I-8 yezona zicwangciso-qhinga ziThengisayo eziya kuthi zitshintshe umdlalo wakho wokuthengisa

Ihamba ngaphandle kokutsho ukuba intengiso kunye neentengiso zisisiseko sengeniso yeshishini ngalinye. Yintoni enokuba nzima ngakumbi, nangona kunjalo, kukwazi ukuba zeziphi izicwangciso ezingcono zokuthengisa kunye nendlela yokuyiphumeza ngokufanelekileyo. Kweli nqaku, siza kwazisa izicwangciso ze-8 zokuthengisa eziza kuguqula umdlalo wakho wokuthengisa.

Isiqulatho
Kutheni zibalulekile izicwangciso zentengiso yokuthengisa?
Amacebo okuthengisa angcono kakhulu omele uwasebenzise ukunyusa ukuthengisa
Isicwangciso esingundoqo sokuthengisa kwiivenkile ze-e-commerce

Kutheni zibalulekile izicwangciso zentengiso yokuthengisa?

Ukuvula ivenkile, kwi-intanethi okanye kwisitalato esiphezulu, kwaye ulinde nje ukuba abathengi bangene kwaye bathenge imveliso yakho yindlela eqinisekileyo yokuvala ishishini lokuthengisa. Kwisitrato esiphakamileyo, abakhuphisana bazoba abathengi babo kunye neentengiso kunye nemiboniso enomtsalane yefestile macala omabini eshishini lakho. Kwi-Intanethi, ngaphandle kwesicwangciso sokuthengisa, ivenkile yakho iya kunyamalala phakathi kwezigidi zabanye abathengisi be-intanethi abanikezela ngamaxabiso aphantsi, umgangatho ongcono, kunye nokuthunyelwa kwenqanawa phesheya.

Ukusebenzisa iindlela ezisebenzayo zokuthengisa kunye nezicwangciso aziyi kukhulisa isiseko sakho sabathengi kuphela kodwa nokwandisa ukuguqulwa kweentengiso kwaye ngaloo ndlela ingeniso. Kukho isizathu sokuba amashishini eB2C abele umndilili we 13.7% yengeniso yabo kuhlahlo lwabiwo-mali lwentengiso kunye namashishini e-B2B ayabelweyo 6.7% (kuba kufuneka bafikelele kwinani elincinci labathengi njengoko bethengisa ngobuninzi). Ukubeka loo nto ngokwembono, ngoMatshi 2021, kwabalwa ukuba imali echithwe kwiintengiso eUnited Kingdom kuphela iya kufikelela. I-26 yezigidigidi ze-GBP ngo-2022, kunye noqikelelo oluya kudlula I-29 yezigidigidi ze-GBP yi 2024.

Upapasho lungundoqo kwimpumelelo yeshishini, njengoko kuboniswa ngokucacileyo ngokunyuka kwenkcitho kweli candelo. Ukuba ufuna ishishini elinempumelelo, awunakukwazi ukulihoya, ke funda ukuze ufunde indlela yokulisebenzisa ukuze uzuze.

Amacebo okuthengisa angcono kakhulu omele uwasebenzise ukunyusa ukuthengisa

Kukho ubutyebi bezicwangciso zokuthengisa kunye nobuchule bokunyusa ukuthengiswa kwemveliso kubathengi, ngoko ke kubalulekile ukuqonda iintlobo ezahlukeneyo kwaye zeziphi eziza kusebenza kakuhle kwishishini lakho. Okumbalwa kwezona zilungileyo, zombini kumashishini amakhulu kunye namashishini amancinci ukuya kwaphakathi (ii-SME), zidweliswe ngezantsi:

Bulisa kwaye unxibelelane nomthengi wakho

Bonke abathengi bakho kunye nabathengi abanokubakho bangabantu - nokuba bayathenga kwi-intanethi kwaye awusoze ubabone. Ngoko, kusengqiqweni ukuthi, njengaye nawuphi na umntu, bayakuxabisa ukwamkelwa okanye ukubuliswa, baze babuze enoba bafuna naluphi na uncedo (ngendlela engaphazamisiyo). Lo mfudumalo kunye nokuvuleleka ukunceda (ngokwenqanaba lokusebenzisana abayithandayo) kuya kunceda ukuba abathengi bakho bazive bekhululekile kwaye bakhuthaze ukuba babuyele. Ukunxibelelana nabathengi bakho ngokufanelekileyo, tyala imali kwi:

• Ii-Chatbots okanye abancedisi bokuthenga.
• I-imeyile yokuthengisa ngokusebenzisa uluhlu lwe-imeyile ukwazisa abathengi ngeentengiso okanye ukuqaliswa kwemveliso entsha.
• Social networks ukubonisa iimveliso, ukufikelela abaphulaphuli abaninzi, kwaye unxibelelane ngokukhululekileyo kwinqanaba elilinganayo nabathengi bakho. Ukusebenzisa abaphembeleli beendaba zentlalo ababambelela kwilizwi lakho lophawu yindlela entle yokwandisa ukuvezwa kunye nokuthengisa ngonxibelelwano lwe-Intanethi.

Yazi abathengi bakho kunye neendawo zokuthengisa ezizodwa (ii-USPs)

Xa umazi umthengi wakho, unokunikela ngeemveliso ezithetha naye-ekhokelela ekubeni bazive beqondwa kwaye bexatyiswa, kwaye nabo bakukhumbule. Kuyafana nomntu osoloko ethenga izipho ezicingisisiweyo ngeKrisimesi nangemihla yokuzalwa - wonke umntu uhlala ekhumbula ukhathalelo kwaye acinge ukuba abeke kuyo.

Ukwazi abathengi bakho, kufuneka uqale wakhe ibhrendi yakho kwaye uchonge abaphulaphuli ojolise kubo. Ezinye iindlela ezisebenzayo zokufumana ibhrendi yakho kunye nabaphulaphuli ojolise kubo ziquka ukuzibuza:

• Uthengisela bani?
• Ziziphi ii-USPs zakho?
• Uthini umyalezo kunye nenjongo yeshishini lakho?
• Lithini ibali lakho?

Sebenzisa imifanekiso yemveliso ekumgangatho ophezulu

Siphila kwixesha apho imidiya yoluntu ithatha indawo yentengiso - yohlahlo lwabiwo-mali lwentengiso, 35% ukuya 45% kucetyiswa ukuba kusetyenziswe kuyo imisebenzi yentengiso yedijithali, malunga 15% ukuya 25% ukuya kwintengiso yemidiya yoluntu. Ngoko ke, ukuqinisekisa ukuba imali isetyenziswe ngobulumko, kungundoqo wokwandisa impembelelo, kwaye indlela engcono kakhulu yokwenza oku ngokungathandabuzekiyo ngemifanekiso ephezulu kunye neyokuzibandakanya.

Kukho iindlela ezimbalwa eziphambili zemifanekiso yemveliso ekumgangatho ophezulu:

• Iifoto ezihambelanayo: Imifanekiso ecacileyo yomfanekiso. Zithathe kwisisombululo esiphezulu, kwimvelaphi emhlophe, kunye nokukhanya okulungileyo.
• Imifanekiso yendlela yokuphila: Imifanekiso evumela umthengi ukuba acinge ukuba imveliso inokujongeka njani ebomini babo. Seta imveliso yakho ngemvelaphi yendalo kodwa entle kwaye uyingqonge nezinye izinto okanye abantu abanokunxibelelana nayo. Imveliso yakho kufuneka ihlale yeyona nto iphambili kumfanekiso, kwaye ukukhanya kunye nesisombululo kufuneka kulungiswe ngokufanelekileyo.
• Imifanekiso yombhalo: Imifanekiso enika ingcamango yezinto eziphathekayo kunye nomgangatho wemveliso ibaluleke kakhulu kwimpahla. Thatha le mifanekiso ngokusondeleyo ukuze kubonakale kuphela ukuthungwa kunye nezinto eziphathekayo. Isisombululo esiphezulu kunye nokukhanyisa kubaluleke kakhulu kolu hlobo lwesithombe.
• Imifanekiso yabathengi: Imifanekiso enceda ukwakha ukuthembana kwaye isebenze njengobungqina bentlalo, njengoko abathengi banokubona ukuba imveliso oyithengisayo ngokwenene imveliso efanayo efikayo. Zikwaluncedo ukunceda abathengi bajonge ubukhulu kunye nombala, phakathi kwezinye iimpawu. Le mifanekiso ithathwe ngumthengi.

Ikopi yokuthengisa enyanisekileyo kunye ne-SEO-optimized for trust-building

Ukwakha uphawu ngokufanelekileyo kuthetha ukwakha intembeko yophawu kunye nokuthembeka. Oku kunokwenziwa ngeendlela ezintathu ezilula:

#1. Bhala ikopi ethembekileyo neluncedo ebonelela ngeshishini elixabisekileyo kunye nemveliso yokuqonda

• Zeziphi iimveliso, imibala, okanye amalaphu ahamba phambili.
• Yeyiphi imiba yemveliso yakho eya kuba luncedo kakhulu kwaye yeyiphi ekufuneka bayikhethe kwaye ngoba- baxoxe ngezinto ezithile, njengeprosesa yekhompyuter ekhawulezayo yokudlala okanye izixhobo ezomeleleyo zeemveliso zokwakha.

#2. Xelela amabali brand ukuba ukwandisa ulwazi lwegama kunye novelwano

• Amabali ebhrendi, kubandakanywa indlela ibhrendi yakho eyakhiwe ngayo, indlela yokuziphatha ozikhupha ngayo iimveliso zakho, indlela obuyisela ngayo kuluntu okanye kuluntu, ukuba lingubani iqela lakho, kunye namanye amabali anjalo athetha entliziyweni.
• Amabali emveliso, kuquka ukuba ngoobani abantu abasemva kweemveliso zakho, kutheni ukhethe loo mveliso ngaphezu kwezinye iimveliso ezifanayo, kwaye zithini ii-USPs.

#3. Sebenzisa i-SEO ukwandisa ikopi yakho

Ngaphandle kokuhlela ikopi usebenzisa Ukulungiswa kweinjini yokukhangela (SEO), abathengi bakho banokungaze bayibone. Ngokusebenzisa amagama angundoqo e-SEO, ii-injini zokukhangela ziyakwazi ukuthatha amanqaku akho kwaye ziqondise abathengi abatsha kwindawo yakho - ngaloo ndlela baqhuba ukuthengisa okuninzi.

Sebenzisa amaxabiso anemigangatho

Ngokukhetha kuphela amanqaku aphezulu okanye aphantsi, ishishini lizivala ngokwalo kumathuba amaninzi. Ukuphumeza amaxabiso anemigangatho yonyusa isiseko sabathengi kwaye kuvumela inzuzo ephezulu. Umzekelo:

• Nikeza imagi yokusela elula nge-$5 — esi sisipho sakho esinexabiso eliphantsi.
• Nikeza inketho entle ngakumbi, enezinto zokuhombisa kunye nomgangatho ophezulu we-glaze ye-8 yeedola - esi sisinikezelo sakho sexabiso eliphakathi.
• Nikela ngeyona ndlela ilungileyo, eneentlobo ngeentlobo zezitayile, ukukhazimla komgangatho ophezulu, kwaye mhlawumbi nebengezela okanye i-emboss yegolide ye-10 yeedola - esi sisipho sakho esiphezulu.

Ngokunikezela ngamaxabiso aphantsi, uzivulela kwisiseko esibanzi sabathengi (kunye nohlahlo lwabiwo-mali oluhlukeneyo) kwaye ukhuthaze ukuthengisa (ukuthengisa imveliso yexabiso elifanayo kodwa eliphakamileyo endaweni) kunye nokuthengisa (ukuthengisa izinto ezongezelelweyo ezihambelana neyokuqala, umzekelo ukuthengisa izihlangu ngeengubo).

Yenza imvakalelo yongxamiseko: ukunyuswa kunye neziphakamiso zexabiso

Abathengi bahlala befuna ixesha lokwenza isigqibo sokuthenga. Ukunqanda ukuba balibale ngawe, sebenzisa izicwangciso zokudala ukungxamiseka kunye nokuguqula ukuthengisa:

• Unyuselo: Iintengiso zexesha elilinganiselweyo, ezinje ngeentengiso ezimbini-kwinye okanye intengiso, tyhala umthengi ukuba acofe ukuya kukhangelo ngokukhawuleza. Zisebenzise kancinci, ngenye indlela, umxhasi uya kucinga ukuba banokulinda unyuselo olulandelayo.
• Unikezelo lwexesha elinye: Nikeza umnikelo wexesha elinye ukuba bayathenga ngoku. Oku kunokubandakanya ukuthunyelwa kwamahhala, ivawutsha yokuthenga kwixesha elizayo, isaphulelo, okanye isipho.

Yenza ukuthenga kunye namava okuphuma kube lula 

Ngokusekwe kuphononongo lwamazinga okulahlwa kwenqwelo ukusuka ngo-2006 ukuya kowama-2021, umyinge we 69.82% yeenqwelo zokuthenga kwi-intanethi zayekwa ngelo xesha - kunye nokulahlwa kwenqwelo kwizixhobo eziphathwayo ezifikelelayo 85.65%.

Nangona oku kusenokubangelwa ziimeko ezinjengokutshintsha kwentliziyo, ukuyifumana inexabiso eliphantsi kwenye indawo, okanye esinye isizathu, inye into eqinisekileyo: Akukho nto ikruqulayo njengokukhetha zonke izinto zakho uze ungakwazi ukugqibezela ukuthenga. Lo mbandela unokukhokelela ekulahlekeni kwenqwelo kwaye umthengi angabuyeli kwiqonga lakho. Ukunqanda oku, qinisekisa:

• Ishishini lakho lamkela zonke iintlobo zeendlela zokuhlawula kunye neentlobo zekhadi lebhanki.
• Iphepha lakho lokuphuma licacile kwaye alixakekanga.
• Iinkqubo zakho zewebhusayithi zikhuselekile kwaye ziyakhawuleza, oko kuthetha ukuba akukho kuphazamiseka kwewebhusayithi.

Ukulandelisa!

Ngokulandela umxhasi wakho, hayi wena kuphela fumana impendulo yabo kumava abo okuthenga, inkonzo yabathengi, kunye nemveliso, kodwa unokukhuthaza iimveliso ezintsha kunye neentengiso. Ukulandela kwakhona kubonisa ukuba uyawakhathalela amava abo kwaye uyawaxabisa njengabathengi. Xa ulandela, kubalulekile ukuba ungagqithisi:

• Babuze ukuba ebenjani amava abo ekuphumeni.
• Thumela i-imeyile emva kokuba bethenge imveliso ngethemba lokuba banamava amnandi kwivenkile yakho kwaye bacela impendulo.

Isicwangciso esingundoqo sokuthengisa kwiivenkile ze-e-commerce

Iindlela zokuthengisa kunye izicwangciso zorhwebo ukusuka kunxibelelwano olulula kunye neentengiso ukuya kwintengiso kunye namaxabiso aphantsi. Ukuguqula ingeniso yeshishini lakho, yakha ibhrendi kunye nesiseko sabathengi ngokuzenza uqaphele, kwaye uzigcine ngonxibelelwano olusebenzayo kunye neentengiso. Indlela eyongezelelweyo yokwenza oku kukusebenzisa iiplatifti ezilungileyo ze-e-commerce, ezifana Chovm.com.