70 Content Marketing Statistics to Bookmark for 2024

Wamkelekile kuhlelo luka-2024 loluhlu lwethu olucetywayo lweenkcukacha-manani zokuthengisa.

Nyaka ngamnye sikhetha, sivavanye, kwaye sihlele uluhlu lwamanani ahlaziyiweyo ukukunika ukuqonda kumakhulukhulu abathengisi malunga neentsingiselo, ezona zenzo zilungileyo, okanye izinto nje ezisebenza kwintengiso yomxholo. 

Amanani aphezulu okuthengisa umxholo

Kweli candelo, uya kufumana owona mxholo unomdla wokuthengisa amanani esicinga ukuba ufanele ukwazi. 

1. I-82% yabathengisi batyala imali ngokunyanisekileyo kwintengiso yomxholo, ingxelo ye-10% ingasebenzisi ukuthengiswa komxholo, kwaye i-8% ayiqinisekanga ukuba inkampani yabo isebenzisa ukuthengiswa komxholo. (HubSpot)
   
   
   
   
2. I-40% yabathengisi be-B2B banesicwangciso esibhaliweyo sokuthengisa umxholo. Loo pesenti iphezulu phakathi kwabathengisi be-B2B abaphumelele kakhulu - i-64% inesicwangciso esibhaliweyo sokuthengisa umxholo. (Iziko leNtengiso yesiqulatho)
3. I-69% yabathengisi bachitha ixesha elininzi kwi-SEO. (HubSpot)
4. I-76% yabathengisi babika ukuba ukuthengiswa komxholo kuvelisa imfuno / ukukhokelela (ipesenti ye-9 yamanqaku anyuka ukususela kunyaka odlulileyo). Ukongezelela, i-63% yabathengisi bathi ukuthengiswa komxholo kunceda ukukhulisa abaphulaphuli / abathengi / abakhokelayo, kwaye i-50% ithi inceda ukwakha ukunyaniseka kunye nabathengi / abathengi abakhoyo (ipesenti ze-13 ziyancipha). (CMI)
5. Ividiyo yayiyeyona ndlela iphambili yomxholo eyenziwa ngo-2023 (50%), imifanekiso (47%), kunye neeblogi (33%). (HubSpot)
6. I-73% yabantu ivuma ukuba i-skimming izithuba zeblogi, ngelixa i-27% idla ngokucokisekileyo. (HubSpot)
7. I-51% yamashishini atyala imali kwintengiso yomxholo apapasha umxholo yonke imihla. (Imbonakalo)
8. I-44% ithi badla ngokutya iziqwenga ezintathu ukuya kwezintlanu zomxholo ngaphambi kokuba bazibandakanye nomthengisi. (DemandGen)
9. I-73% yabaphenduli bakhetha ukufunda ngemveliso okanye ngenkonzo kwividiyo emfutshane. I-11% ikhetha ukufunda inqaku elisekelwe kwisicatshulwa, iwebhusayithi, okanye iposi. I-4% ikhetha ukujonga i-infographic. I-3% ikhetha ukukhuphela i-ebook okanye i-manual. I-3% ikhetha ukuya kwi-webinar okanye i-pitch. I-3% ikhetha ukufumana ifowuni yokuthengisa okanye idemo. (Wyzowl)
10. I-81% yabathengisi bajonga umxholo njengesicwangciso esisisiseko soshishino. (CMI)

Ubalo luvuliwe AI kwintengiso yomxholo 

Wonke umntu owakhe wafikelela "kwi-AI boost" mhlawumbi uzibuze umbuzo ofanayo - ngaba abanye bayayenza nabo? 

Ewe, abanye bethu e-Ahrefs basebenzisa i-AI rhoqo, kwaye imveliso yethu ineempawu ze-AI njengeengcebiso zophando lwegama elingundoqo, ke siqhube uvoto olukhawulezileyo ukufumanisa ukuba bangaphi abanye abathengisi abasele besebenzisa i-AI.

Sifumene ukuba phantse i-80% yabaphenduli bethu sele befumene izixhobo ze-AI kwizicwangciso zabo zokuthengisa umxholo. Enye i-10% icwangcisa, kwaye kuphela incinci ye-10% ayicwangcisi ukusebenzisa nayiphi na i-AI yomxholo.

Uqikelelo lwam lwelokuba i-10% eseleyo yabantu abangabamkeliyo ayikuko nje "ukungathathi hlangothi" malunga ne-AI - bagqibe kwelokuba bangayisebenzisi (okwangoku) kwaye kusenokwenzeka ukuba bangayihoyi itekhnoloji. 

Nazi ezinye izibalo zokusetyenziswa kwezixhobo ze-AI kumxholo wokuthengisa oye watsala ingqalelo yethu: 

1. Uninzi lwabathengisi basebenzisa izixhobo ze-AI kumxholo osekelwe kwisicatshulwa. Iimeko eziphezulu zokusetyenziswa kwe-3 zezi: ukucinga ngezihloko ezintsha (51%), ukuphanda iintloko kunye namagama angundoqo (45%), kunye nokubhala iidrafti (45%). (CMI)
2. I-50% yabathengisi bakholelwa ukuba ukwamkelwa kwe-AI okungonelanga kubabambile ekufezekiseni iinjongo zabo. (I-Mailchimp)
3. I-58% yabathengisi base-US bathi bandise ukusebenza kwabo kokudala umxholo ngokubonga kwi-AI yokuvelisa. (eMarketer)
4. I-75% yabathengi bathemba umxholo obhalwe yi-AI yokuvelisa. (Capgemini)

Iinkcukacha-manani zeqhinga lokuthengisa umxholo

Umbono wokuthengiswa komxholo ukusuka kumbono wezinga eliphezulu. 

1. I-83% yabathengisi bathi kungcono ukugxila kumgangatho kunokuba ubuninzi bomxholo, nokuba kuthetha ukuthumela ngaphantsi rhoqo. (HubSpot)
   
   
   
   
2. Iinjongo eziphambili ezintathu eziphambili zokudala umxholo kukunyusa ukuthengisa, ukwakha ubudlelwane nabathengi, kunye nokwandisa ulwazi lwe-brand. (eMarketer)
3. Ukuthengiswa komxholo kuvelisa ngaphezulu kwe-3x njengoko uninzi lukhokelela ekuthengiseni ngaphandle kwaye kubiza i-62% ngaphantsi. (Demand Metric)
4. I-72% yabathengisi abaphumelele kakhulu eNyakatho Melika balinganisa i-ROI yokuthengisa umxholo wabo. (eMarketer)

Iinkcukacha-manani zokuthengisa umxholo we-B2B

Njengoko usazi, ukuthengisa kwe-B2B kwahlukile kwi-B2C: enye ithengisela amanye amashishini, enye ngqo kubantu ngabanye. Ke siza kujonga idatha evela kula macandelo mabini ngokwahlukeneyo, ukuqala ngeB2B. 

1. Kuphela i-7% yabathengisi be-B2B abacwangcisi ukuphuhlisa isicwangciso sokuthengisa umxholo. (CMI) 
   
   
   
   
2. Ii-asethi zomxholo we-B3B eziphezulu ezi-2 eziqhubayo ngo-2023 yayizizifundo/amabali abathengi, iividiyo, kunye nee-e-books/amaphepha amhlophe obunkokeli bokucinga. (CMI)
3. I-87% yabathengisi be-B2B babeka phambili iimfuno zolwazi lwabaphulaphuli ngaphezu kweentengiso zombutho / imiyalezo yokukhuthaza. (CMI)
4. I-LinkedIn isetyenziselwa ukuthengisa nge-96% yabathengisi bomxholo we-B2B. (CMI)
5. I-84% yabathengisi bavotela i-LinkedIn njengeyona ndawo ingcono kakhulu yentlalo yoluntu, ilandelwa yi-Facebook (29%) kunye ne-YouTube (22%). (CMI)
6. I-78% yabathengisi be-B2B baqeshe uphando lwegama elingundoqo kwi-SEO ngelixa bedala umxholo. (CMI)

Izibalo zentengiso yomxholo we-B2C

Ngoku makhe sifumane ulwazi malunga necandelo le-B2C. 

1. Kuphela i-5% yabathengisi be-B2C abacwangcisi ukuphuhlisa isicwangciso sokuthengisa umxholo. (CMI)
   
   
   
   
2. I-65% yabathengisi be-B2C babeka phambili iimfuno zolwazi lwabaphulaphuli ngaphezu kweentengiso zombutho / imiyalezo yokukhuthaza. (CMI)
3. I-asethi yomxholo we-B2C esebenza kakhulu ngo-2021 kunye no-2022 yayingamanqaku amafutshane (ngaphantsi kwamagama e-3k), iividiyo, kunye nokubonwa kwedatha / imodeli ye-3D. (CMI)
4. Abathengisi be-B2C abasebenzisa iiplatifti zoluntu ezingahlawulwanga babika ukuba i-Facebook (63%), i-LinkedIn (53%), kunye ne-Instagram (39%) ivelise iziphumo ezilungileyo zokuthengisa umxholo. (CMI)
5. Kuphela yi-22% yabathengisi be-B2C abangasebenzisi amajelo okusasaza umxholo ohlawulelwayo. (CMI)
6. I-73% yabathengisi be-B2C baqeshe uphando lwegama elingundoqo kwi-SEO xa bedala umxholo. (CMI)

Iinkcukacha zophendlo lwe-Organic

Ukukhangela kwezinto eziphilayo ngokuqinisekileyo sesinye seendlela ezinkulu zokuthengisa umxholo. Akumangalisi - abathengi basathanda ukusebenzisa uGoogle ukufunda nokuthenga iimveliso kunye neenkonzo. Kulapho abathengisi bomxholo balwela ingqalelo yabo ngelixa bezama "ukubonisa" kuGoogle ukuba bafanelwe yeyona ndawo ilungileyo kwiziphumo zokukhangela. 

1. I-96.55% yamaphepha ayifumani itrafikhi yokukhangela evela kuGoogle. (Ahrefs)
   
   
   
   
2. I-68% yamava e-intanethi aqala nge-injini yokukhangela. (Brightedge)
3. UGoogle lolona phando lusetyenziswa kakhulu kwihlabathi liphela, kunye ne-91.53% yemarike (ukusukela ngo-Okthobha 2023). Nangona i-Bing yayiyeyona ikhawulezayo kwimarike kunye ne-AI yokukhangela into, ayizange incede injini yokukhangela iwele i-4% yesabelo semarike (i-Statcounter). 
4. I-71% yabaphandi be-B2B baqala uphando lwabo ngophendlo lwegeneric endaweni yokukhangela uphawu. (Uphando)
5. I-53% yabathengi bathi bahlala besenza uphando ngaphambi kokuthenga ukuqinisekisa ukuba benza ukhetho olungcono kakhulu. (Uphando)
6. Kuphela yi-5.7% yamaphepha aya kuluhlu lweziphumo eziphezulu ezili-10 zokukhangela kwisithuba sonyaka wokupapashwa. (Ahrefs)
7. Phantse isibini kwisithathu sokhangelo lwehlabathi jikelele kwi-intanethi luvela kwizixhobo eziphathwayo. (Igqibelele)
8. Ngokubanzi, okukhona i-backlinks iphepha linayo, kokukhona itrafikhi yendalo iyifumana kuGoogle. (Ahrefs)
9. I-avareji ye- #1 yephepha lendawo iya kuphinda ibekwe kwi-10 ephezulu malunga ne-1,000 amanye amagama abalulekileyo afanelekileyo. (Ahrefs)
10. Akukho lunxulumano phakathi kwamanqaku eFlesch Reading Ease kunye nezikhundla zokurenkishwa. (Ahrefs)

Izibalo zokubloga

Ukubloga kusisiseko sabaninzi, ukuba akunjalo, izicwangciso zokuthengisa umxholo. Ke ngoko siye samba amanani ambalwa anomdla ngokukodwa kwiibhlogi: ukusuka kwimithombo yendlela, ulwazi lokubandakanya abafundi, kwiintlobo zomxholo opapashwe kwiibhlog. Kwaye ukubeka izinto ngokwembono - inani lazo zonke iibhlog kwiwebhu, nazo. 

1. I-85.19% yazo zonke iitrafikhi zeblogi zivela kukhangelo lwezinto eziphilayo. (Animalz)
   
   
   
   
2. Ngokomndilili, uthethathethwano luqala ukuhla emva kwemizuzu esi-7 yokufunda. (Phakathi)
3. Abantu abafane bafunde kwi-intanethi — ipateni engekatshintshi ukusukela ngo-1997. Bathanda ukuskena kunokufunda igama negama. Bafuna nje ukukhetha ulwazi olufanelekileyo kwiimfuno zabo zangoku. (Nielsen)
4. I-70% yabantu kunokuba bafumane ulwazi kwiiblogi kuneentengiso zemveli. (Demand Metric)
5. Amanqaku endlela yokwenza iifomathi zomxholo ezithandwa kakhulu (76%), zilandelwa zizintlu (55%), kunye neendaba kunye neendlela (47%). (Imidiya yeOrbit)
6. Isinye kwisithathu kuphela seeblogi zihlala zijonga uhlalutyo lwetrafikhi yebhlog yazo. (Statista)
7. Kukho ngaphezu kwe-600 yezigidi zeeblogi kwiiwebhusayithi ze-1.9 yeebhiliyoni zehlabathi. Ababhali babo babhala ngaphezulu kwe-6 yezigidi zeblogi zeposi mihla le, okanye ngaphezulu kwe-2.5 yezigidigidi ngonyaka. (INkundla yeWebhu)

Iinkcukacha-manani zentengiso yevidiyo

Isicatshulwa mhlawumbi yinto yokuqala ethi qatha engqondweni xa ucinga ngomxholo. Kodwa eneneni, ividiyo lolona hlobo ludumileyo lomxholo owenziwe ngabathengisi. 

Ngaphezu koko, ngokwengxelo yonyaka yeHubspot yeNgxelo yeNtengiso, bekuyile ndlela kwihlabathi lokuthengisa umxholo ubuncinci iminyaka emine edlulileyo. 

1. Ividiyo ivotwe lolona hlobo ludla ngokudalwa lomxholo ukuthengisa unyaka wesine olandelelanayo. (Hubspot)
   
   
   
   
2. I-70% yababukeli bathenge imveliso emva kokuyibona kuYouTube. (Uphando)
3. I-79% yabantu bathi baqinisekile ukuba bathenge okanye bakhuphele isiqwenga sesoftware okanye usetyenziso ngokubukela ividiyo (ipesenti enye yokwanda kwepesenti ukusukela kunyaka ophelileyo). (Wyzowl)
4. I-YouTube yiwebhusayithi ye-#1 etyelelwe e-US ngokugcwala kwe-organic. (Ahrefs)
5. UYouTube ufikelela ngaphezulu kwe-18 ukuya kuma-49 eminyaka ubudala kwi-avareji yeveki ngaphezu kwazo zonke iinethiwekhi zeTV ezidityanisiweyo. (Uphando)
6. Iividiyo ezimfutshane (TikTok, IG Reels) kunye nokusasazwa okubukhoma zezona fom zisebenzayo kwimidiya yoluntu ngo-2022. (Hubspot)
7. Ababukeli bevidiyo bathi ngokunxulumene nezinto abazithandayo yi-1.6X ibaluleke ngakumbi kunomxholo okumgangatho ophezulu wemveliso. (Uphando)
8. I-91% yamashishini asebenzisa ividiyo njengesixhobo sokuthengisa (ipesenti ze-5 zonyuka ukusuka kunyaka odlulileyo). (Wyzowl)
9. I-96% yabantu baye babukela ividiyo echazayo ukuze bafunde ngakumbi malunga nemveliso okanye inkonzo. (Wyzowl)
10. I-91% yabantu yayifuna ukubona iividiyo ezininzi kwiimpawu ze-2023 (ipesenti ezi-3 zonyuka ukusuka kunyaka ophelileyo). (Wyzowl)

Iinkcukacha-manani zentengiso yePodcast

Iipodcasts luhlobo olutsha lomxholo, kodwa zisasazeka ngokukhawuleza kwaye sele zihamba phambili. 

Ukuba awukakulungeli ukwenza olu hlobo lomxholo okwangoku, qwalasela intengiso - ukusetyenziswa kweepodcasts kuhlala kunyuka, kwaye abantu bafumana iintengiso kweso sithuba zingaphazamisi kangako kuneYouTube (jonga ngezantsi). 

1. I-64% yabantu baseMerika baphulaphule i-podcast ukususela ngo-2023 (ipesenti ze-2 zonyuka ukusuka kunyaka odlulileyo), kwaye i-42% iphulaphule i-podcast kwinyanga edlulileyo. (uPhando lwe-Edison)
   
   
   
   
2. I-46% yabaphulaphuli be-podcast yenyanga bathi iintengiso kwiipodcasts aziphazamisi. Leyo yipesenti ye-23 yamanqaku aphezulu kunoYouTube. (uPhando lwe-Edison)
3. I-80% yabaphulaphuli bepodcast imamela zonke okanye uninzi lwesiqendu ngasinye. (iPodcast Insights)
4. Inkcitho yeentengiso zePodcast e-US kulindeleke ukuba ifikelele kwi-$ 2.56B kwi-2024, ipesenti ye-16.3 yamanqaku anyuka ukusuka kwi-2023. (Statista)

Iinkcukacha-manani zokuthengisa nge-imeyile 

Kulo nyaka songeze icandelo elikhethekileyo lokuthengisa nge-imeyile. Ngokuqinisekileyo ifanele indawo yayo, kuba abathengisi abaninzi basebenzisa i-imeyile ngokusasazwa komxholo. 

1. I-73% yabathengisi basebenzisa ii-imeyile ukusabalalisa umxholo kwi-2023 (CMI).
   
   
   
   
2. Ii-imeyile ezinemigca yesihloko kuluhlu lwamagama angama-61-70 zinezinga eliphezulu lokuvula, ngokomndilili. (FumanaImpendulo). 
3. I-avareji yexesha umfundi ayabela incwadana yeendaba emva kokuyivula yimizuzwana engama-51 kuphela. Abathathi-nxaxheba kolu phando bafunde ngokupheleleyo kuphela i-19% yeeleta zeendaba. (Nielsen)
4. I-95% yabathengisi abasebenzisa i-AI yokuvelisa kwi-imeyile yokuyila ireyitha "iyasebenza", kunye ne-54% yokulinganisa "isebenza kakhulu." (Hubspot)
5. I-71% yabathengisi bathi bathembele ekubandakanyekeni kwe-imeyile ukuvavanya ukusebenza komxholo. Lawo ngamanqaku alinganayo kwitrafikhi yewebhusayithi kwaye kuphela iipesenti ezi-2 zeepesenti ezisezantsi kunokuguqulwa. (CMI) 
6. Ngokomyinge, ii-imeyile eziqulathe ividiyo zonyuse izinga lokuvula ngeepesenti ze-5-15 zepesenti kunye nereyithi yokucofa nge-0.24-2.23 yeepesenti yeepesenti xa kuthelekiswa nee-imeyile ngaphandle kweevidiyo ezifakwe. (Fumana impendulo) 
7. Uninzi lwabathengisi basebenzisa ubuwena kwii-imeyile. I-71% isebenzisa ubuqu kwimigca yezifundo, ngelixa i-63.7% yenza ii-imeyile zisebenzisa umxholo onamandla. (Litmus)

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.