9 Iimfihlo ezifihlakeleyo zeMpumelelo yoThengiso

Iqela elinamandla lokuthengisa linokuguqula ishishini libe yimpumelelo. Oku kungenxa yokuba ngabo abaqinisekisa ukuba abathengi bayayithenga into ethengiswa lishishini. Ingaba unenkampani enkulu okanye usomashishini oqala ishishini lakho, ukwazi iimfihlo zempumelelo yokuthengisa kunokuhamba indlela ende ekuguquleni isicwangciso sakho sokuthengisa kunye nokuphucula inzuzo yakho. 

Qhubeka ufunde ukuze ufunde ngakumbi malunga nobugcisa bokuthengisa kwaye ufumane iingcebiso ezisithoba onokuzisebenzisa kwishishini lakho namhlanje ukuze uqinisekise isiqalo esiqinileyo ukuya ku-2024!  

Isiqulatho
Yintoni impumelelo yokuthengisa?
Ubugcisa bokuthengisa impumelelo
Iimfihlo ezi-9 ezifihliweyo zempumelelo yokuthengisa
isiphelo

Yintoni impumelelo yokuthengisa?

Impumelelo yokuthengisa ithetha ukufikelela usukelo oluchazwe kwangaphambili kunye neenjongo kumxholo wentengiso. Ukuthengisa izinto okanye iinkonzo ngokufanelekileyo, ukufikelela okanye ukudlula usukelo lwentengiso, kunye nokwakha ubudlelwane obuhlala buhleli babathengi. Impumelelo kwiintengiso inokulinganiswa kwimbuyekezo yemali, ukwaneliseka kwabathengi, isabelo semarike, kunye nezalathi zokusebenza eziphambili ezinxulumene nentengiso (KPIs).

Ubugcisa bokuthengisa impumelelo

Ubugcisa bempumelelo yokuthengisa bugxininisa imbono yokuba ukuthengisa bubugcisa obubandakanya ukucinga, ukudala, kunye nokunxibelelana ngokobuqu. Oku kuthetha ukuchonga iimfuno zomntu ngamnye kunye neenjongo ezisebenzayo kumthengi ngamnye kunye nokuthengisa ngokuhambelana nezo ziguquguqukayo.

Abathengisi abaphumelelayo bathatha intsebenziswano ngaphezu kweentengiselwano; babonisa inkxalabo ngeenjongo zabo, iingxaki kunye neenjongo zabo. Yinkxalabo yabo esebenzayo ebeka isiseko sokuthembana kunye nobudlelwane boshishino oluhlala luhleli. Ngokwazi izinto ezithile malunga nezinto abazithandayo abathengi, abathengisi banceda ukwakha ukunyaniseka kwabathengi, ekhokelela kwixabiso eliphezulu lokuthengisa kunye neengeniso ezingcono. Banikela ingqalelo ebukhali, bebonisa uvelwano ngelixa bejonge ukujongana namaxhala abaxumi.

Iimfihlo ezi-9 ezifihliweyo zempumelelo yokuthengisa

1. Ukwakha imidibaniso yokwenyani

Impumelelo yokuthengisa ifuna ukuba yinyani kumthengi. Ubudlelwane kunye nokuthembana kukhula ngokunyaniseka, uvelwano, kunye nokuphulaphula okusebenzayo. Oku kubandakanya ukuqonda okubalulekileyo kumthengi, ukwakha ubudlelwane, kunye nokusondela kubo ngomnqweno wokwenene wokubabona bephumelela.

Ukudala ubudlelwane bomthengi bokwenyani kubandakanya okungaphezulu nje kokuthengisa. Yonke yakhelwe phezu kwenyaniso, ukungafihli kunye novelwano. Iibhondi okanye "ibhedi" yempumelelo yokuthengisa ixesha elide ezi zibophelelo. Umthengi unokuthi abambelele ekubeni ngumxhasi othembekileyo wemveliso ukuba ukholelwa ukuba umthengisi ochaphazelekayo wayengenamdla kuye kuphela kodwa wayefuna ukuba ingxaki yakhe iphele.

Ezinye izicwangciso ezifunekayo ukuphuhlisa olu xhulumaniso lwenyani ziquka.

Ukwenza ubuntu: Ukuphendula kwiimfuno ezizodwa zomthengi ngamnye kunye neminqweno ekulungiseni isicwangciso sokuthengisa. 

Ukungafihli: Ukungafihli kulo mxholo kuthetha ukunika ulwazi olucacileyo malunga namandla kunye nobuthathaka bemveliso/inkonzo.

Ulandelelwano oluqhubekayo: Sebenzisa abafowunelwa abalandelayo emva kwentengiselwano ukubonisa ukuba uzinikele ekuncedeni umthengi wakho aphumelele kwishishini.

Nika ixabiso: Ukubonelela ngolwazi olusebenzayo kunye noluncedo, ulwazi, ingqiqo, kunye nezixhobo, nangona zingenakuthengiswa ngoku, ziya kunceda umthengi.

2. Kholelwa kwinto oyithengisayo

Kubalulekile ukukholelwa kwinto oyithengisayo. Ukuze ube nolo lweyiseko, kufuneka uzazi iimpawu zayo, iingenelo zayo kunye nendlela enokusetyenziswa ngayo. Oku kubonakala kuphononongo lwemeko njengoko lubonisa ukuba xa abathengisi beyazi into abayithengisayo, babonisa uthando lwabo kwaye ngaloo ndlela bafumana ukuzithemba kwabathengi, ngaloo ndlela bebethelela ukuthenjwa.

3. Ukunxibelelana ngobuchule

Abathengisi kufuneka bathathele ingqalelo unxibelelwano njengoluyimfuneko. Ukuthembela kukhula ngokucenga, ukulungisa izichaso, kunye nokwakha ubudlelwane nabathengi ngokuhamba kwexesha. Unxibelelwano olusebenzayo kunye nolucingayo luyinkalo ephambili yokuhambisa amava amahle, okubangela ukuthengisa kunye nokunyaniseka kwabathengi.

Ngokomzekelo, unxibelelwano olunovelwano lubandakanyeka xa umthengisi wezempilo ethetha nomntu ofuna iyeza. Ukuthembana kuveliswa xa umthengisi ephulaphula ngenyameko kwiingxaki zesigulana aze ayiphendule ngentlonelo imibuzo yaso. Ukubuyisela, isigulane sikholelwa kwiingcebiso kwaye sithenge imveliso.

4. Ukukhangela ekujoliswe kuko

Ukujoliswa ngokufanelekileyo kwabo baza kuba ngabathengi kuphucula kakhulu ukusebenza kwentengiso ngokuphucula ukusebenza kakuhle, ukuguqulwa okuphezulu, ukudala intsebenziswano ehlala ixesha elide, kunye nokusebenzisa iindlela ezifanelekileyo. Ukuchonga kunye nokukhulisa izikhokelo ezihambelana nemveliso okanye inkonzo ziya kuvumela abathengisi ukuba bafumane umbhobho oqinileyo wokuthengisa kunye neengeniso ezihlala zinyuka.

Umzekelo, ummeli wokuthengisa itekhnoloji uya kwiifemu ezifuna izisombululo ze-cybersecurity. Uphando lwentengiso luya kwenza ukuba umthengisi achonge abathengi abanokuba semngciphekweni kwintsimi yabo kwaye benze iipatshi ezilungiselelwe imiba yabo yokhuseleko. Le ndlela ilungelelanisiweyo yonyusa amazinga oguqulo njengoko abathengi bexabisa ixabiso lemveliso.

5. Ukuphuhlisa ukomelela kunye nokoyisa ukulahlwa

Ukomelela kunye nokuzingisa ebusweni bokuphazamiseka kubalulekile kwiintengiso eziyimpumelelo. Ezi mpawu zinceda abathengisi ukuba bajongane nokulahlwa ngokufanelekileyo, bahlale benethemba nangemva kokungaphumeleli okuthile, kwaye banganikezeli xa bejongene nemingeni.

Ukomelela kuthetha ukuba umntu kufuneka azinikele kwinto anethemba lokuyifumana kwaye akholelwe kuye ngokuba neemveliso/iinkonzo ezifanelekileyo. Oku kuquka ukumisela iinjongo eziyinyani, impumelelo yokubona, kunye nokutsala inkuthazo kumava obuqu okanye omsebenzi.

Umzekelo, usomashishini oselula udibana nobunzima obahlukeneyo, njengokuthengisa okucothayo kumanqanaba okuqala kunye nokuvela kwabantu abakhuphisana nabo bebengalindelekanga. Ukuzigcina bekhuthazekile, babeka iinjongo ezinokufezekiswa, ezibandakanya ukudumisa uloyiso oluncinci olufana nezimvo ezilungileyo zabathengi. Ikhuthaza ukuzimisela kwabo ukwazisa iimveliso kunye neenkonzo zabo ngempumelelo.

6. Iindlela zokuvala ezisebenzayo

Ubuchule obusondeleyo obusebenzayo bufuneka kwimpumelelo yokuthengisa. Kukho iindidi ezimbini zezalathiso ezisingise kwisigqibo sokuthenga: isishwankathelo sivale kunye ne-assumptive close. Ke ngoko, abathengisi bafuna italente yokwazi ukuba nini kwaye njani ukusebenzisa iindlela ezikhankanyiweyo zokuqinisekisa ukuba ukuvala kuyacenga, kuyamema, kwaye kujoliswe kubathengi.

Isishwankathelo siyavala

Oku kubandakanya ukushwankathela izinto eziphambili kwiingxoxo zentengiso ngaphambi kokugqamisa ixabiso lemveliso okanye inkonzo enikezelwayo. Isebenza kakuhle, ngakumbi ukuba umthengi ufuna i-nudge eyongezelelweyo ukutywina isivumelwano. Apha, umthengisi unceda umxhasi ukuba enze izigqibo ezinolwazi olungcono ngokushwankathela izibonelelo zonikezelo ngalunye kunye nokujongana neenkxalabo eziseleyo.

Olu hlobo lokuvala lufanelekile xa umthengi enomdla ekuthengeni kodwa ufuna ukucaciswa ngakumbi. Kwakhona, isetyenziswa njengengxoxo yokuqukumbela elandela impendulo kwimiba yangaphambili ephakanyisiweyo. Umzekelo omhle unokuba kwindawo yokubonisa imoto apho umthengisi uya kuthi, "Ukushwankathela, esi sithuthi sineekhilomitha ezintle, amanyathelo okhuseleko aphezulu, kunye nendawo enkulu yangaphakathi." Ngoko, kutheni singaphumi siye phaya size singcolise izandla zethu ngayo?

Abacingelayo bavale

I-exsumptive close ithatha ukuba umxhasi sele egqibile ukuthenga into. Kubandakanya ukuthengisa ngokungathi isivumelwano sele senziwe. Umthengisi uzama ukukhokelela umthengi ukuba avume ukuba bazimisele ukuthenga ngokuchaza la manyathelo alandelayo okanye ukuthetha malunga nokuhanjiswa kwemveliso.

Xa umthengi ebonisa ukuzibophelela okuqinileyo, ukuvalwa kokucinga kuya kuba yimfuneko. Isetyenziswa xa umthengisi engafuni ukubangela ukuxhathisa ngokubuza ngokuthe ngqo kwintengiso. Umzekelo, ngokuthengiswa kwesoftware, umthengisi usenokuthi: “Kulungile, masithethe ngokufakela. Liliphi ixesha elifanelekileyo lokuba iqela lethu liseke isoftware kwinkampani yakho?”

Nokuba sisishwankathelo okanye ukuvala okucingelwayo kuxhomekeke kwinkqubo yokwenza izigqibo zabathengi. Ingcali yokuthengisa kufuneka ivavanye indlela umthengi aziva ekhululekile ngayo kwaye ukuba bazimisele ukubandakanya nabo. 

7. Ukufunda ngokuqhubekayo kunye nohlengahlengiso

Indawo yokuthengisa engatshintshiyo ifuna ukufunda okuqhubekayo. Ukongeza, abathengisi kufuneka baqinisekise ukuba bazigcina benolwazi ngalo naluphi na utshintsho kwishishini, banolwazi oluhlaziyiweyo malunga neemveliso, kwaye bayazi ngokutshintsha izinto ezikhethwa ngabathengi. 

Ukuziqhelanisa nako kubalulekile. Iinkqubo zokuthengisa kumaxesha anamhlanje kufuneka zitshintshe ngokwemfuno yabathengi. Ukuguquguquka kubalulekile xa kuziwa ekubeni kufanelekile kwimarike. Ukuqinisekisa ukuphuculwa okuqhubekayo ngohlengahlengiso kwiinguqu kubalulekile kubathengisi; oku kubavumela ukuba bahlale bebatsha kwaye bangene kwimarike ehlala itshintsha.

8. Ulawulo lwexesha kunye nokusebenza ngempumelelo

Ulawulo lwexesha sesinye sezakhono ezibalulekileyo zokuthengisa ngempumelelo. Ingcali yokuthengisa yenza iprospecting, iintlanganiso zabaxumi, ukulandelela, kunye neendlela zeofisi. Ulawulo lwexesha kufuneka lwenziwe ngokufanelekileyo kusetyenziswa uluhlu lwezinto eziza kwenziwa, ukubeka phambili umsebenzi, kunye nokumisela imiba yenkcitho yexesha engenamveliso.

Ukuzuza impumelelo kwiintengiso kufuna ulawulo lwexesha. Ngenxa yoko, abathengisi abasebenzisa ulawulo lwexesha elifanelekileyo banokugxila kwimisebenzi ebalulekileyo yokwakha ingeniso, ebandakanya ukukhangela kunye nokunxibelelana nabathengi. Abathengisi benza uluhlu lwezinto eziza kwenziwa ukuqinisekisa ukuba basebenzise ixesha labo ngokufanelekileyo yonke imihla kwaye bagxile ekuphumezeni iinjongo zokuthengisa.

Ngokomzekelo, i-agent ye-real estate isebenzisa izakhono zokulawula ixesha ekulungiseleleni umsebenzi wabo wosuku. Bakha ulungelelwaniso lwezinto ekufuneka zenziwe, kuquka ukufowunela abathengi abatsha, ukutyelela iindawo zokuhlala, nokulandela izikhokelo. Ngokuyeka imisebenzi engaphandle njengokujonga ii-imeyile rhoqo, bafumana ixesha elingakumbi lemisebenzi yokuthengisa enemveliso, ekhokelela kuluhlu olungakumbi kunye nokuthengiswa kweepropathi.

9. Intsebenziswano kunye nothungelwano

Ukwenziwa kobudlelwane obucwangcisiweyo kunye nothungelwano lolunye ugalelo kwimpumelelo yokuthengisa. Oku kubonelela ngendlela yokuvelisa izikhokelo zeshishini ngokuthunyelwa okanye ngokuyilwa kobudlelwane boshishino. Iingcali zentengiso zinokuchonga amathuba amaninzi ngokwandisa uthungelwano lwabo ukubandakanya oontanga kushishino, abacebisi, kunye nabathengi abonwabileyo.

isiphelo

Iimfihlo ezisithoba ezifihliweyo zempumelelo yokuthengisa zixutyushwa kweli nqaku zinokuhamba indlela ende ekuguquleni imizamo yakho yokuthengisa ibe linge eliyimpumelelo. Ukuba zamkelwe ngokufanelekileyo zinokunyusa ukusebenza kweshishini lakho, nto leyo enokukuvulela ilizwe elitsha lamathuba njengosomashishini. Ukuze ufunde ngakumbi malunga nezicwangciso zokuthengisa, okanye ukhangele uluhlu lweemveliso ezifanelekileyo kwivenkile yakho ye-intanethi, yiya kuyo Chovm.com.