IZikhonkwane ezisi-7 eziPhakamileyo kunye neeNdlela zokuKhathalelwa kwesandla ngo-2023

Izikhonkwane kunye nokunyamekelwa kwezandla zizinto eziphambili zobuhle kunye nokuphila kakuhle. Ukuqhutyelwa yimisebenzi yomibini kunye ne-aesthetics, amacandelo amabini abona ukunyuka njengoko abantu bamkela isikhonkwane kunye nokunakekelwa kwezandla njengendlela yokuzibonakalisa kunye nokugcina impilo kunye nococeko.

Eli nqaku liza kuhlolisisa oko kusemva kokukhula kwezikhonkwane kunye nokunyamekela kwezandla. Iya kuhlalutya izikhonkwane zehlabathi kunye neemarike zokhathalelo lwezandla, ukubonelela ngedatha kubungakanani bemarike yangoku kunye nokukhula okuqikelelweyo kwemarike. Eli nqaku liza kugxininisa isikhonkwane esiphezulu kunye neendlela zokunyamekelwa kwezandla ukuba abathengisi kufuneka bajonge kwi-2023, kunye neemveliso eziphambili zokongeza kwiikhathalogu zabo.

Isiqulatho
Yintoni esemva kokukhula kwezikhonkwane kunye nokunakekelwa kwezandla?
Amagqabantshintshi ezikhonkwane kunye neemarike zokhathalelo lwezandla
Izikhonkwane eziphezulu kunye neendlela zokunakekelwa kwezandla zokujonga
Izinto eziphambili ezithathwayo ukuze uzikhokele ngeli xesha lonyaka

Yintoni esemva kokukhula kwezikhonkwane kunye nokunakekelwa kwezandla?

Ifashoni kunye nokuqonda kobuhle kubone ukunyuka kule minyaka imbalwa idlulileyo, kunye nokhathalelo lwezinzipho oluvelayo njengenxalenye yefashoni yabasetyhini. Enye yeendlela eziphambili ezibonwe kweli candelo kubugcisa bezipikili, obukhule ekudumeni ngenxa yenkcubeko yeqela, inkcubeko yempembelelo, kunye nemidiya yoluntu.

Emva kolu hlumo kukunyuka okubonwe kwingeniso enokulahlwa kubo bonke abantu behlabathi. Oku kulindeleke ukuba kube nefuthe kumacandelo e-premium ngaphakathi kokhathalelo lwezikhonkwane njengoko abathengi abaninzi baya kukwazi ukuthenga iimveliso kunye neenkonzo zezikhonkwane ezikumgangatho ophezulu.

Xa kuziwa ekunyamekelweni kwezandla, abathengi baqala ukufuna iimveliso ezikhuthaza impilo yesikhumba ngenxa yentlalontle kunye neenkcubeko zokuzinyamekela ezifumana amandla. Oku kukhokelele kwimfuno enkulu yeekhrimu zezandla ezityebileyo kwezondlo kunye neloshini.

Amanyathelo okuhamba nawo abe nefuthe ekukhuleni kwecandelo njengoko amanyathelo ezempilo oluntu akhuthaza ukuhlamba izandla rhoqo ekhokelela ekwandeni kwemfuno yokuhlamba izandla kunye nezicoci zezandla. Ukunciphisa iziphumo ezibi zokuhlambela izandla ngemichiza esikhumbeni, abathengi abaninzi bafuna iikhrimu zezandla ezithambisayo nezithambisayo.

Amagqabantshintshi ezikhonkwane kunye neemarike zokhathalelo lwezandla

Ixabiso lemarike yokhathalelo lwezikhonkwane kwihlabathi lali Qi kelelwa nge-US $ 9.9 yebhiliyoni ngo-2020. Kuqikelelwa ukuba iya kukhula ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) ye-2.3% ukuya kuthi ga kwi-11.6 yeebhiliyoni zeedola ngo-2027. Icandelo eliqhuba kakuhle kakhulu phakathi kwemarike li-nail polish, ekuqikelelwa ukuba liya kukhula kwi-CAGR ye-2.6% ukuya kuthi ga kwi-7.5 yeebhiliyoni zeedola.

I-US iseyeyona marike inkulu yokhathalelo lwezikhonkwane, ngexabiso lemarike eliqikelelwayo I-US $ 2.7 yezigidigidi. I-China kulindeleke ukuba ibe yenye yeemakethi zengingqi ezikhula ngokukhawuleza, zifikelele kubungakanani bemarike I-US$ 2.3 yeebhiliyoni yi 2027.

Ngokubhekiselele kwimakethi yokhathalelo lwezandla yehlabathi, ukukhula kuqikelelwa njengoko ukhilimu wezandla wehlabathi kunye nentengiso yelotion yezandla kulindeleke ukuba ifike I-US $ 9.33 yezigidigidi ngo-2026, ngelixa imarike yokuhlamba izandla yehlabathi imiselwe ukufikelela I-US $ 4.29 yezigidigidi yi 2028.

Izikhonkwane eziphezulu kunye neendlela zokunakekelwa kwezandla zokujonga

1. Izithako zamandulo

Enye yezona zinto zihamba phambili ngaphakathi kwesikhonkwane kunye nokhathalelo lwezandla ibe kukunyuka kokusetyenziswa kwezithako zakudala okanye zelifa lemveli ekuqulunqweni kweemveliso zokhathalelo lwezandla kunye izinto ezisetyenziselwa ubugcisa bezikhonkwane.

Abathengi bajonge phambili izithako yendalo ezifana neentlama ezivundisiweyo zaseJapan, izicatshulwa ezivela kwizityalo eziphilayo, kunye nomnwe waseKorea wendabuko kunye nedayi yeenzipho eyenziwe ngeentyatyambo ezityunyuziweyo.

Iimveliso zepremiyamu ezongezelelekileyo ziyenziwa ezidibanisa ezi zithako zelifa lemveli kunye nokutsha kobuchwepheshe. Isiphumo sibe ziimveliso ezintsha ezigcina kunye nokuphucula ulusu ngelixa likhona ayinamachiza.

Abathengisi banokufaka i-henna ephilayo, iikhrimu zezandla zendalo kunye neesepha, kunye izikhonkwane ezingeyotyhefu.

2. Ukwandiswa kunye nokubonakalisa

Izikhonkwane, njengeenwele kunye nempahla, yenye yeendlela abantu ababonisa ngayo ubuntu babo. Kwiminyaka embalwa edlulileyo, ubugcisa bezikhonkwane inkcubeko iye yaqheleka ngakumbi, ekhokelela ekubonakalisweni okwandisiweyo kokuyila kubonwa kubantu bazo zonke izini, ubudala, uqhelaniso ngokwesondo, kunye nobuchule.

Izikhonkwane kunye nokhathalelo lwezandla ziye zanda ukuya kumadoda, kunye ne-manicure zamadoda kunye isini-neutral nail art ukukhula ekuthandeni. Ukwandiswa kweemarike kukwaqhubekile malunga nokufikeleleka okukhulu kumbulelo kuyilo lwemveliso jikelele kunye nokupakishwa okubambekayo okwenza kube lula kubantu abanezakhono ezahlukeneyo ukuphatha iimveliso.

Ngokuqinisekileyo kukho ithuba lokuba abathengisi basebenzise imali kwi-nail art yoyilo, iipolishi zezikhonkwane ngokwesini, iiseti zemanicure zamadoda, kunye noyilo lwemveliso olufikelelekayo kwisiseko esibanzi sabathengi.

3. Ukuba nobuhlobo kwintsapho

Enye intsingiselo ephambili ngaphakathi kwinqanaba le-nail kunye nezandla zokunakekelwa kwezandla kukukhula okuthandwa ngumthengi kwiimveliso ezihambelana nosapho. Iintsapho zifuna izisombululo zokhathalelo lwezikhonkwane nezandla ezikhuselekileyo kuye wonke umntu, ukusuka kubazali ukuya ebantwaneni.

Oku kuthetha ukuba kukho ugxininiso olwandisiweyo kwiimveliso ezisetyenziselwa iinjongo ezininzi ezinokusebenzela wonke umntu. Ingxaki ekhulayo yeendleko zokuphila iqhuba inani elibalulekileyo labathengi ukuba bafune izisombululo ezineendleko ezifanelekileyo eziluncedo kumntu wonke.

Abazali abacinga nge-Eco nabo bafuna amayeza angenatywala ezibonelela ulusu olubuthathaka. Ezi ziquka iimveliso ezifana ne-hypoallergenic sanitizing hand serums kunye iigels zesandla sokulwa ne-antibacterial ngezithako ezithomalalisa ngokwendalo ezifana nekhala, ilavenda, kunye nerosemary.

4. Izikhonkwane ze-Eco

Umlinganiselo okhulayo wabathengi ujonge izisombululo ezicocekileyo nezizinzileyo ezihambelana nokukhetha kwabo ukuzinza. Oku kuthetha ukuba ukusuka kwizithako ezisetyenziswa kwiimveliso ukuya kwizinto ezisetyenziselwa ukupakisha, abathengi bafuna izisombululo eco-friendly.

Oku kunika amashishini ithuba lokubonelela ngehalal kunye iimveliso ze-vegan-friendly, engena ngaphakathi amayeza alungele i-wudhu, izixhobo ezizinzileyo zeenzipho, iimveliso ezigcinwe ngokuzinzileyo, iimveliso ezisekelwe emanzini, kunye nezithako ezivela kwizityalo.

Ukupakisha, amashishini kufuneka akhethe ukupakisha okokugcina okudlulela ngaphaya kwexesha lokuphila kwemveliso kwaye angaphinda asetyenziswe.

5. Ukukhutshwa kwesikhumba sezandla kunye nezikhonkwane

Ukukhula "kwe-skinification" kubandakanya abathengi abagxile kwimpilo yezandla kunye nezikhonkwane njengoko begxile kwi-aesthetics. Aba bathengi bajonge ukuthenga iimveliso ezibonelela ngokhuseleko ngelixa belungisa ulusu.

Ezi zinokuza ngohlobo lwe-sunscreens oluchanekileyo ngesandla, iiglavu ezikhusela i-UV, iimaski kunye nokhathalelo lwe-microbiome, amafutha cuticle, iiserum zesandla kunye nezikhonkwane ukuba amanzi izandla kwaye zomeleze izikhonkwane, kunye nezithintelo ukulungisa iimveliso kunye probiotics. Olona khetho lubalaseleyo ziimveliso ezithatha izinto ezininzi ezibonelela ngeenzuzo ezininzi.

Inzululwazi-backed innovations zobuchwepheshe ezifana isibane esibomvu, I-LED, yaye lokungcangcazela izixhobo zezandla nezikhonkwane nazo zisetyenziselwa ukukhuthaza impilo yezandla nezikhonkwane.

6. Izikhonkwane ezinokusetyenziswa kwakhona

Ukunyuka kobuhle obuzinzileyo kuqhuba umdla wokusetyenziswa kwakhona njengoko abathengi bekhetha ukusebenzisa iiplastiki ezingasetyenziswanga kunye kubomi babo bemihla ngemihla. Ngokuhambelana noku, izisombululo ezizinzileyo eziphinda zisetyenziswe kwaye zinceda ukunciphisa inkunkuma zikhula zithandwa kakhulu.

Izikhonkwane ezinokusetyenziswa kwakhona ayisosisombululo eco-friendly kuphela, kodwa nazo a isisombululo sokugcina imali, njengoko abafuni ukuba abathengi benze uhambo olubiza kakhulu ukuya kwii-salon kunye ne-spas ukuze benze iinzipho zabo. Bakwavumela ukuzibonakalisa okukhulu njengoko abantu benokubatshintsha rhoqo xa betshintsha iimpahla zabo.

Olunye ukhetho olukhulu kwisitokhwe lubandakanya: izikhonkwane zokucinezela, iiseti iinzipho ezinemilo yezikhonkwane ezininzi kunye nobukhulu, izikhonkwane zobunewunewu ezenziwe ngesandla, kunye nezikhonkwane ezibolayo okanye ezisekelwe kwizityalo ezipeyintwayo kwakhona.

7. Izandla nezikhonkwane ezinuka kamnandi

Enye intsingiselo ephambili ngaphakathi kwezikhonkwane kunye nokunyamekelwa kwezandla yizikhonkwane ezintsha ezisebenzisa i-kidult scents ukuhambisa amava amaninzi e-sensorial ngendlela yezandla ezivumba kunye nezikhonkwane. Umkhwa utsalwa kwi-aromatherapy ngokusebenzisa iimveliso ezinevumba elimnandi ezineziphumo zokunyusa umoya.

Iimveliso zezandla kunye nezikhonkwane eziza namavumba avuselelayo aphefumlelweyo zinokunceda ukongeza intuthuzelo kunye nokudlala, ukunciphisa uxinzelelo, ukuthoba intliziyo, kunye nokuphucula amajoni omzimba. Ezi ziquka imixube yeoli enevumba elimnandi, ukuhlamba izandla, kunye izandla creams eziphenjelelwa zizithethe zokuhlamba.

Abathengisi banokufaka iimveliso ezifakwe kwi-peppermint, i-patchouli, i-mandarin, kunye ne-eucalyptus, enceda ukuphumla. Amanqaku omhlaba afana nomsedare, ipepile emnyama, kunye ne-oakmoss zihambisa amavumba aphefumlelweyo ehlathi ezisa indalo kumsebenzisi.

Izinto eziphambili ezithathwayo ukuze uzikhokele ngeli xesha lonyaka

Izikhonkwane kunye neemveliso zokhathalelo lwezandla ziye zafunwa ngakumbi njengoko abathengi abaninzi bamkela ubuhle, ukuzikhathalela, kunye nempilo. Iindlela ezihamba phambili ngaphakathi kwe-nail kunye ne-market care market zikhomba ukunyuka kwemfuno yeemveliso ezenza ukuzibonakalisa kunye nobuchule. Amashishini anokufumana isiseko esibanzi sabathengi ukuba ajolise kwiimarike ezingabonelelwa kakuhle njengamadoda.

Uzinzo lukwayindlela ephambili ekufuneka iqwalaselwe njengoko iqhuba abathengi ukuba bafune iimveliso ezizezendalo kunye nezingenakhemikhali, ukwenza iikhithi ze-manicure ezizinzileyo, i-henna ephilayo, iikhrimu zezandla zendalo kunye neesepha, izikhonkwane ezingeyotyhefu, kunye nemveliso yeenjongo ezininzi ukhetho olukhulu kwisitokhwe.

Okokugqibela, njengoko abathengi abaninzi beqala ukubona izikhonkwane kunye nokhathalelo lwezandla njengonyango, abathengisi banokuthatha izandla ezivumbayo kunye nezikhonkwane ngendlela yokongeza izikhonkwane ezivumba limnandi kunye nezikhonkwane. aromatherapy izandla creams kwiikhathalogu zabo zemveliso.

Abathengi ngo-2023 baya kukhangela izikhonkwane kunye namava okhathalelo lwezandla ezinikezela ngokusebenzayo, ngobuhle, nangengqondo. Fumana imibala yezikhonkwane ethandwa kakhulu kunye nokwenziwa kwisitokhwe Apha.