Ubume bobuhle kunye nokhathalelo lomntu luhamba notshintsho olubhekiselele ekuzibonakaliseni, ukubhiyozela ubuntu, ukuyila, kunye nokuxhotyiswa. Le ntshukumo iqhutywa yiminqweno yabathengi yeemveliso eziyinyani, ezibandakanyayo, kwaye zinika amava awodwa. Kweli nqaku, sihlolisisa indlela ezi zindlela ezichaphazela ngayo izicwangciso ze-brand kunye nokunikezelwa kwemveliso, kunye nentsingiselo yekamva lobuhle.
Isiqulatho
Ubuhle bokwenyani: imigangatho ecela umngeni
Ubuhle obuqukayo: kumntu wonke
Ubuhle bamava: ukuyenza buqu
Ukwamkela ubuhle bendalo kunye ne-skimalism
Ukuzulazula kubuhle bokuZichaza: Iindlela eziBumba iKamva
Ubuhle kunye neshishini lokukhathalela umntu libona inguqu ebalulekileyo, kunye nokuzibonakalisa okuphambili kolu tshintsho. Abathengi ngoku balwela ubuntu, bafuna ubunyani, kwaye bafuna iimveliso ezibandakanyayo ezibonelela ngamaxesha awodwa, amava. Olu tshintsho alungomkhwa nje kodwa yintshukumo eya ekwamkeleni ubuwena, iyantlukwano, kunye nobuchule ngokusebenzisa iindlela zobuhle. Iibrendi ezihambelana nezi xabiso azithethi nje kubathengi kuphela kodwa zikwabumba ubume bexesha elizayo boshishino.
Ubuhle bokwenyani: imigangatho ecela umngeni
Uhambo olusingise kubuhle bokwenyani kukuqhawula imigangatho yobuhle ekudala ibanjwe, ukukhuthaza inkcubeko apho ubuntu bubhiyozelwa ngokuhambelana. Amaphulo akutsha nje, afana nophononongo lukaDove lwefuthe lokwenyani lemigangatho yobuhle kunye nokuzibophelela kweCult Beauty ekunyanisekeni ngokususa imifanekiso ehleliweyo, aqaqambise intshukumo yeshishini elisingise kokwenyani, ukumelwa okunxulumeneyo.
Eli bali lixhaswa ngumnqweno okhulayo wabathengi wokuzibona ubunyani babo bubonakaliswa kwiimveliso abazisebenzisayo, betyhala iibrendi ukuba ziqwalasele indlela abanokuba negalelo ngayo kwingxoxo eyinyani ngakumbi malunga nobuhle.
Ubuhle obuquka wonke umntu
Ukuqukana kube ngumba ongaxoxisanayo weshishini lobuhle, udlulela ngaphaya koluhlu lwemveliso ukuquka isimilo esibanzi sentlonipho, ukwamkelwa kunye nokuxhotyiswa. Ngaphezulu kwesiqingatha sabathengi abavakalelwa kukuba ishishini libenze baziva bengabandakanywanga ngaphambili, ukutyhaleka kweyantlukwano ngobuhle kunamandla kunangaphambili.
Oku kubandakanya yonke into ukusuka ekudityaneni komthunzi kunye neemveliso ezingathathi hlangothi ngokwesini ukuya kwipakethe efikelelekayo kunye nokumelwa okwahlukeneyo kwiintengiso. Umyalezo ucacile: ubuhle bobomntu wonke, kwaye iibrendi zithatha amanyathelo abalulekileyo ukuqinisekisa ukuba iimveliso kunye nezenzo zabo zibonisa le nyani.
Ubuhle bamava: ukuyenza buqu
Ukutshintshela kubuhle bamava kuqaqambisa umnqweno wabathengi weemveliso ezingaphuculi nje inkangeleko yazo kodwa zibonelela namava olonwabo. Lo mkhwa umalunga nokwenza ubuchule kunye nokulinga ngaphakathi kweendlela zobuhle, ukukhuthaza abantu ukuba baziveze ngeendlela ezizodwa.
Nokuba kungezinto ezintsha zokuzihombisa, izithako ezonyusa umoya, okanye amava okuthengisa azivayo, kugxininiswa ekudaleni amaxesha akhumbulekayo ahambelana nenqanaba lomntu.
Ukwamkela ubuhle bendalo kunye ne-skimalism
Indlela 'ye-skinimalism' ibhiyozela imiba yendalo yobuhle, ikhuthaza indlela encinci yokwenza izimonyo kunye nokhathalelo lwesikhumba. Le filosofi ixhasa ingcamango yokuba ubuhle bufanele buphucule, kungekhona isigqubuthelo, iimpawu zendalo zomntu, ukukhuthaza iimveliso ezinikezela ngebala elikhanyayo, elinempilo.
Imalunga nokuwola kunye nokubonisa iimpawu zobuhle bendalo, ezinje ngamabala namabala, nokusuka kude ne-makeup enzima, efihlakeleyo. Iimveliso ezigxile kwimpilo yolusu, njengezo zomeleza umqobo wolusu kwaye ziqulathe i-SPF, zingundoqo kulo mkhwa, zibonelela ngomxube wokhathalelo kunye nophuculo oluchuliweyo.
Isiphelo:
Indlela yokuzibonakalisa ngobuhle igxininisa utshintsho olubalulekileyo ekwamkeleni ukunyaniseka, ubandakanyo, kunye namava omntu. Ibonakalisa umnqweno ohlangeneyo weemveliso ezingabonisi nje kuphela iimpawu zomntu kodwa zikwakhokela iyantlukwano kunye nokuyila. Olu tshintsho kukhetho lwabathengi lumema iibrendi ukuba zihambelane nezi nqobo, zinika izisombululo ezibhiyozela ububodwa ngelixa zikhuthaza ukuxhotyiswa. Njengoko ishishini lisiya phambili, ugxininiso luya kuhlala lusekunikezeni amava obuhle obuyinyani, obubandakanyayo, kunye namava angena nzulu ngeembono zabathengi eziguquguqukayo zobuhle kunye nokuzibonakalisa.
