Ingxelo entsha edibeneyo iphonononga imikhwa kunye nolindelo lwe-e-commerce lwabathengi beshishini kunye neziphumo zemingeni yokuphuma.
Abathengi bamashishini abavela kuluhlu lwamashishini kulo lonke elase-UK kunye ne-EU bathathe inxaxheba kuphando olwenziwe nguHokodo kunye ne-B2B [ishishini-ukuya-kwishishini] i-eCommerce Association.
Ngaphandle kwe-500 ephononongwe abathengi be-B2B, i-83% yathi bayakuyeka ukuthenga nge-e-commerce ukuba akukho migaqo yentlawulo enikezelwayo ekuphumeni. Oku kuthetha ukuba abathengisi be-B2B abaphumeleli ukubonelela ngemigaqo yokuhlawula bayaphoswa ukubamba ishishini elitsha kunye nokukhula kwengeniso.
Uninzi lwabathe baphendula (73%) luthe imiceli mngeni yentlawulo ekuphumeni iyababangela imiba. Oku kubandakanya iindlela zokuhlalisa ezingafanelekanga, okanye ukunqongophala kwemigaqo yokuhlawula ekunikezelweni.
Nge-79% yabathengi abavumayo ukuba imiqathango yentlawulo ibalulekile kwimpumelelo yeshishini labo ngo-2024, abo bafumana imiba yentlawulo ekuphumeni baya kuba nakho ukushiya inqwelo yabo.
Uninzi lwabathe baphendula (82%) luthe ukufikelela kwimiqathango yentlawulo kubalulekile okanye kubaluleke kakhulu xa ukhetha umboneleli omtsha we-B2B.
Kubathengi be-B2B, isigwebo sicacile: imigaqo yentlawulo ayikho nje “imnandi ukuba nayo”, kodwa ibalulekile ukuze kuqhubeke ishishini.
Ukunqongophala kwemigaqo yokuhlawula ayikuphela komcimbi abathengi be-B2B abajongene nawo ekuphumeni. Kuphela yi-2% yabaphenduli abathi akukho miba bajongana nayo ekuphumeni. Oku kuphakamisa ukuba abathengi ngokubanzi banolindelo oluphantsi kakhulu lwezinto ezinokuhanjiswa ngababoneleli babo.
Ukulindela okuphantsi kwabathengi kunokukhokelela ekunciphiseni ukunyaniseka, oku kuthetha ukuba abathengisi abaninzi basengozini yokuphulukana nabathengi kumthengisi othembekileyo.
Uphuculo lwe-B2B e-commerce checkouts
Abaphenduli bachonge iindawo ezintathu eziphezulu zokuphucula kwi-B2B e-commerce checkouts. I-44% yathi ukucaca ngakumbi kuyafuneka malunga neendleko zokuthumela kunye nezinye iintlawulo, i-43% yathi inkxaso yabathengi idinga ukuphuculwa, kwaye i-39% yathi i-e-commerce checkouts kufuneka ikhawuleze kwaye ibe lula.
Ukujongana nokunganeliseki phakathi kwabathengi be-B2B, ingxelo icebisa ukuba abathengisi bacele impendulo kubantu abasebenzisa i-checkout yabo ukuze bafumanise apho ingaphuculwa khona. Ngokwenza njalo, abathengisi banokukhomba ngqo apho bahamba khona kwaye basebenzise amanyathelo amatsha ukuphucula amava.
Ukusuka ekuphuculeni inkxaso yabathengi, ukunciphisa ubunzima bokuphuma okanye ukwazisa ukungafihli malunga nemirhumo eyongezelelweyo, kukho imilinganiselo emininzi abathengisi beB2B abanokusebenzisa ukuchukumisa nokuphumelela abathengi.
Umthombo ovela Inethiwekhi yeInsight yokuthengisa
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-retail-insight-network.com ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
