Njengeshishini kwimakethi yokulala, kufuneka uzame ukuhlala usexesheni ngeendlela zamva nje zokugquma iduvet ukugcina umda wokhuphiswano. Kungenxa yokuba ezi ndlela ziluncedo ekubumbeni izinto ezikhethwa ngabathengi kunye nokumisela ukuba zeziphi izinto abazithengayo.
Eli nqaku liza kubonelela ngesishwankathelo esifutshane seendlela ze-duvet ngo-2024, kugxilwe ngakumbi kwinto entsha kwaye yintoni elandelayo. Siza kubonelela ngemibono exabisekileyo anokuthi amashishini asebenzise ukwenza izigqibo ezinolwazi ngokugcina impahla, siqinisekise ukuba ziyahlangabezana neemfuno zabathengi babo kunye nezinto abazithandayo.
Isiqulatho
I-Duvet igubungela uhlalutyo lwemarike kunye noqikelelo
Iindlela zokugquma iDuvet ukuze abathengisi bazenzele imali
isiphelo
I-Duvet igubungela uhlalutyo lwemarike kunye noqikelelo
Imarike yokugquma iiduvet licandelo elikhula ngokukhawuleza leshishini leebhedi elibanzi. Eli candelo lalixabisa i-US $ 2.3 yebhiliyoni ukusukela ngo-2022, ngokutsho Ukuqonda kweNtengiso yexesha elizayo, ebonisa ukunyuka okuthe gqolo ukusuka kwi-US $ 1.9 yebhiliyoni ngo-2021. Imarike kuqikelelwa ukuba ikhule kwizinga lokukhula elihlanganisiweyo lonyaka (CAGR) malunga ne-3.4% ukuya kwi-US $ 3.2 yebhiliyoni ngo-2032.
Imakethi yokugquma iiduvet iyachuma ngenxa yezinto ezininzi izinto. Ezinye zezi ziquka:
Icandelo elikhulayo lezindlu: Ukwandiswa kwecandelo lezindlu kudlale indima ekukhuleni kwemarike yeeduvet. Abanini-zindlu abatsha kunye nabahlaziyi bafuna izisombululo zokulala ezikumgangatho ophezulu, ezinegalelo kwimfuno eyongeziweyo yamagquma eduvet.
Ukonyusa inkcitho yabathengi kwimpahla yasekhaya: Kubekho ukunyuka okubonakalayo kwenkcitho yabathengi kwifenitshala yendlu kwiminyaka yakutshanje, okuphenjelelwa kukunyuka kwenzala yehombiso yasekhaya. Olu lwando alukho malunga noncedo kuphela; abathengi batsalwa kwizinto ezitofotofo nezinomtsalane eziguqula amakhaya abo. Amagquma eDuvet abonelela ngokusebenza kunye nesimbo, ebenza babe yinxalenye ebalulekileyo yale ndlela yokuchitha imali.
Inkqubela phambili yetekhnoloji kunye nokwenza ngokwezifiso: Inkqubela phambili yetekhnoloji ikhokelele kuyilo lwekhava yeduvet eneempawu ezongeziweyo kunye nokusebenza okunomtsalane kubathengi bale mihla. Ukongeza, ukukwazi ukwenza ezi mveliso ukuba zilingane kunye nezinto ezikhethwayo zobuhle zomntu ziye zanegalelo ekuthandeni nasekukhuleni kwazo.
Ukuthengisa kwi-Intanethi kunye nokukhula kwe-ecommerce: Ukunyuka kwamaqonga okuthengisa kwi-intanethi kunye ne-ecommerce kuyitshintshile indlela abathengi abathenga ngayo izinto zokulala. Uncedo lokuthelekisa kunye nokuthenga amagqubuthelo e-duvet kwi-intanethi kwandise ukufikelela kwimarike, kwenze ukuba kube lula kubathengi ukuba bafikelele kuluhlu olubanzi lweemveliso ezivela kubavelisi abohlukeneyo.
Umnqweno wodidi oluphakathi kunye neendlela zokuphila: Amagquma anqabileyo e-duvet ngoku abonwa njengophawu lwendlela yokuphila enqwenelekayo, ngakumbi phakathi kwabakumgangatho ophakathi. Lo mkhwa ubonakalisa intshukumo ebanzi yoluntu ukuya kwiimveliso zeprimiyamu kwihombiso yasekhaya, eqhutywa kukukhula kwengeniso enokulahlwa kunye nomnqweno wobunewunewu, ngakumbi kuqoqosho olusakhulayo.
Ukuduma kwicandelo lokwamkela iindwendwe: Ukwamkelwa kweeduvethi kwicandelo lokwamkela iindwendwe, njengeehotele neendawo zokulala, nako kube negalelo kuhlumo lwemalike. Ukukhethwa kweeduvethi kuneengubo zesiNtu kwezi setingi kuqhutywa bubunewunewu bazo olongezelelweyo kunye nenkangeleko etofo-tofo, ephucula amava eendwendwe.
Imbonakalo yemarike iya phambili:
Njengoko imakethi yokugquma iduvet iqhubeleka kwindlela enyukayo, iveza amathuba amaninzi kumashishini okubonelela ngendlu. Ubalo lubonisa ukuba kulindeleke ukuba lufikelele kwi-US $ 3.2 yezigidigidi ngo-2032. Oku kukhula okuhambelanayo, okubangelwa ukunyuka kweengeniso ezilahlayo, ukunyuka kwemfuno yeemveliso zokuhombisa ikhaya, kunye nokwanda kokuthandwa kokuthengiswa kwe-intanethi, kubonisa indawo yokuthengisa ethembekileyo kunye nokwandisa, ukubonelela ngethuba eligqibeleleyo kumashishini ukuba ahlaziye kwaye aguqule imveliso yabo yemveliso.
Nangona kunjalo, ukusebenzisa ngokupheleleyo la mathuba, amashishini kufuneka acwangcise ngokufanelekileyo. Oku kuthetha ukutyala imali kumaqonga e-ecommerce, ukuthengiswa kwedijithali, ukunikezelwa kwemveliso ekujoliswe kuyo, kwaye, okona kubaluleke kakhulu, ukuhlala uhambelana neendlela zentengiso kunye nokukhethwa kwabathengi - ezinye zazo esiza kuzixoxa ngezantsi.
Iindlela zokugquma iDuvet ukuze abathengisi bazenzele imali
1. Amathoni asemhlabeni kunye nokwenziwa
Isembozo seDuvet kwiitoni zomhlaba kunye nokwenziwa kwezinto zenza umoya onomtsalane, ozolileyo, kunye nendalo yokulala. Le mibala, ehlala ibandakanya i-shades emdaka, eluhlaza, kunye ne-beige, izisa imvakalelo yokuzola kunye nokudibanisa kwindalo. Ukongeza, iintsinga zendalo, ezihlala ixesha elide njengelinen kunye nomqhaphu ziyaphefumla, zikhululekile, kwaye zikhuthaza indawo yokulala enempilo.
Amakhava eDuvet kolu didi - ngokukodwa, amagqubuthelo e-brown duvet - arekhode ukonyuka kwe-8.33% kumndilili wehlabathi wokhangelo lwenyanga kwiinyanga ezintandathu ezidlulileyo, ngokwezibalo zeNtengiso zikaGoogle.
Abathengisi bangenza lukhulu kolu dumo ngokunikezela ngoluhlu lwamagquma eduvet ngeethowuni zomhlaba ezenziwe ngemathiriyeli yendalo. Basenokugxininisa ukusebenzelana kwendalo kunye nokuthuthuzela kwabo xa bethengisa ukutsala abathengi abakhathalela indalo.
2. Iipateni zeentyatyambo
Ukususela kwisibindi kunye nokuqaqamba ukuya kwizinto ezifihlakeleyo kunye nezithambileyo, iipateni zeentyatyambo zinomdla ongapheliyo. Bafaka ubomi kunye nombala kumagumbi okulala, ngokufuthi bedibanisa ihombisi yegumbi lokulala. Ezi patheni zisusela kuyilo lwangoku, olungabonakaliyo ukuya kuyilo lwakudala, oluneenkcukacha lwebhotani, ebonisa ukuguquguquka okunomtsalane kuluntu olubanzi.
Izigqubuthelo zeeduvethi ezintyatyambo zikwabonisa ithuba leshishini elivakalayo ngenxa yokuthandwa kwabo, ngezibalo zeNtengiso zikaGoogle ezirekhoda ukonyuka kwe-7.41% kukhangelo lwenyanga lwenyanga lwehlabathi kwiinyanga ezintandathu ezidlulileyo.
Ezi zikhuselo zivumela abathengisi ukuba bajolise kwisiseko sabathengi abahlukeneyo; ukusuka kwabo bafuna ukujijwa kwale mihla ukuya kwabo bafuna inkangeleko yakudala.
3. Iiprinta zejometri
Iiprinta zejometri yiza nemeko yangoku kunye neyinkimbinkimbi kwigumbi lokulala. Nokuba zinesibindi kwaye ziyachasana okanye zincinci kunye nethoni, ezi patheni zibonelela ngococeko, inkangeleko ecwangcisiweyo enomtsalane kwiincasa zangoku. Bangakwazi kwakhona ukudala inkohliso yendawo kunye nesakhiwo, okwenza kube yinto ekhethekileyo yokugxininisa ubungakanani begumbi lokulala.
Kwezi nyanga zintandathu zidlulileyo, umndilili wokhangelo lwenyanga kwihlabathi jikelele lwezigqubuthelo zejiyometri zeduvet unyuke nge-5.67%, nto leyo ebonisa indawo ekhulayo yemarike.
Ukugcina la maqweqwe e-duvet kunokunceda amashishini ajolise kubathengi abancinci, abakhathalela isitayile kunye nabaphathi bamakhaya abafuna inkangeleko yangoku.
4. Imihombiso kunye nemihombiso
Umhombiso wokuhonjiswa kunye nokuhonjiswa kumagqubuthelo eduvet kuzisa isiqalelo sobunewunewu kunye nobuhle kwigumbi lokulala. I-Beading, i-sequins, i-lace, kunye nezinye izinto zokuhombisa zinokuguqula isigqubuthelo esilula se-duvet sibe sisiqwenga sokuhombisa, ukudala umoya wothando kunye nobunzulu. Ubuchule bobugcisa obuntsonkothileyo kunye nemvakalelo yobunewunewu ebonelelwa zezi duvethi zibhenela kubathengi abafuna ukwenza igumbi lokulala elitofotofo nelinomtsalane.
NgokweeNtengiso zikaGoogle, ukuthandwa kwe izigqubuthelo zeduvet ezihonjisiweyo nayo iyenyuka, ngokunyuka kwe-7.17% kumndilili wophando lwenyanga kwihlabathi kwiinyanga ezintandathu ezidlulileyo.
Ukugcina iimpahla ezihonjisiweyo kunye nezihonjisiweyo zamaqweqwe e-duvet kunokunceda abathengisi bajolise kwicandelo lentengiso ye-niche abazimisele ukuchitha kwiimveliso zeprimiyamu.
5. Uyilo oluphefumlelweyo lweVintage
Uyilo oluphefumlelweyo lweVintage, kunye neprints ezizodwa ezifana nendlu yangasese, idamaski, okanye iintyatyambo zakudala, nazo zinomdla ongapheliyo. Olu luyilo luvuselela ukuzola kunye nokukhumbula, kudala umoya ofudumeleyo kunye nonomtsalane wegumbi lokulala. Ukongezelela, bahlala bebonisa iipatheni eziyinkimbinkimbi kunye nombala wombala ofakwe kwimvakalelo yokuthuthuzela kunye nokuqhelana.
Izigqubuthelo zeeduvethi zakudala irekhode i-5.67% yokwanda kwe-avareji yophando lwenyanga yehlabathi kwiinyanga ezintandathu ezidlulileyo, ebonisa i-niche ekhulayo yemarike apho amashishini anokwandisa khona.
Ngokunikezela ngoluhlu lwamagquma e-duvet aphefumlelweyo, amashishini angangena kwicandelo lemarike elixabisa isithethe kunye nokuthuthuzela kwihombiso yasekhaya.
Duvet izimbo uthelekiso
Okokugqibela, makhe sijonge kuzo zonke ezi zimbo ze-duvet kunye neempawu zazo ezizichaza ecaleni:
| utyekelo | Iithoni zomhlaba kunye nokwenziwa | Iipateni zeentyatyambo | Iiprinta zejometri | Imihombiso kunye nemihombiso | Uyilo oluphefumlelweyo lweVintage |
| Iimpawu eziphambili | Imibala yendalo kunye nezixhobo; ugxininiso kukwakheka | Uyilo lweentyatyambo ezidlamkileyo okanye eziethe-ethe | Imigca ebukhali, ecocekileyo kunye neemilo | Iinkcukacha ngamaso, i-sequins, i-lace | Iipateni zeClassic ezinochuku lwembali |
| Iphalethi yombala | I-Brown, eluhlaza, i-beige | Imibala eqaqambileyo kwiipastel ezithambileyo | Uchasaniso olungqindilili okanye iipatheni zethoni | Iyahluka; ihlala ihambelana nombala wesiseko | Ihlala ithulisiwe, ithambile, okanye imibala yelifa |
| Iintlobo zelaphu | Ilinen, umqhaphu oxutyiweyo | Umqhaphu okhanyayo, isilika | I-Microfiber, ikotoni | Isilika, i-satin, i-cotton-high-thread-count-count | Umqhaphu, ngamanye amaxesha kunye nokuphela koxinzelelo |
| Isibheno soyilo | Ukuzola, indalo-ephefumlelweyo | Entsha, edlamkileyo, okanye enothando | Yangoku, yangoku | Ubutofotofo, ubuhle | Ipholile, i-nostalgic |
| Ukuguquguquka kwesitayile | I-Minimalist kunye ne-organic | Zininzi izinto; ixhasa izimbo ezahlukeneyo | Ifanelana ne-minimalist kunye ne-decor yanamhlanje | Yandisa imixholo yobumnandi kunye neyothando | Ingena kakuhle kwimimiselo yendabuko okanye ye-rustic |
| Abantu ekujoliswe kubo | Abathengi be-Eco-conscious | Isibheno esibanzi, ukusuka kwixesha langoku ukuya kwendabuko | Ukuthathela ingqalelo isimbo, amanani abantu abancinci | Abathengi baxabisa ubugcisa | Abo baxabisa izitayela ze-retro kunye neklasikhi |
| Ujoliso lwentengiso | Eco-friendly, intuthuzelo | Ukuguquguquka, ukungcangcazela | Ubunamhlanje, i-aesthetics ecocekileyo | Ubugcisa, ubunewunewu | Isiko, intuthuzelo |
| Ukuhonjiswa okuhambelanayo | Umthi wendalo, ubuncinci | Imibala eqinileyo, izixhobo ezihambelanayo | Ifenitshala encinci, imibala engathathi hlangothi | Umandlalo obutofotofo, izincedisi eziphucukileyo | Ifenitshala yamandulo, izixhobo zakudala |
isiphelo
The isegqumi seduvethi imakethi ityebile ngeendlela ezahlukeneyo neziphuhlayo ezibonelela ngamathuba oshishino awaneleyo. Imizila efana neethowuni zomhlaba kunye noburhabaxa, iipateni zeentyatyambo kunye nejiyometri, kunye nokuhonjiswa okutofotofo kunye noyilo oluphefumlelweyo lwakudala zonke zinomtsalane wazo okhethekileyo kunye necandelo lentengiso elizinikeleyo.
Abathengisi banokuthatha eli thuba lale mikhwa ngokunikezela ngoluhlu olubanzi lweemveliso ukutsalela amanani abantu abahlukeneyo, nokuba ngabo bafuna intuthuzelo kunye nokuzola kobuhle bendalo okanye abo batsalwa kubuhle nobunzulu boyilo oluntsonkothileyo.
Nokuba ukhangela luphi uhlobo lwesimbo seduvet, uqinisekile ukuba uya kufumana imveliso elungileyo phakathi kwamawaka okhetho Chovm.com.
