukuba iya kukhula kwi-CAGR ye-7.7% ukusuka ku-2022 ukuya ku-2030. Iipropeller eziphambili zentengiso ziquka ukwanda kokuqonda kwabathengi malunga nenkangeleko kunye nokungena kwezinto zokuthambisa kunye nezithako ezingenayo ityhefu kunye ne-organic.
Izithintelo zokutshixa zibenempembelelo enkulu ekukhuleni koshishino. Icuthe isixokelelwano sobonelelo kwaye yatyhala imfuno ukuba ime ngxi, ibangele ukuba kuthengiswe ukuthengiswa kweemveliso kwi-intanethi kunye namajelo angaxhunyiwe kwi-intanethi. Kungakhathaliseki ukuba, iingcali zikholelwa ukuba imarike isendleleni ekhawulezayo yokubuyisela ngokupheleleyo.
Chwetheza ingqiqo
Icandelo lemveliso yobuhle elisemgangathweni livelise esona sabelo semarike siphezulu (ngaphezu kwe-84.9%) ngo-2021. Libone imfuno engaphezulu ngenxa yoncedo lwalo oluphantsi kunye nokufumaneka kwihlabathi liphela. Nangona kunjalo, ezi mveliso ziqhelekileyo zinezinga eliphezulu lezithako ezisekelwe kwi-petroleum, ezenza zibe yingozi esikhumbeni kunye ne-eco-friendly ukuvelisa. Ngenxa yoko, imfuno yabo inokuncipha ngexesha loqikelelo.
Kwelinye icala, icandelo lezinto eziphilayo liya kubhalisa ukukhula kwemarike okunomtsalane. Ngabantu abaninzi abafudukela kwizinto zokuthambisa ezenziwe ngezinto eziphilayo, iingcali zilindele ukuba utshintsho lutyhalele phambili imarike kwixesha loqikelelo.
Ukusasaza ulwazi lwetshaneli
Ngo-2021, iivenkile ezikhethekileyo zavela ngeyona ntengiso iphezulu ye-35.7%. Ukwanda kobukho bezi venkile kwanceda ekuqhubeni ukukhula kwejelo lokusasaza. Okubangela umdla kukuba, iivenkile ezikhethekileyo zijolise kwiimveliso ezingenazo iikhemikhali kunye nobuhle bendalo, ezivumela ukuba zitsale umdla wabathengi.
Imakethi ye-e-yorhwebo ayizukuwa ngasemva, njengoko iingcali ziqikelela ukuba iya kubhalisa eyona CAGR iphezulu ngexesha loqikelelo. Abaqhubi abaphambili bejelo lokusasaza baquka ukunyuka kwentengiso ekujoliswe kuyo kushishino kunye nokungena kwi-intanethi.
Iimbono zengingqi
I-Asia Pacific ibilawula ngo-2021, ibala ngaphezulu kwe-38% yesabelo semarike yehlabathi. Kwakhona, iingcali zilindele ukuba ummandla uya kubhalisa i-CAGR ekhawulezayo ukusuka kwi-2022 ukuya kwi-2030. Imarike yengingqi inandipha ukukhula okumangalisayo ngenxa yokunyuka kwenani labasetyhini abasebenzayo kumazwe afana ne-Indiya ne-China.
Ngaphaya koko, imakethi yaseYurophu iya kulandela ngasemva ngenxa yokunyuka kwabathengi bezinto zokuthambisa ze-vegan kunye ne-organic, ngakumbi eFransi, e-UK naseJamani.
7 I-Inter-Actions iindlela zobuhle zokubukela kwi-A/W 24/25
Ubuhle ngokweemvakalelo
Ubuhle beemvakalelo budibanisa ingqondo nolusu, buqhube izisombululo ezimangalisayo zempilo yolusu lwabathengi. Ibali lijongene neemveliso ezigxile kwimpilo-ntle yomzimba nengqondo, evumela abafazi ukuba bakhe ukomelela ngokweemvakalelo ngexesha leendlela zobuhle.
Abathengisi bangathatha le ndlela ngokongeza iincwadi (ezinokufundwa kwemihla ngemihla) kwabo Ukupakishwa kwemveliso. Utshintsho olunjalo lunokunceda abathengi baphonononge ukuhlangana kwemizimba yabo kunye nengaphakathi ngelixa besonwabela iindlela zabo zokhathalelo lwesikhumba.
Kwakhona, abathengisi banokongeza i-mantras eqinisekisayo kuwo onke amanqanaba abo ukhathalelo lolusu kunye neemveliso zokwakheka, ukuguqula umzuzu ngamnye wobuhle ube sisithethe somntu.
Amashishini nawo anokunyusa le ndlela ngokuthatha i360o indlela epheleleyo yezisombululo zangaphakathi-ngaphandle. Jonga kwiimveliso ezifana ne-adaptogenic ukhathalelo lolusu, ibhafu/ukhathalelo lomzimba, ivumba elimnandi lasekhaya, kunye nezongezo zenkxalabo yempilo nganye.
Ubuhle beemvakalelo buphinde budlulele kwinkqubo yangaphakathi, ukukhuthaza iimveliso ezinokutyiwa ukujolisa amathumbu ngezondlo zolusu olugudileyo.
I-flexi-taskers esebenzayo
Ngubani owathi iimveliso ezisisiseko kufuneka zikruquke? Abasebenzi be-flexi-taskers abasebenzayo bahlaziya izinto zobuhle ezilula kunye noyilo olukrelekrele, ukuxhasa abathengi ngokuphila koxinzelelo. Lo mkhwa ujolise ekuboneleleni ngeemveliso ezinokuthi zilungelelanise kwaye ziguquke kwiimfuno zomthengi ngamnye, ukubanceda ukuba bonwabele iindlela zabo zesiqhelo ngaphandle koxinzelelo.
Umzekelo, abathengisi banako tyala imali kwiibhalsamu ezibonelela nge-hydrating, anti-aging, bacteria-fighting, kunye neempawu zokuphilisa amanxeba. Basenokuthengisa iimveliso ezithomalalisa izihlunu ezibuhlungu kwaye ziphilise ukutshiswa lilanga.
I-flexi-taskers esebenzayo ithatha ukuthenga ngobuninzi ukuya kwinqanaba elitsha kunye neefomathi eziphuculweyo zonke, ezinceda ukuphucula i-aesthetics yebhongo yendlu kunye neziqinisekiso ezicocekileyo. Ngokomzekelo, amashishini angakwazi ukungena ngaphakathi Umzimba uyahlamba ngeempawu ezinokususa i-makeup, ukulawula ukuphuma, kunye nokuthambisa ulusu ngezithako zendalo.
Qwalasela ukwamkela imixube enezixhobo eziphuhlisiweyo zesicelo ukulungiselela umzuzu wokuzinyamekela ngabom nangemisebenzi emininzi. Iimveliso ezifana a I-3-in-1 ibha ekhanyayo lutyalo-mali olufanelekileyo kweli bali. Iimveliso ezinjalo zinokubonisa iimilo ezinomdla ngelixa ziqingqa, zinyakamisa, kwaye zinika ukukhanya okufihlakeleyo eluswini lwabasebenzisi.
Impilo eziphithizelayo
Iindlela zamva nje zibuyisela umva ngokuchasene nenkcubeko yempilo eyityhefu, kwaye isiphithiphithi sempilo siyalandela. Endaweni yoko, igxile kwiimveliso ezixhasa ulwelo olungaphezulu kunye nokuxolelwa kweendlela zobuhle, inceda ukutsala abaphulaphuli abaninzi beGen-Z abaziqhelanisa nokuzikhathalela ngokusekwe kwimithetho yabo.
Ngeli xesha, kugxilwe ekufikelelekeni kunye nokulula kokusetyenziswa. Imveliso enye eguqula umsinga ngeli xesha lonyaka amabala obuhle. Abathengisi banokugxila kwiintlobo ezahlukeneyo ezinikezela ukukhutshwa kwesithako esizinzileyo kwiiyure ze-12-24. Imveliso inokubonelela ngokugxila, ukulala, kunye neminikelo yokukhathalela umntu.
Ngapha koko, abathengisi banokutyala imali kwisikhumba esingenaxinzelelo, iinwele kunye iifomula zokhathalelo lomntu ukuba nazo ukuhamba-friendly. Kufuneka zibe yinkunkuma eyi-zero, iimveliso zentonga ezomeleleyo ezenza ubuhle-on-the-go ibe lishishini elilula.
Impilo ihamba ngaphaya kweendlela zobuhle, kwaye amashishini kufuneka abonise lo mba. Umzekelo, banokuthathela ingqalelo ukutyala imali kwiminti yemihla ngemihla edityaniswe nemixube yamakhowa ukuze bakwazi ukuyila ngokukhawuleza kunye nokukhuthaza ukugxila.
Ukuphila kwesiphithiphithi kujolise ekwenzeni impilo-ntle inxulumane kwaye ifikeleleke ngezibonelelo ezifanelekileyo, ukutshabalalisa ngokufanelekileyo imiqobo yokungena. Ikwabandakanya uburharha kunye ne-haywire aesthetics ukubhenela kubathengi be-quirky Gen Z.
Ubuhle benkcubeko yesithathu
Abathengi bafuna ukumelwa okongezelelekileyo ngaphaya kwemida, bevumela ubuhle "benkcubeko yesithathu" ukuba buvele kunye neminikelo yokubonelela ngeenkxalabo zenkcubeko ezahlukeneyo. Lo mkhwa uphinde upheke iimbono ezintsha zenkcubeko ezahlukeneyo zokhathalelo lobuhle.
Jonga kwizinto zokuthambisa nge izithunzi ezibandakanyayo idalwe ngeethoni eziphantsi kunye neethoni ezinzulu zolusu engqondweni. Abathengisi banokuthi baqhubele phambili ngokujongana neenkxalabo ezimdaka kunye nomnyama we-hyperpigmentation ngokusebenzisa iintonga ze-serum kunye iikhrimu ezikhanyayo.
Okwesithathu ubuhle benkcubeko iyayixabisa iyantlukwano yeenkcubeko ezininzi endaweni yokuzilungelelanisa. Ngenxa yesi sizathu, abathengisi kufuneka bajonge iimveliso ezihlonipha izithethe zempilo yesintu, ezivumayo umthombo, kwaye zikhulise amazwi oluntu.
Ulonwabo olunenjongo
Ukuphila kakuhle ngokwesondo uye waphathwa kakubi kangangeenkulungwane—kodwa oko kuya kutshintsha ngolu hlobo. “Ulonwabo” olunenjongo lutyhala isihloko esibuthathaka sisuka kwimfihlo sisiya kwesikawonke-wonke, ngeemveliso ezisilwa neengcinga ezicinezelayo ezixinanisa ubuhlobo.
Amashishini anokwenza lo mkhwa ngokwandisa umdla wabathengi kumabali obuhle aqukayo ukuya kwimpilo yezesondo. Umzekelo, cinga ngokutyala imali zesini kubathengi abakhubazekileyo, ukuvumela wonke umntu ukuba abe namava okonwaba ngokwesondo.
Amandla obungqina
Akukho nto iqinisekileyo de ingqinwe ngenye indlela kumaxesha amva nje, ekhokelela abathengi ukuba babuze yonke into kwaye bakhokele ukhetho lwabo ngokugxeka okuqinisekileyo. “Amandla obungqina” asebenzisa ukunyaniseka okugqibeleleyo kunye nonxibelelwano oluselubala ukujongana neenkxalabo zabathengi ngokuhlamba amabango, amaxabiso, kunye nokukhangela.
Abathengisi banokwenza iziteshi zokubandakanya abathengi ukuba baphendule imibuzo kwaye bathathe ukugxeka. Kwakhona, banokuqwalasela ukutyala imali kumaqonga eqela lesithathu kunye noqinisekiso lokubandakanya umaleko wokuthembeka okongeziweyo.
Ukongeza, abathengisi kufuneka bakhethe iimveliso ezinekhowudi ze-QR ezinokuskena, ezivumela abathengi ukuba baqonde ukhetho lwesithako kwaye benze izigqibo zokuthenga ezinolwazi.
Iindlalifa zale mihla
Iindlalifa zale mihla fumana inkuthazo kwiintsomi nakwintsomi ukwenza uyilo lwemveliso. Ubunewunewu buya kuba yimfuneko kwimbali yemvelaphi yemveliso njengoko abathengi abaninzi abayongayo bekhukulisa ilizwe lobuhle.
Ukutyala imali kwiimveliso ezinamavumba okuthutha, izithako zakudala, kunye ukupakisha ngobuchule iya kuchaphazela ukufunyanwa kunye nokutyeba kwindlela yobuhle yemihla ngemihla. Nangona kunjalo, amashishini kufuneka alumke ukunqanda ukukhubekisa isiseko sabathengi esibuthathaka.
Gcina kuphela izinto ezicinga ngentlonipho zexesha elidlulileyo kwaye ujonge koovimba ukuze ufumane inkuthazo ekudala ilahlekile.
Beka esweni ezi ndlela
Ngexesha loxinzelelo, abathengi baya kuhlala bexabisa ububele kunye nenkathalo. Ke ngoko, amashishini kufuneka abonelele ngeemveliso kunye neenkonzo ezenza ubomi bube buncinci ngelixa zixhasa impilo yomzimba neyengqondo.
Ukongeza, isayizi enye ayisafanelanga konke-thetha nomntu hayi abathengi abanoyilo lomntu ngamnye. Umelo olupheleleyo alunakuxoxisana ngeli xesha, njengoko abathengi bafuna ukhetho oluninzi olujongene neenkxalabo ezithile.
Ezi ziindlela zokuqikelela ubuhle be-Inter-Actions ekuza kugxilwe kuzo kwixesha elizayo le-24/25 A/W.
