Iingqikelelo ezisi-7 ezitshintsha iintloko kuShishino lweFashoni

Njengoko ishishini lefashoni liqhubeka nokuvela, iimveliso kufuneka zihlale zinolwazi malunga neendlela zamva nje ezijika iintloko.

Ukuqonda kunye nokulindela ezi ndlela zinokunceda amashishini ahlale phambi kokhuphiswano kwaye abonelele abathengi abatshintshayo kunye nezinto abazikhethayo.

Eli nqaku liza kuphonononga iindlela ezisixhenxe zefashoni ezizayo ezilungisa ishishini. 

Isiqulatho
Isalathiso sefashoni
I-7 yefashoni yexesha elizayo
Ukufaka izinto

Isalathiso sefashoni 

Ishishini lefashoni likhulu kuqoqosho lwehlabathi, kwaye kufanelekile ukukhula ngonyaka. Uqikelelo lubeka ixabiso lehlabathi jikelele kwishishini lefashoni US $ 1.7 yetriliyoni, nto leyo eyenza ibe lelinye lawona macandelo anengeniso ehlabathini lonke. 

Ubume bayo obuguquguqukayo bubeka imboni yefashoni, apho iindlela zihlala ziguquka kwaye zitshintsha ngokukhawuleza. Ngokufika kweendaba zoluntu kunye namaqonga edijithali, iindlela zisasazeka ngokukhawuleza kunanini ngaphambili, ziphembelela ukhetho lwabathengi kunye nezigqibo zokuthenga. 

Ishishini liyaphumelela koku kuguquguquka okungaguqukiyo, kunye nabayili, iibrendi, kunye nabathengisi abaqhubekayo beqhelana neemfuno ezihlala zitshintsha zabathengi. Lo mjikelo wenguquko ongapheliyo kunye nomjikelo wokuziqhelanisa udala imeko-bume elungele iinguqu ezibalulekileyo. 

Umzi-mveliso wefashoni wenza utshintsho olukhulu oluqhutywa luzinzo, ubandakanyo, inkqubela phambili yetekhnoloji, kunye nokutshintsha kokuziphatha kwabathengi. 

Njengoko ishishini lifuna ukulungelelaniswa nezenzo ezisesikweni nezizinzileyo ngelixa lilungiselela abathengi abahlukeneyo nabanolwazi ngedijithali, inguqu enzulu nenika umdla kulindeleke ukuba imise ngokutsha ubume beshishini kwaye ivule indlela yekamva eliqaphele ngakumbi, elivelisa izinto ezintsha, nelibandakanyayo.

I-7 yefashoni yexesha elizayo 

1. Ifashoni ezinzileyo kunye nezenzo ezisesikweni 

Njengoko imveliso yefashoni iguquka, enye indlela efumana umdla obalulekileyo ifashoni ezinzileyo kunye neendlela zokuziphatha. 

Olu tshintsho lunokubalelwa kukunyuka kwemfuno evela kubathengi abaqaphela ngakumbi ukhetho lwabo lwefashoni 'impembelelo yendalo kunye nentlalo. Ngenxa yoko, iimpawu zefashoni ziyakubona ukubaluleka kokuphunyezwa izenzo ezizinzileyo kulo lonke ikhonkco labo lokubonelela. 

Oku kubandakanya ukwamkelwa kwemigaqo yoqoqosho esetyhula, apho imathiriyeli iphinda isetyenziswe, isetyenziswe ngokutsha, okanye ihlaziywe ukuze kuncitshiswe inkunkuma kunye nokunciphisa unyawo lwekhabhoni. 

Iibrendi zikwagxininisa ngamandla ukufunwa kweenqobo ezisesikweni kunye nezenzo zorhwebo ezinobulungisa, ziqinisekisa ukuba iimveliso zabo ziveliswa ngendlela ehlonipha amalungelo abasebenzi kwaye ibonelele ngemivuzo efanelekileyo. 

2. Inkqubela phambili yezobuchwepheshe kwifashoni

Lo mkhwa uqhutywa yimfuneko yeemveliso zefashoni ukuba zamkele idijithali kwaye zingene kumandla e-e-commerce. 

Ngokukhula kokuthandwa kokuthengwa kwe-intanethi, iintengiselwano zitshintshela kumaqonga edijithali, ukubonelela ngeempawu zokufikelela ngokubanzi kunye nokufikeleleka.

Ukongeza, ukusebenzisa itekhnoloji yokwenyani (AR) kunye nenyani yenyani (VR) iguqula indlela abathengi abafumana ngayo ifashoni. Ezi tekhnoloji zokuntywila zivumela abathengi ukuba bazame ngokwenyani iimpahla, babone ukuba iimpahla ziya kuhlala njani, kwaye benze amava okuthenga asebenzisanayo kunye nokuzibandakanya.

I-Artificial Intelligence (AI) kunye nohlalutyo lwedatha lubalulekile kuqikelelo lwentsingiselo kunye amava omthengi ngamnye. I-algorithms enikwe amandla yi-AI ihlalutya inani elikhulu ledatha, kubandakanywa iindlela zosasazo zoluntu kunye nezinto ezikhethwa ngabathengi, okwenza ukuba iibrendi zihlale phambi kwegophe kwaye zihambise. ezenziwe iingcebiso zabathengi.

Ukudibanisa oku kuhambela phambili kwetekhnoloji kwishishini lefashoni kuphucula ukusebenza kakuhle, kuphucula amava abathengi, kwaye kuqhubela phambili ukuqamba izinto ezintsha kwintengiselwano yefashoni.

3. Ukwenza ngokwezifiso kunye nobuntu

Umnqweno okhulayo wabathengi wokungaqhelekanga kunye nomntu ngamnye iimveliso zefashoni iqhuba lo mkhwa. 

Iimveliso zefashoni ziyakuqonda ukubaluleka kokubonelela ngeenketho zokwenza ngokwezifiso kubathengi babo ukuhlangabezana nale mfuno. Ngokuvumela abathengi ukuba zilungelelanise iimpahla zabo, izincedisi, okanye amava okuthenga ewonke, iibrendi zinokwenza uqhagamshelo olomeleleyo kwaye zenze uvakalelo lokuzikhethela. 

Izicwangciso ze ngokwezifiso Ibandakanya ukunikezela ngeenketho ezinjengokukhetha imibala, imathiriyeli okanye ukongeza iinkcukacha ezizezakho kwiimpahla. 

Itekhnoloji idlala indima ebalulekileyo ekuphuculeni nasekuphuculeni inkqubo yokwenza ngokwezifiso. Ukusuka kwizixhobo zoyilo ezisebenzisanayo ukuya kumagumbi afanelekileyo, amaqonga edijithali asetyenziswa ukubonelela abathengi ngamava angenamthungo kunye nokuzibandakanya. 

4. Ukubandakanywa kunye nokwahlukana kwefashoni 

Ukubandakanya kunye nokwahlukana kuye kwaba yimiba ebalulekileyo kwishishini lefashoni, ukuqhuba umkhwa obalulekileyo ongenakuhoywa. Iimveliso zefashoni ziyakubona ukubaluleka kokwamkela ukwahluka ngobukhulu, ubuzwe, isini, kunye nobudala. 

Ishishini lefashoni liya libamela ngakumbi abantu balo abahlukahlukeneyo, livuma ukuba ubuhle buza ngeendlela zonke, ubukhulu, neemvelaphi. Ukumelwa okubandakanyayo kwintengiso kunye nemiyalezo yophawu kubalulekile njengoko abathengi befuna ubunyani kunye nokuhambelana.

5. Ifashoni ekhawulezayo ngokuchasene nefashoni ecothayo

Ishishini lefashoni lifumana utshintsho olubalulekileyo njengoko ingxoxo ekhawulezayo necothayo ngefashoni ikhula ngamandla. Lo mkhwa uphenjelelwa kukwanda kokuthengwa kwempahla, apho abantu baya beqonda ngakumbi ukhetho lwabo lwefashoni ifuthe lendalo kunye nentlalontle. 

Ifashoni ecothayo, ejolise kuyo izenzo ezizinzileyo nezisesikweni, icela umngeni kulawulo lwefashoni ekhawulezayo. Olu tshintsho luphembelela ukwenziwa kwemveliso kunye nezenzo zokuthengisa, njengoko iibrendi zijongene nokulinganisa imfuno yabathengi yefashoni ekhawulezayo kunye neengqwalasela ezizinzileyo nezisesikweni. 

Amashishini amkela izicwangciso-qhinga zokubandakanya iindlela ezizinzileyo kwiinkqubo zabo zokuvelisa, ezinjengokusebenzisa izinto eco-friendly, ukunciphisa inkunkuma, kunye nokuphucula unikezelo lwenkonzo elubala. Bakwaphonononga iindlela ezintsha zokuhlangabezana neemfuno zentengiso ngelixa becutha ifashoni ekhawulezileyo yeziphumo ezibi kokusingqongileyo nezentlalo.

6. Ukutshintsha kwabathengi: Gen Z nangaphaya 

Iimveliso zefashoni ziyayibona imfuneko yokuqonda izinto ezikhethwayo kunye nemilinganiselo yolu lutsha lwabantu abancinci.

Iintengiso zeDijithali kunye nezicwangciso zemidiya yoluntu zibalulekile ekujoliseni nasekubandakanyekeni naba bantu bancinci. Iimveliso zonyusa amaqonga afana ne-Instagram, TikTok, kunye neYouTube ukubonisa zabo iimveliso kwaye uqhagamshelane nabathengi beGen Z. 

Ukufaka izinto

Ishishini lefashoni lisiya kwicala elizinzileyo, elibandakanyayo, eliqhubela phambili ngokwetekhnoloji, kunye nesikhokelo esinengqondo ukuhlangabezana nokutshintsha kwezinto ezikhethwa ngabathengi kunye neenqobo ezisemgangathweni.

Ngokuhlala ehambelana nale mikhwa kunye nokulungelelanisa izicwangciso zabo ngokufanelekileyo, amashishini anokuzibeka kwimpumelelo kwishishini elitshintsha ngokukhawuleza.